Commercial Car EPS Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185835
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Commercial Car EPS Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 4.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

Commercial Car EPS Market

(Market Size)
$2.8 billion
$4.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 2.8 billion
2030 Market Size USD 4.8 billion
Key Players JTEKT, NSK, Nexteer, ZF, Bosch

Market Summary

The commercial car electric power steering (EPS) market is a critical segment within the automotive and transportation industry, focused on advanced steering systems that enhance vehicle maneuverability and efficiency. This market is characterized by the adoption of electrically assisted steering mechanisms in commercial vehicles, replacing traditional hydraulic systems. The shift towards EPS is driven by the need for improved fuel economy, reduced emissions, and enhanced driver comfort and safety. Major automotive manufacturers and suppliers are investing heavily in research and development to innovate and integrate EPS technologies into a wide range of commercial vehicles, including trucks, buses, and vans. The market is experiencing steady growth due to increasing vehicle production, stringent government regulations on fuel efficiency, and the rising demand for advanced driver assistance systems (ADAS). Key players are focusing on developing robust and reliable EPS systems that can withstand the rigorous demands of commercial applications while providing superior performance and durability.

Key Highlights

The commercial car EPS market is distinguished by several key highlights that underscore its significance and evolution. One of the primary highlights is the integration of EPS with advanced driver assistance systems (ADAS), enabling features such as lane-keeping assist and automated parking, which are becoming standard in modern commercial vehicles. Another critical aspect is the emphasis on energy efficiency, as EPS systems significantly reduce the parasitic losses associated with hydraulic power steering, leading to better fuel economy and lower carbon emissions. The market is also witnessing a trend towards the development of fail-operational systems that ensure steering functionality even in the event of component failures, enhancing vehicle safety. Additionally, the adoption of steer-by-wire technology, which eliminates the mechanical connection between the steering wheel and the wheels, is gaining traction, offering greater design flexibility and improved vehicle dynamics. Collaborations and partnerships between automotive OEMs and EPS suppliers are fostering innovation and accelerating the deployment of next-generation steering solutions.

Drivers, Opportunities & Restraints

The commercial car EPS market is propelled by several drivers, including stringent government regulations aimed at improving vehicle fuel efficiency and reducing greenhouse gas emissions. The automotive industry's shift towards electrification is another significant driver, as electric and hybrid commercial vehicles predominantly use EPS systems due to their compatibility with electric powertrains. The growing demand for enhanced driving comfort and safety features in commercial vehicles is also fueling market growth. Opportunities in this market abound, particularly in the development of integrated systems that combine EPS with autonomous driving technologies, creating new revenue streams for manufacturers. The expansion of the commercial vehicle fleet in emerging economies presents substantial growth prospects. However, the market faces restraints such as the high cost of advanced EPS systems compared to conventional hydraulic systems, which can be a barrier to adoption in cost-sensitive segments. Technical challenges related to the reliability and durability of EPS components under heavy-duty operating conditions also pose constraints. Additionally, the complexity of integrating EPS with existing vehicle architectures requires significant investment in research and development.

Concentration Insights

The commercial car EPS market is characterized by a high level of concentration, with a few dominant players holding significant market share. Leading companies such as JTEKT Corporation, NSK Ltd., Nexteer Automotive, ZF Friedrichshafen AG, and Robert Bosch GmbH are at the forefront of innovation and production. These established players have extensive product portfolios, strong research and development capabilities, and global distribution networks, allowing them to cater to the diverse needs of commercial vehicle manufacturers. The market concentration is further reinforced by strategic alliances, mergers, and acquisitions aimed at expanding technological expertise and market reach. For instance, collaborations between EPS suppliers and automotive OEMs are common, focusing on co-developing customized steering solutions. Despite the dominance of major players, there is a presence of regional and niche manufacturers that specialize in specific applications or vehicle types. The competitive landscape is intense, with companies competing on factors such as product performance, reliability, cost-effectiveness, and after-sales support. Continuous investment in advanced manufacturing processes and quality control is essential for maintaining a competitive edge in this market.

