Electric Coolant Pump Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187039
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Electric Coolant Pump Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.50% during the forecast period (2024-2030).

Electric Coolant Pump Market

(Market Size)
$1.2 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 3 billion
Key Players Rheinmetall, Aisin, Robert Bosch, Continental, GMB

Market Summary

The electric coolant pump market is a critical segment within the automotive and transportation industry, focused on advanced thermal management systems. These pumps are electrically driven components designed to circulate coolant through an engine and other systems, replacing traditional mechanical pumps for enhanced efficiency and control. The market is characterized by a shift towards electrification in vehicles, including hybrid electric vehicles (HEVs), battery electric vehicles (BEVs), and internal combustion engine (ICE) vehicles requiring sophisticated cooling solutions. Demand is propelled by the automotive industry's overarching goals of reducing emissions, improving fuel economy, and enabling precise thermal regulation for high-performance components like batteries and power electronics. Manufacturers and suppliers are engaged in developing robust, reliable, and energy-efficient pumps that can operate under varying load conditions and contribute to the overall vehicle's energy management strategy. The competitive landscape includes established automotive parts suppliers and specialized pump manufacturers, all striving to innovate and capture market share in this growing niche.

Key Highlights

The electric coolant pump market is distinguished by several key technological and industrial advancements. A primary highlight is the integral role these pumps play in the thermal management systems of electric and hybrid vehicles, where they are essential for maintaining optimal battery temperature, thereby ensuring performance, safety, and longevity. The adoption of brushless DC (BLDC) motor technology is widespread, offering superior reliability, efficiency, and a longer operational lifespan compared to brushed motor alternatives. Another significant highlight is the trend towards modular and compact pump designs, which allow for easier integration into the increasingly space-constrained engine bays and platforms of modern vehicles. Furthermore, these pumps facilitate on-demand cooling, meaning they operate only when necessary, which is a substantial improvement over constantly running mechanical pumps, leading to direct energy savings and reduced parasitic losses. Leading automotive OEMs are increasingly specifying electric coolant pumps for new vehicle models, underscoring their transition from a niche component to a mainstream automotive technology.

Drivers, Opportunities & Restraints

The growth of the electric coolant pump market is driven by the global expansion of the electric vehicle market and stringent government regulations aimed at lowering vehicular emissions. The imperative for automakers to enhance fuel efficiency and meet CO2 targets is a powerful driver, as electric pumps contribute significantly to reducing engine load. The rising consumer demand for vehicles with higher performance and advanced features also necessitates more sophisticated cooling systems. A significant opportunity lies in the continued innovation for autonomous and connected vehicles, which will require even more complex thermal management for their advanced sensor suites and computing hardware. The market also faces restraints, including the higher initial cost of electric pumps compared to conventional mechanical pumps, which can impact cost-sensitive market segments. Furthermore, the complexity of integrating these pumps into vehicle architectures and ensuring their durability and reliability under harsh automotive conditions presents an ongoing engineering challenge for manufacturers.

Concentration Insights

The electric coolant pump market exhibits a moderately concentrated competitive landscape, with a mix of large, diversified global automotive suppliers and specialized technology firms holding significant market shares. Key players such as Robert Bosch GmbH, Rheinmetall Automotive AG, and Aisin Seiki Co., Ltd. have established strong positions through their extensive product portfolios, deep-rooted relationships with major automotive OEMs, and continuous investment in research and development. These companies benefit from their global production footprints and ability to offer integrated systems. The market also features several other notable competitors, including Continental AG, Gates Corporation, and Johnson Electric Holdings Limited, who compete on factors like technological innovation, product quality, reliability, and cost-effectiveness. This concentration means that technological partnerships and long-term supply contracts with leading automakers are crucial for maintaining and growing market presence.

Type Insights

The electric coolant pump market is segmented primarily by the type of motor technology employed. The dominant category is the brushless DC electric coolant pump, which is favored for its high efficiency, low noise operation, exceptional durability, and minimal maintenance requirements due to the absence of brushes that can wear out. These pumps are increasingly becoming the standard for most automotive applications, especially in electric and hybrid vehicles. The other category is brushed DC electric coolant pumps. While generally less expensive initially, these pumps are characterized by a shorter lifespan and lower efficiency because of brush wear and associated electrical noise. Their application is more common in cost-sensitive segments or in less demanding auxiliary cooling roles. The industry's clear trajectory is towards the near-universal adoption of brushless technology as performance and longevity requirements continue to escalate.

Application Insights

Electric coolant pumps serve several critical applications within modern vehicles, extending beyond traditional engine cooling. In battery electric vehicles (BEVs), they are paramount for battery thermal management, ensuring that the lithium-ion battery pack operates within its ideal temperature range to maximize efficiency, charging speed, and service life. In hybrid electric vehicles (HEVs) and plug-in hybrid electric vehicles (PHEVs), these pumps manage heat for the internal combustion engine, the electric motor, power electronics, and the battery pack, often through complex circuit designs. Even in conventional internal combustion engine (ICE) vehicles, electric coolant pumps are deployed for engine cooling and for managing auxiliary systems like turbochargers or advanced transmissions. An emerging application is the cooling of high-performance computing units in vehicles with advanced driver-assistance systems (ADAS) and autonomous driving capabilities.

