Control Valve Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208222
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The Control Valve Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 12.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024-2030).

Control Valve Market

(Market Size)
$8.5 billion
$12.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.10%
2023 Market Size USD 8.5 billion
2030 Market Size USD 12.8 billion
Key Players Emerson, Flowserve, Schlumberger, IMI, Crane

Market Summary

The control valve market is a critical component within the manufacturing and construction industries, serving as an indispensable element for regulating fluid flow, pressure, temperature, and liquid level in various process systems. These valves are engineered to respond to signals from controllers, adjusting the flow passage size to manage process variables accurately. The market is characterized by a consistent demand driven by the need for automation, precision control, and operational efficiency in industrial applications. Industries such as oil and gas, water and wastewater treatment, energy and power, and chemicals rely heavily on advanced control valve solutions to maintain optimal process conditions, ensure safety, and enhance productivity. The integration of smart technologies and the Industrial Internet of Things (IIoT) is further transforming traditional valves into intelligent devices capable of predictive maintenance and real-time data analytics, positioning the market for sustained evolution and growth. Manufacturers are continuously innovating to develop valves with improved materials, better sealing technologies, and enhanced durability to withstand harsh operating environments, thereby meeting the stringent requirements of modern industrial processes.

Key Highlights

The control valve market is distinguished by several key highlights that underscore its importance and dynamism. A significant trend is the increasing adoption of smart control valves equipped with digital positioners and embedded sensors, which facilitate advanced diagnostics, remote monitoring, and integration with plant-wide control systems. This technological advancement allows for greater precision, reduced downtime, and lower lifecycle costs. Another highlight is the emphasis on energy efficiency and environmental sustainability, driving the development of valves that minimize leakage and reduce energy consumption in fluid handling systems. The market is also witnessing a surge in demand from emerging economies, where rapid industrialization and infrastructure development are fueling investments in new manufacturing facilities and construction projects. Furthermore, stringent regulatory standards and safety norms across industries are compelling end-users to invest in high-quality, reliable control valves that ensure compliance and operational safety. Leading companies are focusing on expanding their product portfolios through innovation and strategic acquisitions to cater to diverse application needs and strengthen their global market presence.

Drivers, Opportunities & Restraints

The control valve market is propelled by several key drivers, including the ongoing industrialization and automation across various sectors, which heighten the need for efficient process control systems. The expansion of the oil and gas industry, particularly in exploration and refining activities, necessitates reliable valve solutions to handle extreme pressures and corrosive media. Additionally, the modernization of aging infrastructure in water treatment and power generation facilities creates sustained demand for upgraded control valves. Opportunities abound in the integration of IIoT and Industry 4.0 technologies, enabling predictive maintenance and operational intelligence, which can lead to new revenue streams for valve manufacturers. The growing focus on renewable energy projects also presents avenues for market expansion, as these installations require specialized control valves. However, the market faces restraints such as high initial costs associated with advanced smart valves, which can deter small and medium-sized enterprises from adoption. Economic volatility and fluctuations in raw material prices may impact manufacturing costs and profit margins. Moreover, the need for skilled personnel to install and maintain sophisticated valve systems poses a challenge, potentially hindering market growth in regions with a shortage of technical expertise.

Concentration Insights

The control valve market exhibits a concentrated landscape with a mix of large multinational corporations and specialized players dominating the industry. Key companies such as Emerson Electric, Flowserve Corporation, Schlumberger, IMI PLC, and Crane Co. hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and global distribution networks. These industry leaders focus on technological innovation, often introducing valves with enhanced features like digital communication protocols and advanced materials to gain a competitive edge. The market concentration is also influenced by strategic mergers and acquisitions, which allow companies to expand their geographical reach and application expertise. Regional players and small to medium enterprises often carve out niches by offering customized solutions for specific industries or applications, contributing to a diverse competitive environment. The high barriers to entry, including the need for substantial capital investment and technical know-how, further reinforce the concentration among established players, although innovation and specialization continue to provide opportunities for newer entrants in certain segments.

