Air Separation Plant Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208095
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Air Separation Plant Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 8.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Air Separation Plant Market

(Market Size)
$5.5 billion
$8.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 5.5 billion
2030 Market Size USD 8.2 billion
Key Players Linde, Air Liquide, Air Products, Messer, Taiyo Nippon Sanso

Market Summary

The air separation plant market is a critical segment within the manufacturing and construction industries, providing essential gases like oxygen, nitrogen, and argon through cryogenic distillation and non-cryogenic methods. These plants are indispensable across numerous sectors including metal fabrication, chemical synthesis, healthcare, and electronics, supporting core industrial processes and energy needs. The market is characterized by continuous technological advancements aimed at enhancing energy efficiency, operational reliability, and scalability of plants. Key industry participants are focused on innovation and strategic expansions to cater to the rising global demand for industrial gases. Growth is propelled by industrialization, infrastructure development, and the increasing need for high-purity gases in specialized applications. The market operates within a competitive landscape where technological expertise, project execution capabilities, and a strong global service network are paramount for success. Regional dynamics vary, with established industrial economies and emerging markets both presenting significant opportunities and unique challenges.

Key Highlights

The air separation plant market is distinguished by several key factors. The technology underpinning these plants, primarily cryogenic distillation, is mature yet continuously refined for greater efficiency and lower energy consumption. Modular and portable air separation units represent a significant innovation, offering flexibility and faster deployment for smaller-scale or remote applications. The market is also witnessing a growing integration of automation and IIoT (Industrial Internet of Things) for predictive maintenance and optimized plant performance. Another highlight is the critical role these plants play in emerging sectors such as clean energy, where gases are essential for hydrogen production and carbon capture processes. The industry is further defined by the high level of engineering, procurement, and construction (EPC) expertise required, making the barriers to entry substantial. Long-term service agreements for operation and maintenance have become a crucial revenue stream and a key differentiator for leading companies, ensuring plant reliability and customer loyalty.

Drivers, Opportunities & Restraints

Several powerful drivers are fueling the air separation plant market. The persistent global demand for industrial gases from the steel, chemical, and petrochemical industries remains a primary growth engine. Rapid industrialization and massive infrastructure projects in developing nations are creating substantial new demand for on-site gas generation. The push towards sustainability and cleaner industrial processes is also a significant driver, as air separation plants are vital for oxy-fuel combustion and other emission-reduction technologies. Key opportunities lie in the expanding healthcare sector's need for medical oxygen, the electronics industry's requirement for ultra-high-purity gases, and the burgeoning hydrogen economy. However, the market faces notable restraints. The capital-intensive nature of constructing large-scale air separation plants poses a significant barrier and requires long-term investment horizons. Fluctuations in energy prices directly impact operational costs, as these plants are highly energy-intensive. Furthermore, stringent safety regulations and environmental compliance standards add layers of complexity and cost to both plant design and ongoing operation.

Concentration Insights

The global air separation plant market exhibits a high level of concentration, dominated by a handful of major international corporations that possess extensive technological portfolios and global execution capabilities. Key players include Linde plc, Air Liquide, Air Products and Chemicals, Inc., and Messer Group. These companies not only design and construct the plants but also often own and operate them, selling the resultant gases directly to customers under long-term contracts. This integrated model provides stability and ensures a continuous revenue stream. The market concentration is a result of the significant capital requirements, complex engineering expertise, and the necessity of a worldwide service and supply network. While these giants lead the market for large-tonnage plants, there is a segment comprised of specialized regional players and EPC contractors that compete effectively for smaller, modular projects or serve specific geographic areas. The competitive landscape is thus oligopolistic at the top, with a long tail of smaller firms catering to niche applications.

Type Insights

Air separation plants are primarily categorized by their process technology. Cryogenic air separation is the dominant and most widely used method for large-volume production of high-purity oxygen, nitrogen, and argon. This process involves cooling air to extremely low temperatures until it liquefies, then distilling it to separate the individual components based on their different boiling points. These plants are complex and capital-intensive but are unmatched for high purity and large-scale efficiency. The other main category is non-cryogenic separation, which includes technologies like Pressure Swing Adsorption (PSA) and Vacuum Pressure Swing Adsorption (VPSA). These systems utilize specialized adsorbent materials to selectively capture target gases from the air at ambient temperatures. PSA/VPSA plants are typically used for smaller-scale requirements, offer lower capital costs, and provide faster start-up times, making them ideal for on-site generation where ultra-high purity is not the paramount concern. The choice between types depends entirely on the required gas volumes, purity levels, and economic considerations of the end-user.

Application Insights

The application landscape for gases produced by air separation plants is vast and integral to modern industry. The largest consumer is the metallurgy and metal fabrication sector, where oxygen is essential for steelmaking in basic oxygen furnaces and nitrogen is used for annealing and inerting. The chemical and petrochemical industries are major end-users, utilizing oxygen for oxidation processes and nitrogen for purging and blanketing to ensure operational safety. The healthcare sector is a critical and growing application area, with medical oxygen being a lifesaving resource for therapeutic and surgical applications. The electronics industry relies on ultra-high-purity nitrogen and other specialty gases for semiconductor manufacturing and soldering processes. Furthermore, air separation plants support the food and beverage industry by providing nitrogen for food packaging and preservation to extend shelf life. Emerging applications are found in the energy sector, particularly in gasification processes, oxy-fuel combustion for carbon capture, and the production of clean fuels like hydrogen.

