Safety Motion Control System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207884
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Safety Motion Control System Market size was estimated at USD 2.1 billion in 2023 and is projected to reach USD 3.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Safety Motion Control System Market

(Market Size)
$2.1 billion
$3.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 2.1 billion
2030 Market Size USD 3.1 billion
Key Players Schneider Electric, Siemens, Rockwell Automation, ABB, Beckhoff

Market Summary

The safety motion control system market is a critical segment within the manufacturing and construction industries, dedicated to integrating safety functionalities directly into motion control architectures to protect personnel, equipment, and processes. These advanced systems combine traditional motion control components, such as drives and motors, with integrated safety features like safe torque off (STO) and safe limited speed (SLS) to enable machinery to operate safely without necessitating a complete shutdown. The increasing automation in factories and the stringent regulatory landscape mandating worker safety are primary factors propelling the adoption of these systems. Companies are increasingly recognizing that investing in integrated safety solutions not only ensures compliance with standards like ISO 13849 but also enhances overall operational efficiency by reducing downtime associated with traditional hard-wired safety interruptions. The market is characterized by continuous technological innovation, with leading providers developing smarter, more interconnected systems capable of predictive safety functions.

Key Highlights

A pivotal highlight of the safety motion control system market is the strategic shift from standalone safety components to deeply integrated solutions. Modern systems seamlessly blend safety and control on a single network, often utilizing protocols like CIP Safety and PROFIsafe, which simplifies cabinet design, reduces wiring, and lowers total installation costs. The convergence of Industrial Internet of Things (IIoT) technologies with safety motion control is another significant trend, enabling data collection from safety devices for predictive maintenance and operational analytics. This allows for a proactive approach to safety, moving beyond reaction to incidents towards preventing them. Furthermore, the demand for collaborative robotics, or cobots, which work alongside human operators, has necessitated the development of sophisticated safety-rated motion control systems that can dynamically adjust robot speed and force based on the proximity of workers. These advancements are fundamentally changing how safety is engineered into industrial machinery.

Drivers, Opportunities & Restraints

The market is primarily driven by the non-negotiable imperative for enhanced worker safety across global manufacturing and construction sectors, reinforced by stringent government regulations and international safety standards. The relentless push for greater industrial automation and productivity further fuels demand, as integrated safety motion control minimizes costly production halts. A significant opportunity lies in the burgeoning field of collaborative robotics and the modernization of aging industrial infrastructure in developed economies, presenting vast potential for retrofitting advanced safety systems. The emergence of Industry 4.0 and smart factories also opens new avenues for intelligent, data-driven safety solutions. However, the market faces restraints including the high initial investment required for advanced integrated systems, which can be a barrier for small and medium-sized enterprises. Additionally, the complexity of designing and validating these systems to meet rigorous safety integrity levels (SIL) can slow adoption rates.

Concentration Insights

The competitive landscape of the safety motion control system market is concentrated among a group of established international players who possess extensive expertise in automation, robotics, and industrial safety. Dominant companies such as Siemens AG, Schneider Electric SE, and Rockwell Automation, Inc. hold significant market share due to their comprehensive product portfolios, strong global distribution networks, and ability to offer complete automation solutions that include integrated safety. These corporations compete not only on product technology and reliability but also on the provision of critical services like system integration, training, and support. The market also features specialized players focusing on niche applications. High concentration levels mean competition is intense and is based on technological innovation, product performance, compliance with evolving global standards, and the ability to form strategic partnerships with original equipment manufacturers (OEMs) across the manufacturing and construction industries.

Type Insights

Safety motion control systems are categorized based on their core components and integration level. A primary segmentation is by component type, which includes safety controllers and modules, safety drives, safety motors, and actuators. Safety drives are a crucial category, as they incorporate safety functions directly into the variable frequency drive (VFD), eliminating the need for external safety relays for functions like Safe Torque Off. Another key segmentation is by system type, distinguishing between standalone safety systems and embedded solutions. Standalone systems operate separately from the standard control system, while embedded or integrated systems combine standard control and safety within a single architecture, which is the prevailing trend due to its space and cost efficiency. The choice between types is influenced by application complexity, required safety performance level (PL), and the need for system scalability and diagnostics.

Application Insights

The application of safety motion control systems is vast within the manufacturing and construction industries. In manufacturing, they are indispensable in robotics and automation cells, particularly for ensuring the safe operation of industrial robots, collaborative robots, and automated guided vehicles (AGVs). They are critical in press brakes, injection molding machines, and assembly lines where human-machine interaction is frequent. In the construction sector, these systems are increasingly deployed in heavy machinery like cranes, excavators, and concrete pumps to prevent hazardous movements and ensure operator safety. Material handling applications, including conveyor systems and packaging machinery, represent another major segment where safety motion control is used to manage emergency stops and protect workers from moving parts. The specific application dictates the required safety functions, such as safe stop, safe speed, or safe direction.

