Air Compressor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208086
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The Air Compressor Market size was estimated at USD 32 billion in 2023 and is projected to reach USD 47.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Air Compressor Market

(Market Size)
$32 billion
$47.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 32 billion
2030 Market Size USD 47.5 billion
Key Players Atlas Copco, Ingersoll Rand, Sullair, Gardner Denver, Kaeser

Market Summary

The air compressor market is a critical component within the global manufacturing and construction industries, providing essential power for a vast array of tools and machinery. This market is characterized by its integral role in operations ranging from simple pneumatic tool operation to complex industrial automation processes. The demand for compressed air is ubiquitous, making this equipment a fundamental investment for businesses aiming to enhance operational efficiency and productivity. Technological advancements are continuously reshaping the landscape, with a pronounced shift towards energy-efficient and variable speed drive models that offer significant long-term cost savings. The market's dynamics are further influenced by the ongoing industrialization in emerging economies and the robust need for maintenance and upgrades in established industrial bases. Companies operating within this space must navigate a competitive environment defined by innovation, reliability, and the ability to provide comprehensive after-sales service and support.

Key Highlights

The air compressor market is distinguished by several key factors that underscore its importance and trajectory. A primary highlight is the relentless pursuit of energy efficiency, driven by rising electricity costs and stringent environmental regulations, leading manufacturers to innovate with advanced compressor designs. The integration of Industry 4.0 principles, including IoT connectivity for predictive maintenance and real-time performance monitoring, represents a significant technological leap, offering unprecedented operational control and downtime reduction. Furthermore, the market exhibits a strong demand from the manufacturing sector, where compressed air is indispensable for powering assembly lines, robotics, and precision tools. The construction industry remains a stalwart end-user, utilizing compressors for tasks such as powering jackhammers, sandblasting equipment, and paint sprayers. The competitive landscape is marked by the presence of established global players like Atlas Copco, Ingersoll Rand, and Siemens, who compete on technology, product portfolio breadth, and global service networks.

Drivers, Opportunities & Restraints

The growth of the air compressor market is propelled by several powerful drivers. Industrial expansion and infrastructure development projects worldwide create sustained demand for reliable compressed air solutions. The push for energy conservation acts as a major catalyst, encouraging the replacement of older, inefficient units with modern, variable speed drive compressors that adapt output to real-time demand, drastically reducing energy consumption. However, the market also faces significant restraints. The high initial capital investment required for advanced compressor systems can be a barrier to adoption for small and medium-sized enterprises. Additionally, routine maintenance and the potential for costly repairs present ongoing operational challenges for end-users. Despite these restraints, substantial opportunities exist. The emergence of oil-free compressor technology addresses growing concerns about air purity in sensitive applications like food and beverage processing and pharmaceuticals. The untapped potential in developing regions, coupled with the increasing adoption of rental and leasing models, presents lucrative avenues for market expansion and customer engagement.

Concentration Insights

The global air compressor market demonstrates a moderately concentrated character, dominated by a cohort of multinational corporations with extensive research capabilities and widespread distribution channels. Key players such as Atlas Copco, Ingersoll Rand, and Gardner Denver hold significant market share, leveraging their strong brand reputation, diverse product portfolios spanning portable, stationary, and specialized compressors, and robust global service and support infrastructure. This concentration is reinforced by high barriers to entry, including the need for substantial capital investment in research and development to create competitive, technologically advanced products. Alongside these giants, a multitude of regional and specialized manufacturers compete effectively by focusing on niche applications, offering cost-effective solutions, or providing superior localized customer service. This structure creates a competitive environment where innovation, energy efficiency, and total cost of ownership are paramount for maintaining and growing market position.

Type Insights

Air compressors are primarily categorized by their compression technology, with rotary screw and reciprocating (piston) compressors being the most prevalent types in industrial and construction settings. Rotary screw compressors are highly favored for continuous use applications in manufacturing facilities due to their reliability, efficiency, and relatively quiet operation. They are ideal for delivering a constant supply of compressed air and are increasingly equipped with variable speed drives for optimal energy management. Reciprocating compressors, on the other hand, are often utilized in applications requiring high pressure or intermittent use, such as in smaller workshops, garages, and on construction sites for specific tools. Other types include centrifugal compressors, which are used for very large volumes of air in massive industrial plants, and scroll compressors, which are valued for their oil-free operation in sensitive environments. The selection of compressor type is a critical decision for businesses, directly impacting operational efficiency, energy costs, and maintenance requirements.

Application Insights

The application of air compressors is vast and integral to the functionality of numerous sectors. Within manufacturing, compressed air is the lifeblood of production lines, used to operate pneumatic machinery, robotics, assembly tools, and for packaging and automation processes. The construction industry relies heavily on portable compressors to power essential equipment like jackhammers, nail guns, sandblasters, and paint sprayers on job sites. The oil and gas sector utilizes specialized high-pressure compressors for processes such as gas injection, vapor recovery, and pipeline transmission. Furthermore, the food and beverage industry demands oil-free compressors to ensure air purity for product mixing, packaging, and cleaning processes to meet strict health standards. Other significant applications include healthcare, where compressors power medical ventilators and dental tools, and the automotive sector for painting, lifting, and assembly tasks. This diverse application base ensures consistent, cross-industrial demand.

