Charging Device for EV Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185831
  • Format: Electronic (PDF)
  • Number of Pages: 190
  • Author(s): Joshi, Madhavi

Report Overview

The Charging Device for EV Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 20.50% during the forecast period (2024-2030).

Charging Device for EV Market

(Market Size)
$12.5 billion
$45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 20.50%
2023 Market Size USD 12.5 billion
2030 Market Size USD 45 billion
Key Players ChargePoint, Tesla, ABB, Siemens, EVBox

Market Summary

The global charging device for EV market is an integral component of the automotive and transportation industry, driven by the accelerating adoption of electric vehicles worldwide. This market encompasses a wide range of charging solutions, including hardware, software, and services designed to support the infrastructure required for electric vehicle power replenishment. The evolution of this market is closely tied to governmental policies promoting clean energy, advancements in battery technology, and growing consumer awareness regarding environmental sustainability. Key industry participants are continuously innovating to enhance charging speed, efficiency, and accessibility, thereby addressing range anxiety among EV users. The market is characterized by dynamic competitive landscapes, strategic partnerships, and significant investments in research and development. As electric vehicle sales surge, the demand for robust, scalable, and intelligent charging infrastructure is becoming increasingly critical, positioning this market as a cornerstone of the future mobility ecosystem.

Key Highlights

The charging device for EV market is marked by several pivotal developments that underscore its growth trajectory. Technological innovations such as ultra-fast charging stations and wireless charging systems are revolutionizing user experience by significantly reducing charging times and enhancing convenience. Leading companies like Tesla, ChargePoint, and ABB are at the forefront, introducing cutting-edge products that integrate smart grid capabilities and renewable energy sources. The proliferation of public-private partnerships is accelerating the deployment of charging networks across urban and rural areas, ensuring broader accessibility. Additionally, the integration of Internet of Things (IoT) and artificial intelligence in charging devices enables real-time monitoring, predictive maintenance, and optimized energy management. These advancements are not only improving operational efficiency but also contributing to the stabilization of power grids, making EV charging a sustainable and reliable solution for the future of transportation.

Drivers, Opportunities & Restraints

The expansion of the charging device for EV market is propelled by several key drivers, including stringent government regulations aimed at reducing carbon emissions and incentivizing electric vehicle adoption through subsidies and tax benefits. The declining cost of EVs and rising consumer environmental consciousness further stimulate market growth. Significant opportunities lie in the development of V2G (vehicle-to-grid) technology, which allows EVs to supply power back to the grid, enhancing energy resilience. The emergence of smart cities and investments in renewable energy integration present additional growth avenues. However, the market faces restraints such as high initial installation costs, interoperability issues between different charging standards, and inadequate grid infrastructure in developing regions. Addressing these challenges through innovative financing models, standardized protocols, and collaborative efforts among stakeholders is crucial for unlocking the market's full potential.

Concentration Insights

The competitive landscape of the charging device for EV market is highly concentrated, with a few major players dominating significant market share. Companies such as Tesla, Schneider Electric, and Siemens are leveraging their extensive expertise in energy management and automotive technologies to offer comprehensive charging solutions. These industry leaders are actively engaging in mergers, acquisitions, and strategic alliances to expand their geographic presence and enhance their product portfolios. For instance, collaborations between automotive manufacturers and charging infrastructure providers are becoming commonplace to ensure seamless compatibility and user experience. The market also witnesses the presence of numerous niche players focusing on specific segments like wireless charging or fleet management solutions. This concentration fosters intense competition, driving continuous innovation and leading to the development of more efficient, cost-effective, and user-friendly charging devices.

Type Insights

Charging devices for electric vehicles are categorized based on charging speed and technology into Level 1, Level 2, and DC fast chargers. Level 1 chargers utilize standard household outlets and are typically used for residential purposes, offering slow charging suitable for overnight use. Level 2 chargers require specialized equipment and higher voltage, providing faster charging times and are commonly installed in public spaces, workplaces, and multi-unit dwellings. DC fast chargers represent the fastest charging option, capable of replenishing most EV batteries to 80% capacity in under 30 minutes, making them ideal for commercial applications and long-distance travel. Additionally, wireless charging technology is emerging as a convenient alternative, enabling inductive power transfer without physical connectors. Each type addresses distinct user needs, contributing to a diversified and versatile market ecosystem.

Application Insights

The application of EV charging devices spans residential, commercial, and industrial sectors, each with unique requirements and growth dynamics. Residential applications primarily involve the installation of Level 1 and Level 2 chargers in private homes, driven by increasing EV ownership among consumers. Commercial applications include charging stations deployed at workplaces, retail centers, and public parking facilities, aimed at providing convenience to employees and customers while promoting sustainable practices. Industrial applications focus on fleet charging solutions for electric buses, trucks, and logistics vehicles, necessitating high-power DC fast chargers to support operational efficiency. The commercial segment is witnessing rapid expansion due to supportive government initiatives and corporate sustainability goals, whereas the industrial segment is gaining traction with the electrification of public transportation and delivery services.

