Automotive Cable Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186843
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Cable Market size was estimated at USD 18 billion in 2023 and is projected to reach USD 30 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Automotive Cable Market

(Market Size)
$18 billion
$30 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 18 billion
2030 Market Size USD 30 billion
Key Players Leoni, Sumitomo, Yazaki, Furukawa Electric, Lear

Market Summary

The automotive cable market is an integral component of the global automotive and transportation industry, supplying essential wiring solutions that ensure the functionality, safety, and performance of modern vehicles. These cables are critical for transmitting electrical power and signals across various systems, including engine management, infotainment, safety features, and advanced driver-assistance systems (ADAS). The market is characterized by a consistent demand driven by the increasing production of vehicles worldwide and the ongoing shift toward electric and hybrid vehicles, which require more sophisticated and durable cable systems. Innovations in materials and design are enhancing the efficiency and reliability of automotive cables, making them lighter, more heat-resistant, and capable of handling higher voltages. Key players in the industry are focusing on developing products that meet stringent automotive standards and regulations, ensuring compatibility with the evolving technological landscape of the automotive sector.

Key Highlights

The automotive cable market is distinguished by several key highlights that underscore its importance and growth trajectory. One significant aspect is the rising adoption of electric vehicles (EVs), which necessitates high-voltage cables capable of efficient power transmission and enhanced safety features. Additionally, the integration of advanced technologies such as autonomous driving and connected car systems is fueling demand for specialized cables that support data communication and sensor functionalities. The market is also witnessing a trend toward miniaturization and weight reduction in cables to improve vehicle fuel efficiency and reduce emissions. Furthermore, stringent regulatory standards regarding vehicle safety and emissions are pushing manufacturers to innovate and develop cables that comply with these requirements. The competitive landscape is marked by continuous research and development efforts aimed at improving product performance and durability, with companies investing in new manufacturing technologies and materials to gain a competitive edge.

Drivers, Opportunities & Restraints

The automotive cable market is propelled by several drivers, including the global increase in vehicle production, particularly in emerging economies, and the rapid expansion of the electric vehicle segment. The growing consumer demand for enhanced in-vehicle experiences, such as advanced infotainment and connectivity features, also acts as a significant driver, requiring robust and reliable cable systems. Opportunities abound in the development of lightweight and high-performance cables that cater to the needs of next-generation vehicles, including those with autonomous capabilities. However, the market faces restraints such as the volatility in raw material prices, which can impact production costs and profitability. Additionally, the complexity of integrating new cable technologies with existing automotive systems poses challenges, alongside stringent regulatory requirements that necessitate continuous compliance and adaptation. Despite these restraints, the ongoing technological advancements and the shift toward sustainable transportation present substantial growth opportunities for market participants.

Concentration Insights

The automotive cable market exhibits a concentrated competitive landscape with a few major players holding significant market share. Companies such as Sumitomo Electric Industries, Lear Corporation, Yazaki Corporation, and Leoni AG are prominent leaders, leveraging their extensive product portfolios and global presence to dominate the market. These established players focus on strategic initiatives such as mergers and acquisitions, partnerships, and expansions to strengthen their market position and cater to diverse regional demands. The market concentration is also influenced by the high barriers to entry, including the need for substantial capital investment, advanced technological capabilities, and compliance with rigorous automotive standards. Regional players often specialize in niche segments or cater to local markets, but they face intense competition from global giants who benefit from economies of scale and extensive research and development resources. This concentration drives innovation and ensures a consistent supply of high-quality automotive cables to meet the evolving needs of the automotive industry.

Type Insights

The automotive cable market is segmented into various types based on their application and functionality, including copper core cables, aluminum core cables, and fiber optic cables. Copper core cables remain the most widely used due to their excellent electrical conductivity, durability, and reliability in transmitting power and signals. They are commonly employed in traditional automotive systems such as lighting, ignition, and basic electronic controls. Aluminum core cables are gaining traction as a cost-effective and lightweight alternative, particularly in applications where weight reduction is critical for improving fuel efficiency. Fiber optic cables are increasingly adopted for high-speed data transmission in advanced systems like infotainment, ADAS, and vehicle-to-everything (V2X) communication, offering superior bandwidth and resistance to electromagnetic interference. Each cable type is designed to meet specific performance criteria, ensuring optimal functionality across different automotive applications.

Application Insights

Automotive cables find applications across a diverse range of vehicle systems, highlighting their critical role in modern automobiles. In body wiring and lighting systems, cables are essential for powering headlights, interior lights, and various electronic controls, ensuring safety and convenience. Engine and transmission systems rely on robust cables for efficient operation, including sensors and actuators that monitor and manage performance. The growing adoption of electric vehicles has surged demand for high-voltage cables used in battery systems, powertrains, and charging infrastructure, requiring enhanced insulation and safety features. Additionally, cables are integral to safety systems such as airbags, anti-lock braking systems (ABS), and electronic stability control, where reliability is paramount. Infotainment and connectivity systems utilize specialized cables for audio, video, and data transmission, enhancing the in-vehicle experience for consumers. The versatility of automotive cables enables their use in virtually every electronic component of a vehicle.