Type Insights

The commercial car EPS market can be segmented based on the type of system, primarily including column-assisted EPS (C-EPS), pinion-assisted EPS (P-EPS), and rack-assisted EPS (R-EPS). Column-assisted EPS systems are widely used in lighter commercial vehicles due to their compact design and cost-effectiveness. These systems integrate the assist mechanism at the steering column, making them suitable for vehicles with lower steering load requirements. Pinion-assisted EPS systems offer a balance between performance and cost, providing assistance at the pinion gear, which is ideal for mid-range commercial vehicles. Rack-assisted EPS systems are employed in heavier commercial vehicles, such as trucks and buses, where higher steering loads are encountered. R-EPS systems deliver superior assistance and are known for their robustness and durability. The choice of EPS type depends on factors such as vehicle weight, steering demands, and cost considerations. Advancements in motor and sensor technologies are leading to the development of more efficient and reliable EPS systems across all types, enhancing their applicability in various commercial vehicle segments.

Application Insights

Commercial car EPS systems find applications across a diverse range of vehicle types, including light commercial vehicles (LCVs), medium commercial vehicles (MCVs), and heavy commercial vehicles (HCVs). In light commercial vehicles, EPS systems are favored for their contribution to fuel efficiency and ease of handling, making them ideal for delivery vans and small trucks. Medium commercial vehicles benefit from EPS through improved maneuverability and reduced driver fatigue, which is crucial for urban transportation and logistics. Heavy commercial vehicles, such as long-haul trucks and buses, utilize advanced EPS systems to handle significant steering loads while integrating with safety features like lane departure warnings and stability control. The adoption of EPS in electric commercial vehicles is particularly notable, as these systems align with the electrification trend by reducing energy consumption. Additionally, the emergence of autonomous commercial vehicles is driving the demand for EPS systems that can interface with self-driving technologies, providing precise control and reliability. The application insights highlight the versatility and critical role of EPS in enhancing the performance and safety of commercial vehicles across different segments.

Regional Insights

The commercial car EPS market exhibits distinct regional dynamics influenced by economic conditions, industrial policies, and automotive production trends. North America is a significant market, driven by the presence of major commercial vehicle manufacturers and a strong emphasis on vehicle safety and fuel efficiency regulations. The region's adoption of advanced automotive technologies, including EPS, is high, supported by robust research and development activities. Europe is another key region, characterized by stringent emission norms and a proactive approach towards vehicle electrification, which bolsters the demand for EPS systems in commercial vehicles. The Asia-Pacific region dominates the market in terms of volume, owing to extensive commercial vehicle production in countries like China, India, and Japan. Rapid urbanization, growth in e-commerce, and infrastructure development are fueling the demand for commercial vehicles equipped with modern steering systems. Latin America and the Middle East & Africa are emerging markets, with increasing investments in transportation infrastructure and a gradual shift towards advanced vehicle technologies. Regional insights reveal a global trend towards the adoption of EPS systems, with variations in growth rates and market penetration based on local factors.

Company Insights

The commercial car EPS market features several prominent companies that lead in technology and market presence. JTEKT Corporation, a key player, is renowned for its extensive range of EPS systems and strong focus on innovation and quality. NSK Ltd. is another major contributor, known for its advanced steering solutions and global manufacturing footprint. Nexteer Automotive specializes in intuitive motion control, offering a variety of EPS systems that cater to different commercial vehicle applications. ZF Friedrichshafen AG provides comprehensive steering systems, including EPS, with an emphasis on integration with autonomous driving technologies. Robert Bosch GmbH is a significant player, leveraging its expertise in automotive electronics to develop sophisticated EPS systems. Other notable companies include Thyssenkrupp AG, Mando Corporation, and Hitachi Automotive Systems, each bringing unique strengths and specialties to the market. These companies invest heavily in research and development to enhance product performance, reduce costs, and meet evolving regulatory requirements. Strategic partnerships with automotive OEMs are common, facilitating the co-development of tailored steering solutions. The competitive landscape is dynamic, with continuous efforts to innovate and capture market share through technological advancements and customer-centric approaches.

