Construction Plastics Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207277
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Construction Plastics Market size was estimated at USD 110 billion in 2023 and is projected to reach USD 170 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Construction Plastics Market

(Market Size)
$110 billion
$170 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 110 billion
2030 Market Size USD 170 billion
Key Players BASF, Dow, DuPont, Solvay, Borealis

Market Summary

The construction plastics market is a vital segment within the broader manufacturing and construction industries, characterized by the extensive use of polymer-based materials in various building and infrastructure applications. These materials are prized for their durability, versatility, cost-effectiveness, and resistance to environmental degradation, making them indispensable in modern construction practices. The market encompasses a wide range of plastic products, including pipes, fittings, insulation, windows, doors, and roofing materials, which are utilized in both residential and commercial construction projects. Growth in urbanization, infrastructure development, and the renovation of aging structures are key factors propelling the demand for construction plastics. Additionally, the shift towards sustainable and energy-efficient building solutions has further amplified the adoption of advanced plastic composites that offer superior insulation properties and reduced environmental impact. The market is highly competitive, with numerous global and regional players striving to innovate and expand their product portfolios to meet evolving consumer needs and regulatory standards.

Key Highlights

The construction plastics market is distinguished by several key highlights that underscore its significance and trajectory. Innovation in material science has led to the development of high-performance plastics that exhibit enhanced strength, flame retardancy, and weatherability, catering to stringent building codes and safety requirements. The integration of recycled plastics and bio-based polymers is gaining momentum, aligning with global sustainability goals and circular economy principles. Major industry players are investing heavily in research and development to introduce lightweight and durable alternatives to traditional construction materials like metal and wood, thereby reducing overall construction costs and timelines. Furthermore, the adoption of construction plastics in emerging applications, such as 3D printing of building components and smart windows, is opening new avenues for market expansion. The market's resilience during economic fluctuations is also notable, as repair, maintenance, and renovation activities continue to drive steady demand.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the construction plastics market. The accelerating pace of urbanization and industrialization, particularly in developing regions, is creating robust demand for affordable and efficient building materials. Government initiatives and investments in infrastructure development, including transportation networks, water management systems, and residential housing projects, are significant contributors. The superior properties of plastics, such as corrosion resistance, low maintenance, and energy efficiency, make them preferred choices over conventional materials. Opportunities abound in the development of green buildings and sustainable construction practices, where plastics play a crucial role in insulation and energy conservation. However, the market faces restraints, including environmental concerns related to plastic waste and pollution. Regulatory pressures aimed at reducing single-use plastics and promoting alternatives could impact certain segments. Volatility in raw material prices, driven by petroleum market dynamics, also poses challenges to cost stability and profit margins for manufacturers.

Concentration Insights

The construction plastics market exhibits a varied concentration of players, ranging from large multinational corporations to specialized regional manufacturers. Leading companies such as Saint-Gobain, BASF SE, and Dow Inc. dominate the market with extensive product portfolios and strong global distribution networks. These industry giants focus on strategic acquisitions, partnerships, and capacity expansions to strengthen their market presence and cater to diverse geographical demands. The market is also characterized by the presence of numerous small and medium-sized enterprises that cater to niche applications and local markets. Concentration is particularly high in regions with advanced manufacturing capabilities and stringent quality standards, such as North America and Europe. In contrast, emerging markets in Asia-Pacific and Latin America show a more fragmented landscape with growing local participation. Competitive strategies often revolve around product innovation, customization, and sustainability initiatives to gain a competitive edge.

Type Insights

The construction plastics market is segmented by type into various categories, each serving distinct applications and offering unique benefits. Polyvinyl chloride (PVC) is the most widely used plastic, valued for its versatility, chemical resistance, and cost-effectiveness, making it ideal for pipes, profiles, and flooring. Polyethylene (PE) is commonly employed in water and gas distribution pipes due to its flexibility and durability. Polypropylene (PP) finds applications in industrial and chemical piping systems, as well as in insulation materials. Expanded polystyrene (EPS) and extruded polystyrene (XPS) are preferred for insulation in walls, roofs, and foundations owing to their excellent thermal properties. Other types include polycarbonate (PC) for transparent panels and glazing, and acrylonitrile butadiene styrene (ABS) for durable fittings and fixtures. Each type caters to specific performance requirements, driving innovation and specialization within the market.

Application Insights

Application insights reveal the diverse uses of construction plastics across the building sector. Pipes and fittings represent a major application segment, where plastics are favored for their corrosion resistance, longevity, and ease of installation in water supply, sewage, and drainage systems. Insulation materials made from plastics are critical for enhancing energy efficiency in buildings, reducing heating and cooling costs. Windows and doors fabricated from PVC and other composites offer excellent thermal insulation, noise reduction, and low maintenance compared to traditional materials. Roofing membranes and sheets provide waterproofing and durability against harsh weather conditions. Additionally, plastics are used in flooring solutions, wall coverings, and decorative elements due to their aesthetic versatility and resilience. Emerging applications include the use of plastics in modular construction and prefabricated components, which streamline building processes and reduce waste.

