Extensometer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207536
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Extensometer Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Extensometer Market

(Market Size)
$650 million
$1.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 650 million
2030 Market Size USD 1.4 billion
Key Players MTS Systems, Instron, ZwickRoell, Shimadzu, Tinius Olsen

Market Summary

The extensometer market is a specialized segment within the testing, measurement, and monitoring equipment industry, primarily serving the manufacturing and construction sectors. Extensometers are precision instruments designed to measure material deformation and strain during tensile, compression, and other mechanical tests. This market is characterized by a steady demand driven by the need for quality control, material certification, and research and development activities across various industries. Key end-users include aerospace, automotive, civil engineering, and material science laboratories, where accurate strain measurement is critical for ensuring structural integrity, safety, and compliance with international standards. The market features a mix of established multinational corporations and niche players offering a range of products from traditional clip-on extensometers to advanced non-contact video and laser-based systems. Technological advancements, such as integration with digital data acquisition systems and software for real-time analysis, are shaping product development. The market is global, with significant manufacturing and consumption hubs in North America, Europe, and Asia Pacific, reflecting the geographical distribution of industrial and construction activity.

Key Highlights

The extensometer market is distinguished by several key attributes that underscore its importance in industrial and research applications. A primary highlight is the critical role these instruments play in material testing, providing essential data for determining mechanical properties like yield strength, elastic modulus, and Poisson's ratio. This data is fundamental for material selection, design validation, and failure analysis in manufacturing and construction projects. Another significant aspect is the technological evolution within the product offerings. There is a clear trend towards automation and digitization, with modern extensometers offering higher accuracy, ease of use, and seamless integration with universal testing machines and computer systems. The adoption of non-contact extensometers, which use video or laser technology to measure strain without touching the specimen, is growing due to their ability to test materials at high temperatures or those that are fragile. Furthermore, the market is supported by stringent international quality and safety standards, such as those from ASTM and ISO, which mandate precise strain measurement for material certification. This regulatory environment ensures a consistent baseline demand for high-quality extensometers from certified manufacturers like MTS Systems Corporation, Instron, ZwickRoell, and Epsilon Technology Corporation.

Drivers, Opportunities & Restraints

The growth of the extensometer market is propelled by several powerful drivers. The expansion of the global construction industry, particularly in emerging economies, creates substantial demand for material testing to ensure the safety and durability of infrastructure projects like bridges, buildings, and dams. Similarly, the manufacturing sector's relentless pursuit of lightweight and high-strength materials, especially in aerospace and automotive applications, necessitates advanced testing equipment to characterize new alloys and composites. The increasing emphasis on quality control and product liability across industries further acts as a key driver, compelling companies to invest in precise measurement tools. Significant opportunities lie in the continued innovation of product technology. The development of more affordable, user-friendly, and highly accurate non-contact extensometers presents a considerable opportunity to penetrate new application areas and customer segments. The integration of extensometers with IoT and cloud-based data analytics platforms for predictive maintenance and remote monitoring is another burgeoning opportunity. However, the market faces notable restraints. The high cost of advanced extensometer systems, particularly laser and video-based models, can be a barrier to adoption for small and medium-sized enterprises. Furthermore, the market requires a skilled workforce to operate the equipment and interpret the complex data, and a shortage of such expertise can hinder market growth in certain regions.

Concentration Insights

The global extensometer market exhibits a moderate level of concentration, featuring a blend of large, diversified multinational corporations and smaller, specialized firms that focus exclusively on precision measurement and testing equipment. The competitive landscape is not overly fragmented, with a handful of key players holding significant market share due to their extensive product portfolios, strong brand recognition, and global sales and service networks. These leading companies, including names like MTS Systems Corporation, Instron (a part of ITW), and ZwickRoell GmbH, compete on factors such as technological innovation, product accuracy and reliability, and the ability to provide comprehensive testing solutions that integrate extensometers with other equipment. These established players often engage in strategic activities like mergers, acquisitions, and partnerships to expand their technological capabilities and geographic reach. Alongside these giants, there are numerous specialized manufacturers and regional players that compete by offering cost-effective solutions, customized products for niche applications, or superior local customer support. This structure ensures that while the top-tier companies dominate high-end and complex application segments, there is still vibrant competition across different price points and specific industry needs.

