Digital Shore Durometer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208259
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Digital Shore Durometer Market size was estimated at USD 220 million in 2023 and is projected to reach USD 325 million by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Digital Shore Durometer Market

(Market Size)
$220 million
$325 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 220 million
2030 Market Size USD 325 million
Key Players Instron, ZwickRoell, Shimadzu, Ametek, Sauter

Market Summary

The digital shore durometer market is an integral segment within the manufacturing and construction industries, specializing in instruments designed to measure material hardness, particularly for polymers, elastomers, and rubbers. These digital devices provide precise, reproducible hardness readings, which are critical for quality control, material selection, and compliance with industry standards across various applications. The market is characterized by a consistent demand driven by the need for accuracy, efficiency, and reliability in material testing processes. Industries such as automotive, aerospace, consumer goods, and construction rely heavily on these instruments to ensure product durability and performance. Technological advancements have led to the development of digital durometers with enhanced features like data logging, wireless connectivity, and user-friendly interfaces, replacing traditional analog models. The market is globally distributed, with significant activity in regions with robust manufacturing and industrial bases. Key players are continuously innovating to offer products that meet evolving industry requirements, focusing on durability, portability, and integration with digital systems. The adoption of digital shore durometers is growing as industries prioritize quality assurance and operational efficiency, making it a stable and evolving market.

Key Highlights

The digital shore durometer market stands out due to its emphasis on precision and technological integration, offering significant advantages over conventional analog devices. Key highlights include the high accuracy of measurements, which reduces human error and ensures consistent results across tests. These instruments often feature digital displays, automatic measurement functions, and data storage capabilities, enabling seamless record-keeping and analysis. Integration with software systems allows for real-time monitoring and reporting, enhancing quality control processes in manufacturing and construction. The market is also notable for its diverse range of durometer types, such as Shore A, Shore D, and others, catering to different material hardness testing needs. Portability and rugged design are common, making these devices suitable for both laboratory and field applications. Additionally, compliance with international standards like ASTM and ISO ensures reliability and global acceptance. The shift towards Industry 4.0 and smart manufacturing has further propelled the adoption of digital durometers, as they align with automation and data-driven decision-making trends. These factors collectively highlight the market's role in advancing material testing and quality assurance.

Drivers, Opportunities & Restraints

Several drivers propel the digital shore durometer market, including the increasing demand for quality control in manufacturing processes, where hardness testing is essential for product reliability and compliance. The growth of industries such as automotive, aerospace, and construction, which extensively use polymers and elastomers, fuels the need for accurate hardness measurement tools. Technological advancements, such as digitalization and IoT integration, offer enhanced features that improve efficiency and data management, driving adoption. Opportunities abound in emerging markets, where industrialization and infrastructure development are accelerating, creating new demand for testing equipment. Additionally, the trend towards lightweight and high-performance materials in various sectors presents avenues for market expansion. However, restraints include the high cost of advanced digital durometers compared to analog alternatives, which may limit adoption in cost-sensitive segments. Market fragmentation and intense competition among manufacturers can also pose challenges, as does the need for regular calibration and maintenance to ensure accuracy. Despite these restraints, the overall trajectory remains positive, supported by ongoing industrial growth and innovation.

Concentration Insights

The digital shore durometer market exhibits a concentrated landscape with a mix of established global players and specialized regional manufacturers. Key companies dominate through extensive product portfolios, technological expertise, and strong distribution networks, catering to diverse industry needs. Market concentration is higher in regions with advanced manufacturing sectors, such as North America and Europe, where demand for precision instruments is robust. However, Asia-Pacific is emerging as a significant hub due to rapid industrialization and growing investments in quality control infrastructure. Competition is driven by factors like product innovation, accuracy, durability, and after-sales support, with manufacturers focusing on differentiating their offerings through advanced features. Strategic partnerships, mergers, and acquisitions are common, allowing companies to expand their market presence and enhance capabilities. Despite the concentration, niche players thrive by addressing specific application needs or offering cost-effective solutions. This dynamic ensures a competitive yet collaborative environment, fostering continuous improvement and adaptation to market trends.

Type Insights

Digital shore durometers are categorized based on their scale types, primarily Shore A and Shore D, which cater to different material hardness ranges and applications. Shore A durometers are designed for softer materials like rubber, elastomers, and soft plastics, providing measurements on a scale suitable for flexible and medium-hardness substances. They are widely used in industries such as automotive for tire testing and consumer goods for polymer products. Shore D durometers, on the other hand, are intended for harder materials, including rigid plastics and hard rubbers, offering higher force application and readings for more durable substances. Applications include construction materials and engineering components. Other types, such as Shore O and Shore C, address specific niche requirements, though they are less common. The choice of durometer type depends on the material properties and testing standards, with digital variants offering enhanced accuracy, ease of use, and data management features compared to analog models. This diversity in types ensures that various industry needs are met effectively.

Application Insights

Digital shore durometers find extensive applications across multiple industries, primarily in manufacturing and construction, where material hardness testing is crucial for quality assurance. In the automotive sector, they are used to test tires, seals, gaskets, and other rubber components to ensure durability and performance. The aerospace industry relies on these instruments for evaluating materials in aircraft parts, where precision and reliability are paramount. In construction, digital durometers assess the hardness of materials like polymers used in insulation, coatings, and structural elements, contributing to safety and compliance. Consumer goods manufacturers utilize them for products such as footwear, sports equipment, and electronic casings to maintain quality standards. Additionally, the medical device industry employs these tools for testing silicone and polymer-based products. Each application demands specific durometer types and features, driven by material characteristics and industry regulations. The versatility of digital shore durometers makes them indispensable in ensuring product integrity and performance across diverse sectors.