Regional Insights

The demand for air separation plants exhibits distinct regional patterns driven by industrial activity and economic development. The Asia Pacific region stands as the largest and fastest-growing market, fueled by massive industrialization, expanding manufacturing bases, and significant infrastructure investments in countries like China and India. North America and Europe represent mature markets characterized by a steady demand for plant modernization, replacement of aging infrastructure, and adherence to stringent environmental regulations. These regions also show strong growth in specialized applications such as electronics and healthcare. The Middle East is a significant market due to its extensive petrochemical and oil & gas industries, which require large quantities of industrial gases for processing and enhanced oil recovery. Latin America and Africa present emerging opportunities, driven by gradual industrialization and investments in the mining and metal production sectors, though growth can be variable based on local economic and political stability.

Company Insights

The competitive landscape of the air separation plant market is defined by the strategic activities of its leading players. Linde plc, formed from the merger of Linde AG and Praxair, is a global leader with a comprehensive portfolio of technologies and a vast network of operating plants. The company focuses on large-scale engineering projects and long-term gas supply contracts. Air Liquide, a French multinational, is another industry titan known for its technological innovation, particularly in carbon capture and hydrogen energy solutions. Air Products and Chemicals, Inc., based in the United States, has a strong presence in the market with a focus on building, owning, and operating its plants globally, especially in the syngas and hydrogen sectors. Messer Group is a significant player, particularly in Europe and the Americas, often focusing on regional strengths and specialty gases. Other notable companies include Taiyo Nippon Sanso Corporation and EPC specialists like Technip Energies, who contribute to the market's diversity and competitive dynamics.

Recent Developments

The air separation plant market is dynamic, with recent developments focusing on sustainability, efficiency, and geographic expansion. Leading companies are increasingly investing in the development of energy-efficient plant designs and the integration of renewable energy sources to power operations, reducing the carbon footprint of gas production. There is a marked trend towards the deployment of large, world-scale plants to achieve economies of scale, particularly in regions with high demand growth like Asia and the Middle East. Strategic partnerships and joint ventures are common, allowing firms to share risk and combine expertise on massive projects. Furthermore, the market is seeing a rise in the adoption of digitalization and smart technologies; companies are implementing advanced process control, data analytics, and remote monitoring systems to optimize plant performance, predict maintenance needs, and enhance safety. The push into the hydrogen value chain is also a key recent development, with air separation players positioning themselves as critical enablers of the clean energy transition.

Report Segmentation

This comprehensive market research report on the air separation plant market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The report is systematically divided by process type, distinguishing between cryogenic and non-cryogenic air separation plants to analyze the adoption, trends, and technological advancements in each segment. It is further segmented by gas type, providing insights into the market dynamics for oxygen, nitrogen, argon, and other rare gases. The application segmentation covers key end-use industries including metal processing, chemicals, oil & gas, healthcare, electronics, and food & beverage, detailing the specific demand drivers and growth prospects in each sector. Geographically, the report offers a thorough regional analysis, breaking down the market into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, key projects, and competitive landscapes. This multi-faceted segmentation allows for a targeted understanding of specific market niches and opportunities.

FAQs

What is an air separation plant? An air separation plant is an industrial facility that separates atmospheric air into its primary components, typically high-purity oxygen, nitrogen, and argon, using processes like cryogenic distillation or adsorption.

How does an air separation unit work? A cryogenic air separation unit works by compressing and cooling air until it liquefies. The liquid air is then distilled in a column, where its components are separated based on their different boiling points.

What are the main types of air separation plants? The two main types are cryogenic air separation plants, used for large-scale, high-purity production, and non-cryogenic plants (like PSA/VPSA), used for smaller-scale on-site gas generation.

Which companies are the top players in the air separation plant market? The market is led by global industrial gas giants including Linde plc, Air Liquide, Air Products and Chemicals, Inc., and Messer Group.

What are the key applications for gases from air separation plants? Key applications span metal production, chemical manufacturing, healthcare (medical oxygen), electronics fabrication, food packaging, and clean energy processes.

What are the latest trends in the air separation plant industry? Current trends include a focus on energy efficiency, the adoption of digital IIoT for smart operations, the development of modular plants, and expanding into the hydrogen energy market.

Citius Research has developed a research report titled “Air Separation Plant Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Air Separation Plant Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Air Separation Plant Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Air Separation Plant Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Air Separation Plant Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Air Separation Plant Market
• Research Methodology
• Executive Summary
• Market Dynamics of Air Separation Plant Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Air Separation Plant Market
• Cost and Gross Margin Analysis of Air Separation Plant Market
• Air Separation Plant Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Air Separation Plant Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Air Separation Plant Market Key Stakeholders

Below are the key stakeholders for the Air Separation Plant Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Air Separation Plant Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Air Separation Plant Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Air Separation Plant Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Air Separation Plant Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Air Separation Plant Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Air Separation Plant Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Air Separation Plant Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Air Separation Plant Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Air Separation Plant Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Air Separation Plant Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Air Separation Plant Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Air Separation Plant Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Air Separation Plant Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Air Separation Plant Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Air Separation Plant Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Air Separation Plant Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Air Separation Plant Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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