Exhaust Heat Recovery System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186150
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Exhaust Heat Recovery System Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.50% during the forecast period (2024-2030).

Exhaust Heat Recovery System Market

(Market Size)
$2.8 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.50%
2023 Market Size USD 2.8 billion
2030 Market Size USD 7.5 billion
Key Players BorgWarner, Tenneco, Faurecia, Valeo, Ebersp?cher

Market Summary

The exhaust heat recovery system market within the automotive and transportation industry is a dynamic and evolving sector focused on enhancing vehicle energy efficiency and reducing emissions. These systems are engineered to capture waste heat from a vehicle's exhaust gases, which is typically lost to the environment, and convert it into useful energy. This recovered energy is primarily utilized to power ancillary systems or to provide supplementary power to the engine, thereby improving overall fuel economy. The market is gaining significant traction due to the global push towards stricter emission norms and the rising demand for fuel-efficient vehicles across various transportation modes, including passenger cars, commercial vehicles, and heavy-duty trucks. Key industry players are continuously investing in research and development to introduce advanced and cost-effective solutions that cater to the growing demands of automotive manufacturers. The integration of these systems represents a critical technological advancement in the pursuit of sustainable transportation solutions, aligning with global environmental goals and corporate sustainability initiatives.

Key Highlights

The exhaust heat recovery system market is characterized by several pivotal developments that underscore its importance. A primary highlight is the technological innovation in thermoelectric generators and Rankine cycle systems, which are becoming more efficient and compact, allowing for easier integration into modern vehicle architectures. Another significant aspect is the strong collaboration between automotive OEMs and component suppliers to co-develop tailored solutions that meet specific vehicle performance and emission targets. The market is also witnessing a surge in patent filings and intellectual property activities, indicating a highly competitive and innovative landscape. Furthermore, the adoption is not limited to conventional internal combustion engines but is expanding into hybrid electric vehicles, where these systems can further extend the electric driving range. The strategic focus on lightweight materials to minimize the impact on vehicle weight is another key trend, ensuring that the efficiency gains are not offset by additional mass. These factors collectively highlight the market's role as a cornerstone in the future of low-emission and high-efficiency mobility.

Drivers, Opportunities & Restraints

The growth of the exhaust heat recovery system market is propelled by stringent government regulations aimed at reducing greenhouse gas emissions and improving fuel economy standards worldwide. These regulatory pressures compel automakers to adopt innovative technologies to comply with norms, thus driving demand. Additionally, the rising consumer awareness and preference for fuel-efficient vehicles due to fluctuating fuel prices present a strong market driver. Significant opportunities exist in the expansion of applications beyond automobiles into sectors like marine and aerospace, where energy efficiency is equally critical. The development of hybrid and electric vehicles opens new avenues for integrating heat recovery to enhance battery performance and overall efficiency. However, the market faces restraints including the high initial cost of advanced systems and the complexity of integration into existing vehicle designs, which can deter widespread adoption. Challenges related to the durability and reliability of these systems under extreme operating conditions also pose hurdles. Despite these restraints, ongoing technological advancements and economies of scale present a positive outlook for market penetration.

Concentration Insights

The market concentration for exhaust heat recovery systems shows a landscape with a mix of established global players and specialized technology firms. Leading companies such as BorgWarner, Tenneco, and Valeo hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and long-standing relationships with major automotive OEMs. These players often engage in strategic mergers, acquisitions, and partnerships to consolidate their market position and expand their technological expertise. There is also a notable presence of smaller, innovative firms focusing on niche technologies like advanced thermoelectrics, which are often acquired by larger entities. Geographically, development and manufacturing activities are concentrated in regions with a strong automotive industry base, such as Europe, North America, and parts of Asia-Pacific. The competitive intensity is high, with continuous efforts directed towards product innovation, cost reduction, and global expansion to capture emerging opportunities in developing markets.

Type Insights

Exhaust heat recovery systems are primarily categorized based on the technology they employ to convert waste heat into usable energy. The main types include exhaust gas recirculation (EGR) systems, Rankine cycle systems, and thermoelectric generator (TEG) systems. EGR systems are widely adopted and work by recirculating a portion of the exhaust gas back to the engine cylinders to reduce nitrogen oxide emissions and improve efficiency. Rankine cycle systems, often using an organic working fluid, are complex but highly efficient setups that convert heat into mechanical power, which can be used to generate electricity or assist the engine. Thermoelectric generators utilize the Seebeck effect to directly convert temperature differences into electrical energy, offering a solid-state solution with no moving parts, which enhances reliability. Each technology type has its distinct advantages and application suitability, with ongoing research focused on improving their efficiency, reducing costs, and enhancing compatibility with different vehicle platforms.

Application Insights

The application of exhaust heat recovery systems spans across various segments of the automotive and transportation industry, each with unique requirements and benefits. In passenger cars, these systems are increasingly integrated to meet stringent emission standards and improve fuel economy, enhancing the vehicle's environmental credentials. The commercial vehicle segment, including trucks and buses, represents a significant application area due to the high mileage and constant operation, where even small efficiency gains lead to substantial fuel savings and lower operating costs. In the heavy-duty and off-highway vehicle sector, such as construction and agricultural machinery, these systems help in reducing emissions and improving engine performance under demanding conditions. Additionally, there is growing interest in applying this technology to hybrid electric vehicles, where recovered energy can be used to charge the battery pack, thereby extending the electric range and reducing the load on the internal combustion engine. The broad applicability underscores the technology's versatility and critical role in advancing sustainable transportation solutions.

