Hospitality Property Management Software Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185909
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Hospitality Property Management Software Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 6.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024-2030).

Hospitality Property Management Software Market

(Market Size)
$3.2 billion
$6.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.20%
2023 Market Size USD 3.2 billion
2030 Market Size USD 6.8 billion
Key Players Oracle, Infor, Amadeus, Sabre, Cloudbeds

Market Summary

The hospitality property management software market within the automotive and transportation industry serves a niche but critical function by providing specialized solutions for managing lodging and service facilities associated with transport hubs, roadside accommodations, and travel-centric hospitality services. This software streamlines operations for hotels, motels, and other lodging establishments that cater specifically to travelers, truckers, and transit passengers, integrating features such as reservation management, billing, maintenance scheduling, and customer relationship management. The increasing integration of mobility services and the growth in road transport and logistics have amplified the demand for efficient property management tools that can handle high turnover and dynamic booking patterns. These solutions are increasingly cloud-based, offering scalability and remote accessibility, which is essential for businesses operating across multiple locations. The market is characterized by a focus on enhancing guest experiences through automated services and real-time data analytics, thereby supporting operational efficiency and service quality in hospitality segments tied to transportation networks.

Key Highlights

Key highlights of the hospitality property management software market include the adoption of integrated platforms that combine property management with transportation logistics, such as fleet accommodation scheduling and travel itinerary synchronization. There is a growing emphasis on mobile compatibility, allowing managers and staff to oversee operations on-the-go, which is particularly valuable for businesses serving mobile-centric clients like trucking companies and travel tours. Another significant trend is the incorporation of artificial intelligence and machine learning for predictive analytics, helping businesses forecast demand, optimize pricing, and personalize guest services. Security features have also become a priority, with advanced encryption and compliance protocols to protect sensitive customer and payment data. Leading solutions often include modules for revenue management, housekeeping coordination, and reporting tools that provide actionable insights. The market sees continuous innovation in user interface design, aiming to reduce training time and improve usability for diverse hospitality staff, thereby driving adoption across small to large-scale enterprises in the transportation-affiliated hospitality sector.

Drivers, Opportunities & Restraints

Drivers propelling the hospitality property management software market include the expansion of the transportation and logistics industry, which boosts demand for affiliated lodging services, necessitating efficient management tools. The rise in road freight and passenger travel has led to increased need for streamlined operations in motels, rest stops, and transit hotels. Opportunities abound in the integration with broader transportation management systems, allowing for seamless booking and service coordination across travel and hospitality platforms. The shift towards digitalization and smart infrastructure in the automotive and transportation sector presents avenues for software providers to develop IoT-enabled solutions for energy management and automated guest services. However, restraints include high implementation costs for advanced systems, which may deter small businesses, and concerns regarding data security and privacy. Additionally, the reliance on stable internet connectivity in remote or mobile environments can pose challenges, potentially limiting adoption in areas with inadequate technological infrastructure.

Concentration Insights

The market concentration for hospitality property management software is relatively fragmented, with several key players dominating specific regions or segments, while numerous smaller vendors cater to niche markets within the transportation and hospitality intersection. North America and Europe exhibit higher concentration due to advanced technological adoption and well-established transportation networks, leading to strong presence of major software providers. In contrast, emerging regions in Asia-Pacific and Latin America show more dispersed competition, with local vendors developing tailored solutions for regional transportation hubs and roadside hospitality services. The competitive landscape is influenced by mergers and acquisitions, as larger companies seek to expand their product portfolios and geographic reach. Innovation and customer service are critical differentiators, with vendors focusing on industry-specific features such as integration with fleet management systems and compliance with transportation industry regulations to gain market share.

Type Insights

Hospitality property management software types primarily include cloud-based and on-premise solutions, with cloud-based variants gaining prominence due to their flexibility, lower upfront costs, and ease of updates, making them ideal for businesses with multiple locations or mobile management needs. On-premise software remains relevant for organizations requiring full control over data and operations, often seen in larger enterprises with dedicated IT resources. Additionally, there are specialized software types tailored for different hospitality segments within transportation, such as solutions for truck stop motels, airport hotels, and roadside inns, each offering features like integration with booking engines, payment gateways, and transportation scheduling systems. The market also sees modular software that allows businesses to select specific functionalities, such as housekeeping management or guest service automation, enabling customization based on operational requirements and budget constraints.

Application Insights

Applications of hospitality property management software in the automotive and transportation context span various segments, including hotels and motels located near highways, airports, and logistics hubs, which use the software for reservation management, check-in/check-out processes, and billing. Truck stop accommodations leverage these tools for managing driver stays, integrating with fleet logistics for scheduling and compliance. Travel lodges and transit hotels utilize applications for handling high guest turnover and providing seamless experiences through mobile check-ins and keyless entry systems. The software also supports ancillary services such as restaurant management, parking coordination, and maintenance tracking, which are crucial for transportation-affiliated hospitality operations. Additionally, applications extend to revenue management and reporting, helping businesses analyze occupancy trends, optimize pricing strategies, and enhance overall operational efficiency in alignment with transportation dynamics and passenger flow patterns.

