Drive Shaft Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186138
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The Drive Shaft Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 19.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Drive Shaft Market

(Market Size)
$12.5 billion
$19.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 19.2 billion
Key Players GKN, Dana, NTN, Nexteer, Hyundai Wia

Market Summary

The drive shaft market is a critical segment within the global automotive and transportation industry, serving as an essential component for transmitting torque and rotation in vehicles. This market is characterized by its integral role in both conventional internal combustion engine vehicles and the rapidly expanding electric vehicle sector. Drive shafts are pivotal for ensuring vehicle performance, efficiency, and safety, linking the transmission to the drive wheels. The market is experiencing steady growth driven by increasing vehicle production, technological advancements, and the rising demand for fuel-efficient and high-performance vehicles. Key players are continuously innovating to develop lightweight and durable drive shafts to meet evolving automotive standards and consumer expectations. The market is also influenced by regional automotive manufacturing trends and the adoption of advanced materials such as carbon fiber and composite alloys to enhance performance and reduce overall vehicle weight.

Key Highlights

The drive shaft market is distinguished by several key highlights that underscore its significance and dynamism. Technological innovation is at the forefront, with manufacturers investing in research and development to produce advanced drive shafts that offer superior strength, reduced weight, and enhanced durability. The shift towards electric vehicles is creating new opportunities, as EVs require specialized drive shafts tailored to their unique powertrain configurations. Additionally, the aftermarket segment is substantial, driven by the need for replacement parts due to wear and tear, accidents, or performance upgrades. The market is also seeing increased integration of smart technologies and condition monitoring systems to predict maintenance needs and prevent failures. Collaboration between automotive OEMs and drive shaft suppliers is intensifying to co-develop customized solutions that meet specific vehicle requirements, further propelling market evolution and competitiveness.

Drivers, Opportunities & Restraints

The drive shaft market is propelled by several drivers, including the global rise in automotive production, particularly in emerging economies, and the increasing consumer demand for vehicles with better fuel efficiency and higher performance. Stricter government regulations regarding vehicle emissions are pushing manufacturers to adopt lightweight components, thereby boosting the demand for advanced drive shafts. Opportunities abound in the electric vehicle segment, where drive shaft design and material requirements differ significantly from traditional vehicles, opening new avenues for innovation and growth. The expansion of the automotive aftermarket also presents lucrative opportunities for drive shaft manufacturers and suppliers. However, the market faces restraints such as the high cost of advanced materials like carbon fiber, which can limit adoption in cost-sensitive segments. Economic fluctuations and supply chain disruptions, as witnessed during global events, can also impact production and demand, posing challenges to market stability.

Concentration Insights

The drive shaft market exhibits a concentrated landscape with a few dominant players holding significant market share, alongside numerous regional and specialized manufacturers. Key global players such as GKN Automotive, NTN Corporation, and Dana Incorporated lead the market through extensive product portfolios, strong R&D capabilities, and strategic partnerships with major automotive OEMs. These companies have a widespread geographic presence and cater to diverse vehicle segments, from passenger cars to commercial vehicles. The market concentration is also evident in certain regions, such as Asia Pacific, where local manufacturers benefit from the robust automotive manufacturing ecosystem. Despite the dominance of large players, there is a segment of smaller and medium-sized enterprises focusing on niche applications or aftermarket services, contributing to a competitive and diversified market environment. Mergers, acquisitions, and collaborations are common strategies employed by leading companies to strengthen their market position and expand their technological expertise.

Type Insights

The drive shaft market is segmented by type into propeller shaft, half shaft, and others, each serving distinct functions in vehicle drivetrains. Propeller shafts are commonly used in rear-wheel and four-wheel drive vehicles to transmit power from the transmission to the differential. They are typically found in trucks, SUVs, and commercial vehicles, designed to handle high torque loads and ensure smooth power delivery. Half shafts, or axle shafts, are utilized in front-wheel drive and independent rear suspension systems, connecting the differential to the wheels. These shafts are critical for providing mobility and handling characteristics. Advancements in materials and design have led to the development of carbon fiber and composite drive shafts, which offer significant weight reduction and improved performance. The choice of drive shaft type depends on vehicle design, application, and performance requirements, with ongoing innovations focusing on enhancing efficiency, durability, and compatibility with emerging vehicle technologies.

Application Insights

Drive shafts find applications across various vehicle types, including passenger cars, light commercial vehicles, heavy commercial vehicles, and off-highway vehicles. In passenger cars, drive shafts are essential for transmitting power from the engine to the wheels, impacting overall vehicle performance, fuel efficiency, and ride comfort. The trend towards SUVs and crossovers, which often feature all-wheel or four-wheel drive systems, has increased the demand for robust and efficient drive shafts. Light commercial vehicles, such as vans and pickup trucks, rely on durable drive shafts to handle varying load conditions and ensure reliability. Heavy commercial vehicles, including trucks and buses, require heavy-duty drive shafts capable of withstanding high torque and continuous operation. Off-highway vehicles, used in construction, agriculture, and mining, demand specialized drive shafts designed for extreme conditions and rugged terrains. The expanding electric vehicle market is also a significant application area, where drive shafts are adapted to suit electric powertrains and contribute to overall vehicle efficiency.