Regional Insights

The adoption and development of safety motion control systems exhibit distinct regional patterns influenced by industrial maturity and regulatory frameworks. North America and Europe are established leading markets, characterized by strong enforcement of occupational safety regulations, high labor costs, and a strong presence of advanced manufacturing and automotive industries that are early adopters of automation. The Asia-Pacific region is anticipated to witness the most dynamic growth, driven by rapid industrialization, increasing investments in automation from countries like China and India, and a growing emphasis on improving workplace safety standards. Government initiatives promoting industrial safety and the expansion of manufacturing capacities in this region are key growth catalysts. Other regions, including Latin America and the Middle East & Africa, are emerging markets where growth is linked to industrial development and gradual regulatory modernization.

Company Insights

The market is led by global industrial automation giants who offer comprehensive safety motion control solutions. Siemens AG is a prominent player with its SINAMICS drives and SIMATIC controllers that feature deeply integrated safety technology. Rockwell Automation, Inc. is another key competitor, known for its Kinetix drives and GuardLogix controllers that combine motion, safety, and standard control. Schneider Electric SE offers a range of solutions under its Lexium and Modicon brands. Other significant contributors include ABB Ltd., with its ACS drives, and Bosch Rexroth AG. Omron Corporation and Keyence Corporation are also notable for their innovative safety and sensor products that integrate with motion control. These companies compete through continuous research and development to introduce products with higher safety integrity levels, better connectivity for IIoT, and enhanced user-friendly configuration tools.

Recent Developments

The safety motion control system market is evolving rapidly, with recent developments focused on intelligence and connectivity. A major trend is the integration of these systems with IIoT platforms, enabling cloud-based monitoring of safety device health and performance for predictive maintenance, which helps prevent failures before they occur. There is a growing emphasis on developing solutions that simplify compliance with global machinery safety standards, often through software-based tools that guide engineers through the validation process. Companies are also launching next-generation safety drives and motors with higher performance and more compact designs. Furthermore, development efforts are increasingly targeted at enhancing the safety capabilities of collaborative robot systems, allowing for more natural and fluid human-robot collaboration without compromising on safety. Partnerships between automation companies and robotics firms are common to create optimized, certified solutions.

Report Segmentation

This market research report on the safety motion control system market provides a detailed analysis segmented across several dimensions to offer a comprehensive view. The segmentation includes analysis by component, such as safety controllers, safety drives, and actuators. It is further segmented by system type, covering embedded and standalone systems. The application segmentation delves into specific uses within manufacturing, including robotics, assembly lines, and material handling, as well as applications in construction machinery. A crucial geographical segmentation provides insights into regional markets including North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows stakeholders to understand specific market dynamics, growth patterns, and opportunities within each distinct segment, facilitating informed strategic decision-making for product development, marketing, and investments.

FAQs

What is a safety motion control system? A safety motion control system is an integrated automation solution that combines standard motion control functions, such as controlling the speed and position of motors, with built-in safety features designed to protect personnel and machinery. These functions, including safe torque off and safe limited speed, are executed within the drive or controller itself to ensure a safe operational state without needing to completely power down the equipment.

What are the key components of a safety motion control system? The key components include safety-programmable logic controllers (PLCs) or safety relays, safety drives that incorporate safe motion functions, safety motors and actuators designed for reliable performance, and feedback devices like safety-rated encoders. These components work together on a safety-rated network to monitor the system and initiate protective functions when a hazardous condition is detected.

Which industries use safety motion control systems? These systems are predominantly used in industries with automated machinery and high safety risks. The primary industries are manufacturing, especially automotive, electronics, and food & beverage, and construction, where they are applied to heavy equipment. They are also critical in logistics for automated material handling and in the packaging industry.

Who are the leading companies in the safety motion control system market? The market is led by large, multinational automation corporations. Leading companies include Siemens AG, Rockwell Automation, Inc., Schneider Electric SE, and ABB Ltd. Other significant players are Bosch Rexroth AG, Omron Corporation, and Keyence Corporation, all of which provide advanced components and integrated systems.

What are the benefits of using an integrated safety motion control system? The primary benefits include enhanced personnel and machinery protection, reduced machine downtime as safety functions can be resolved without a full shutdown, lower installation costs due to reduced wiring and hardware, simplified system design and diagnostics, and improved overall equipment effectiveness through more efficient and safer machine operation.

How does a safety motion control system improve machine safety? It improves machine safety by continuously monitoring the system for faults or unsafe conditions, such as a person entering a guarded area. When a hazard is detected, the system executes predefined safety functions within the motion control components themselves, such as immediately stopping torque to a motor or reducing its speed to a safe level, thereby mitigating risk effectively and reliably.

Citius Research has developed a research report titled “Safety Motion Control System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Safety Motion Control System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Safety Motion Control System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Safety Motion Control System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Safety Motion Control System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Safety Motion Control System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Safety Motion Control System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Safety Motion Control System Market
• Cost and Gross Margin Analysis of Safety Motion Control System Market
• Safety Motion Control System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Safety Motion Control System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Safety Motion Control System Market Key Stakeholders

Below are the key stakeholders for the Safety Motion Control System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Safety Motion Control System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Safety Motion Control System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Safety Motion Control System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Safety Motion Control System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Safety Motion Control System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Safety Motion Control System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Safety Motion Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Safety Motion Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Safety Motion Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Safety Motion Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Safety Motion Control System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Safety Motion Control System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Safety Motion Control System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Safety Motion Control System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Safety Motion Control System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Safety Motion Control System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Safety Motion Control System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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