Type Insights

Control valves are categorized into various types based on their design and functionality, each suited to specific applications and operational requirements. Globe valves are widely used for precise throttling and control in high-pressure applications, offering excellent shut-off capabilities and are commonly found in steam, water, and oil systems. Butterfly valves are favored for their compact design, quick operation, and cost-effectiveness, making them ideal for large flow applications in water treatment and HVAC systems. Ball valves provide tight shut-off and are suitable for on-off control with minimal pressure drop, often employed in oil and gas pipelines and chemical processing. Other types include diaphragm valves, which are used for handling corrosive or abrasive fluids, and pinch valves, ideal for slurry applications. The selection of valve type depends on factors such as fluid characteristics, pressure and temperature conditions, flow capacity, and the required level of control precision. Advances in materials science have led to the development of valves constructed from alloys, plastics, and composites to enhance durability and performance in challenging environments.

Application Insights

Control valves find extensive applications across multiple industries, each with distinct requirements and operational challenges. In the oil and gas sector, they are critical for upstream, midstream, and downstream processes, including wellhead control, pipeline transport, and refinery operations, where they manage the flow of crude oil, natural gas, and refined products under high pressures and temperatures. The water and wastewater treatment industry utilizes control valves for regulating flow in purification, distribution, and disposal systems, ensuring efficient and environmentally compliant operations. In the energy and power generation??, these valves are essential for controlling steam and water flow in boilers, turbines, and cooling systems, contributing to plant efficiency and safety. The chemical and petrochemical industries rely on precision control valves to handle aggressive and hazardous fluids, maintaining process integrity and preventing leaks. Additionally, control valves are integral to pharmaceutical manufacturing, food and beverage processing, and pulp and paper production, where hygiene, accuracy, and reliability are paramount. The construction industry employs these valves in heating, ventilation, and air conditioning (HVAC) systems to optimize energy use and comfort levels in commercial and residential buildings.

Regional Insights

The control valve market demonstrates varying dynamics across different regions, influenced by industrialization levels, infrastructure development, and economic conditions. North America remains a significant market, driven by the presence of established oil and gas, power generation, and water treatment industries, alongside ongoing investments in modernizing industrial infrastructure and adopting smart technologies. Europe exhibits steady demand, supported by stringent environmental regulations and a focus on energy efficiency, particularly in countries like Germany, France, and the UK, which have advanced manufacturing sectors. The Asia-Pacific region is experiencing rapid growth, fueled by industrialization in China, India, and Southeast Asian nations, where expanding manufacturing capabilities, urbanization, and investments in construction and energy projects are boosting valve adoption. The Middle East and Africa show promising potential due to extensive oil and gas activities and developing water infrastructure, while Latin America's market is growing with investments in mining, energy, and industrial processing. Each region presents unique opportunities and challenges, with local regulations and economic factors shaping market trends and demand patterns.

Company Insights

The competitive landscape of the control valve market features several prominent companies that lead through innovation, quality, and global reach. Emerson Electric is renowned for its Fisher brand, offering a comprehensive range of control valves and digital solutions for process automation. Flowserve Corporation provides highly engineered valves and services for critical applications in industries such as oil and gas, power, and water. Schlumberger, through its Cameron division, specializes in valves for the energy sector, emphasizing reliability and performance in extreme conditions. IMI PLC focuses on precision engineering with brands like IMI Critical Engineering and IMI Precision Engineering, delivering valves for severe service and general industrial use. Crane Co. offers valves under brands such as Crane ChemPharma Flow Solutions, catering to the chemical, pharmaceutical, and energy markets. Other notable players include Metso, KITZ Corporation, and Samson AG, each contributing specialized products and expertise. These companies invest heavily in research and development to introduce advanced materials, smart technologies, and customized solutions, while also engaging in strategic partnerships and acquisitions to enhance their market position and address evolving customer needs.