Type Insights

The extensometer market is segmented by type, primarily divided into contact and non-contact variants, each catering to distinct testing requirements and applications. Contact extensometers, which include clip-on and manual models, are mechanically attached to the test specimen. They are a mature and widely used technology known for their robustness and high accuracy for a broad range of standard materials under normal laboratory conditions. Models are further differentiated by their gauge length and the type of strain they measure, such as axial or transverse. In contrast, non-contact extensometers represent the technological forefront of the market. These systems, which utilize video cameras, lasers, or digital image correlation (DIC) technology, measure strain by tracking the movement of marks on the specimen's surface without physical contact. This eliminates issues like slippage or specimen damage and allows for testing in extreme environments, such as high temperatures inside a furnace or on very brittle materials. The choice between contact and non-contact types is influenced by factors including the material being tested, the required accuracy, environmental conditions, and budget constraints, with non-contact systems generally representing a higher-value segment.

Application Insights

Extensometers find critical application across a diverse spectrum of industries within manufacturing and construction, driven by the universal need to understand material behavior under stress. In the construction industry, they are indispensable for testing the tensile and compressive properties of construction materials like steel rebar, concrete, composites, and geotextiles. This ensures that materials meet building codes and can withstand anticipated loads, which is fundamental for structural safety. Within manufacturing, the aerospace and automotive sectors are major consumers. Here, extensometers are used to test advanced materials, including aluminum alloys, titanium, and carbon fiber composites, to validate their performance for critical components like airframe parts, engine components, and vehicle chassis. The energy sector utilizes these instruments for testing pipelines and materials used in drilling equipment. Furthermore, universities, research institutions, and material science laboratories represent a significant application segment, using extensometers for fundamental research on new material development, fatigue analysis, and fracture mechanics studies. Each application domain imposes specific requirements on the extensometer's specifications, such as gauge length, temperature range, and accuracy, influencing product design and selection.

Regional Insights

The demand for extensometers is intrinsically linked to regional industrial and infrastructural development, leading to varied growth patterns across the globe. North America and Europe are established, mature markets characterized by high adoption rates of advanced testing technologies. These regions have stringent regulatory frameworks for quality and safety in aerospace, automotive, and construction, sustaining consistent demand for high-precision extensometers from leading manufacturers. The presence of major industry players and advanced research institutions further solidifies their market position. The Asia Pacific region is identified as the fastest-growing market, fueled by rapid industrialization, massive investments in infrastructure development, and the expansion of manufacturing capabilities, particularly in China, India, and Southeast Asian countries. The growing automotive and aerospace industries in this region are increasingly adopting international quality standards, thereby boosting the demand for material testing equipment. Other regions, including Latin America and the Middle East & Africa, present emerging opportunities linked to investments in construction and energy projects, though market penetration may be slower due to economic volatility and a less developed industrial base compared to other regions.

Company Insights

The competitive arena of the extensometer market is populated by a mix of global leaders and specialized firms, each striving to maintain a competitive edge through innovation and strategic positioning. Prominent players such as MTS Systems Corporation, Instron (Illinois Tool Works Inc.), and ZwickRoell GmbH & Co. KG are recognized for their comprehensive testing solutions, which often include extensometers integrated with universal testing machines. These companies invest heavily in research and development to introduce products with enhanced accuracy, faster data acquisition, and improved user interfaces. Epsilon Technology Corporation is another key player known for its specialization in high-temperature extensometers and strain measurement devices. Other notable participants include Shimadzu Corporation, Applied Measurements Ltd., and 3D Digital Image Correlation companies like Correlated Solutions, Inc., which focus on advanced non-contact measurement techniques. The strategies employed by these companies include new product launches with unique selling propositions, expansion into emerging markets through partnerships or local offices, and providing extensive application support and calibration services to build long-term customer relationships. The focus is increasingly on creating complete, software-driven testing ecosystems rather than selling standalone hardware.

