Contact Probers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211079
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Contact Probers Market size was estimated at USD 420 million in 2023 and is projected to reach USD 620 million by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Contact Probers Market

(Market Size)
$420 million
$620 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 420 million
2030 Market Size USD 620 million
Key Players FormFactor, Micromanipulator, Cascade Microtech, Japan Electronic Materials, Wentworth Laboratories

Market Summary

The Contact Probers Market is an essential segment within the broader semiconductor and electronics manufacturing and testing ecosystem. Contact probers are specialized instruments used primarily in the semiconductor industry to test integrated circuits (ICs) and other electronic components at the wafer level. These devices enable precise electrical measurements by making physical contact with the microscopic contact pads on a wafer, facilitating critical quality control, performance validation, and failure analysis during the production process. The market is characterized by its high technological sophistication, with demand driven by the relentless miniaturization of electronic components and the increasing complexity of semiconductor devices. Key end-users include semiconductor fabrication plants (fabs), outsourced semiconductor assembly and test (OSAT) providers, and research and development institutions. The industry is supported by continuous innovation in probing technologies to accommodate advanced packaging techniques, higher pin counts, and finer pitch requirements. Leading regions in consumption and production include Asia-Pacific, North America, and Europe, reflecting the global distribution of semiconductor manufacturing capabilities.

Key Highlights

The Contact Probers Market is distinguished by several pivotal aspects that underscore its importance and dynamism. A primary highlight is the critical role these systems play in ensuring the yield and reliability of semiconductor devices, which are foundational to modern electronics. The market is witnessing a significant trend towards automation and integration with other semiconductor testing equipment, enhancing throughput and reducing human error in high-volume manufacturing environments. Technological advancements are focused on improving accuracy, speed, and the ability to handle next-generation semiconductor materials and architectures, such as those used in 5G, artificial intelligence, and Internet of Things (IoT) applications. Another key aspect is the consolidation among key players, who are investing in research and development to maintain competitive advantage and meet evolving industry standards. The demand for contact probers is further amplified by the expansion of the electric vehicle market and advanced consumer electronics, which require robust and precise semiconductor testing solutions.

Drivers, Opportunities & Restraints

Several factors drive the growth and development of the Contact Probers Market. The expansion of the global semiconductor industry, fueled by rising demand for electronic devices across various sectors, serves as a primary driver. Technological advancements in semiconductor manufacturing, including the transition to smaller process nodes and the adoption of heterogeneous integration, necessitate more sophisticated probing solutions. The proliferation of emerging applications such as autonomous vehicles, smart infrastructure, and wearable technology presents substantial opportunities for market expansion. However, the market faces certain restraints, including the high cost of advanced contact prober systems, which can be a barrier for smaller manufacturers and research entities. Additionally, the complexity of maintaining and calibrating these precision instruments requires skilled personnel, posing a challenge in regions with a shortage of technical expertise. Economic fluctuations and geopolitical factors affecting the semiconductor supply chain also represent potential restraints, though the long-term outlook remains positive due to sustained innovation and investment.

Concentration Insights

The Contact Probers Market exhibits a moderately concentrated landscape, with a mix of established multinational corporations and specialized niche players dominating the industry. Key companies such as FormFactor, Micronics Japan, and Tokyo Electron hold significant market shares, leveraging their extensive product portfolios, strong research and development capabilities, and global distribution networks. These leaders focus on continuous innovation to offer probers with higher accuracy, faster throughput, and compatibility with advanced semiconductor technologies. The market also includes several smaller firms that cater to specific segments or offer customized solutions, particularly for research applications or emerging markets. Geographically, the concentration of manufacturing and consumption is highest in Asia-Pacific, driven by the presence of major semiconductor fabs in countries like Taiwan, South Korea, and China. North America and Europe also host important players and research institutions, contributing to technological advancements and market diversity.

Type Insights

Contact probers are categorized based on their design, functionality, and application specifics, with manual, semi-automatic, and fully automatic systems being the primary types. Manual probers are typically used in research and development settings or for low-volume applications where flexibility and cost-effectiveness are prioritized. Semi-automatic systems offer a balance between manual control and automated features, enhancing productivity while allowing for operator intervention. Fully automatic probers represent the most advanced segment, designed for high-volume manufacturing environments where precision, speed, and reproducibility are critical. These systems are integrated with robotic handlers, vision systems, and sophisticated software to enable unattended operation and seamless data collection. Additionally, probers can be differentiated by their probing technology, such as cantilever probes for traditional IC testing or vertical probes for advanced packaging applications, each tailored to meet specific testing requirements and technological demands.

Application Insights

Contact probers find applications across various stages of semiconductor manufacturing and research, playing a vital role in ensuring device performance and reliability. In wafer testing, they are used for electrical characterization, defect identification, and functionality verification before dicing and packaging. This application is crucial for maximizing yield and reducing costs in high-volume production. In research and development, contact probers facilitate the analysis of new materials, device architectures, and circuit designs, supporting innovation in semiconductor technology. They are also employed in failure analysis to diagnose and rectify issues in fabricated devices, aiding in quality improvement and process optimization. Emerging applications include testing for advanced packaging technologies like 2.5D and 3D ICs, where precise probing is essential for interposer and through-silicon via (TSV) validation. The diversity of applications underscores the versatility and indispensability of contact probers in the electronics value chain.