Regional Insights

Regionally, North America leads in adoption of hospitality property management software, driven by a robust transportation infrastructure, high volume of road travel, and presence of major software vendors offering advanced solutions. Europe follows closely, with emphasis on integration across cross-border transportation networks and hospitality services, supported by regulatory standards for data and service quality. The Asia-Pacific region is experiencing rapid growth due to expanding transportation sectors, increasing road freight, and rising investments in smart city projects that include hospitality management for travel hubs. Latin America and the Middle East & Africa are emerging markets, where growth is fueled by development in transportation corridors and tourism infrastructure, though adoption may be slower due to economic and technological constraints. Each region exhibits unique demands, with software adaptations for local languages, payment methods, and transportation regulations influencing market dynamics.

Company Insights

Prominent companies in the hospitality property management software market include Oracle Corporation, with its Opera PMS solution widely used in transportation-linked hospitality; Infor, offering specialized systems for integrated travel and lodging management; and Cloudbeds, known for cloud-based platforms catering to diverse hospitality segments. Other key players include Amadeus IT Group, which provides solutions for airline and travel hospitality integration, and SHR, focusing on boutique and roadside lodging management. These companies compete through continuous innovation, adding features like mobile management, AI-driven analytics, and compliance tools for transportation industry standards. Strategic partnerships with transportation service providers and online travel agencies are common, enhancing software functionality and market reach. The competitive environment encourages focus on user-friendly interfaces, scalability, and support services to meet the evolving needs of businesses in the automotive and transportation hospitality sector.

Recent Developments

Recent developments in the hospitality property management software market include the integration of contactless technologies, such as mobile check-ins and digital key systems, responding to health and safety concerns in travel hospitality. Many vendors have enhanced their platforms with AI capabilities for dynamic pricing and guest behavior prediction, improving revenue optimization for transportation-affiliated lodgings. There is a growing trend towards interoperability with transportation management systems, allowing seamless data exchange between hospitality software and fleet or travel scheduling tools. acquisitions have been notable, with larger firms acquiring niche players to expand their transportation-specific features and geographic presence. Additionally, advancements in data security and compliance with regulations like GDPR are being prioritized, ensuring software meets stringent requirements for handling traveler information. These developments reflect a broader movement towards integrated, smart solutions that support the unique demands of the automotive and transportation hospitality landscape.

Report Segmentation

This report on the hospitality property management software market is segmented by type into cloud-based and on-premise solutions, detailing their adoption patterns and benefits for transportation-related hospitality businesses. By application, segmentation covers hotels, motels, truck stop accommodations, and transit hotels, analyzing specific software needs and functionalities for each segment. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, providing insights into geographical trends, market size, and growth drivers. Additionally, the report segments by deployment model, organization size, and key features such as integration capabilities with transportation systems, offering a comprehensive view of the market structure. This segmentation enables stakeholders to identify targeted opportunities and understand sector-specific demands within the broader automotive and transportation industry context.

FAQs

What is hospitality property management software? Hospitality property management software is a specialized tool designed to streamline operations for lodging establishments, such as hotels and motels, by automating tasks like reservations, billing, and guest services, particularly those affiliated with transportation networks.

How does this software benefit transportation-related hospitality businesses? It enhances efficiency by integrating with transportation logistics, managing high guest turnover, and providing features like mobile check-ins and fleet accommodation scheduling, improving overall service quality for travelers and transport professionals.

What are the key features to look for in this software? Key features include cloud-based accessibility, integration with booking and transportation systems, revenue management tools, security protocols, and mobile compatibility to support on-the-go management for roadside and transit hospitality operations.

Which regions show the highest adoption of this software? North America and Europe lead in adoption due to advanced transportation infrastructure and technological readiness, while Asia-Pacific is emerging rapidly with growing transportation and hospitality investments.

Who are the leading companies in this market? Leading companies include Oracle Corporation, Infor, Cloudbeds, Amadeus IT Group, and SHR, offering solutions tailored for integration with automotive and transportation hospitality services.

What are the latest trends in this market? Recent trends include the adoption of AI for predictive analytics, contactless technologies for guest safety, and increased interoperability with transportation management systems to create seamless travel and hospitality experiences.

Citius Research has developed a research report titled “Hospitality Property Management Software Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hospitality Property Management Software Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hospitality Property Management Software Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hospitality Property Management Software Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hospitality Property Management Software Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hospitality Property Management Software Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hospitality Property Management Software Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hospitality Property Management Software Market
• Cost and Gross Margin Analysis of Hospitality Property Management Software Market
• Hospitality Property Management Software Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hospitality Property Management Software Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hospitality Property Management Software Market Key Stakeholders

Below are the key stakeholders for the Hospitality Property Management Software Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hospitality Property Management Software Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hospitality Property Management Software Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hospitality Property Management Software Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hospitality Property Management Software Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hospitality Property Management Software Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hospitality Property Management Software Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hospitality Property Management Software Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hospitality Property Management Software Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hospitality Property Management Software Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hospitality Property Management Software Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hospitality Property Management Software Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hospitality Property Management Software Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hospitality Property Management Software Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hospitality Property Management Software Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hospitality Property Management Software Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hospitality Property Management Software Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hospitality Property Management Software Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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