Chicory Products Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195072
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Chicory Products Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Chicory Products Market

(Market Size)
$1.2 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.6 billion
Key Players Beneo, Cosucra, Leroux, Sensus, Delecto Foods

Market Summary

The chicory products market is a significant and expanding segment within the global food and beverages industry, primarily driven by the increasing consumer shift towards natural and healthy ingredients. Chicory, a plant cultivated for its root, is processed into various forms such as inulin, a popular dietary fiber, roasted granules for coffee alternatives, and chicory root flour. These products are extensively utilized as functional food ingredients, sweeteners, and caffeine-free coffee substitutes, catering to the growing demand for clean-label and plant-based products. The market is characterized by a robust supply chain from cultivation to processing, with key applications spanning bakery, dairy, beverages, and health supplements. The inherent prebiotic properties of chicory inulin support digestive health, aligning with modern nutritional trends and fueling its adoption by major food manufacturers. Continuous innovation in product development and processing technologies further enhances the quality and application range of chicory-derived ingredients, solidifying its position as a versatile and valuable commodity in the food sector.

Key Highlights

The chicory products market is distinguished by several key factors that underscore its commercial importance and growth trajectory. A primary highlight is the product's strong alignment with the health and wellness movement, as chicory inulin is a well-recognized prebiotic fiber that promotes gut health and is often used to reduce sugar and fat content in food formulations. The market benefits from the versatile functionality of chicory, serving as a cost-effective coffee extender and a natural flavoring agent, which provides significant value to food processors. Another critical aspect is the increasing investment in sustainable and organic farming practices for chicory cultivation, responding to consumer demand for ethically sourced and environmentally friendly ingredients. The competitive landscape is marked by the presence of established players like Cosucra Group and Beneo GmbH, who are actively engaged in research and development to expand application possibilities and improve extraction efficiencies, thereby driving innovation and setting industry standards for quality and performance.

Drivers, Opportunities & Restraints

The growth of the chicory products market is propelled by a confluence of powerful drivers, alongside identifiable opportunities and restraints. A primary driver is the escalating global consumer awareness regarding digestive health and the consequent demand for prebiotic ingredients, positioning chicory inulin as a sought-after component in functional foods and dietary supplements. The widespread trend towards sugar reduction in food products presents another significant driver, as chicory-derived fibers serve as effective natural sweeteners and fat replacers. Opportunities for market expansion are abundant in the development of new application areas, particularly in the pharmaceutical industry for its therapeutic benefits and in the pet food sector for animal nutrition. Emerging economies represent a substantial growth opportunity due to rising disposable incomes and changing dietary patterns. However, the market faces restraints such as the potential for allergic reactions in some consumers and the challenges associated with the agricultural yield and sourcing of high-quality chicory roots, which can be affected by climatic conditions and require specific soil types for optimal growth, potentially impacting supply chain stability and cost structures.

Concentration Insights

The global chicory products market demonstrates a moderate level of concentration, with a mix of large multinational corporations and specialized regional players defining the competitive environment. A handful of key companies hold a considerable share of the market, leveraging their extensive distribution networks, advanced processing technologies, and strong brand recognition. These leading players often engage in strategic activities such as mergers and acquisitions, capacity expansions, and new product launches to consolidate their market positions and expand their geographic footprint. Examples include Cosucra Group, Beneo GmbH, and Leroux, which have a significant presence across multiple continents. Despite this concentration, the market also supports numerous smaller and medium-sized enterprises that focus on niche segments, such as organic chicory products or specialized extracts, often catering to local or specific demographic demands. This structure creates a dynamic competitive landscape where innovation, quality, and supply chain efficiency are critical differentiators for success.

Type Insights

Chicory products are commercially available in several primary types, each catering to distinct applications and end-user requirements within the food and beverage industry. The most prominent type is chicory inulin, a soluble dietary fiber extracted from the root, which is widely used as a prebiotic ingredient, texturizer, and fat or sugar replacer in a vast array of products including yogurt, cereal bars, and beverages. Another significant category is roasted chicory, which is ground and used as a caffeine-free coffee substitute or a flavorful additive to blend with coffee, appreciated for its rich, malty notes. Chicory flour, produced from dried and ground roots, is utilized in bakery products and snacks for its fiber-enhancing properties. Furthermore, chicory root extract, often in liquid or powder form, is employed as a natural flavoring agent and sweetener. The diversity in product types allows manufacturers to select the most appropriate form based on desired functionality, solubility, and flavor profile, enabling widespread incorporation into various food matrices.

Application Insights

The application of chicory products spans a diverse spectrum within the food and beverage industry, reflecting their multifunctional attributes. A dominant application segment is the beverage industry, where chicory serves as a key ingredient in health drinks, coffee alternatives, and even in some alcoholic beverages for flavor enhancement and fiber fortification. The bakery and confectionery sector extensively utilizes chicory inulin and flour to improve the dietary fiber content and texture of bread, cookies, and chocolates while also aiding in sugar reduction. Dairy products represent another major application area, with inulin commonly added to yogurt, ice cream, and milk drinks to boost their prebiotic content and create a creamy mouthfeel. Furthermore, chicory products find growing usage in the dietary supplements market, encapsulated or powdered for gut health formulations. Processed foods, including sauces, dressings, and meat products, also incorporate chicory extracts as natural flavorings and stabilizers, demonstrating the ingredient's remarkable versatility across numerous product categories.