Regional Insights

The drive shaft market demonstrates distinct regional dynamics influenced by automotive production, consumer preferences, and economic conditions. Asia Pacific dominates the market, driven by high vehicle production in countries like China, Japan, and India, along with a growing automotive aftermarket. The region benefits from a strong manufacturing base, presence of key automotive OEMs, and increasing investments in electric vehicle development. North America and Europe are also significant markets, characterized by advanced automotive technologies, stringent emission norms, and a preference for high-performance and luxury vehicles. These regions see substantial demand for advanced and lightweight drive shafts to meet regulatory and consumer demands. Emerging economies in Latin America and the Middle East & Africa are experiencing gradual growth, supported by increasing industrialization, urbanization, and rising disposable incomes. Regional variations in vehicle types and usage patterns further shape the demand for drive shafts, with manufacturers tailoring products to meet specific regional requirements and standards.

Company Insights

The competitive landscape of the drive shaft market features several prominent companies known for their innovation, quality, and global reach. GKN Automotive, a leading player, offers a comprehensive range of drive shaft solutions for various vehicle types, emphasizing lightweight and efficient designs. NTN Corporation is renowned for its high-precision drive shafts and constant velocity joints, catering to both OEM and aftermarket segments. Dana Incorporated provides robust drive systems, including Spicer? brand drive shafts, known for durability and performance in demanding applications. Other key players include Hyundai Wia Corporation, Yamada Manufacturing Co., Ltd., and Meritor, Inc., each contributing specialized expertise and products to the market. These companies invest heavily in research and development to introduce advanced materials, such as composites and alloys, and to develop drive shafts for electric and hybrid vehicles. Strategic partnerships, expansions, and acquisitions are common as companies aim to enhance their product offerings and strengthen their market presence globally.

Recent Developments

The drive shaft market has witnessed several recent developments reflecting ongoing innovation and adaptation to industry trends. There is a growing emphasis on developing lightweight drive shafts using advanced materials like carbon fiber and aluminum composites to improve fuel efficiency and reduce emissions. Manufacturers are also focusing on creating drive shafts specifically designed for electric vehicles, which require different torque characteristics and integration with electric powertrains. The adoption of additive manufacturing and precision engineering techniques is increasing, allowing for more customized and efficient production processes. Additionally, companies are enhancing their product portfolios through acquisitions and collaborations; for instance, strategic partnerships between drive shaft manufacturers and automotive OEMs are leading to co-developed solutions tailored to new vehicle models. The aftermarket segment is seeing innovations in remanufactured and performance-oriented drive shafts, catering to consumers seeking upgrades or replacements. These developments indicate a market that is rapidly evolving to meet the demands of modern transportation and automotive advancements.

Report Segmentation

The drive shaft market report is segmented to provide a detailed analysis across various dimensions, enabling a comprehensive understanding of market dynamics. The segmentation includes type, covering propeller shaft, half shaft, and other specialized drive shafts. Application segmentation encompasses passenger cars, light commercial vehicles, heavy commercial vehicles, and off-highway vehicles, each with distinct requirements and growth prospects. Material segmentation highlights the use of steel, aluminum, and carbon fiber, reflecting trends towards lightweight and high-strength materials. The report also segments the market by region, including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, to analyze geographic trends and opportunities. Additionally, the sales channel is segmented into OEM and aftermarket, addressing both initial equipment installation and replacement demand. This multi-faceted segmentation allows stakeholders to identify specific growth areas, tailor strategies, and make informed decisions based on detailed insights into each segment's performance and potential.

FAQs

What is a drive shaft? A drive shaft is a mechanical component that transmits torque and rotation from the engine or transmission to the wheels, enabling vehicle movement. It is essential in both front-wheel, rear-wheel, and all-wheel drive systems.

What are the types of drive shafts? Common types include propeller shafts, used in longitudinal drivetrains for trucks and SUVs, and half shafts, employed in front-wheel drive and independent suspension systems for passenger cars.

How does a drive shaft work? The drive shaft connects the transmission output to the differential input, transferring rotational power while accommodating changes in angle and length due to suspension movement, ensuring smooth power delivery.

What materials are used in drive shafts? Drive shafts are typically made from steel for strength and durability, but increasingly use aluminum and carbon fiber composites to reduce weight and improve fuel efficiency.

What are common drive shaft problems? Issues include vibrations due to imbalance or wear, U-joint failure, and corrosion, often requiring inspection and maintenance to ensure optimal performance and safety.

How to maintain a drive shaft? Regular maintenance involves checking for balance, lubricating U-joints, and inspecting for damage or wear, especially in high-mileage or heavy-use vehicles to prevent failures.

Citius Research has developed a research report titled “Drive Shaft Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Drive Shaft Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Drive Shaft Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Drive Shaft Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Drive Shaft Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Drive Shaft Market
• Research Methodology
• Executive Summary
• Market Dynamics of Drive Shaft Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Drive Shaft Market
• Cost and Gross Margin Analysis of Drive Shaft Market
• Drive Shaft Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Drive Shaft Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Drive Shaft Market Key Stakeholders

Below are the key stakeholders for the Drive Shaft Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Drive Shaft Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Drive Shaft Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Drive Shaft Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Drive Shaft Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Drive Shaft Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Drive Shaft Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Drive Shaft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Drive Shaft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Drive Shaft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Drive Shaft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Drive Shaft Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Drive Shaft Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Drive Shaft Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Drive Shaft Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Drive Shaft Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Drive Shaft Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Drive Shaft Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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