Regional Insights

The digital shore durometer market demonstrates varying dynamics across regions, influenced by industrial development, technological adoption, and regulatory frameworks. North America holds a significant share, driven by advanced manufacturing sectors, stringent quality standards, and high demand from automotive and aerospace industries. Europe follows closely, with strong emphasis on precision engineering and compliance with international norms, supported by robust R&D activities. Asia-Pacific is the fastest-growing region, fueled by rapid industrialization, expanding manufacturing capabilities, and increasing investments in infrastructure projects, particularly in countries like China, India, and Japan. Latin America and the Middle East & Africa show steady growth, albeit at a slower pace, due to emerging industrial bases and growing awareness of quality control practices. Regional differences also exist in terms of preferred durometer types and applications, reflecting local industry needs. Overall, the global market is interconnected, with manufacturers catering to diverse regional requirements through tailored products and strategies.

Company Insights

Prominent companies in the digital shore durometer market include Mitutoyo Corporation, Instron (a division of Illinois Tool Works), and PCE Instruments, among others. These players are recognized for their innovative product offerings, technological advancements, and global reach. Mitutoyo Corporation is known for its high-precision instruments and comprehensive range of digital durometers, catering to various industry standards. Instron emphasizes durability and accuracy, with products designed for rigorous testing environments. PCE Instruments focuses on portable and user-friendly devices, appealing to field applications and smaller enterprises. Other key participants include Rex Gauge Company, Qualitest International, and Phase II, each contributing through specialized solutions and competitive pricing. These companies invest heavily in R&D to enhance features like wireless connectivity, data analytics, and ergonomic designs. Strategic initiatives such as partnerships, expansions, and acquisitions are common, aimed at strengthening market position and expanding customer base. The competitive landscape is dynamic, with a focus on meeting evolving industry demands and maintaining quality assurance.

Recent Developments

Recent developments in the digital shore durometer market highlight a trend towards increased digitalization and integration with smart technologies. Manufacturers are introducing devices with enhanced connectivity options, such as Bluetooth and USB interfaces, enabling seamless data transfer to computers and mobile devices for analysis and reporting. There is a growing emphasis on software integration, allowing users to manage test results, generate reports, and maintain records efficiently. Advances in sensor technology have improved measurement accuracy and repeatability, reducing the impact of operator variability. Additionally, companies are focusing on developing rugged and portable designs to cater to field applications in construction and outdoor testing environments. Sustainability considerations are also emerging, with efforts to reduce the environmental impact of device production and operation. Collaborations between durometer manufacturers and industry stakeholders are fostering innovation, addressing specific application challenges, and expanding market reach. These developments reflect the market's adaptation to modern industrial needs and technological trends.

Report Segmentation

The digital shore durometer market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into Shore A, Shore D, and other scales, each addressing different material hardness ranges and industry requirements. Shore A dominates for softer materials, while Shore D is preferred for harder substances. Application segmentation covers automotive, aerospace, construction, consumer goods, medical devices, and others, highlighting the diverse uses of durometers in quality control and material testing. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, capturing regional trends, demand patterns, and growth opportunities. This segmentation allows for detailed insights into specific market segments, enabling stakeholders to identify niche areas, understand competitive dynamics, and make informed decisions. Each segment is evaluated based on factors like market size, growth potential, and key players, providing a holistic view of the market landscape.

FAQs

What is a digital shore durometer used for? A digital shore durometer is used to measure the hardness of materials, particularly polymers, elastomers, and rubbers, in industries like manufacturing and construction to ensure quality and compliance.

How does a digital shore durometer work? It works by applying a controlled force to a material with an indenter and measuring the depth of indentation, providing a hardness value on a standardized scale digitally.

What are the different types of shore durometers? The main types are Shore A for softer materials and Shore D for harder materials, with others like Shore O and Shore C for specific applications.

Why choose a digital durometer over an analog one? Digital durometers offer higher accuracy, data storage, ease of use, and connectivity features, reducing human error and enhancing efficiency.

Which industries use digital shore durometers? Industries such as automotive, aerospace, construction, consumer goods, and medical devices use them for material testing and quality control.

How do you calibrate a digital shore durometer? Calibration involves comparing the device against standard reference blocks and adjusting it to ensure accuracy, typically performed regularly by certified professionals.

Citius Research has developed a research report titled “Digital Shore Durometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Digital Shore Durometer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Digital Shore Durometer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Digital Shore Durometer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Digital Shore Durometer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Digital Shore Durometer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Digital Shore Durometer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Digital Shore Durometer Market
• Cost and Gross Margin Analysis of Digital Shore Durometer Market
• Digital Shore Durometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Digital Shore Durometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Digital Shore Durometer Market Key Stakeholders

Below are the key stakeholders for the Digital Shore Durometer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Digital Shore Durometer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Digital Shore Durometer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Digital Shore Durometer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Digital Shore Durometer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Digital Shore Durometer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Digital Shore Durometer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Digital Shore Durometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Digital Shore Durometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Digital Shore Durometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Digital Shore Durometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Digital Shore Durometer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Digital Shore Durometer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Digital Shore Durometer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Digital Shore Durometer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Digital Shore Durometer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Digital Shore Durometer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Digital Shore Durometer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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