Seam Welding Machine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207893
  • Format: Electronic (PDF)
  • Number of Pages: 203
  • Author(s): Joshi, Madhavi

Report Overview

The Seam Welding Machine Market size was estimated at USD 1.15 billion in 2023 and is projected to reach USD 1.72 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024-2030).

Seam Welding Machine Market

(Market Size)
$1.15 billion
$1.72 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.10%
2023 Market Size USD 1.15 billion
2030 Market Size USD 1.72 billion
Key Players Miller Electric, Lincoln Electric, Fronius, AMADA, Obara

Market Summary

The seam welding machine market is an integral segment within the manufacturing and construction industries, characterized by its critical role in joining metal components through continuous welds. These machines are extensively utilized for creating leak-proof and strong seams in various applications, ranging from automotive assemblies to structural frameworks in construction. The market is driven by advancements in welding technologies, including automation and robotics, which enhance precision, efficiency, and safety in industrial operations. Key players are continuously innovating to offer machines with improved energy efficiency, reduced operational costs, and compatibility with diverse materials such as steel, aluminum, and alloys. The demand is particularly robust in sectors requiring high-quality, durable welds, underscoring the market's significance in supporting infrastructure development and industrial manufacturing processes globally.

Key Highlights

The seam welding machine market is distinguished by several key highlights that underscore its growth and evolution. Technological integration, such as the adoption of IoT and AI for predictive maintenance and real-time monitoring, is transforming operational efficiencies. Leading companies like Miller Electric Mfg. LLC, Lincoln Electric, and Fronius International GmbH are at the forefront, offering advanced solutions that cater to diverse industrial needs. The market is also witnessing a shift towards environmentally sustainable practices, with machines designed to minimize energy consumption and reduce carbon footprints. Additionally, the rise of customized welding solutions tailored to specific industry requirements is becoming a significant trend, enabling businesses to achieve higher productivity and cost-effectiveness. These highlights reflect a dynamic market poised for continued innovation and expansion.

Drivers, Opportunities & Restraints

The seam welding machine market is propelled by several drivers, including the growing demand from the automotive and construction sectors, where precision welding is essential for safety and durability. Increased infrastructure development projects worldwide further fuel the need for reliable welding equipment. Opportunities abound in the integration of automation and robotics, which not only enhance efficiency but also address labor shortages and reduce human error. Emerging economies present untapped potential for market expansion due to industrialization and urbanization trends. However, restraints such as high initial investment costs for advanced machinery and the need for skilled operators can hinder growth. Additionally, economic fluctuations and raw material price volatility may impact market stability, necessitating strategic planning by stakeholders.

Concentration Insights

The seam welding machine market exhibits a concentrated landscape with a few dominant players holding significant market share. Companies like AMADA WELD TECH Inc., Emerson Electric Co., and Colfax Corporation (ESAB) lead through extensive product portfolios and global reach. This concentration is driven by high barriers to entry, including technological expertise, substantial R&D investments, and established distribution networks. Regional clusters, particularly in North America and Europe, are hubs for innovation and manufacturing, fostering competitive intensity. Meanwhile, Asia-Pacific is emerging as a key region for production and consumption, with local players gaining traction. This concentration necessitates continuous innovation and strategic partnerships for companies to maintain their competitive edge and expand their market presence.

Type Insights

Seam welding machines are categorized into various types based on their technology and application methods. Resistance seam welding machines are widely used for their efficiency in joining overlapping metal sheets through electrical resistance, ideal for automotive and container manufacturing. Laser seam welding machines offer high precision and speed, suitable for industries requiring fine welds, such as electronics and aerospace. Arc seam welding machines provide versatility for heavy-duty applications in construction and shipbuilding. Each type caters to specific material thicknesses and weld quality requirements, with advancements focusing on enhancing automation, reducing heat distortion, and improving energy efficiency. The choice of machine type depends on factors like production volume, material properties, and desired weld characteristics, influencing procurement decisions across industries.

Application Insights

Seam welding machines find extensive applications across multiple industries, underscoring their versatility and critical role. In the automotive sector, they are used for manufacturing fuel tanks, exhaust systems, and body panels, ensuring structural integrity and leak prevention. The construction industry employs these machines for fabricating steel structures, pipelines, and storage tanks, where durability and safety are paramount. In aerospace, precision seam welding is essential for assembling components that withstand extreme conditions. Additionally, the electronics industry utilizes them for creating hermetic seals in devices and battery casings. Other applications include industrial machinery, household appliances, and renewable energy projects, highlighting the broad utility of seam welding machines in enhancing product quality and operational efficiency across diverse sectors.