Regional Insights

The demand and production of chicory products exhibit distinct regional patterns influenced by agricultural capabilities, dietary habits, and regulatory frameworks. Europe stands as a historically significant and mature market, with countries like Belgium, France, and the Netherlands being major cultivators and processors of chicory root, driven by traditional consumption and strong food manufacturing sectors. The North American market is experiencing robust growth, primarily fueled by the high consumer demand for functional and healthy ingredients in the United States and Canada. The Asia Pacific region is identified as a high-growth market, with increasing health consciousness, urbanization, and expansion of the food processing industry in countries such as China, India, and Japan creating substantial opportunities for chicory product adoption. Other regions, including Latin America and the Middle East and Africa, are emerging markets where awareness is gradually building, presenting future growth potential as global players look to expand their distribution channels and local production capabilities in these areas.

Company Insights

The competitive landscape of the chicory products market features a blend of established international ingredient suppliers and specialized processors. Key players such as Beneo GmbH, a subsidiary of S?dzucker Group, have a strong global presence and are renowned for their extensive portfolio of chicory-derived inulin and oligofructose products, supported by significant investment in research and clinical studies. Cosucra Group, another major European player, focuses on sustainable production of natural ingredients from chicory and peas, offering a range of fibers and proteins. Leroux, a French company, has a long heritage in producing roasted chicory for beverage applications. Companies like Sensus, now part of Royal Cosun, also play a crucial role in the supply chain. These leading firms compete on factors including product quality, purity, technological innovation in extraction processes, certification for organic and non-GMO status, and the ability to provide tailored solutions to food and beverage manufacturers, thereby strengthening their market positions through customer-centric strategies and robust global distribution networks.

Recent Developments

The chicory products market has witnessed several noteworthy developments reflecting industry innovation and strategic growth initiatives. Recent activities have been characterized by significant investments in expanding production capacities to meet the rising global demand, with key players inaugurating new processing facilities or upgrading existing ones to enhance efficiency and output. There is a pronounced trend towards the launch of new product variants, including organic-certified chicory inulin and soluble extracts with improved solubility and neutral taste profiles, designed to cater to the clean-label movement and facilitate easier formulation for manufacturers. Strategic partnerships and collaborations between chicory ingredient suppliers and food brands have increased, aiming to co-develop innovative application-specific solutions for various end-use sectors. Furthermore, companies are increasingly focusing on sustainability programs, implementing practices for responsible sourcing, water conservation, and reducing the carbon footprint of their operations, which aligns with the growing corporate and consumer emphasis on environmental stewardship within the supply chain.

Report Segmentation

This comprehensive market research report on the chicory products industry provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the market dynamics. The report is systematically segmented by type, categorizing the market into key product forms such as chicory inulin, roasted chicory, chicory flour, and extracts, analyzing the demand, trends, and growth prospects for each category. It is further segmented by application, delving into the usage across major end-use industries including beverages, bakery and confectionery, dairy products, dietary supplements, and processed foods, providing insights into consumption patterns and future opportunities in each segment. A crucial geographic segmentation breaks down the market into key regions and major countries, assessing regional production, consumption, trade flows, and regulatory influences. Additionally, the report includes a competitive landscape segment, profiling leading market players, their market shares, product portfolios, and strategic initiatives, thereby providing a holistic view of the market structure and the factors influencing its progression.

FAQs

What are chicory products used for? Chicory products are primarily used as functional food ingredients. Chicory inulin is a popular prebiotic fiber added to foods like yogurt and cereal to support digestive health. Roasted chicory is widely used as a caffeine-free coffee substitute or coffee additive. These products also serve as natural sweeteners, fat replacers, and flavoring agents in various food and beverage applications.

Is chicory anti-inflammatory? Yes, chicory root contains compounds, such as inulin and various polyphenols, that have been studied for their potential anti-inflammatory properties. Research suggests that these compounds may help reduce inflammation in the body, contributing to its perceived health benefits, particularly concerning gut health and metabolic functions.

What is another name for chicory? Chicory is known by several other common names depending on the region and context. It is botanically named Cichorium intybus. In culinary contexts, it is sometimes referred to as succory, blue sailors, or coffee weed, especially when discussing its use as a coffee alternative.

Who should not take chicory? Individuals who are allergic to plants in the Asteraceae/Compositae family, such as ragweed, chrysanthemums, marigolds, and daisies, should avoid chicory as it may trigger an allergic reaction. Additionally, people with gallstones or those who are pregnant or breastfeeding should consult a healthcare provider before consuming chicory products in medicinal amounts due to a lack of sufficient safety data.

Is chicory good for the liver? Some studies on animal models have indicated that extracts from chicory root may possess hepatoprotective properties, meaning they could help protect the liver from damage and support its function. This is often attributed to its antioxidant and anti-inflammatory compounds. However, more extensive human clinical trials are needed to conclusively establish these benefits for human liver health.

Citius Research has developed a research report titled “Chicory Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Chicory Products Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Chicory Products Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Chicory Products Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Chicory Products Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Chicory Products Market
• Research Methodology
• Executive Summary
• Market Dynamics of Chicory Products Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Chicory Products Market
• Cost and Gross Margin Analysis of Chicory Products Market
• Chicory Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Chicory Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Chicory Products Market Key Stakeholders

Below are the key stakeholders for the Chicory Products Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Chicory Products Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Chicory Products Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Chicory Products Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Chicory Products Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Chicory Products Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Chicory Products Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Chicory Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Chicory Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Chicory Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Chicory Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Chicory Products Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Chicory Products Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Chicory Products Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Chicory Products Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Chicory Products Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Chicory Products Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Chicory Products Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports