Butterfly Valves Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208166
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Butterfly Valves Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 19.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Butterfly Valves Market

(Market Size)
$12.5 billion
$19.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 19.5 billion
Key Players Emerson, Flowserve, IMI, Crane, KITZ

Market Summary

The global butterfly valves market is a critical segment within the industrial valve industry, serving essential functions in fluid control applications across manufacturing and construction sectors. These valves are prized for their compact design, efficient operation, and cost-effectiveness, making them a preferred choice for regulating and isolating flow in various piping systems. The market is characterized by steady demand driven by ongoing industrialization, infrastructure development, and the need for reliable fluid handling solutions in processes ranging from water and wastewater treatment to chemical processing and power generation. Key materials used in manufacturing include cast iron, stainless steel, and alloys, catering to diverse pressure and corrosion resistance requirements. The competitive landscape features a mix of large multinational corporations and specialized manufacturers, all focusing on innovation, product durability, and compliance with international standards to meet the stringent demands of industrial applications.

Key Highlights

The butterfly valves market is distinguished by several key attributes that underscore its importance in industrial operations. These valves offer significant advantages such as quick operation, low maintenance, and space efficiency compared to alternative valve types like gate or globe valves. High-performance butterfly valves are increasingly adopted for critical applications due to advancements in sealing technologies and materials that enhance leak-proof operation and longevity. The market is also witnessing a trend towards smart valves integrated with IoT sensors for real-time monitoring and predictive maintenance, aligning with Industry 4.0 initiatives. Additionally, stringent regulatory standards governing fluid handling and environmental safety continue to shape product development, emphasizing zero emissions and operational reliability. The versatility of butterfly valves in handling slurries, gases, and liquids across a broad temperature and pressure spectrum further solidifies their position as a fundamental component in modern industrial infrastructure.

Drivers, Opportunities & Restraints

Market growth is propelled by several drivers, including rapid urbanization and the consequent expansion of water and wastewater management systems globally. Increasing investments in industrial automation and process optimization also fuel demand for efficient flow control solutions like butterfly valves. The construction boom in emerging economies, coupled with refurbishment activities in developed regions, creates sustained need for these valves in HVAC, plumbing, and industrial piping applications. Opportunities abound in the development of advanced materials such as composites and exotic alloys that offer superior performance in corrosive or high-purity environments, as well as in the expansion of renewable energy sectors like solar thermal and biomass processing which utilize these valves. However, the market faces restraints including price volatility of raw materials like iron and steel, which impacts manufacturing costs and profit margins. Intense competition from alternative valve types and the availability of low-cost products from regional players also pose challenges, necessitating continuous innovation and cost management strategies by established manufacturers.

Concentration Insights

The butterfly valves market exhibits a moderately concentrated competitive landscape with a presence of both globally recognized players and regional manufacturers. Leading companies such as Emerson Electric Co., Flowserve Corporation, and Crane Holdings Co. command significant market share through extensive product portfolios, robust distribution networks, and strong brand recognition. These players often focus on high-value, customized solutions for critical industries like oil & gas, power generation, and chemicals. Meanwhile, regional manufacturers concentrate on cost-competitive standard products catering to local construction and water utility sectors. Strategic initiatives including mergers, acquisitions, and partnerships are common, aimed at expanding geographical reach and technological capabilities. The market also sees niche players specializing in specific materials or applications, such as valves for pharmaceutical or food processing, where hygiene and precision are paramount. This blend of global and local competition fosters a dynamic environment characterized by innovation, price competition, and continuous improvement in product offerings.

Type Insights

Butterfly valves are primarily categorized into high-performance and lined types, each serving distinct operational requirements. High-performance butterfly valves are engineered for demanding applications involving higher pressure ratings and extreme temperatures, featuring robust construction with materials like stainless steel and advanced sealing components such as PTFE or metal seats. These valves are essential in industries like oil & gas, chemical processing, and power plants where reliability under strenuous conditions is critical. Lined butterfly valves, on the other hand, are designed with internal linings of materials like rubber or plastic to handle corrosive or abrasive media, making them ideal for water treatment, mining, and slurry applications. The choice between types depends on factors such as fluid characteristics, pressure class, and environmental conditions, with manufacturers continuously innovating to enhance durability, reduce torque requirements, and improve flow efficiency. Customization options including actuation methods?manual, pneumatic, electric, or hydraulic?further diversify product offerings to meet specific customer needs across various industries.

Application Insights

Butterfly valves find extensive applications across multiple industries due to their versatility and efficiency. In water and wastewater treatment, they are used for isolation and regulation in pipelines handling potable water, sewage, and stormwater, benefiting from their full-bore design that minimizes pressure drop. The oil and gas industry employs these valves in upstream, midstream, and downstream processes for controlling flow of crude oil, natural gas, and refined products, often opting for fire-safe and cryogenic variants. Chemical processing plants utilize butterfly valves to manage aggressive chemicals and solvents, relying on corrosion-resistant materials and leak-tight seals. In power generation, they serve in cooling water systems, fuel handling, and flue gas desulfurization. The construction sector integrates these valves into HVAC systems for air and water control in commercial and residential buildings. Additionally, industries like pharmaceuticals, food & beverage, and pulp & paper use sanitary butterfly valves designed for clean-in-place processes and hygiene compliance, highlighting the valve's adaptability to diverse operational environments.

