Folic Acid Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196542
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Folic Acid Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Folic Acid Market

(Market Size)
$650 million
$1.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 650 million
2030 Market Size USD 1.3 billion
Key Players DSM, BASF, Zhejiang Shengda Bio-Pharm, Xinfa Pharmaceutical, Niutang

Market Summary

The folic acid market is a critical segment within the global food and beverages industry, primarily driven by its essential role in nutritional fortification and health supplementation. Folic acid, a synthetic form of folate, is widely utilized in various food products to address dietary deficiencies and support overall wellness. The market is characterized by increasing consumer awareness regarding the importance of folate in preventing neural tube defects and supporting cardiovascular health. Key applications include its incorporation into staple foods such as cereals, bread, pasta, and dairy products, as well as beverages like health drinks and nutritional shakes. Regulatory mandates in numerous countries requiring folic acid fortification in certain food categories further bolster market growth. The industry sees active participation from both multinational corporations and specialized ingredient suppliers, all striving to meet the rising demand for fortified food options. Innovations in product formulations and delivery systems continue to evolve, catering to diverse consumer preferences and dietary needs.

Key Highlights

The folic acid market is distinguished by several key highlights that underscore its significance and trajectory. A major highlight is the robust regulatory support across various regions, particularly in North America and Europe, where fortification programs are well-established to combat folate deficiency. Another critical aspect is the growing consumer inclination toward preventive healthcare, which amplifies the demand for folate-enriched food and beverage products. Technological advancements in production processes have enabled manufacturers to enhance the stability and bioavailability of folic acid in fortified items, ensuring efficacy and consumer satisfaction. The market also benefits from extensive research and development activities focused on expanding application scopes, such as in functional foods and sports nutrition. Additionally, strategic initiatives like mergers, acquisitions, and partnerships among leading players are shaping the competitive landscape, fostering innovation and market expansion. These factors collectively highlight the dynamic and progressive nature of the folic acid market within the food and beverages sector.

Drivers, Opportunities & Restraints

Several drivers propel the folic acid market forward, with heightened health consciousness among consumers being a primary force. Increased awareness about folate's role in preventing birth defects and chronic diseases encourages the adoption of fortified foods. Government regulations and public health initiatives mandating folic acid fortification in staples like flour and grains significantly drive market demand. Opportunities abound in emerging economies where rising disposable incomes and improving healthcare infrastructure foster greater acceptance of nutritional products. The expansion of the functional food and beverage segment presents another lucrative opportunity for market growth. However, the market faces restraints such as potential side effects associated with excessive folic acid intake, which can lead to health concerns and regulatory scrutiny. Additionally, the availability of natural folate sources and consumer preference for organic and non-synthetic alternatives may hinder market expansion. Fluctuations in raw material prices and stringent quality standards also pose challenges to manufacturers.

Concentration Insights

The folic acid market exhibits a concentrated competitive landscape with a few major players holding significant market share. Companies like BASF SE, DSM Nutritional Products, and Zhejiang Jiangshan Pharmaceutical dominate the market due to their extensive product portfolios, robust distribution networks, and strong research and development capabilities. These industry leaders focus on strategic expansions, capacity enhancements, and technological innovations to maintain their competitive edge. Regional players also contribute to the market, particularly in Asia-Pacific, where local manufacturers cater to domestic demand and export markets. The concentration is further influenced by high barriers to entry, including stringent regulatory approvals and substantial capital investment required for production facilities. Collaborations and partnerships between key players and food manufacturers are common, aimed at developing customized solutions and expanding market reach. This concentration dynamics ensure a focus on quality and innovation while fostering a competitive environment that benefits end-users.

Type Insights

In the folic acid market, types are primarily categorized based on purity grades and forms, such as powder and liquid, catering to diverse application needs in the food and beverages industry. High-purity folic acid is predominantly used in pharmaceutical and premium food fortification due to its superior quality and efficacy. Standard grade folic acid finds extensive usage in general food fortification processes, including bakery products, cereals, and beverages. The powder form remains the most widely utilized owing to its ease of handling, stability, and compatibility with various food matrices. Liquid folic acid, though less common, is gaining traction in specific applications like liquid nutritional supplements and ready-to-drink beverages where homogeneity is crucial. Manufacturers continuously invest in refining production techniques to enhance purity levels and develop novel forms that improve integration into food products without altering taste or texture.

Application Insights

Folic acid applications in the food and beverages industry are diverse and vital for addressing nutritional gaps. It is extensively used in fortifying staple foods such as wheat flour, rice, and cornmeal to combat folate deficiency on a population level. The bakery and cereals segment represents a significant application area, with folic acid added to bread, pasta, breakfast cereals, and biscuits to enhance their nutritional profile. Dairy products, including milk and yogurt, are also fortified with folic acid to appeal to health-conscious consumers. In beverages, folic acid is incorporated into health drinks, nutritional shakes, and fruit juices to provide added wellness benefits. Infant formula is another critical application, ensuring adequate folate intake for proper growth and development. The growing trend toward functional and fortified foods continues to expand the application scope, driving innovation and demand across various sub-segments.