Recent Developments

The commercial car EPS market has witnessed several recent developments that highlight ongoing innovation and strategic movements. Major players have launched new EPS products with enhanced features such as higher torque capacity, improved energy efficiency, and better integration with ADAS. For instance, advancements in sensor technology and control algorithms have led to the development of more responsive and reliable EPS systems. There has been a surge in collaborations between EPS suppliers and technology firms to incorporate artificial intelligence and machine learning for predictive steering assistance. acquisitions and mergers have also been prominent, enabling companies to expand their product portfolios and geographic reach. For example, strategic acquisitions have allowed firms to gain access to new technologies and strengthen their market position. Additionally, investments in manufacturing facilities and capacity expansion are common, aimed at meeting the growing demand for EPS systems in commercial vehicles. The focus on sustainability has led to the development of eco-friendly EPS components and processes. Recent developments also include the introduction of fail-operational systems that ensure continued steering functionality during component failures, enhancing vehicle safety. These developments reflect the market's commitment to innovation, quality, and meeting the evolving needs of the automotive industry.

Report Segmentation

This report on the commercial car EPS market provides a detailed segmentation to offer comprehensive insights into various aspects of the market. The segmentation is based on type, application, and region. By type, the market is divided into column-assisted EPS (C-EPS), pinion-assisted EPS (P-EPS), and rack-assisted EPS (R-EPS), each catering to different vehicle requirements and steering loads. Application-wise, the market is segmented into light commercial vehicles (LCVs), medium commercial vehicles (MCVs), and heavy commercial vehicles (HCVs), highlighting the diverse use cases and performance needs. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, capturing regional trends and opportunities. Each segment is thoroughly examined to provide insights into market size, growth potential, key players, and competitive landscape. The report also includes analysis of market drivers, restraints, opportunities, and challenges, offering a holistic view of the factors influencing market dynamics. Additionally, the segmentation covers recent developments, technological advancements, and strategic initiatives by leading companies. This structured approach ensures that stakeholders gain a nuanced understanding of the market, enabling informed decision-making and strategic planning.

FAQs

What is electric power steering (EPS) in commercial vehicles? Electric power steering (EPS) is a system that uses an electric motor to assist the driver in steering commercial vehicles, replacing traditional hydraulic systems for improved efficiency and control.

How does EPS improve fuel efficiency in commercial vehicles? EPS reduces engine load by eliminating the need for a hydraulic pump, leading to lower fuel consumption and reduced emissions.

What are the main types of EPS systems used in commercial cars? The main types are column-assisted EPS (C-EPS), pinion-assisted EPS (P-EPS), and rack-assisted EPS (R-EPS), each suited for different vehicle sizes and steering demands.

Which companies are leading the commercial car EPS market? Key players include JTEKT Corporation, NSK Ltd., Nexteer Automotive, ZF Friedrichshafen AG, and Robert Bosch GmbH.

What are the benefits of EPS for commercial vehicle safety? EPS enhances safety by enabling integration with advanced driver assistance systems (ADAS), such as lane-keeping assist and collision avoidance, providing better vehicle control.

How is the adoption of EPS impacting the commercial vehicle industry? The adoption of EPS is driving trends towards electrification, automation, and improved operational efficiency, shaping the future of commercial vehicle design and functionality.

Citius Research has developed a research report titled “Commercial Car EPS Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Commercial Car EPS Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Commercial Car EPS Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Commercial Car EPS Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Commercial Car EPS Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Commercial Car EPS Market
• Research Methodology
• Executive Summary
• Market Dynamics of Commercial Car EPS Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Commercial Car EPS Market
• Cost and Gross Margin Analysis of Commercial Car EPS Market
• Commercial Car EPS Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Commercial Car EPS Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Commercial Car EPS Market Key Stakeholders

Below are the key stakeholders for the Commercial Car EPS Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Commercial Car EPS Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Commercial Car EPS Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Commercial Car EPS Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Commercial Car EPS Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Commercial Car EPS Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Commercial Car EPS Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Commercial Car EPS Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Commercial Car EPS Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Commercial Car EPS Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Commercial Car EPS Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Commercial Car EPS Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Commercial Car EPS Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Commercial Car EPS Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Commercial Car EPS Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Commercial Car EPS Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Commercial Car EPS Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Commercial Car EPS Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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