Regional Insights

The demand for air compressors exhibits distinct regional patterns influenced by levels of industrialization, infrastructure investment, and economic growth. The Asia-Pacific region is a dominant force in the global market, driven by rapid industrialization, expansive manufacturing activities, and significant government-led infrastructure projects in countries like China and India. North America and Europe represent mature markets characterized by a strong emphasis on replacing aging equipment with newer, energy-efficient models to reduce operational costs and environmental impact. These regions also show high adoption rates of smart, connected compressor systems aligned with advanced manufacturing initiatives. Meanwhile, Latin America and the Middle East & Africa are emerging as growth regions, with demand fueled by ongoing industrial development, construction booms, and investments in oil and gas exploration and production. Each region presents a unique set of opportunities and challenges for compressor manufacturers and suppliers.

Company Insights

The competitive landscape of the air compressor market is defined by the strategic activities of leading global entities. Atlas Copco and Ingersoll Rand are consistently recognized as market leaders, renowned for their comprehensive product ranges, technological innovation, and extensive global service networks. Companies like Gardner Denver, Kaeser Compressors, and Sullair are also major players, competing fiercely through product reliability, energy efficiency, and strong customer relationships. Other significant contributors include Mitsubishi Heavy Industries, ELGi Equipments, and Bauer Kompressoren, each holding substantial market presence in specific regions or product segments. These companies invest heavily in research and development to introduce compressors with lower life-cycle costs, enhanced connectivity features, and reduced environmental impact. Their strategies often involve mergers and acquisitions to expand technological capabilities and geographic reach, alongside a focus on providing value-added services and customized solutions to gain a competitive edge.

Recent Developments

The air compressor market is continuously evolving, with recent developments centered on technological innovation and strategic corporate movements. A prominent trend is the accelerated development and adoption of oil-free compression technology, particularly for the food, beverage, and pharmaceutical industries where air purity is non-negotiable. There is a significant industry-wide push towards integrating IoT and Industry 4.0 solutions, enabling features like remote monitoring, predictive maintenance alerts, and data analytics to optimize performance and prevent unplanned downtime. Furthermore, leading manufacturers are increasingly focusing on sustainability, launching new series of compressors that utilize advanced aerodynamics and drive systems to minimize energy consumption and carbon footprint. On the corporate front, strategic acquisitions and partnerships are common, as companies seek to bolster their technological portfolios, expand into new geographic markets, and enhance their service offerings to provide customers with a more comprehensive and integrated compressed air solution.

Report Segmentation

This market research report on the air compressor industry provides a detailed and structured analysis segmented to deliver granular insights. The report is meticulously categorized by type, delineating the market for rotary, reciprocating, centrifugal, and other compressor technologies to highlight adoption trends and growth prospects for each. It is further segmented by lubrication method, analyzing the distinct markets for oil-flooded and oil-free compressors, which is a critical differentiation for end-use industries with specific air quality requirements. The application segmentation offers a deep dive into demand dynamics across key sectors including manufacturing, construction, oil & gas, food & beverage, healthcare, and others. Additionally, the report provides a comprehensive regional analysis, breaking down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, each with its own detailed assessment of market drivers, competitive landscape, and future outlook. This multi-faceted segmentation allows for a thorough understanding of the market forces at play.

FAQs

What are the different types of air compressors?

The primary types of air compressors used in industry are rotary screw, reciprocating (piston), centrifugal, and scroll compressors. Each type offers distinct advantages in terms of pressure, flow rate, duty cycle, and efficiency, making them suitable for different applications.

Who are the leading companies in the air compressor market?

The market is led by globally recognized companies such as Atlas Copco, Ingersoll Rand, Gardner Denver, Kaeser Compressors, and Sullair. These players are known for their technological innovation, extensive product portfolios, and strong worldwide service networks.

What is driving the growth of the air compressor market?

Key growth drivers include ongoing global industrialization, infrastructure development, the pressing need for energy-efficient industrial equipment, and the replacement demand for aging compressor systems with modern, smarter technology.

What are the key applications of air compressors?

Air compressors are vital in manufacturing for powering tools and automation, in construction for operating heavy machinery, in oil and gas for processing and transmission, and in sectors like food and beverage and healthcare where clean, oil-free air is essential.

What is the difference between oil-flooded and oil-free compressors?

Oil-flooded compressors use oil for lubrication, cooling, and sealing within the compression chamber, while oil-free compressors use alternative materials like Teflon coatings or water to achieve compression without contaminating the air, which is critical for sensitive applications.

How is Industry 4.0 impacting the air compressor market?

Industry 4.0 is revolutionizing the market through the integration of IoT sensors and connectivity. This enables predictive maintenance, real-time performance monitoring, data-driven optimization, and remote management, leading to reduced downtime and lower operational costs.

Citius Research has developed a research report titled “Air Compressor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Air Compressor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Air Compressor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Air Compressor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Air Compressor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Air Compressor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Air Compressor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Air Compressor Market
• Cost and Gross Margin Analysis of Air Compressor Market
• Air Compressor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Air Compressor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Air Compressor Market Key Stakeholders

Below are the key stakeholders for the Air Compressor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Air Compressor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Air Compressor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Air Compressor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Air Compressor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Air Compressor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Air Compressor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Air Compressor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Air Compressor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Air Compressor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Air Compressor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Air Compressor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Air Compressor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Air Compressor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Air Compressor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Air Compressor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Air Compressor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Air Compressor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports