IoT Node Gateway Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211113
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The IoT Node Gateway Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 19.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

IoT Node Gateway Market

(Market Size)
$12.5 billion
$19.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 19.5 billion
Key Players Cisco, Huawei, Siemens, Dell, Advantech

Market Summary

The IoT node gateway market represents a critical segment within the semiconductor and electronics industry, serving as the essential bridge that connects IoT devices and sensors to cloud platforms and wider networks. These gateways aggregate data from numerous endpoints, perform preliminary processing and filtering, and ensure secure and efficient data transmission. The market is characterized by rapid technological advancements and increasing integration across various sectors such as industrial automation, smart cities, healthcare, and agriculture. Key functionalities include protocol translation, data management, and local analytics, which reduce latency and bandwidth usage. The growing proliferation of IoT devices and the need for robust, scalable connectivity solutions are fundamental to market expansion. Companies are focusing on developing gateways with enhanced security features, edge computing capabilities, and support for diverse communication protocols to meet evolving industry demands. The competitive landscape includes both established electronics giants and innovative startups, all striving to capture market share through technological differentiation and strategic partnerships.

Key Highlights

The IoT node gateway market is distinguished by several key highlights that underscore its significance and growth trajectory. A primary highlight is the increasing adoption of edge computing, where gateways process data locally to reduce cloud dependency and improve response times. Security remains a paramount concern, driving investments in hardware-based encryption and advanced threat detection mechanisms to protect sensitive IoT data. Interoperability is another critical aspect, with gateways designed to support multiple wireless protocols such as Wi-Fi, Bluetooth, Zigbee, and LoRaWAN, ensuring seamless integration in heterogeneous IoT environments. The market is also witnessing a trend towards miniaturization and energy efficiency, enabling deployment in remote and power-constrained applications. Furthermore, the rise of 5G technology is enhancing gateway capabilities with higher bandwidth and lower latency, facilitating more complex and data-intensive IoT implementations. These factors collectively highlight the market's dynamic nature and its pivotal role in enabling the full potential of IoT ecosystems across industries.

Drivers, Opportunities & Restraints

The growth of the IoT node gateway market is propelled by several drivers, including the exponential increase in IoT device deployments across industrial and consumer segments. The need for efficient data management and real-time analytics is pushing organizations to adopt advanced gateway solutions that can handle large volumes of data at the edge. Opportunities abound in emerging applications such as smart grids, autonomous vehicles, and precision agriculture, where reliable and low-latency connectivity is crucial. The integration of artificial intelligence and machine learning into gateways presents another significant opportunity, enabling predictive maintenance and autonomous decision-making. However, the market faces restraints such as high initial deployment costs and complexity in integrating with legacy systems. Cybersecurity vulnerabilities also pose a considerable challenge, requiring continuous investment in robust security frameworks. Additionally, the lack of standardized protocols can hinder interoperability, though industry consortia are working towards unified standards. Balancing these drivers, opportunities, and restraints is essential for stakeholders to navigate the market effectively.

Concentration Insights

The IoT node gateway market exhibits a concentrated competitive landscape with a mix of large multinational corporations and specialized technology firms dominating the space. Companies such as Cisco Systems, Intel Corporation, and Huawei Technologies hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These players often engage in strategic acquisitions and partnerships to enhance their technological offerings and expand their market reach. Regional players also play a crucial role, particularly in catering to specific local requirements and cost-sensitive segments. The market concentration is further influenced by vertical-specific demands, with industrial IoT and smart city projects driving substantial investments. Innovation hubs in North America, Europe, and Asia-Pacific contribute to a dynamic ecosystem where startups and SMEs introduce disruptive technologies, though they often face challenges in scaling and competing with established giants. This concentration underscores the importance of innovation, strategic alliances, and customer-centric solutions in maintaining competitive advantage.