Regional Insights

The automotive cable market demonstrates varying dynamics across different regions, influenced by factors such as economic development, automotive production trends, and regulatory frameworks. Asia-Pacific dominates the market, driven by high vehicle production in countries like China, Japan, and South Korea, along with the rapid adoption of electric vehicles. North America and Europe are significant markets characterized by advanced automotive technologies and stringent safety standards, fostering demand for high-performance cables. These regions also see substantial investments in research and development for next-generation vehicles, including autonomous and connected cars. Emerging economies in Latin America and the Middle East are gradually expanding their automotive sectors, presenting growth opportunities for cable manufacturers. Regional insights highlight the importance of tailoring products to meet local requirements and leveraging regional strengths to capture market share.

Company Insights

Key companies in the automotive cable market include Sumitomo Electric Industries, Lear Corporation, Yazaki Corporation, Leoni AG, and Nexans SA, among others. These players are renowned for their extensive expertise, innovative product offerings, and strong global presence. Sumitomo Electric Industries focuses on developing high-voltage cables for electric vehicles and advanced data transmission solutions. Lear Corporation emphasizes integrating connectivity and electrical systems into their cable products, catering to the evolving needs of modern automobiles. Yazaki Corporation is a leader in wiring harnesses and related components, with a focus on sustainability and efficiency. Leoni AG specializes in customized cable solutions for various automotive applications, leveraging its technological capabilities to meet customer-specific requirements. Nexans SA is known for its comprehensive range of automotive cables, including those for energy transmission and data communication. These companies continuously invest in research and development to maintain their competitive edge and address the dynamic demands of the automotive industry.

Recent Developments

Recent developments in the automotive cable market reflect the industry's response to technological advancements and changing consumer preferences. Companies are increasingly focusing on developing lightweight and high-performance cables to support the growth of electric and autonomous vehicles. For instance, there has been a surge in the adoption of fiber optic cables for enhanced data transmission in connected car systems. Partnerships and collaborations between cable manufacturers and automotive OEMs are becoming more common, aimed at co-developing innovative solutions that meet specific vehicle requirements. Additionally, investments in expanding production capacities and establishing new facilities in emerging markets are key strategies to capitalize on regional growth opportunities. Regulatory developments, such as stricter emissions and safety standards, are also driving innovations in cable design and materials, ensuring compliance and improved performance. These developments underscore the market's dynamic nature and its alignment with the broader trends in the automotive industry.

Report Segmentation

The automotive cable market report is segmented based on type, application, vehicle type, and region to provide a comprehensive analysis of the industry. By type, the market is categorized into copper core cables, aluminum core cables, fiber optic cables, and others, each serving distinct functional purposes in vehicles. Application segments include body wiring and lighting, engine and transmission, safety and security systems, infotainment and connectivity, and others, highlighting the diverse uses of cables across automotive systems. Vehicle type segmentation covers passenger cars, commercial vehicles, and electric vehicles, reflecting the varying cable requirements based on vehicle specifications. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, allowing for detailed regional analysis. This segmentation enables stakeholders to identify specific growth areas and tailor strategies accordingly.

FAQs

What are the main types of automotive cables? The main types include copper core cables, aluminum core cables, and fiber optic cables, each designed for specific applications such as power transmission, data communication, and connectivity in vehicles.

How do automotive cables contribute to vehicle safety? Automotive cables are crucial for operating safety systems like airbags, ABS, and electronic stability control, ensuring reliable performance and enhanced passenger protection.

What factors are driving the growth of the automotive cable market? Key drivers include the increasing production of vehicles, rising adoption of electric vehicles, and advancements in automotive technologies such as ADAS and infotainment systems.

Which regions are leading in the automotive cable market? Asia-Pacific leads due to high vehicle production and EV adoption, followed by North America and Europe, which are hubs for advanced automotive technologies.

What are the challenges faced by the automotive cable industry? Challenges include volatility in raw material prices, stringent regulatory standards, and the complexity of integrating new technologies with existing automotive systems.

Who are the key players in the automotive cable market? Major companies include Sumitomo Electric Industries, Lear Corporation, Yazaki Corporation, Leoni AG, and Nexans SA, known for their innovation and global presence.

Citius Research has developed a research report titled “Automotive Cable Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Cable Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Cable Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Cable Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Cable Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Cable Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Cable Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Cable Market
• Cost and Gross Margin Analysis of Automotive Cable Market
• Automotive Cable Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Cable Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Cable Market Key Stakeholders

Below are the key stakeholders for the Automotive Cable Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Cable Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Cable Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Cable Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Cable Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Cable Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Cable Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Cable Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Cable Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Cable Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Cable Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Cable Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Cable Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Cable Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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