Recent Developments

The control valve market has witnessed several recent developments reflecting trends toward digitalization, sustainability, and enhanced performance. Leading companies have launched smart control valves integrated with IIoT capabilities, enabling features such as remote monitoring, predictive maintenance, and data analytics to improve operational efficiency and reduce downtime. There is a growing emphasis on developing valves with lower emissions and improved energy efficiency to meet environmental regulations and support sustainability goals. Advancements in material technology have resulted in valves designed to withstand more corrosive and high-temperature environments, extending service life and reliability. Strategic acquisitions and collaborations have been prominent, with major players expanding their portfolios and geographic presence to capture emerging opportunities. For instance, companies have acquired specialized valve manufacturers to strengthen their offerings in niche applications like cryogenics or severe service. Additionally, the market has seen increased investment in aftermarket services, including digital platforms for valve diagnostics and lifecycle management, providing customers with comprehensive support and enhancing long-term customer relationships.

Report Segmentation

The control valve market report is segmented to provide a detailed analysis based on various criteria, enabling a thorough understanding of market dynamics and trends. Segmentation by type includes categories such as globe valves, butterfly valves, ball valves, diaphragm valves, and others, each analyzed for their market share, growth potential, and application suitability. Application segmentation covers key industries like oil and gas, water and wastewater treatment, energy and power, chemicals, pharmaceuticals, food and beverages, and construction, highlighting specific demand drivers and operational requirements in each sector. Geographical segmentation breaks down the market into regions and key countries, assessing regional growth patterns, regulatory influences, and competitive landscapes. Additional segmentation may consider valve size, material composition, and actuation type (pneumatic, electric, hydraulic), offering insights into technical preferences and innovation trends. This multi-faceted approach allows stakeholders to identify niche opportunities, understand competitive positioning, and make informed strategic decisions based on comprehensive market intelligence.

FAQs

What is a control valve? A control valve is a device used to regulate fluid flow, pressure, temperature, or liquid level by varying the size of the flow passage in response to a signal from a controller. It is a critical component in process automation systems across industries.

How does a control valve work? Control valves operate by using an actuator to move a valve plug or other closure element, which changes the flow area. This adjustment is based on signals from process sensors and controllers, allowing precise management of process variables.

What are the types of control valves? Common types include globe valves, butterfly valves, ball valves, diaphragm valves, and pinch valves, each designed for specific applications based on factors like pressure, flow rate, and fluid characteristics.

Where are control valves used? They are used in various industries including oil and gas, water treatment, power generation, chemicals, pharmaceuticals, food and beverage, and HVAC systems in construction for precise flow and pressure control.

What are smart control valves? Smart control valves are equipped with digital positioners, sensors, and communication capabilities that enable advanced functions like remote monitoring, diagnostics, and integration with industrial IoT systems for improved efficiency and predictive maintenance.

Why are control valves important? Control valves are essential for maintaining process stability, safety, and efficiency in industrial operations. They ensure accurate control of critical parameters, help prevent system failures, and contribute to energy conservation and regulatory compliance.

Citius Research has developed a research report titled “Control Valve Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Control Valve Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Control Valve Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Control Valve Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Control Valve Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Control Valve Market
• Research Methodology
• Executive Summary
• Market Dynamics of Control Valve Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Control Valve Market
• Cost and Gross Margin Analysis of Control Valve Market
• Control Valve Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Control Valve Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Control Valve Market Key Stakeholders

Below are the key stakeholders for the Control Valve Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Control Valve Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Control Valve Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Control Valve Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Control Valve Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Control Valve Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Control Valve Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Control Valve Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Control Valve Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Control Valve Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Control Valve Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Control Valve Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Control Valve Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Control Valve Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Control Valve Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Control Valve Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Control Valve Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Control Valve Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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