Automotive Interconnecting Shaft Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186396
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Interconnecting Shaft Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Automotive Interconnecting Shaft Market

(Market Size)
$2.8 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 2.8 billion
2030 Market Size USD 4.5 billion
Key Players GKN, Dana, AAM, NTN, Hyundai Wia

Market Summary

The automotive interconnecting shaft market is a critical segment within the global automotive and transportation industry, focusing on components that transmit torque and rotation between parts of a vehicle's drivetrain that are not aligned. These shafts are essential for the efficient functioning of vehicles, ensuring smooth power delivery from the engine to the wheels. The market is characterized by continuous technological advancements aimed at improving durability, reducing weight, and enhancing overall vehicle performance. Key players are engaged in developing innovative solutions to meet the evolving demands of modern automobiles, including electric and hybrid vehicles. The demand for interconnecting shafts is directly influenced by automotive production trends, consumer preferences for high-performance vehicles, and stringent regulatory standards focusing on fuel efficiency and emissions. As automotive manufacturers increasingly adopt advanced drivetrain systems, the need for reliable and efficient interconnecting shafts is expected to rise, supporting market growth across various regions.

Key Highlights

The automotive interconnecting shaft market is distinguished by several key highlights that underscore its importance and trajectory. There is a significant shift towards the development of lightweight materials such as carbon fiber and advanced composites to reduce vehicle weight and improve fuel efficiency. The integration of electric and hybrid vehicles is driving innovation in shaft design to accommodate new drivetrain architectures and higher torque requirements. Leading manufacturers are focusing on precision engineering and robust quality control to ensure high performance and longevity of these components. The market is also witnessing increased adoption of adaptive and intelligent driveline systems that require specialized interconnecting shafts. Collaboration between automotive OEMs and component suppliers is intensifying to co-develop customized solutions that meet specific vehicle platform needs. Additionally, the aftermarket segment presents substantial opportunities due to the need for replacement parts in the existing vehicle fleet.

Drivers, Opportunities & Restraints

Several drivers are propelling the automotive interconnecting shaft market forward. The global increase in vehicle production, particularly in emerging economies, is a primary driver, alongside the rising consumer demand for vehicles with enhanced performance and comfort. Stringent government regulations aimed at reducing vehicular emissions are pushing manufacturers to adopt lightweight components, thereby boosting the demand for advanced interconnecting shafts. The growth of the electric vehicle market presents significant opportunities, as these vehicles require specialized shafts capable of handling instant torque and integrating with electric drivetrains. However, the market faces restraints such as high costs associated with advanced materials and manufacturing processes, which can limit adoption in cost-sensitive segments. Fluctuations in raw material prices and supply chain disruptions also pose challenges. Despite these restraints, opportunities abound in the development of eco-friendly manufacturing processes and expansion into emerging markets with growing automotive industries.

Concentration Insights

The automotive interconnecting shaft market exhibits a concentrated landscape with a few dominant players holding significant market share. Companies such as GKN Automotive, NTN Corporation, and Nexteer Automotive are at the forefront, leveraging their extensive research capabilities and global production networks. These industry leaders focus on strategic mergers and acquisitions to enhance their product portfolios and geographic presence. The market concentration is also influenced by high barriers to entry, including the need for substantial capital investment, advanced technological expertise, and established relationships with automotive OEMs. Regional players often specialize in serving local markets or specific vehicle segments, but they face intense competition from multinational corporations. Collaboration with automotive manufacturers for joint development projects is a common strategy to maintain competitive advantage. The competitive dynamics are further shaped by continuous innovation and the ability to meet evolving industry standards and customer requirements.

Type Insights

The automotive interconnecting shaft market can be segmented based on product type, with key categories including propeller shafts, drive shafts, and half shafts. Propeller shafts are crucial for transmitting power in rear-wheel and four-wheel drive vehicles, and advancements are focused on reducing weight and minimizing vibration. Drive shafts are integral to various vehicle systems, and there is a growing trend towards the use of composite materials to enhance strength and reduce overall weight. Half shafts, used primarily in front-wheel drive configurations, are seeing innovations in design to improve durability and accommodate higher torque levels from modern engines and electric motors. Each type is engineered to meet specific vehicular requirements, with continuous improvements aimed at enhancing efficiency, reliability, and compatibility with new drivetrain technologies. The choice of material, such as steel, aluminum, or carbon fiber, plays a pivotal role in the performance characteristics of each shaft type.

Application Insights

In terms of application, the automotive interconnecting shaft market serves a wide range of vehicle types, including passenger cars, light commercial vehicles, and heavy commercial vehicles. Passenger cars represent the largest application segment, driven by high global production volumes and consumer demand for vehicles with superior driving dynamics and comfort. The rise of electric and hybrid passenger cars is creating new application avenues for specialized interconnecting shafts designed for electric drivetrains. Light commercial vehicles require robust and durable shafts to handle varying load conditions, leading to demand for heavy-duty components. Heavy commercial vehicles, such as trucks and buses, rely on high-strength interconnecting shafts capable of transmitting substantial torque over long operational lifespans. The aftermarket is another significant application area, providing replacement parts for vehicle maintenance and repair, which ensures steady demand irrespective of new vehicle production fluctuations.