Regional Insights

Regionally, the folic acid market demonstrates varied dynamics influenced by dietary habits, regulatory frameworks, and health awareness levels. North America holds a substantial market share, driven by mandatory fortification policies in the United States and Canada, along with high consumer awareness about nutritional health. Europe follows closely, with stringent regulations and well-established fortification programs in countries like the UK and Germany. The Asia-Pacific region is identified as a high-growth market, fueled by rising health consciousness, increasing disposable incomes, and government initiatives to address malnutrition. Latin America and the Middle East & Africa are emerging regions where market growth is propelled by expanding food processing industries and gradual implementation of fortification standards. Each region presents unique opportunities and challenges, shaping the strategic focus of market players in terms of product offerings and distribution strategies.

Company Insights

Prominent companies in the folic acid market include BASF SE, DSM Nutritional Products, Zhejiang Jiangshan Pharmaceutical, and Emcure Pharmaceuticals. These players leverage their extensive expertise in chemical and nutritional manufacturing to produce high-quality folic acid for the food and beverages industry. BASF SE is recognized for its innovative solutions and broad product portfolio, catering to diverse fortification needs. DSM Nutritional Products emphasizes sustainability and health-centric innovations, offering tailored folic acid formulations. Zhejiang Jiangshan Pharmaceutical focuses on cost-effective production and expanding its global footprint, particularly in the Asia-Pacific region. Emcure Pharmaceuticals specializes in meeting stringent quality standards and regulatory requirements. These companies engage in continuous research and development to enhance product efficacy and explore new applications. Strategic collaborations with food manufacturers and investments in capacity expansion are common practices to strengthen market presence and meet evolving consumer demands.

Recent Developments

Recent developments in the folic acid market highlight ongoing innovations and strategic movements aimed at enhancing market positioning and addressing consumer needs. Key players have invested in advancing production technologies to improve the bioavailability and stability of folic acid in fortified food products. There has been a notable increase in mergers and acquisitions, such as DSM's acquisition of complementary businesses to expand its nutritional portfolio. Regulatory updates in various regions, including revised fortification guidelines, have prompted manufacturers to adapt their product formulations accordingly. Additionally, companies are focusing on sustainability initiatives, such as developing eco-friendly production processes and reducing environmental impact. Collaborations between folic acid suppliers and food manufacturers have intensified to create customized solutions for specific applications, such as clean-label and non-GMO products. These developments reflect the market's responsiveness to global health trends and regulatory landscapes.

Report Segmentation

This report on the folic acid market is comprehensively segmented to provide detailed insights into various aspects influencing the industry. The segmentation includes type, covering different purity grades and forms such as powder and liquid. Application segmentation encompasses key areas like bakery and cereals, dairy products, beverages, infant formula, and others, highlighting the diverse usage across the food and beverages sector. Regional segmentation analyzes market performance across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, capturing geographical variations in demand and regulatory environments. Further segmentation may involve distribution channels, including direct sales and distributors, to understand supply chain dynamics. Each segment is analyzed in terms of market trends, growth factors, and competitive landscape, offering stakeholders a holistic view to aid strategic decision-making and identify potential opportunities.

FAQs

What is folic acid and why is it important in food? Folic acid is a synthetic form of folate, a B vitamin essential for DNA synthesis, cell growth, and preventing neural tube defects during pregnancy. In food, it is crucial for fortification to address dietary deficiencies and promote public health.

Which foods are commonly fortified with folic acid? Common fortified foods include wheat flour, bread, pasta, breakfast cereals, rice, and cornmeal. Dairy products like milk and yogurt, as well as beverages such as health drinks and juices, are also frequently fortified.

What are the benefits of folic acid fortification? Benefits include reduced incidence of neural tube defects in newborns, improved folate status in populations, support for cardiovascular health, and enhanced cognitive function. Fortification helps prevent deficiencies and associated health issues.

Are there any risks associated with excessive folic acid intake? Excessive intake may mask vitamin B12 deficiency, potentially leading to neurological damage if untreated. High levels might also have other health implications, emphasizing the need for adherence to recommended dietary allowances.

How does folic acid differ from natural folate? Folic acid is synthetically produced and used in supplements and fortified foods, while natural folate occurs in foods like leafy greens, legumes, and fruits. Folic acid has higher stability and bioavailability compared to natural folate.

Citius Research has developed a research report titled “Folic Acid Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Folic Acid Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Folic Acid Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Folic Acid Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Folic Acid Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Folic Acid Market
• Research Methodology
• Executive Summary
• Market Dynamics of Folic Acid Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Folic Acid Market
• Cost and Gross Margin Analysis of Folic Acid Market
• Folic Acid Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Folic Acid Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Folic Acid Market Key Stakeholders

Below are the key stakeholders for the Folic Acid Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Folic Acid Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Folic Acid Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Folic Acid Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Folic Acid Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Folic Acid Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Folic Acid Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Folic Acid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Folic Acid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Folic Acid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Folic Acid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Folic Acid Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Folic Acid Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Folic Acid Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Folic Acid Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Folic Acid Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Folic Acid Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Folic Acid Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports