Rolling Stock Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187213
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Rolling Stock Market size was estimated at USD 55 billion in 2023 and is projected to reach USD 110 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Rolling Stock Market

(Market Size)
$55 billion
$110 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 55 billion
2030 Market Size USD 110 billion
Key Players CRRC, Siemens, Alstom, Bombardier, Hitachi

Market Summary

The rolling stock market encompasses the production, maintenance, and innovation of rail vehicles, including locomotives, coaches, wagons, and multiple units. This sector is a critical component of the global automotive and transportation industry, providing the essential assets for freight and passenger rail networks. The market is characterized by a continuous cycle of fleet modernization, technological upgrades, and capacity expansion driven by the demand for efficient, safe, and sustainable mass transit and cargo movement solutions. Key activities include the manufacturing of new vehicles, the refurbishment of existing fleets, and the integration of advanced subsystems for propulsion, braking, and passenger information. The market's dynamics are heavily influenced by public transportation policies, urbanization trends, and the strategic focus on reducing carbon emissions. As economies invest in rail infrastructure to alleviate road congestion and promote greener logistics, the rolling stock sector remains a vital and evolving industry with long-term growth prospects anchored in global mobility needs.

Key Highlights

The rolling stock market is defined by several pivotal developments. A significant trend is the accelerating shift toward railway electrification, which reduces dependency on fossil fuels and lowers operational emissions. This is complemented by the integration of digital technologies, such as predictive maintenance systems, IoT sensors, and automated train control, which enhance operational efficiency and safety. Another highlight is the growing demand for high-speed and very high-speed trains, particularly in regions expanding their intercity and international rail corridors. Light rail and metro systems are also witnessing increased adoption in urban centers to address congestion and provide last-mile connectivity. The market sees consistent innovation in lightweight composite materials and aerodynamic designs to improve energy efficiency. Furthermore, the aftermarket segment for maintenance, repair, and overhaul services represents a substantial and stable revenue stream, supported by the long lifecycle of rail assets and the need for regulatory compliance and safety upgrades.

Drivers, Opportunities & Restraints

Primary drivers propelling the rolling stock market include stringent government regulations aimed at reducing greenhouse gas emissions, which favor rail transport over road and air for its lower carbon footprint. Urbanization and population growth are increasing the pressure on public transportation systems, necessitating investments in new and upgraded rolling stock. Government initiatives and funding for rail infrastructure projects, such as new metro lines and high-speed rail networks, provide significant impetus. Opportunities abound in the development of autonomous and connected train technologies, which promise to revolutionize operational safety and capacity. The expansion of rail freight, particularly for bulk commodities and intermodal logistics, presents another growth avenue. However, the market faces restraints including the high capital investment required for manufacturing and deploying new rolling stock, which can deter rapid fleet expansion. Long procurement and approval cycles for public projects can delay market momentum. Additionally, the variability in raw material prices and supply chain disruptions pose challenges to consistent production schedules and cost management.

Concentration Insights

The global rolling stock market exhibits a high level of concentration, with a few major players dominating the landscape. These leading companies possess extensive product portfolios, significant technological capabilities, and a global presence supported by a network of manufacturing facilities and service centers. Key competitors include CRRC Corporation Limited, Alstom, Siemens Mobility, and Wabtec Corporation. These entities often engage in strategic mergers, acquisitions, and partnerships to expand their market reach and technological expertise. The competitive environment is also characterized by the presence of regional players who cater to specific domestic markets or specialize in niche segments like trams or freight wagons. Competition is intense and revolves around technological innovation, product reliability, cost-effectiveness, and the ability to provide comprehensive lifecycle services. Government tenders and contracts for large-scale projects are a primary battleground, where companies compete on technical specifications, pricing, and local content requirements.

Type Insights

The rolling stock market is segmented by vehicle type into locomotives, passenger coaches, freight wagons, and multiple units. Locomotives, which provide the motive power for trains, are further categorized by their energy source, including diesel, electric, and electro-diesel variants. The trend is strongly favoring electric locomotives due to environmental benefits and operational efficiency. Passenger coaches encompass a range of vehicles from conventional carriages to high-comfort, high-speed train cars equipped with modern amenities. Freight wagons are highly specialized, designed for specific cargo types such as hoppers for bulk materials, tankers for liquids, and flatcars for containers. Multiple units, including Electric Multiple Units (EMUs) and Diesel Multiple Units (DMUs), are self-propelled carriages widely used in suburban and regional passenger transport for their flexibility and efficiency. Each type experiences distinct demand cycles influenced by regional infrastructure development, economic activity, and transportation policies.

Application Insights

Application insights reveal two primary segments: passenger transportation and freight transportation. The passenger transportation segment is a major consumer of rolling stock, driven by the global need for efficient urban and intercity mobility. This includes metros, light rail transit, trams, regional trains, and high-speed rail networks. Demand is fueled by urbanization, government investments in public transit, and the growing preference for rail travel due to its reliability and environmental advantages. The freight transportation segment is equally critical, supporting global trade and industrial activity. Rolling stock in this segment is essential for moving bulk commodities like coal, minerals, and grain, as well as finished goods in intermodal containers. The efficiency and cost-effectiveness of rail freight make it a backbone for logistics chains, especially over long distances. Growth in e-commerce and the need for sustainable logistics solutions are further bolstering investment in modern freight wagons and powerful locomotives.

Regional Insights

Regionally, the Asia Pacific market holds a dominant position, propelled by massive investments in rail infrastructure in China and India. China, in particular, with its expansive high-speed rail network and urban metro projects, is a global leader in both production and consumption of rolling stock. North America and Europe represent mature yet steady markets, characterized by fleet replacement cycles, modernization programs, and investments in high-speed rail and urban transit projects. Europe's strong regulatory focus on decarbonizing transport continues to drive demand for electric and hydrogen-powered trains. The Middle East and Africa region shows emerging potential, with several nations investing in new railway lines and urban metro systems to diversify their economies and improve connectivity. Latin America is also a growing market, with investments focused on urban mass transit solutions to address congestion in major cities. Each region's market dynamics are shaped by its unique economic conditions, government policies, and infrastructure development goals.

Company Insights

The competitive landscape features a mix of global giants and specialized manufacturers. CRRC Corporation Limited from China is the world's largest rolling stock manufacturer by revenue and production volume, offering a comprehensive range of products. Alstom, headquartered in France, is a key player known for its high-speed trains, signaling systems, and recent acquisition of Bombardier Transportation, which expanded its portfolio significantly. Siemens Mobility, a division of Siemens AG, is a technology leader, particularly in electric mobility and digital rail solutions. Wabtec Corporation, formed from the merger of Westinghouse Air Brake Technologies and GE Transportation, is a powerhouse in freight locomotives and rail equipment. Other notable players include Hyundai Rotem, Stadler Rail, and Trinity Industries, each holding strong positions in their respective geographic and product niches. These companies compete on innovation, global supply chain efficiency, and the ability to offer integrated solutions and long-term service agreements.

Recent Developments

The rolling stock market has been active with significant recent developments focused on innovation and strategic growth. A prominent trend is the advancement and testing of hydrogen fuel cell trains, with several manufacturers launching pilots to offer zero-emission solutions on non-electrified lines. There has been a surge in orders for new metro and regional trains from cities worldwide aiming to expand their public transport networks. Digitalization continues to be a key focus area, with companies launching new platforms for predictive maintenance and remote monitoring of train assets. Strategic mergers and acquisitions have reshaped the competitive order, enabling companies to gain access to new technologies and markets. Furthermore, manufacturers are increasingly committing to sustainable production practices, utilizing recycled materials and aiming for carbon-neutral operations. The development of battery-electric multiple units is also gaining traction as a versatile solution for reducing emissions across various rail applications.

Report Segmentation

This market research report on the rolling stock market provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation is designed to help stakeholders understand specific aspects of the market. The report is categorized by type, which includes locomotives, passenger coaches, freight wagons, and multiple units, detailing the demand and innovation within each category. It is further segmented by application, distinguishing between passenger transportation and freight transportation, analyzing the unique drivers and trends in each sector. A regional segmentation provides a geographical breakdown, covering key markets such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting regional growth patterns, key projects, and regulatory environments. This multi-dimensional segmentation ensures a holistic view of the market dynamics, enabling businesses to identify growth opportunities, understand competitive landscapes, and make informed strategic decisions based on granular data.

FAQs

What is included in rolling stock? Rolling stock refers to all vehicles that move on a railway, including locomotives, passenger coaches, freight wagons, multiple units, and maintenance vehicles. It encompasses everything from powerful engines that pull trains to the individual carriages that carry people and goods.

What is the meaning of rolling stock in transport? In transport, rolling stock denotes the wheeled assets used on a rail network. It is the movable component of the railway system, as opposed to the fixed infrastructure like tracks, signals, and stations. Its primary purpose is the movement of passengers and freight.

What is an example of rolling stock? A common example of rolling stock is a high-speed passenger train, such as the Shinkansen in Japan or the TGV in France. Another example is a diesel-electric locomotive hauling a long chain of freight wagons filled with coal or shipping containers.

What is the difference between rolling stock and locomotive? A locomotive is a specific type of rolling stock that provides the motive power to move a train. Rolling stock is the broader term that includes not only locomotives but also all other non-powered vehicles like passenger coaches, freight cars, and self-propelled multiple units.

Is a railway coach a rolling stock? Yes, a railway coach is absolutely a type of rolling stock. It falls under the category of passenger coaches, which are designed to carry people. These can range from basic commuter carriages to luxurious coaches on long-distance or tourist trains.

What is another name for rolling stock? Another name for rolling stock is rail vehicles. This term is often used interchangeably within the industry to describe the collection of locomotives, cars, wagons, and units that operate on railway tracks.

Citius Research has developed a research report titled “Rolling Stock Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Rolling Stock Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Rolling Stock Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Rolling Stock Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Rolling Stock Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Rolling Stock Market
• Research Methodology
• Executive Summary
• Market Dynamics of Rolling Stock Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Rolling Stock Market
• Cost and Gross Margin Analysis of Rolling Stock Market
• Rolling Stock Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Rolling Stock Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Rolling Stock Market Key Stakeholders

Below are the key stakeholders for the Rolling Stock Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Rolling Stock Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Rolling Stock Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Rolling Stock Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Rolling Stock Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Rolling Stock Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Rolling Stock Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Rolling Stock Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Rolling Stock Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Rolling Stock Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Rolling Stock Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Rolling Stock Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Rolling Stock Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Rolling Stock Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Rolling Stock Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Rolling Stock Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Rolling Stock Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Rolling Stock Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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