Regional Insights

Geographically, the automotive interconnecting shaft market is analyzed across key regions including North America, Europe, Asia Pacific, and the Rest of the World. Asia Pacific dominates the market, fueled by high vehicle production in countries such as China, Japan, and India, along with a growing automotive aftermarket. The region's strong manufacturing base and presence of major automotive OEMs contribute significantly to market growth. Europe is a prominent market characterized by stringent emission norms and a high concentration of premium and performance vehicle manufacturers, driving demand for advanced interconnecting shafts. North America exhibits steady demand, supported by a robust automotive industry and consumer preference for trucks and SUVs. Other regions, including Latin America and the Middle East & Africa, are expected to show gradual growth, influenced by economic development and increasing vehicle ownership rates.

Company Insights

The competitive landscape of the automotive interconnecting shaft market features several key players who are instrumental in shaping industry trends. GKN Automotive, a leading global supplier, is renowned for its innovative driveline technologies and strong focus on electric vehicle applications. NTN Corporation excels in manufacturing high-precision shafts with an emphasis on reliability and performance. Nexteer Automotive is recognized for its advanced steering and driveline systems, including electric power steering and driveline shafts. Other significant companies include Dana Incorporated, Hyundai Wia Corporation, and Yamada Manufacturing Co., Ltd., each contributing through specialized product offerings and technological expertise. These companies invest heavily in research and development to create lighter, stronger, and more efficient shafts, while also expanding their global footprint through strategic partnerships and acquisitions to cater to the evolving needs of automotive manufacturers worldwide.

Recent Developments

Recent developments in the automotive interconnecting shaft market highlight a wave of innovation and strategic initiatives aimed at capturing growth opportunities. Companies are increasingly launching products made from carbon fiber and other composite materials to meet lightweighting demands without compromising strength. There is a noticeable trend towards the development of shafts specifically designed for electric vehicles, capable of handling high torque instantaneously and operating quietly. Strategic collaborations and joint ventures between shaft manufacturers and automotive OEMs are on the rise to co-develop customized solutions for next-generation vehicle platforms. Investments in expanding production capacities, particularly in Asia Pacific and Eastern Europe, are evident to meet growing regional demand. Additionally, advancements in manufacturing technologies, such as automated forging and precision machining, are being adopted to enhance production efficiency and product quality.

Report Segmentation

This comprehensive report on the automotive interconnecting shaft market provides detailed segmentation to facilitate a thorough understanding of the industry dynamics. The market is segmented by type into propeller shafts, drive shafts, half shafts, and others, each analyzed for their market presence and growth potential. Application-wise, the segmentation covers passenger cars, light commercial vehicles, and heavy commercial vehicles, highlighting demand patterns across different vehicle categories. Geographically, the report breaks down the market into North America, Europe, Asia Pacific, and the Rest of the World, offering insights into regional trends and opportunities. Each segment is evaluated based on current market scenario, technological trends, and future outlook, providing stakeholders with actionable intelligence to make informed decisions. The segmentation approach ensures a granular analysis, catering to the specific information needs of industry participants.

FAQs

What materials are commonly used in automotive interconnecting shafts? Automotive interconnecting shafts are typically manufactured from high-strength steel, aluminum alloys, and increasingly, carbon fiber composites to achieve lightweight and durable properties.

How do interconnecting shafts function in electric vehicles? In electric vehicles, interconnecting shafts transmit torque from the electric motor to the wheels, often designed to handle higher instantaneous torque and integrate seamlessly with electric drivetrain systems.

Which regions are leading in the automotive interconnecting shaft market? The Asia Pacific region leads the market due to high vehicle production, followed by Europe and North America, which have strong automotive manufacturing bases.

What are the main challenges faced by manufacturers in this market? Key challenges include high costs of advanced materials, stringent quality and performance standards, and the need for continuous innovation to keep pace with evolving vehicle technologies.

Who are the key players in the automotive interconnecting shaft industry? Prominent companies include GKN Automotive, NTN Corporation, Nexteer Automotive, Dana Incorporated, and Hyundai Wia Corporation, among others.

What is the impact of vehicle electrification on interconnecting shaft design? Vehicle electrification necessitates shafts that are lighter, capable of higher torque transmission, and designed for quieter operation to meet the specific requirements of electric drivetrains.

Citius Research has developed a research report titled “Automotive Interconnecting Shaft Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Interconnecting Shaft Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Interconnecting Shaft Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Interconnecting Shaft Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Interconnecting Shaft Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Interconnecting Shaft Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Interconnecting Shaft Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Interconnecting Shaft Market
• Cost and Gross Margin Analysis of Automotive Interconnecting Shaft Market
• Automotive Interconnecting Shaft Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Interconnecting Shaft Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Interconnecting Shaft Market Key Stakeholders

Below are the key stakeholders for the Automotive Interconnecting Shaft Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Interconnecting Shaft Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Interconnecting Shaft Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Interconnecting Shaft Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Interconnecting Shaft Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Interconnecting Shaft Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Interconnecting Shaft Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Interconnecting Shaft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Interconnecting Shaft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Interconnecting Shaft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Interconnecting Shaft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Interconnecting Shaft Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Interconnecting Shaft Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Interconnecting Shaft Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Interconnecting Shaft Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Interconnecting Shaft Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Interconnecting Shaft Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Interconnecting Shaft Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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