Type Insights

The IoT node gateway market can be segmented based on type into hardware, software, and services. Hardware gateways form the core of the market, encompassing devices equipped with processors, memory, and connectivity modules designed to handle data aggregation and transmission. These are further categorized into consumer-grade and industrial-grade gateways, with the latter offering enhanced durability, wider operating temperature ranges, and superior security features. Software components include gateway management platforms, operating systems, and application software that enable configuration, monitoring, and data processing. Services encompass professional services such as consulting, integration, and maintenance, as well as managed services that provide end-to-end gateway management. The trend towards software-defined gateways is gaining traction, allowing greater flexibility and remote updates. Additionally, the emergence of virtual gateways that run on standard servers or cloud environments is expanding deployment options. Each type plays a vital role in ensuring the functionality, scalability, and security of IoT deployments across diverse applications.

Application Insights

IoT node gateways find applications across a wide array of industries, each with unique requirements and use cases. In industrial IoT, gateways are integral to automation systems, enabling real-time monitoring and control of machinery, predictive maintenance, and supply chain optimization. The smart cities segment utilizes gateways for traffic management, environmental monitoring, and public safety systems, enhancing urban living conditions. In healthcare, gateways facilitate remote patient monitoring, medical device connectivity, and data analytics for improved treatment outcomes. The agriculture sector employs these solutions for precision farming, including soil monitoring, irrigation control, and livestock management. Consumer applications include smart homes and wearable devices, where gateways ensure seamless communication between devices and cloud services. Each application demands specific gateway features, such as ruggedness for industrial environments, low power consumption for agricultural sensors, or high bandwidth for healthcare data. Understanding these application-specific needs is crucial for developers and providers to deliver effective and reliable gateway solutions.

Regional Insights

The adoption and development of IoT node gateways vary significantly across regions, influenced by technological infrastructure, regulatory frameworks, and industrial focus. North America is a leading market, driven by strong presence of technology firms, high IoT adoption in industries like manufacturing and healthcare, and supportive government initiatives for smart city projects. Europe follows closely, with emphasis on industrial automation, stringent data privacy regulations, and investments in smart energy grids. The Asia-Pacific region is experiencing rapid growth, fueled by expanding manufacturing sectors, urbanization, and government promotions of digital transformation in countries such as China, Japan, and South Korea. Emerging economies in Latin America and the Middle East & Africa are also adopting IoT gateways, particularly in oil & gas, agriculture, and smart infrastructure projects, though at a slower pace due to infrastructure challenges. Regional differences in communication standards and spectrum availability further shape market dynamics, necess tailored strategies for each geography.

Company Insights

Prominent companies in the IoT node gateway market include Cisco Systems, Intel Corporation, Huawei Technologies, Siemens AG, and IBM Corporation. Cisco leverages its networking expertise to offer robust and secure gateways for enterprise and industrial applications. Intel provides hardware components and reference designs that enable OEMs to develop customized gateway solutions with advanced processing capabilities. Huawei focuses on integrated offerings for telecom and smart city deployments, emphasizing 5G compatibility. Siemens specializes in industrial gateways that integrate with its automation and digital twin technologies, catering to manufacturing and energy sectors. IBM offers gateway solutions tied to its Watson IoT platform, highlighting analytics and AI integration. Other key players include Advantech, Dell Technologies, and Mitsubishi Electric, each bringing unique strengths in hardware durability, software ecosystems, or vertical-specific solutions. These companies invest heavily in R&D to enhance features like edge analytics, security, and interoperability, while also engaging in partnerships to expand their market presence and address evolving customer needs.