Regional Insights

The adoption and development of EV charging devices vary significantly across regions, influenced by economic conditions, government policies, and technological advancements. North America and Europe are leading markets, characterized by well-established infrastructure, high EV penetration, and strong regulatory support. Countries like the United States, Germany, and the United Kingdom are investing heavily in expanding public charging networks and promoting renewable energy integration. The Asia-Pacific region, particularly China and Japan, is experiencing exponential growth due to aggressive government mandates, burgeoning EV sales, and the presence of major automotive and electronics manufacturers. Emerging economies in Latin America and the Middle East are gradually entering the market, driven by urbanization and increasing environmental awareness, though they face challenges related to infrastructure development and investment.

Company Insights

Prominent companies in the charging device for EV market include Tesla, ChargePoint, ABB, Siemens, and Schneider Electric, each contributing uniquely to market evolution. Tesla is renowned for its proprietary Supercharger network, offering high-speed charging exclusively for its vehicles, though it is gradually opening to other brands. ChargePoint operates one of the largest networked charging systems, providing solutions for both residential and commercial use with a focus on connectivity and user experience. ABB and Siemens leverage their industrial expertise to deliver robust DC fast chargers and integrated energy management systems. Schneider Electric emphasizes smart and sustainable charging infrastructure, incorporating renewable energy sources. These companies are intensifying research efforts to enhance product efficiency, reduce costs, and ensure compatibility with global standards, thereby strengthening their competitive positions.

Recent Developments

Recent developments in the charging device for EV market highlight a trend towards innovation and strategic expansion. Major players have launched advanced products such as ultra-fast chargers capable of delivering up to 350 kW, significantly reducing charging times. Partnerships between automotive manufacturers and energy companies are increasing, aiming to create seamless charging experiences and expand network coverage. For example, collaborations to integrate charging services with navigation systems are becoming prevalent. Investments in wireless charging technology are accelerating, with pilot projects underway in various cities. Additionally, companies are focusing on sustainability by incorporating solar panels and energy storage systems into charging stations. Regulatory developments, such as standardized charging protocols and increased funding for infrastructure, are further shaping the market landscape, encouraging broader adoption and technological advancement.

Report Segmentation

This market research report on charging devices for EV offers a detailed segmentation to provide comprehensive insights into various market dimensions. The report is segmented by type, including Level 1, Level 2, and DC fast chargers, as well as emerging wireless charging solutions. Application segmentation covers residential, commercial, and industrial sectors, analyzing demand patterns and growth prospects for each. Geographical segmentation provides an in-depth analysis of regional markets across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting key trends and opportunities. Furthermore, the report includes segmentation by connectivity, distinguishing between smart connected chargers and non-connected variants. This structured approach enables stakeholders to identify niche opportunities, understand competitive dynamics, and make informed strategic decisions based on granular market intelligence.

FAQs

What are the different types of EV chargers available? EV chargers are primarily categorized into Level 1, Level 2, and DC fast chargers. Level 1 uses standard outlets for slow charging, Level 2 requires higher voltage for faster charging, and DC fast chargers provide rapid charging for commercial use.

Which companies are leading the EV charging market? Key players include Tesla, ChargePoint, ABB, Siemens, and Schneider Electric, known for their innovative products and extensive charging networks.

How does wireless EV charging work? Wireless charging uses inductive power transfer to charge EVs without cables, by aligning a transmitter on the ground with a receiver on the vehicle, offering convenience and reduced wear.

What is the future of EV charging infrastructure? The future involves expanded fast-charging networks, integration with renewable energy, smart grid technology, and increased adoption of wireless charging solutions.

Are there government incentives for installing EV chargers? Many governments offer tax credits, grants, and subsidies to encourage the installation of EV charging stations, supporting environmental goals.

What are the challenges in EV charging adoption? Challenges include high installation costs, interoperability issues, grid capacity limitations, and the need for standardized protocols across regions.

Citius Research has developed a research report titled “Charging Device for EV Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Charging Device for EV Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Charging Device for EV Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Charging Device for EV Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Charging Device for EV Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Charging Device for EV Market
• Research Methodology
• Executive Summary
• Market Dynamics of Charging Device for EV Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Charging Device for EV Market
• Cost and Gross Margin Analysis of Charging Device for EV Market
• Charging Device for EV Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Charging Device for EV Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Charging Device for EV Market Key Stakeholders

Below are the key stakeholders for the Charging Device for EV Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Charging Device for EV Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Charging Device for EV Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Charging Device for EV Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Charging Device for EV Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Charging Device for EV Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Charging Device for EV Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Charging Device for EV Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Charging Device for EV Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Charging Device for EV Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Charging Device for EV Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Charging Device for EV Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Charging Device for EV Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Charging Device for EV Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Charging Device for EV Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Charging Device for EV Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Charging Device for EV Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Charging Device for EV Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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