Regional Insights

The adoption and development of exhaust heat recovery systems vary significantly across different regions, influenced by local regulations, automotive industry strength, and technological advancement. Europe is a leading market, driven by the European Union's rigorous emission standards and the presence of major automotive manufacturers who are early adopters of green technologies. North America follows closely, with strong demand stemming from fuel economy regulations and a robust commercial vehicle sector. The Asia-Pacific region is experiencing rapid growth, fueled by expanding automotive production in countries like China, Japan, and South Korea, along with increasing environmental awareness and government initiatives to curb pollution. Emerging economies in Latin America and the Middle East & Africa are also gradually incorporating these systems, albeit at a slower pace, as emission norms become stricter and automotive technologies advance. Regional disparities in infrastructure, economic conditions, and policy frameworks play a crucial role in shaping market dynamics and growth trajectories.

Company Insights

The competitive landscape of the exhaust heat recovery system market features several key players who are driving innovation and market growth. Prominent companies such as BorgWarner Inc. offer integrated solutions including EGR systems and advanced turbocharging technologies that enhance heat recovery. Tenneco Inc. is another major player, known for its clean air products and performance solutions that incorporate exhaust heat recovery. Valeo SA focuses on developing systems for thermal management and energy efficiency in vehicles. Other significant contributors include Mahle GmbH, which specializes in components for combustion engines and energy recovery, and Faurecia, noted for its exhaust systems and expertise in reducing emissions. These companies invest heavily in research and development to introduce more efficient and cost-effective products, often forming strategic alliances with automotive OEMs to tailor solutions for specific vehicle models. The focus is on enhancing product performance, reliability, and scalability to meet the evolving demands of the global automotive industry.

Recent Developments

The exhaust heat recovery system market has witnessed several noteworthy developments reflecting its dynamic nature. Recent advancements include the introduction of next-generation thermoelectric materials with higher conversion efficiencies, enabling more compact and powerful TEG units. Major automotive suppliers have announced new product launches designed for hybrid electric vehicles, focusing on systems that efficiently convert waste heat to electrical energy for battery support. There has been an increase in collaborative projects between industry leaders and academic institutions to explore novel heat recovery technologies and materials. Furthermore, companies are expanding their manufacturing capacities in key regions like Asia-Pacific to cater to the growing local demand and reduce logistics costs. Patent activities have surged, covering innovations in system integration, control algorithms, and lightweight design. These developments indicate a strong industry commitment to technological progression and market expansion, aligning with global sustainability trends.

Report Segmentation

This comprehensive market research report on the exhaust heat recovery system market provides a detailed analysis segmented by various criteria to offer a granular understanding. The segmentation by type covers key technologies such as exhaust gas recirculation systems, Rankine cycle systems, and thermoelectric generators, examining the adoption trends and technological advancements in each category. Application-wise segmentation includes passenger cars, light commercial vehicles, heavy commercial vehicles, and off-highway vehicles, detailing the specific demands and implementation challenges in each segment. Geographical segmentation breaks down the market into North America, Europe, Asia-Pacific, and the Rest of the World, highlighting regional regulatory frameworks, market sizes, and growth opportunities. Additionally, the report may segment based on component types, such as heat exchangers, turbines, and generators, providing insights into the supply chain and key manufacturers. This multi-faceted segmentation enables stakeholders to identify niche opportunities, understand competitive dynamics, and make informed strategic decisions.

FAQs

What is an exhaust heat recovery system? An exhaust heat recovery system is a technology designed to capture waste heat from a vehicle's exhaust stream and convert it into useful energy, typically to improve fuel efficiency or power auxiliary systems.

How does an exhaust heat recovery system work? It works by utilizing components like heat exchangers to transfer thermal energy from hot exhaust gases to a working fluid or directly converting it to electrical energy using thermoelectric materials, which is then used to reduce engine load or generate power.

What are the benefits of exhaust heat recovery systems? The primary benefits include enhanced fuel economy, reduced greenhouse gas emissions, lower operational costs, and improved compliance with environmental regulations.

Which vehicles use exhaust heat recovery systems? These systems are used in various vehicles, including passenger cars, commercial trucks, buses, and increasingly in hybrid and electric vehicles to extend range and efficiency.

What are the main types of exhaust heat recovery systems? The main types are exhaust gas recirculation systems, organic Rankine cycle systems, and thermoelectric generator systems, each employing different mechanisms for energy recovery.

Who are the key players in the exhaust heat recovery system market? Key players include BorgWarner, Tenneco, Valeo, Mahle, and Faurecia, among others, who are leading in technology development and supply to automotive manufacturers.

Citius Research has developed a research report titled “Exhaust Heat Recovery System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Exhaust Heat Recovery System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Exhaust Heat Recovery System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Exhaust Heat Recovery System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Exhaust Heat Recovery System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Exhaust Heat Recovery System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Exhaust Heat Recovery System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Exhaust Heat Recovery System Market
• Cost and Gross Margin Analysis of Exhaust Heat Recovery System Market
• Exhaust Heat Recovery System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Exhaust Heat Recovery System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Exhaust Heat Recovery System Market Key Stakeholders

Below are the key stakeholders for the Exhaust Heat Recovery System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Exhaust Heat Recovery System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Exhaust Heat Recovery System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Exhaust Heat Recovery System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Exhaust Heat Recovery System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Exhaust Heat Recovery System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Exhaust Heat Recovery System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Exhaust Heat Recovery System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Exhaust Heat Recovery System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Exhaust Heat Recovery System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Exhaust Heat Recovery System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Exhaust Heat Recovery System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Exhaust Heat Recovery System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Exhaust Heat Recovery System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Exhaust Heat Recovery System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Exhaust Heat Recovery System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Exhaust Heat Recovery System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Exhaust Heat Recovery System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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