Regional Insights

The seam welding machine market demonstrates varied dynamics across regions, influenced by industrial development and economic factors. North America and Europe are mature markets, characterized by high adoption of advanced technologies and stringent quality standards, driven by robust automotive and aerospace industries. Asia-Pacific is the fastest-growing region, propelled by rapid industrialization, infrastructure projects, and expanding manufacturing capabilities in countries like China, India, and Japan. Latin America and the Middle East & Africa show promising growth due to increasing investments in construction and energy sectors. Regional policies supporting manufacturing and technological innovation further shape market trends, with local adaptations in machine design and functionality to meet specific regional demands and regulatory requirements.

Company Insights

Prominent companies in the seam welding machine market include Miller Electric Mfg. LLC, Lincoln Electric Holdings Inc., Fronius International GmbH, AMADA WELD TECH Inc., and Emerson Electric Co. These leaders focus on innovation, offering products with enhanced automation, energy efficiency, and user-friendly interfaces. Strategies involve mergers and acquisitions to expand market reach and diversify product offerings. For instance, Lincoln Electric's emphasis on robotic welding solutions and Miller Electric's advancements in portable seam welders cater to evolving industry needs. Other key players like Colfax Corporation (ESAB) and Panasonic Corporation contribute through technological partnerships and global distribution networks. The competitive landscape is marked by continuous R&D investments to address sustainability trends and customer-specific requirements, ensuring long-term market leadership.

Recent Developments

Recent developments in the seam welding machine market highlight a trend towards digitalization and sustainability. Companies are introducing IoT-enabled machines that facilitate real-time data monitoring and predictive maintenance, reducing downtime and operational costs. For example, Fronius International GmbH has launched smart welding systems integrated with cloud-based analytics. There is also a growing emphasis on developing eco-friendly machines with lower energy consumption and reduced emissions, aligning with global environmental regulations. Partnerships between welding equipment manufacturers and automation firms are on the rise, enhancing robotic welding capabilities. Additionally, advancements in laser seam welding technology have improved precision for delicate applications in electronics and medical devices, reflecting the market's adaptive and innovative nature.

Report Segmentation

This report on the seam welding machine market is segmented to provide a comprehensive analysis across multiple dimensions. The segmentation includes by type, covering resistance, laser, arc, and other seam welding machines, each detailed for their technological attributes and usage scenarios. Application segmentation encompasses automotive, construction, aerospace, electronics, and other industries, highlighting specific demand drivers and growth patterns. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with insights into regional trends and opportunities. Further segmentation may consider end-user size, such as large enterprises versus SMEs, and technology adoption levels. This structured approach enables stakeholders to identify niche opportunities and make informed strategic decisions based on detailed, categorized insights.

FAQs

What is seam welding? Seam welding is a resistance welding process where overlapping metal sheets are joined by a series of overlapping spot welds, creating a continuous leak-proof seam, commonly used in automotive and container manufacturing.

What are the types of seam welding machines? The primary types include resistance seam welding machines, laser seam welding machines, and arc seam welding machines, each suited for different materials and applications based on precision and efficiency requirements.

Which industries use seam welding machines? Key industries include automotive for fuel tanks and body panels, construction for structural frameworks, aerospace for component assembly, and electronics for device sealing, among others.

Who are the leading companies in the seam welding machine market? Prominent companies include Miller Electric Mfg. LLC, Lincoln Electric, Fronius International GmbH, AMADA WELD TECH Inc., and Emerson Electric Co., known for their innovative and reliable welding solutions.

What are the benefits of automated seam welding? Automated seam welding offers increased productivity, consistent weld quality, reduced labor costs, enhanced safety, and the ability to handle complex welding tasks with high precision.

How does regional demand vary for seam welding machines? Demand is high in North America and Europe due to advanced manufacturing sectors, while Asia-Pacific shows rapid growth driven by industrialization, with emerging opportunities in Latin America and the Middle East & Africa.

Citius Research has developed a research report titled “Seam Welding Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Seam Welding Machine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Seam Welding Machine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Seam Welding Machine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Seam Welding Machine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Seam Welding Machine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Seam Welding Machine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Seam Welding Machine Market
• Cost and Gross Margin Analysis of Seam Welding Machine Market
• Seam Welding Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Seam Welding Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Seam Welding Machine Market Key Stakeholders

Below are the key stakeholders for the Seam Welding Machine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Seam Welding Machine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Seam Welding Machine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Seam Welding Machine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Seam Welding Machine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Seam Welding Machine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Seam Welding Machine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Seam Welding Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Seam Welding Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Seam Welding Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Seam Welding Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Seam Welding Machine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Seam Welding Machine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Seam Welding Machine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Seam Welding Machine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Seam Welding Machine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Seam Welding Machine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Seam Welding Machine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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