EGR Coolers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186544
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The EGR Coolers Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 8.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

EGR Coolers Market

(Market Size)
$5.2 billion
$8.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 5.2 billion
2030 Market Size USD 8.3 billion
Key Players BorgWarner, Valeo, Mahle, Denso, Hanon Systems

Market Summary

The EGR coolers market is a critical segment within the global automotive and transportation industry, focused on components designed to reduce nitrogen oxide emissions from internal combustion engines. Exhaust Gas Recirculation (EGR) coolers lower the temperature of recirculated exhaust gases before they re-enter the engine's combustion chamber, enhancing emission control and improving fuel efficiency. This market is driven by stringent global emission regulations and the ongoing demand for more efficient and environmentally friendly vehicles. Key players are engaged in developing advanced cooling technologies to meet evolving regulatory standards and consumer expectations. The market encompasses a variety of cooler types, including tube and fin and shell and tube designs, utilized across passenger cars, commercial vehicles, and other automotive applications. With the automotive industry's shift towards sustainability, the EGR coolers market is poised for steady evolution, supported by technological innovations and increased adoption in emerging economies.

Key Highlights

The EGR coolers market is characterized by several pivotal aspects that underscore its importance and trajectory. A primary highlight is the integral role these components play in helping automotive manufacturers comply with rigorous emission norms such as Euro 6 and EPA standards, making them indispensable in modern vehicle design. Technological advancements are a significant focus, with leading companies investing in research to enhance heat exchange efficiency, durability, and compactness of cooler designs. The market sees strong demand from both the passenger vehicle and commercial vehicle segments, driven by global production volumes and regulatory pressures. Another key aspect is the increasing integration of EGR systems in hybrid and diesel engines, broadening application scope. The competitive landscape is marked by the presence of established automotive suppliers like BorgWarner, Valeo, and Mahle, who leverage their expertise in thermal management to innovate and capture market share. These factors collectively highlight the market's critical function in enabling cleaner transportation solutions.

Drivers, Opportunities & Restraints

The growth of the EGR coolers market is propelled by several drivers, primarily the tightening of emission regulations worldwide which mandate lower nitrogen oxide outputs from vehicles. This regulatory push necessitates advanced EGR systems, directly increasing demand for efficient coolers. Additionally, the global focus on reducing vehicular pollution and improving air quality supports market expansion. Opportunities in this market are abundant, particularly in the development of next-generation coolers that offer higher thermal efficiency and compatibility with alternative fuel engines, including those using biofuels or hybrid systems. The expansion of automotive production in emerging economies presents significant growth prospects for market players. However, the market faces restraints such as the high cost associated with advanced EGR cooler technologies and the complexity of integration into vehicle designs. The trend towards vehicle electrification also poses a challenge, as electric vehicles do not require EGR systems, potentially limiting long-term demand in certain segments. Balancing innovation with cost-effectiveness is crucial for overcoming these restraints.

Concentration Insights

The EGR coolers market demonstrates a concentrated competitive landscape dominated by a handful of major global automotive suppliers who possess extensive expertise in emission control and thermal management systems. Key players such as BorgWarner, Dana Incorporated, Valeo, Mahle GmbH, and Denso Corporation hold significant market shares due to their strong technological capabilities, extensive product portfolios, and established relationships with automotive OEMs. These companies invest heavily in research and development to innovate and maintain a competitive edge. The market concentration is also influenced by high barriers to entry, including the need for substantial R&D investment, stringent quality certifications, and long product development cycles aligned with vehicle model changes. Regional players exist but often cater to specific local markets or aftermarket segments. Collaboration and partnerships with automotive manufacturers are common strategies to secure long-term supply contracts and drive innovation in cooler design and functionality.

Type Insights

The EGR coolers market is segmented by type, primarily into tube and fin coolers and shell and tube coolers, each offering distinct advantages for different automotive applications. Tube and fin coolers are widely adopted due to their compact design, efficient heat dissipation capabilities, and cost-effectiveness, making them suitable for high-volume passenger vehicles where space constraints and economics are critical. Shell and tube coolers, known for their robustness and ability to handle higher pressures and temperatures, are often preferred in heavy-duty commercial vehicles and off-road equipment where durability under strenuous operating conditions is paramount. Advancements in materials, such as the use of stainless steel and enhanced alloys, improve corrosion resistance and longevity across both types. Manufacturers continuously refine designs to maximize heat transfer efficiency while minimizing pressure drop and fouling, ensuring optimal engine performance and emission reduction. The choice between cooler types depends on vehicle requirements, operating environment, and performance benchmarks set by OEMs.

Application Insights

EGR coolers find essential applications across various vehicle types within the automotive and transportation sector, primarily in passenger cars, light commercial vehicles, and heavy commercial vehicles. In passenger cars, the integration of EGR coolers is critical for meeting emission standards in both gasoline and diesel engines, enhancing fuel economy and reducing environmental impact. Light commercial vehicles utilize these components for similar reasons, often requiring compact and efficient cooling solutions due to their diverse usage patterns. Heavy commercial vehicles, including trucks and buses, represent a significant application segment where EGR coolers must withstand extreme conditions and high exhaust temperatures, necessitating durable and high-performance designs. Beyond on-road vehicles, off-road equipment and industrial engines also employ EGR coolers for emission control. The application scope is expanding with technological innovations that allow for use in hybrid powertrains, where managing exhaust temperatures remains important for overall system efficiency and compliance.

Regional Insights

The EGR coolers market exhibits distinct regional dynamics influenced by local emission regulations, automotive production rates, and technological adoption. North America and Europe are mature markets characterized by strict emission standards such as those set by the Environmental Protection Agency in the U.S. and European Union directives, driving consistent demand for advanced EGR cooling solutions. These regions have a high concentration of automotive OEMs and suppliers, fostering innovation and early adoption of new technologies. The Asia-Pacific region is a rapidly growing market, propelled by increasing vehicle production in countries like China and India, coupled with implementing stricter emission norms to address urban pollution. This region presents significant opportunities due to its large consumer base and expanding automotive industry. Other regions, including Latin America and the Middle East & Africa, are emerging markets where adoption is gradually increasing aligned with regulatory developments and economic growth, though at a slower pace compared to leading regions.

Company Insights

Prominent companies in the EGR coolers market include BorgWarner Inc., Dana Incorporated, Valeo SA, Mahle GmbH, Denso Corporation, and Hanon Systems, among others. These firms are recognized for their extensive experience in automotive thermal management and emission control systems. BorgWarner is a leader known for its innovative EGR technologies and strong global presence. Dana Incorporated focuses on providing efficient thermal solutions for diverse vehicle applications. Valeo and Mahle leverage their expertise in automotive components to develop advanced coolers that meet evolving OEM requirements. Denso Corporation and Hanon Systems are key players with significant capabilities in manufacturing high-quality heat exchange products. These companies compete through continuous product development, strategic partnerships with automakers, and expansion into emerging markets. Their efforts are centered on enhancing product performance, reliability, and cost-effectiveness to maintain competitiveness and address the increasing demand for emission reduction technologies in the automotive sector.

Recent Developments

Recent developments in the EGR coolers market reflect ongoing innovation and strategic movements by key industry participants. Companies are focusing on launching new products with improved thermal efficiency and compact designs to meet tighter emission standards and OEM specifications. For instance, advancements in materials science have led to the introduction of coolers with enhanced corrosion resistance and better durability under high-temperature conditions. There is a growing trend towards the development of integrated EGR systems that combine coolers with other components for optimized performance and space savings. Strategic collaborations and partnerships between EGR cooler manufacturers and automotive OEMs are common, aimed at co-developing customized solutions for next-generation vehicle platforms. Additionally, expansion of manufacturing facilities in high-growth regions, particularly in Asia-Pacific, is a key strategy to capitalize on increasing local demand. These developments underscore the market's dynamic nature and the continuous effort to align with the automotive industry's shift towards sustainability and efficiency.

Report Segmentation

This report on the EGR coolers market provides a detailed analysis segmented by type, application, and region to offer comprehensive insights into market dynamics and trends. The type segmentation includes tube and fin coolers and shell and tube coolers, examining the adoption, advantages, and demand patterns for each variant across different vehicle types. Application segmentation covers passenger cars, light commercial vehicles, and heavy commercial vehicles, analyzing the specific requirements and growth prospects in each category. Regional segmentation encompasses North America, Europe, Asia-Pacific, and the Rest of the World, assessing regional regulatory frameworks, market size, key players, and growth opportunities. Each segment is evaluated based on current market scenario, technological advancements, and future potential, providing stakeholders with a holistic view of the market structure. This segmented approach enables a thorough understanding of factors influencing demand, competitive landscape, and strategic imperatives for success in the global EGR coolers market.

FAQs

What is an EGR cooler? An EGR cooler is a heat exchanger used in vehicles to cool exhaust gases before they are recirculated into the engine's intake system, helping reduce nitrogen oxide emissions and improve fuel efficiency.

How does an EGR cooler work? It works by transferring heat from the hot exhaust gases to the engine's cooling system, lowering the temperature of gases reintroduced into the combustion chamber, which minimizes emission formation.

What are the benefits of using an EGR cooler? Benefits include significant reduction in nitrogen oxide emissions, improved fuel economy, enhanced engine performance, and assistance in meeting stringent environmental regulations.

What are the common types of EGR coolers? The common types are tube and fin coolers, known for compactness and efficiency, and shell and tube coolers, valued for durability and performance in heavy-duty applications.

Which vehicles use EGR coolers? They are used in various vehicles including passenger cars, light commercial vehicles, heavy trucks, buses, and off-road equipment equipped with internal combustion engines.

What are the latest trends in EGR cooler technology? Latest trends focus on developing more efficient and compact designs, using advanced materials for better heat resistance, and integrating coolers with entire EGR systems for optimized performance.

Citius Research has developed a research report titled “EGR Coolers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• EGR Coolers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The EGR Coolers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

EGR Coolers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

EGR Coolers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of EGR Coolers Market
• Research Methodology
• Executive Summary
• Market Dynamics of EGR Coolers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of EGR Coolers Market
• Cost and Gross Margin Analysis of EGR Coolers Market
• EGR Coolers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “EGR Coolers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

EGR Coolers Market Key Stakeholders

Below are the key stakeholders for the EGR Coolers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

EGR Coolers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the EGR Coolers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the EGR Coolers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in EGR Coolers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global EGR Coolers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global EGR Coolers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global EGR Coolers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global EGR Coolers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global EGR Coolers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global EGR Coolers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America EGR Coolers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America EGR Coolers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe EGR Coolers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA EGR Coolers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific EGR Coolers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa EGR Coolers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia EGR Coolers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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