Anti-Lock Braking System and Electronic Stability Control System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186267
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Anti-Lock Braking System and Electronic Stability Control System Market size was estimated at USD 28 billion in 2023 and is projected to reach USD 45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Anti-Lock Braking System and Electronic Stability Control System Market

(Market Size)
$28 billion
$45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 28 billion
2030 Market Size USD 45 billion
Key Players Bosch, Continental, ZF, Hitachi, Advics

Market Summary

The anti-lock braking system (ABS) and electronic stability control (ESC) system market is a critical segment within the global automotive safety landscape. These systems are fundamental active safety technologies designed to prevent wheel lock-up during braking and to aid drivers in maintaining control of the vehicle during extreme steering maneuvers. The market is characterized by a high degree of technological innovation and integration, driven by the continuous pursuit of enhanced vehicle safety standards worldwide. The proliferation of these systems is no longer confined to premium vehicle segments but has rapidly expanded into mid-range and economy vehicles, reflecting their importance and regulatory push. Growth is further underpinned by increasing vehicle production, rising consumer awareness regarding safety features, and stringent government regulations mandating the fitment of these systems in new vehicles. The market ecosystem comprises established automotive suppliers, technology developers, and vehicle manufacturers, all collaborating to advance system capabilities and reliability.

Key Highlights

The market for anti-lock braking and electronic stability control systems is defined by several pivotal developments. A key highlight is the technological evolution from standalone ABS and ESC systems towards their integration into more comprehensive vehicle dynamics control systems and advanced driver-assistance systems (ADAS). This integration allows for enhanced functionality, such as predictive braking and collision avoidance. Another significant trend is the adaptation of these systems for electric and hybrid vehicles, which present unique challenges and opportunities due to their different weight distribution and regenerative braking capabilities. The competitive landscape is intense, with major players like Bosch, Continental, ZF Friedrichshafen, and Autoliv investing heavily in research and development to introduce lighter, more efficient, and more cost-effective solutions. Furthermore, the aftermarket segment presents a substantial opportunity, especially in regions with aging vehicle fleets where retrofitting of these safety systems is gaining traction.

Drivers, Opportunities & Restraints

The primary driver for the ABS and ESC market is the unwavering global focus on improving road safety. Government regulations across North America, Europe, and increasingly in Asia-Pacific have made these systems mandatory for all new passenger cars and commercial vehicles, creating a consistent and robust demand. The rising consumer preference for vehicles equipped with advanced safety features further accelerates market penetration. A significant opportunity lies in the emerging economies, where increasing disposable incomes, growing automotive sales, and the gradual implementation of safety norms are expected to fuel future growth. The development of these systems for two-wheelers also represents a nascent but promising avenue. However, the market faces certain restraints. The high cost of these systems can be a barrier to adoption in extremely price-sensitive markets. Additionally, the complexity of these electronic systems increases the overall cost of vehicle repair and maintenance. The market is also susceptible to fluctuations in global automotive production cycles and supply chain disruptions affecting electronic components.

Concentration Insights

The global market for anti-lock braking and electronic stability control systems exhibits a high level of concentration among a few dominant players. This oligopolistic nature is due to the significant technological expertise, extensive research and development expenditures, and established relationships with global automotive OEMs required to compete effectively. Key companies such as Robert Bosch GmbH, Continental AG, ZF Friedrichshafen AG, and Aptiv PLC command a major share of the market. These corporations possess a global manufacturing and operational footprint, allowing them to cater to the demands of automakers worldwide. Their strategy often involves offering integrated systems that combine ABS, ESC, traction control, and other safety functions into a single unit, thereby increasing their value proposition. While these giants lead the market, several regional players and specialized suppliers compete in specific niches or local markets, often focusing on cost-competitive solutions for emerging economies or the aftermarket segment.