Regional Insights

Regional insights highlight varying dynamics across geographies in the construction plastics market. Asia-Pacific holds a dominant position, driven by rapid urbanization, massive infrastructure projects, and growing investments in residential and commercial construction in countries like China, India, and Southeast Asian nations. North America and Europe are mature markets characterized by high adoption of advanced plastic materials in renovation and energy-efficient building projects, supported by stringent regulatory standards and sustainability initiatives. The Middle East and Africa show promising growth due to ongoing urbanization and infrastructure development, particularly in Gulf Cooperation Council countries. Latin America exhibits steady demand, fueled by construction activities in Brazil and Mexico. Each region presents unique opportunities and challenges influenced by economic conditions, regulatory frameworks, and cultural preferences towards construction materials.

Company Insights

Company insights shed light on the key players shaping the construction plastics market. Saint-Gobain is a prominent player known for its innovative building solutions and comprehensive range of plastic products for insulation, piping, and glazing. BASF SE offers advanced polymer solutions tailored for construction applications, emphasizing sustainability and performance. Dow Inc. provides a variety of plastic resins and compounds used in seals, coatings, and composite materials. Other significant companies include LyondellBasell Industries, which supplies polyolefins for piping and profiles, and DuPont de Nemours, Inc., specializing high-performance materials for durable and resilient construction applications. These companies focus on research and development to introduce eco-friendly products, enhance material properties, and expand their global footprint through strategic initiatives.

Recent Developments

Recent developments in the construction plastics market reflect ongoing innovation and strategic movements among industry participants. Companies are increasingly launching products made from recycled content to address environmental concerns and meet consumer demand for sustainable options. For instance, there has been a surge in the development of bio-based plastics and composites derived renewable resources. Technological advancements have led to the introduction of smart plastics integrated with sensors for monitoring structural health and energy usage in buildings. Mergers and acquisitions are common, as firms seek to consolidate market position and gain access to new technologies and regional markets. Collaborations with research institutions and government bodies are also prevalent to advance material science and comply with evolving regulations. These developments indicate a market poised for continuous evolution and growth.

Report Segmentation

The construction plastics market report is segmented to provide detailed analysis across multiple dimensions. By type, the market is categorized into polyvinyl chloride (PVC), polyethylene (PE), polypropylene (PP), polystyrene (PS), and others, each analyzed for their market share and growth potential. Application segmentation covers pipes and fittings, insulation, windows and doors, roofing, flooring, and other applications, highlighting demand patterns and innovation areas. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with each region examined for trends, drivers, and opportunities. Additionally, the report may include segmentation by end-use sector, such as residential, commercial, and industrial construction, offering insights into specific demand generators. This structured approach enables stakeholders to identify niche opportunities and make informed decisions.

FAQs

What are the different types of construction plastics? Construction plastics include polyvinyl chloride (PVC), polyethylene (PE), polypropylene (PP), polystyrene (PS), and others, each offering unique properties for various applications.

How are construction plastics used in building applications? They are used in pipes and fittings, insulation materials, windows and doors, roofing systems, flooring, and decorative elements due to their durability and efficiency.

What are the benefits of using plastics in construction? Benefits include lightweight nature, corrosion resistance, energy efficiency, low maintenance, cost-effectiveness, and design flexibility.

Which regions are leading in the construction plastics market? Asia-Pacific is the leading region, followed by North America and Europe, due to extensive construction activities and infrastructure development.

Who are the key players in the construction plastics market? Key players include Saint-Gobain, BASF SE, Dow Inc., LyondellBasell Industries, and DuPont de Nemours, Inc., among others.

What are the latest trends in construction plastics? Trends include the adoption of recycled and bio-based plastics, development of smart materials, and increased use in modular and sustainable construction.

Citius Research has developed a research report titled “Construction Plastics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Construction Plastics Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Construction Plastics Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Construction Plastics Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Construction Plastics Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Construction Plastics Market
• Research Methodology
• Executive Summary
• Market Dynamics of Construction Plastics Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Construction Plastics Market
• Cost and Gross Margin Analysis of Construction Plastics Market
• Construction Plastics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Construction Plastics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Construction Plastics Market Key Stakeholders

Below are the key stakeholders for the Construction Plastics Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Construction Plastics Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Construction Plastics Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Construction Plastics Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Construction Plastics Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Construction Plastics Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Construction Plastics Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Construction Plastics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Construction Plastics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Construction Plastics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Construction Plastics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Construction Plastics Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Construction Plastics Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Construction Plastics Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Construction Plastics Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Construction Plastics Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Construction Plastics Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Construction Plastics Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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