Regional Insights

The adoption and production of electric coolant pumps are concentrated in regions with strong automotive manufacturing bases and progressive policies promoting vehicle electrification. The Asia-Pacific region represents the largest and fastest-growing market, led by China, which is the world's largest market for electric vehicles. Japan and South Korea are also significant contributors due to the presence of major global automakers and their suppliers. Europe is another prominent market, driven by the European Union's strict emissions regulations which have accelerated the shift towards electrification. North America holds a substantial share, with growth fueled by consumer demand for electric trucks and SUVs and increasing investments by U.S.-based automakers in their electric vehicle portfolios. Other regions, including South America and the Middle East & Africa, are expected to see gradual growth as electric vehicle adoption slowly increases.

Company Insights

The competitive environment in the electric coolant pump market features a roster of established automotive technology leaders. Robert Bosch GmbH is a foremost player, known for its comprehensive range of automotive components and systems, including highly efficient electric coolant pumps. Rheinmetall Automotive AG, operating through its subsidiary Pierburg, is another key supplier with a strong focus on pumps and emission control systems. Aisin Seiki Co., Ltd., a Japanese multinational, is a major force, supplying components to virtually every global automaker. Continental AG leverages its expertise in automotive systems to provide integrated thermal management solutions. Other significant contributors include Gates Corporation, a specialist in power transmission and fluid power products, and Johnson Electric, a leader in electric motors and actuators. These companies compete on technology, global supply chain capability, and proven reliability.

Recent Developments

The electric coolant pump market is dynamic, with recent developments centered on technological refinement and strategic expansion. Key players are focusing on developing next-generation pumps with improved energy efficiency, higher flow rates, and even more compact form factors to meet the evolving demands of new vehicle platforms. There is a noticeable trend towards the development of smart pumps that can be integrated into the vehicle's central computer network, allowing for predictive thermal management based on driving style, ambient conditions, and navigational data. Material science innovations are also prominent, with research into corrosion-resistant and lighter-weight materials to enhance durability and contribute to overall vehicle weight reduction. From a strategic standpoint, companies are engaging in partnerships and joint ventures with EV startups and established OEMs to co-develop bespoke cooling solutions and secure their position in the supply chain for upcoming electric vehicle models.

Report Segmentation

This market research report on the electric coolant pump market provides a detailed and structured analysis segmented to offer granular insights. The segmentation is primarily by type, categorizing the market into brushless DC and brushed DC electric coolant pumps, analyzing the adoption trends, advantages, and market share for each technology. The report is further segmented by application, providing deep dives into their use in battery electric vehicles (BEVs), hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), and internal combustion engine (ICE) vehicles. A significant portion of the report is dedicated to regional segmentation, covering North America, Europe, Asia-Pacific, and the Rest of the World, with analysis of regional market dynamics, growth drivers, and key country-level markets. This multi-faceted segmentation allows for a comprehensive understanding of the market dynamics across different technologies, vehicle types, and geographic areas.

FAQs

What is an electric coolant pump? An electric coolant pump is an electrically driven pump that circulates engine coolant through a vehicle's engine and other heat-generating components, such as batteries or power electronics in electric vehicles, providing precise and on-demand thermal management.

How does an electric coolant pump work? It operates using an electric motor, typically a brushless DC motor, which powers an impeller to move coolant through the system. It is controlled by the vehicle's engine control unit (ECU) and activates only when cooling is required, improving efficiency.

What are the benefits of an electric coolant pump? Key benefits include reduced engine parasitic loss, improved fuel economy, more precise temperature control, enhanced performance for electrified vehicle components, and the ability to operate independently of engine speed.

Where is the electric coolant pump located? The pump is typically located within the engine bay, integrated into the vehicle's cooling circuit. Its specific placement varies by vehicle make and model but is always in-line with the coolant hoses.

What is the lifespan of an electric coolant pump? Electric coolant pumps, especially those using brushless DC motor technology, are designed for high durability and often have a lifespan intended to match or exceed the life of the vehicle, though this can be influenced by operating conditions and coolant quality.

Can an electric coolant pump be repaired? Generally, electric coolant pumps are sealed units and are not designed to be serviced or repaired. If a pump fails, the standard procedure is replacement with a new or remanufactured unit to ensure system integrity and performance.

Citius Research has developed a research report titled “Electric Coolant Pump Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Coolant Pump Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Coolant Pump Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Coolant Pump Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Coolant Pump Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Coolant Pump Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Coolant Pump Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Coolant Pump Market
• Cost and Gross Margin Analysis of Electric Coolant Pump Market
• Electric Coolant Pump Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Coolant Pump Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Coolant Pump Market Key Stakeholders

Below are the key stakeholders for the Electric Coolant Pump Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Coolant Pump Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Coolant Pump Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Coolant Pump Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Coolant Pump Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electric Coolant Pump Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electric Coolant Pump Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electric Coolant Pump Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electric Coolant Pump Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electric Coolant Pump Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electric Coolant Pump Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electric Coolant Pump Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electric Coolant Pump Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electric Coolant Pump Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electric Coolant Pump Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electric Coolant Pump Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electric Coolant Pump Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electric Coolant Pump Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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