Recent Developments

Recent developments in the IoT node gateway market reflect ongoing innovation and strategic moves by key players. There has been a noticeable increase in partnerships between gateway providers and cloud platform companies to offer integrated solutions that simplify deployment and management. For instance, collaborations aimed at enhancing edge-to-cloud connectivity and data synchronization have become common. Technological advancements include the integration of AI chips within gateways to enable on-device machine learning, reducing latency and bandwidth usage for real-time analytics. Security enhancements have also been a focus, with new products incorporating hardware-based root of trust and advanced encryption standards to mitigate cyber threats. The emergence of 5G-capable gateways is another significant development, supporting higher data rates and more reliable connections for critical applications. Additionally, companies are launching gateways with support for newer wireless protocols like Wi-Fi 6 and LTE-M, ensuring compatibility with evolving network infrastructures. These developments indicate a market that is rapidly adapting to technological trends and customer requirements for more powerful, secure, and versatile gateway solutions.

Report Segmentation

The IoT node gateway market report is segmented to provide detailed analysis across various dimensions. Segmentation by component includes hardware, software, and services, with hardware further broken down into processor, memory, and connectivity modules. By connectivity technology, segments cover Wi-Fi, Bluetooth, Zigbee, LoRaWAN, cellular, and others, reflecting the diversity of communication protocols used in IoT deployments. Application-based segmentation encompasses industrial automation, smart cities, healthcare, agriculture, consumer electronics, and more, each analyzed for market trends and growth potential. Geographical segmentation covers North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, highlighting regional adoption patterns and opportunities. Additionally, the report may segment by end-user industry, such as manufacturing, transportation, energy, and retail, to offer insights into specific sector demands. This multi-faceted segmentation enables stakeholders to identify niche markets, understand competitive dynamics, and make informed decisions based on comprehensive and granular data.

FAQs

What is an IoT gateway? An IoT gateway is a physical device or software program that serves as a connection point between IoT devices, sensors, and the cloud or other networks. It aggregates data from multiple endpoints, performs initial data processing, and ensures secure transmission, often incorporating protocol translation and edge analytics capabilities.

How does an IoT gateway work? An IoT gateway works by collecting data from various IoT devices using different communication protocols, processing and filtering this data locally to reduce volume and latency, and then transmitting the refined data to cloud platforms or central systems. It also manages device connectivity, security, and sometimes enables local control and decision-making.

What are the key features of an IoT gateway? Key features include support for multiple wireless protocols, data processing and storage capabilities, security measures such as encryption and authentication, remote management functionality, and often edge computing resources to run applications locally for faster response times.

Why is security important in IoT gateways? Security is crucial because IoT gateways handle sensitive data and serve as entry points to broader networks. Breaches can lead to data theft, network intrusions, or operational disruptions. Robust security features protect against unauthorized access and ensure data integrity and confidentiality.

What is the difference between an IoT gateway and a router? While both facilitate network connectivity, an IoT gateway specifically designed for IoT applications performs additional functions like protocol translation, data aggregation, and edge processing, whereas a router primarily directs data packets between networks without such specialized IoT capabilities.

Which industries use IoT gateways? Industries such as manufacturing, healthcare, agriculture, smart cities, energy, transportation, and consumer electronics widely use IoT gateways for applications ranging from industrial automation and remote monitoring to smart home systems and environmental sensing.

Citius Research has developed a research report titled “IoT Node Gateway Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• IoT Node Gateway Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The IoT Node Gateway Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

IoT Node Gateway Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

IoT Node Gateway Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of IoT Node Gateway Market
• Research Methodology
• Executive Summary
• Market Dynamics of IoT Node Gateway Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of IoT Node Gateway Market
• Cost and Gross Margin Analysis of IoT Node Gateway Market
• IoT Node Gateway Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “IoT Node Gateway Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

IoT Node Gateway Market Key Stakeholders

Below are the key stakeholders for the IoT Node Gateway Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

IoT Node Gateway Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the IoT Node Gateway Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the IoT Node Gateway Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in IoT Node Gateway Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global IoT Node Gateway Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global IoT Node Gateway Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global IoT Node Gateway Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global IoT Node Gateway Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global IoT Node Gateway Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global IoT Node Gateway Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America IoT Node Gateway Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America IoT Node Gateway Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe IoT Node Gateway Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA IoT Node Gateway Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific IoT Node Gateway Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa IoT Node Gateway Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia IoT Node Gateway Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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