Type Insights

The market can be segmented by the type of system, primarily distinguishing between anti-lock braking systems and electronic stability control systems. While ABS is a more mature technology focused solely on preventing wheel lock-up to maintain steering control during braking, ESC is a more advanced system that uses the ABS infrastructure along with additional sensors to detect and reduce loss of traction (skidding). ESC can automatically apply brakes to individual wheels and manage engine power to help steer the vehicle where the driver intends to go. There are further subdivisions within these types, such as multi-channel ABS systems offering enhanced control. The trend is moving away from standalone systems towards integrated modules that combine the functionalities of ABS, ESC, and traction control system (TCS) into a single electronic control unit (ECU). This integration reduces complexity, weight, and cost while improving overall vehicle safety performance and enabling more sophisticated features.

Application Insights

The application of anti-lock braking and electronic stability control systems spans across various vehicle types. The passenger cars segment represents the largest application area, driven by high production volumes and stringent regulatory mandates for safety features in this category. Within passenger cars, penetration is nearly universal in developed markets and is growing rapidly in developing regions. The commercial vehicles segment, including light commercial vehicles, trucks, and buses, is another critical application. Regulations often mandate ESC for these vehicles due to their higher weight and greater potential for severe accidents, making stability control paramount. An emerging and high-growth application is in the two-wheeler segment, particularly in regions like Asia-Pacific where motorcycles and scooters are a primary mode of transport. Manufacturers are developing compact and cost-effective ABS solutions specifically designed for two-wheelers to enhance rider safety. Furthermore, these systems are being adapted for off-road and agricultural vehicles, expanding the market's scope.

Regional Insights

The adoption and maturity of the ABS and ESC market vary significantly by region, influenced by local regulations, economic development, and consumer awareness. Europe and North America are considered mature markets. These regions were among the first to implement strict regulatory frameworks mandating these systems, resulting in near-total adoption in new vehicles. The markets here are characterized by a focus on technological upgrades, integration with ADAS, and the development of systems for electric vehicles. The Asia-Pacific region is the fastest-growing market, propelled by the massive automotive production hubs in China, Japan, South Korea, and India. Increasing safety standards, growing consumer awareness, and rising vehicle production are key growth drivers in this region. Latin America and the Middle East and Africa are emerging markets where growth is linked to economic development and the gradual introduction of safety regulations, though penetration rates are currently lower than in other regions.

Company Insights

The competitive landscape is dominated by global automotive technology suppliers with a strong focus on safety systems. Robert Bosch GmbH is a recognized leader, providing a wide range of safety and chassis control systems to automakers worldwide. Continental AG is another major force, offering its advanced Electronic Stability Control and Anti-lock Braking System solutions as part of its comprehensive chassis and safety portfolio. ZF Friedrichshafen AG, following its acquisition of TRW Automotive, has solidified its position as a top-tier supplier of active and passive safety technology. Aptiv PLC specializes in advanced safety and mobility solutions, including next-generation integrated systems. Other significant players include Autoliv Inc., a leader in automotive safety, and Hitachi Astemo, which provides integrated brake systems. These companies compete on technology, system integration, reliability, cost-effectiveness, and their ability to form strategic, long-term partnerships with automotive OEMs.

Recent Developments

The anti-lock braking and electronic stability control system market is dynamic, with continuous advancements. A prominent recent development is the deep integration of these traditional systems with the broader architecture of advanced driver-assistance systems and autonomous driving platforms. This allows for features like autonomous emergency braking (AEB), which relies on the ESC and ABS hardware to execute braking maneuvers. Suppliers are also focusing on developing systems specifically engineered for electric vehicles, optimizing them to work in harmony with regenerative braking systems to maximize energy recuperation without compromising safety. Furthermore, there is a strong industry push towards the development of brake-by-wire systems, which replace conventional hydraulic components with electronic actuators, offering greater control precision and paving the way for higher levels of automation. Collaboration between traditional automotive suppliers and technology firms to develop software-defined vehicle functionalities is also a key trend shaping the market's future.

Report Segmentation

This market research report on the anti-lock braking system and electronic stability control system market provides a detailed and structured analysis segmented to offer comprehensive insights. The report is segmented by system type, distinguishing between anti-lock braking systems and electronic stability control systems, with further breakdowns into sub-types and integrated units. It is segmented by vehicle type, covering passenger cars, light commercial vehicles, heavy commercial vehicles, and two-wheelers, providing demand analysis for each category. A crucial segmentation is by sales channel, analyzing the original equipment manufacturer (OEM) market versus the aftermarket. Furthermore, the report offers a thorough regional segmentation, providing detailed analysis and forecasts for North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows stakeholders to understand specific market dynamics, growth patterns, and opportunities within each distinct category and geographic territory.

FAQs

What is the difference between ABS and ESC? An Anti-Lock Braking System (ABS) prevents wheel lock-up during braking to maintain steering control. Electronic Stability Control (ESC) is a more advanced system that uses ABS components plus additional sensors to detect and reduce skidding, automatically applying brakes to individual wheels to help the driver maintain control.

How do ABS and ESC work together? ESC systems build upon the foundation of ABS. They use the same wheel speed sensors and hydraulic modulators. The ESC adds a yaw rate sensor and a steering angle sensor. When it detects a loss of control, it uses the ABS hardware to brake specific wheels independently to correct the vehicle's path.

Are these systems mandatory? Yes, in many regions. For example, the United States requires ESC on all passenger vehicles since the 2012 model year. The European Union mandated ABS for all new passenger cars from 2004 and ESC from 2014. Similar regulations are being adopted in many other countries worldwide.

Which regions have the highest adoption of ABS and ESC? Europe and North America have the highest adoption rates, as they were the first to implement stringent regulations. These markets are considered mature, with near-100% fitment in new passenger vehicles. The Asia-Pacific region is experiencing the fastest growth in adoption.

Who are the leading companies in this market? The market is led by global automotive technology suppliers. The key players include Robert Bosch GmbH, Continental AG, ZF Friedrichshafen AG, and Aptiv PLC. These companies have extensive expertise and supply systems to major automakers worldwide.

What is the future of ABS and ESC technology? The future involves deeper integration into vehicle safety networks. These systems are becoming foundational components for advanced driver-assistance systems (ADAS) and autonomous driving. Development is focused on brake-by-wire technology, compatibility with electric vehicle regenerative braking, and enhanced software algorithms for predictive safety.

Citius Research has developed a research report titled “Anti-Lock Braking System and Electronic Stability Control System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Anti-Lock Braking System and Electronic Stability Control System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Anti-Lock Braking System and Electronic Stability Control System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Anti-Lock Braking System and Electronic Stability Control System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Anti-Lock Braking System and Electronic Stability Control System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Anti-Lock Braking System and Electronic Stability Control System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Anti-Lock Braking System and Electronic Stability Control System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Anti-Lock Braking System and Electronic Stability Control System Market
• Cost and Gross Margin Analysis of Anti-Lock Braking System and Electronic Stability Control System Market
• Anti-Lock Braking System and Electronic Stability Control System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Anti-Lock Braking System and Electronic Stability Control System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Anti-Lock Braking System and Electronic Stability Control System Market Key Stakeholders

Below are the key stakeholders for the Anti-Lock Braking System and Electronic Stability Control System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Anti-Lock Braking System and Electronic Stability Control System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Anti-Lock Braking System and Electronic Stability Control System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Anti-Lock Braking System and Electronic Stability Control System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Anti-Lock Braking System and Electronic Stability Control System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Anti-Lock Braking System and Electronic Stability Control System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Anti-Lock Braking System and Electronic Stability Control System Market is expected to grow at a CAGR of XX% from 2023 to 2030.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Anti-Lock Braking System and Electronic Stability Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Anti-Lock Braking System and Electronic Stability Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Anti-Lock Braking System and Electronic Stability Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Anti-Lock Braking System and Electronic Stability Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Anti-Lock Braking System and Electronic Stability Control System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Anti-Lock Braking System and Electronic Stability Control System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Anti-Lock Braking System and Electronic Stability Control System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Anti-Lock Braking System and Electronic Stability Control System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Anti-Lock Braking System and Electronic Stability Control System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Anti-Lock Braking System and Electronic Stability Control System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Anti-Lock Braking System and Electronic Stability Control System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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