Machine Mounts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207709
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Machine Mounts Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Machine Mounts Market

(Market Size)
$1.8 billion
$3.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.5 billion
Key Players Lord Corporation, Trelleborg, Hutchinson, Vibracoustic, Parker Hannifin

Market Summary

The machine mounts market is an integral component within the global manufacturing and construction sectors, providing essential vibration isolation and noise dampening solutions for industrial machinery. These mounts are engineered to stabilize equipment, enhance operational precision, and prolong machinery lifespan by mitigating the detrimental effects of vibrations and shocks. The market caters to a diverse range of industries, including automotive, aerospace, heavy machinery, and industrial manufacturing, where the demand for precision and equipment reliability is paramount. Growth is primarily fueled by increasing industrialization, the proliferation of automation in manufacturing processes, and stringent regulatory standards concerning worker safety and noise pollution. The market is characterized by continuous technological advancements aimed at improving material performance and load-bearing capacities. Key players are consistently engaged in research and development to introduce innovative products that can withstand extreme operational environments, thereby meeting the evolving demands of modern industrial applications.

Key Highlights

The machine mounts market is distinguished by its critical role in ensuring operational efficiency and machinery protection across various industrial applications. A significant highlight is the increasing adoption of advanced elastomeric and pneumatic mounts, which offer superior vibration isolation compared to traditional alternatives. The market is also witnessing a surge in demand for customized mounting solutions tailored to specific machinery and environmental conditions, reflecting a shift towards precision engineering. Furthermore, the integration of smart technologies, such as sensors for real-time vibration monitoring, represents a cutting-edge development, enabling predictive maintenance and reducing downtime. The emphasis on sustainability has led to the development of eco-friendly materials that do not compromise on performance. Geographically, established industrial economies demonstrate high adoption rates, while emerging markets are rapidly catching up due to ongoing industrialization efforts. The competitive landscape is marked by the presence of both global giants and specialized manufacturers, all striving to expand their product portfolios and strengthen their global distribution networks.

Drivers, Opportunities & Restraints

The expansion of the machine mounts market is propelled by several key drivers. The relentless push towards industrial automation and the adoption of Industry 4.0 principles necessitate highly stable machinery setups, directly increasing the demand for high-performance vibration isolation products. Stricter governmental regulations regarding occupational health and safety, particularly concerning noise and vibration exposure limits in workplaces, compel industries to invest in advanced mounting solutions. The growth of the construction sector, especially in developing regions, also acts as a significant driver, as heavy construction equipment requires effective vibration dampening. Opportunities within the market are abundant, particularly in the development of next-generation smart mounts integrated with IoT capabilities for condition monitoring. The rising focus on renewable energy infrastructure, such as wind turbines, which require specialized mounts to handle dynamic loads, presents a promising growth avenue. However, the market faces certain restraints, including the high cost associated with advanced custom-engineered mounts, which can be a barrier for small and medium-sized enterprises. Economic volatility and fluctuations in raw material prices, such as for specialized rubber and metals, also pose challenges to consistent market growth and pricing strategies.

Concentration Insights

The machine mounts market exhibits a varied concentration landscape, with a mix of large multinational corporations and niche specialized manufacturers. The market is moderately concentrated, where a handful of established players hold a significant share due to their extensive product portfolios, strong brand recognition, and global distribution channels. These leading companies, such as Lord Corporation, Hutchinson, and Trelleborg AB, often compete on the basis of technological innovation, product reliability, and comprehensive after-sales support. Alongside these giants, there exists a considerable number of regional and application-specific manufacturers who compete by offering cost-effective solutions or specializing in mounts for particular machinery types, such as precision medical equipment or heavy-duty presses. This structure fosters a competitive environment that drives continuous product improvement. Mergers and acquisitions are a common strategy for larger players seeking to acquire new technologies or enter emerging geographic markets, further shaping the market's concentration dynamics.

Type Insights

The machine mounts market is segmented by type, primarily into elastomeric mounts, pneumatic mounts, and mechanical mounts, each serving distinct application needs. Elastomeric mounts, constructed from natural or synthetic rubber compounds, are widely favored for their excellent damping properties, cost-effectiveness, and resistance to environmental factors like oil and ozone. They are predominantly used in automotive engines, compressors, and general industrial machinery. Pneumatic mounts, or air springs, utilize compressed air to provide highly adjustable and efficient isolation, making them ideal for applications requiring extremely low natural frequencies and variable loads, such as in precision manufacturing equipment and sensitive laboratory instruments. Mechanical mounts, which include spring-based and wire rope isolators, are valued for their durability and ability to handle very heavy loads and large displacements, commonly found in heavy machinery, construction equipment, and power generation facilities. The choice of mount type is critically dependent on factors including the weight of the machinery, the frequency of vibrations, and the specific operational environment.

Application Insights

Application insights reveal the pervasive use of machine mounts across a spectrum of industries, underscoring their fundamental importance. In the manufacturing sector, they are indispensable for CNC machines, presses, and industrial robots, where they ensure dimensional accuracy by minimizing vibrational errors and protecting the machinery from structural fatigue. The automotive industry is a major consumer, utilizing these mounts in vehicle manufacturing machinery, test benches, and within the vehicles themselves for engine and cab isolation. Within construction, heavy equipment like excavators, bulldozers, and generators rely on robust mounting systems to enhance operator comfort and protect the equipment's integrity from jarring impacts. The energy sector, including power plants and renewable energy installations like wind turbines, uses specialized mounts to manage vibrations in turbines, generators, and pumps. Furthermore, sectors such as aerospace, marine, and electronics manufacturing employ high-precision mounts to protect sensitive equipment during operation and testing, highlighting the product's critical role in enabling technological advancement and operational reliability.