Recent Developments

The extensometer market is dynamic, with recent developments largely centered on technological innovation and strategic corporate movements. A dominant trend is the accelerated development and adoption of non-contact measurement technologies. Companies are launching new video extensometer systems with higher resolution cameras, improved software algorithms for better speckle pattern tracking, and capabilities to perform complex measurements like strain mapping over a full field of view using Digital Image Correlation (DIC). Another significant development is the enhanced integration of extensometers with data systems. Modern units offer seamless connectivity, allowing for real-time data streaming to PCs and cloud platforms, facilitating remote monitoring and advanced data analytics for predictive insights. On the corporate front, there has been activity in the form of mergers and acquisitions, as larger firms seek to acquire innovative technology startups specializing in optical or laser-based measurement to bolster their non-contact product portfolios. Furthermore, key players are focusing on making advanced technology more accessible by introducing more cost-effective models aimed at smaller laboratories and educational institutions, thereby expanding their total addressable market.

Report Segmentation

This comprehensive market research report on the extensometer market provides a detailed analysis structured through a methodical segmentation approach. The report is segmented by type, distinguishing between contact extensometers, which include clip-on and manual models, and non-contact extensometers, which encompass video, laser, and other optical-based systems. This allows for a clear understanding of the adoption trends, technological preferences, and growth dynamics within each product category. Furthermore, the report is segmented by application, delving into the specific uses within major end-use industries such as aerospace, automotive, construction, and academic research. This application-based analysis highlights the unique demands and drivers within each vertical. Geographically, the report offers a regional segmentation, providing insights into market size, growth potential, and competitive landscapes across key regions including North America, Europe, Asia Pacific, and the Rest of the World. This multi-dimensional segmentation ensures that the analysis provides actionable intelligence for stakeholders, enabling them to identify niche opportunities, understand competitive threats, and make informed strategic decisions based on a thorough examination of each market facet.

FAQs

What is an extensometer used for? An extensometer is a precision instrument used to measure the deformation or strain of a material when it is subjected to tensile, compressive, or other mechanical forces during testing. It provides critical data for determining properties like elastic modulus and yield strength.

What are the different types of extensometers? The primary types are contact extensometers, which physically attach to the specimen, and non-contact extensometers, which use optical methods like video or lasers to measure strain without touching the sample.

How does a video extensometer work? A video extensometer works by using a high-resolution camera to track the movement of contrasting marks or a natural speckle pattern on the specimen's surface. Software then calculates the strain based on the displacement of these marks during the test.

What industries use extensometers? Key industries include aerospace, automotive, construction, civil engineering, and materials science research. They are used for quality control, research and development, and certification of materials and components.

Why are non-contact extensometers gaining popularity? Non-contact extensometers are gaining popularity because they eliminate issues like slippage or specimen damage, can operate in extreme environments (e.g., high temperatures), and are ideal for testing delicate or unconventional materials.

What should I consider when choosing an extensometer? Key considerations include the type of material being tested, the required gauge length, the test environment (e.g., temperature), the desired accuracy, compatibility with your testing machine, and your overall budget.

Citius Research has developed a research report titled “Extensometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Extensometer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Extensometer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Extensometer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Extensometer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Extensometer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Extensometer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Extensometer Market
• Cost and Gross Margin Analysis of Extensometer Market
• Extensometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Extensometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Extensometer Market Key Stakeholders

Below are the key stakeholders for the Extensometer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Extensometer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Extensometer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Extensometer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Extensometer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Extensometer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Extensometer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Extensometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Extensometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Extensometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Extensometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Extensometer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Extensometer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Extensometer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Extensometer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Extensometer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Extensometer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Extensometer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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