Regional Insights

The butterfly valves market demonstrates varied growth patterns across different regions, influenced by industrial activity, infrastructure investment, and regulatory frameworks. North America and Europe represent mature markets characterized by replacement demand, technological advancements, and strict environmental regulations driving the adoption of high-efficiency valves. These regions see significant usage in water management, energy, and manufacturing sectors, with a focus on smart valve integration and sustainability. The Asia-Pacific region emerges as the fastest-growing market, fueled by rapid industrialization, urbanization, and large-scale infrastructure projects in countries like China, India, and Southeast Asian nations. Investments in water supply networks, chemical plants, and power infrastructure propel demand here. Latin America and the Middle East & Africa show promising growth due to ongoing construction activities and investments in oil & gas exploration, though market development may be uneven due to economic fluctuations. Regional preferences also vary, with developed economies leaning towards automated and high-performance valves, while emerging markets often prioritize cost-effective solutions.

Company Insights

Prominent companies in the butterfly valves market include Emerson Electric Co., Flowserve Corporation, Crane Holdings Co., and IMI plc, among others. These industry leaders leverage extensive R&D capabilities to develop innovative products that meet evolving customer needs and regulatory standards. Emerson Electric Co., for instance, offers a range of valves under its Fisher brand, known for reliability in critical applications. Flowserve Corporation provides solutions tailored for severe service conditions in energy and process industries. Crane Holdings Co. focuses on engineered products including valves for chemical and water markets. Other significant players like Velan Inc., KITZ Corporation, and Apollo Valves contribute to market diversity through specialized offerings and regional strength. These companies compete on factors such as product quality, technological innovation, global distribution, and after-sales service, often engaging in strategic collaborations to enhance their market position. The competitive dynamics encourage continuous improvement in valve design, materials, and actuation technologies to address industry-specific challenges.

Recent Developments

The butterfly valves market has witnessed several noteworthy developments reflecting trends towards digitalization, sustainability, and operational efficiency. Leading manufacturers are introducing IoT-enabled smart valves equipped with sensors for monitoring parameters like pressure, temperature, and flow rates, enabling predictive maintenance and reducing downtime. There is a growing emphasis on developing valves with lower carbon footprints, using recycled materials and energy-efficient manufacturing processes. Companies are also expanding their product lines to include valves compatible with hydrogen and other alternative energy applications, aligning with global energy transition goals. Strategic acquisitions and partnerships have been observed, such as collaborations between valve producers and automation firms to integrate valves into broader control systems. Additionally, advancements in sealing technologies, such as bi-directional seals and zero-leakage designs, are enhancing valve performance in critical services. These developments collectively aim to address end-user demands for reliability, efficiency, and environmental compliance in fluid handling systems.

Report Segmentation

This comprehensive market report on butterfly valves provides detailed segmentation to offer granular insights into various aspects of the industry. The segmentation is based on valve type, categorizing products into high-performance and lined butterfly valves, each analyzed for their market dynamics and application suitability. Further segmentation by material includes cast iron, stainless steel, alloy-based, and others, highlighting material-specific demand trends across different industries. The report also segments the market by application, covering key sectors such as water & wastewater, oil & gas, chemical processing, power generation, and construction, among others. Additionally, geographical segmentation covers regions including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, providing regional analysis of market size, growth drivers, and competitive landscape. Each segment is evaluated in terms of market trends, opportunities, and challenges, supported by qualitative and quantitative analysis to aid stakeholders in strategic decision-making and identifying growth avenues.

FAQs

What are the different types of butterfly valves? Butterfly valves are primarily classified into high-performance and lined types. High-performance valves are designed for demanding applications with higher pressure and temperature ratings, while lined valves feature internal linings for handling corrosive or abrasive media.

How does a butterfly valve work? A butterfly valve operates by rotating a disc mounted on a shaft within the valve body. When the disc is parallel to the flow, the valve is fully open; when perpendicular, it is closed, allowing for quick and efficient flow regulation.

What industries use butterfly valves? Butterfly valves are used across various industries including water and wastewater treatment, oil and gas, chemical processing, power generation, construction (HVAC systems), and food & beverage, due to their versatility and efficiency.

What are the advantages of butterfly valves? Key advantages include compact design, quick operation, low maintenance, cost-effectiveness, and good flow regulation capabilities, making them suitable for a wide range of applications.

What materials are butterfly valves made from? Common materials include cast iron, stainless steel, carbon steel, and alloys like duplex and super duplex, chosen based on factors like pressure, temperature, and corrosion resistance requirements.

How to select a butterfly valve? Selection depends on application requirements such as fluid type, pressure and temperature conditions, valve size, actuation method (manual or automated), and material compatibility to ensure optimal performance and longevity.

Citius Research has developed a research report titled “Butterfly Valves Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Butterfly Valves Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Butterfly Valves Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Butterfly Valves Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Butterfly Valves Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Butterfly Valves Market
• Research Methodology
• Executive Summary
• Market Dynamics of Butterfly Valves Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Butterfly Valves Market
• Cost and Gross Margin Analysis of Butterfly Valves Market
• Butterfly Valves Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Butterfly Valves Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Butterfly Valves Market Key Stakeholders

Below are the key stakeholders for the Butterfly Valves Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Butterfly Valves Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Butterfly Valves Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Butterfly Valves Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Butterfly Valves Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Butterfly Valves Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Butterfly Valves Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Butterfly Valves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Butterfly Valves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Butterfly Valves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Butterfly Valves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Butterfly Valves Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Butterfly Valves Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Butterfly Valves Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Butterfly Valves Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Butterfly Valves Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Butterfly Valves Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Butterfly Valves Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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