Regional Insights

Regional analysis of the machine mounts market shows distinct patterns of demand and growth influenced by local industrial activity. North America and Europe represent mature markets characterized by high adoption rates of advanced mounting technologies. This is driven by a strong manufacturing base, stringent regulatory frameworks for safety and noise control, and a significant focus on upgrading existing industrial infrastructure with modern, efficient solutions. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid industrialization, expanding manufacturing capabilities, and massive investments in construction and infrastructure development, particularly in China, India, and Southeast Asian nations. The presence of a burgeoning automotive industry in this region further accelerates demand. Latin America and the Middle East & Africa are emerging markets where growth is linked to developments in the construction, oil & gas, and mining sectors. While these regions currently hold a smaller market share, their potential for growth is considerable as industrial activities continue to expand and modernize.

Company Insights

The competitive landscape of the machine mounts market features a blend of established international players and proficient regional manufacturers. Leading companies such as Parker Hannifin Corporation, Vibracoustic GmbH, and ITT Inc. are recognized for their extensive research and development initiatives, diverse product portfolios, and strong global presence. These industry titans often compete by offering comprehensive system solutions and technical support services. Other significant players include Fabreeka, GMT Rubber-Metal-Technic Ltd., and Mackay Consolidated Industries, who have carved out niches through specialization in specific types of mounts or by catering to particular industrial verticals. The strategies employed by these companies frequently involve new product launches featuring enhanced materials and designs, strategic partnerships with OEMs (Original Equipment Manufacturers), and geographic expansion into high-growth emerging economies to capture a larger market share and strengthen their competitive positioning.

Recent Developments

The machine mounts market is dynamic, with recent developments focusing on technological innovation and strategic business moves. A prominent trend is the integration of Industry 4.0 technologies, leading to the development of smart mounts equipped with sensors that provide real-time data on vibration levels, temperature, and load, enabling predictive maintenance and minimizing unplanned downtime. There has been a notable increase in the use of sustainable and high-performance materials, such as advanced polyurethanes and composite materials, which offer improved durability and environmental resistance. Companies are also expanding their manufacturing capacities and global footprint through strategic acquisitions and partnerships to better serve international clients. Furthermore, leading players have been introducing mounts designed for next-generation applications, including those for electric vehicle manufacturing machinery and large-scale renewable energy infrastructure, reflecting the market's adaptation to global industrial shifts and sustainability trends.

Report Segmentation

This market research report on the machine mounts market offers a detailed and structured analysis segmented to provide comprehensive insights. The segmentation is primarily based on type, categorizing the market into elastomeric mounts, pneumatic mounts, mechanical mounts, and others to analyze the demand and innovation in each category. The report is further segmented by application, covering critical sectors such as manufacturing, automotive, construction, energy, and others, providing a clear view of the usage patterns and requirements across different industries. Additionally, a geographical segmentation delivers an in-depth regional analysis, covering North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, highlighting regional trends, growth patterns, and opportunities. This multi-faceted segmentation allows for a granular understanding of the market dynamics, enabling stakeholders to identify specific growth pockets, understand competitive landscapes, and make informed strategic decisions.

FAQs

What are the different types of machine mounts available?

The primary types of machine mounts include elastomeric mounts made from rubber compounds, pneumatic mounts that use air pressure for isolation, and mechanical mounts such as spring isolators designed for heavy loads and large displacements.

Why are machine mounts important in manufacturing?

Machine mounts are critical in manufacturing as they isolate vibrations, reduce noise, prevent machinery damage, enhance operational precision, improve product quality, and contribute to a safer working environment for personnel.

What materials are commonly used to make machine mounts?

Common materials include natural and synthetic rubber for elastomeric mounts, reinforced fabrics and metals for pneumatic mounts, and high-carbon steel springs and wire ropes for mechanical mounts, each selected for specific properties like damping, durability, and load capacity.

How do I choose the right machine mount for my application?

Selecting the right mount requires evaluating several factors including the weight and type of machinery, the frequency and amplitude of vibrations present, the operational environment, and specific performance requirements such as the level of isolation needed.

What is the difference between vibration isolation and vibration damping?

Vibration isolation involves preventing vibrations from transmitting from the machinery to the foundation or surrounding structure, while vibration damping refers to absorbing vibrational energy within the material of the mount itself to reduce the amplitude of vibrations.

Which industries use machine mounts the most?

The manufacturing, automotive, and construction industries are the largest consumers of machine mounts, followed closely by the energy, aerospace, and marine sectors, all of which rely on them for equipment protection and operational stability.

Citius Research has developed a research report titled “Machine Mounts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Machine Mounts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Machine Mounts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Machine Mounts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Machine Mounts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Machine Mounts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Machine Mounts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Machine Mounts Market
• Cost and Gross Margin Analysis of Machine Mounts Market
• Machine Mounts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Machine Mounts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Machine Mounts Market Key Stakeholders

Below are the key stakeholders for the Machine Mounts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Machine Mounts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Machine Mounts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Machine Mounts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Machine Mounts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Machine Mounts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Machine Mounts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Machine Mounts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Machine Mounts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Machine Mounts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Machine Mounts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Machine Mounts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Machine Mounts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Machine Mounts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Machine Mounts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Machine Mounts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Machine Mounts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Machine Mounts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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