Regional Insights

The Contact Probers Market demonstrates distinct regional dynamics influenced by the geographic distribution of semiconductor manufacturing and technological expertise. Asia-Pacific is the dominant region, accounting for the largest share of market demand and production, driven by the concentration of major semiconductor fabs and OSAT providers in countries such as Taiwan, South Korea, China, and Japan. This region benefits from robust government support, extensive supply chain networks, and high investment in semiconductor infrastructure. North America holds a significant position, supported by leading technology companies, research institutions, and a strong focus on innovation in sectors like aerospace, defense, and consumer electronics. Europe also contributes notably, with strengths in automotive semiconductors, industrial electronics, and collaborative research initiatives. Other regions, including Latin America and the Middle East & Africa, are emerging markets with growing investments in electronics manufacturing, though their current share is relatively smaller compared to the key regions.

Company Insights

The competitive landscape of the Contact Probers Market features several prominent companies that drive innovation and market growth. FormFactor is a leading player known for its advanced probing solutions and strong global presence. Micronics Japan specializes in high-precision probers and has a significant market share in Asia. Tokyo Electron offers integrated semiconductor manufacturing equipment, including probing systems, leveraging its extensive technological expertise. Other key participants include Cascade Microtech, which focuses on high-frequency and RF probing, and Wentworth Laboratories, known for its customized probing solutions. These companies invest heavily in research and development to enhance product performance, reduce form factors, and address the evolving needs of semiconductor manufacturers. Strategic partnerships, mergers, and acquisitions are common as firms seek to expand their product portfolios and geographic reach, ensuring they remain competitive in a rapidly advancing industry.

Recent Developments

The Contact Probers Market has witnessed several noteworthy developments reflecting ongoing innovation and strategic shifts. Recent advancements include the introduction of probers with enhanced capabilities for testing next-generation semiconductor devices, such as those based on gallium nitride (GaN) and silicon carbide (SiC), which are critical for power electronics and high-frequency applications. There is a growing emphasis on developing systems that support multi-site testing and higher parallelism to improve throughput and reduce cost per test. Automation and integration with artificial intelligence and machine learning algorithms are becoming more prevalent, enabling predictive maintenance and real-time data analytics. Key players have also announced collaborations with semiconductor manufacturers to co-develop tailored probing solutions for specific production challenges. Additionally, expansions in manufacturing facilities and service centers, particularly in Asia-Pacific, aim to better serve the increasing demand and provide localized support to customers.

Report Segmentation

The analysis of the Contact Probers Market is segmented to provide a comprehensive understanding of its various dimensions. The segmentation typically includes type, such as manual, semi-automatic, and fully automatic probers, each catering to different user needs and applications. Application segmentation covers wafer testing, research and development, and failure analysis, highlighting the diverse uses across the semiconductor lifecycle. Geographical segmentation breaks down the market into key regions including North America, Europe, Asia-Pacific, and the rest of the world, offering insights into regional trends and opportunities. Further segmentation may consider end-user industries, such as consumer electronics, automotive, telecommunications, and industrial sectors, reflecting the broad applicability of contact probers. This structured approach enables stakeholders to identify specific market segments, assess growth potential, and make informed strategic decisions based on detailed and categorized information.

FAQs

What is a contact prober used for? A contact prober is used in the semiconductor industry to perform electrical tests on integrated circuits and other electronic components at the wafer level by making physical contact with their pads, enabling quality control and performance validation.

How does a contact prober work? It works by positioning fine needles or probes onto the contact pads of a semiconductor wafer under precise control, allowing electrical signals to be applied and measured to test functionality, parameters, and defects.

What are the types of contact probers? The main types include manual probers for flexibility in R&D, semi-automatic for balanced operation, and fully automatic probers for high-volume manufacturing with robotics and automation.

Which industries use contact probers? Industries such as semiconductor manufacturing, electronics, telecommunications, automotive, aerospace, and research institutions utilize contact probers for testing and validation purposes.

What are the key features to consider when choosing a contact prober? Important features include accuracy, throughput, automation level, compatibility with wafer sizes and technologies, software integration, and support for specific testing requirements like high-frequency or advanced packaging.

Who are the leading manufacturers of contact probers? Leading manufacturers include FormFactor, Micronics Japan, Tokyo Electron, Cascade Microtech, and Wentworth Laboratories, among others known for their innovation and market presence.

Citius Research has developed a research report titled “Contact Probers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Contact Probers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Contact Probers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Contact Probers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Contact Probers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Contact Probers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Contact Probers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Contact Probers Market
• Cost and Gross Margin Analysis of Contact Probers Market
• Contact Probers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Contact Probers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Contact Probers Market Key Stakeholders

Below are the key stakeholders for the Contact Probers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Contact Probers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Contact Probers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Contact Probers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Contact Probers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Contact Probers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Contact Probers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Contact Probers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Contact Probers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Contact Probers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Contact Probers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Contact Probers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Contact Probers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Contact Probers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Contact Probers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Contact Probers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Contact Probers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Contact Probers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports