Busbar Trunking System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194367
  • Format: Electronic (PDF)
  • Number of Pages: 221
  • Author(s): Joshi, Madhavi

Report Overview

The Busbar Trunking System Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 11 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Busbar Trunking System Market

(Market Size)
$5.5 billion
$11 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 11 billion
Key Players Siemens, ABB, Eaton, Schneider Electric, Legrand

Market Summary

The busbar trunking system market is a critical segment within the global energy and power industry, characterized by its essential role in efficient electrical power distribution across various sectors. These systems are increasingly adopted due to their superior advantages over traditional cabling methods, offering enhanced safety, flexibility, and reliability. The market is driven by rising electricity demand, rapid urbanization, and industrialization, particularly in emerging economies. Key end-users include commercial complexes, industrial facilities, data centers, and residential buildings, where the need for scalable and manageable power distribution solutions is paramount. Technological advancements, such as the integration of smart monitoring features and the development of environmentally sustainable products, are further shaping market dynamics. The competitive landscape features both global players and regional manufacturers striving to innovate and expand their product portfolios to meet diverse application needs.

Key Highlights

The busbar trunking system market is distinguished by several key highlights that underscore its growth and relevance. One significant aspect is the system's ability to provide a compact and efficient alternative to conventional wiring, reducing installation time and costs while improving overall electrical safety. The market is witnessing increased adoption in data centers and IT infrastructure, where uninterrupted and reliable power supply is non-negotiable. Another highlight is the growing emphasis on energy efficiency and sustainability, prompting manufacturers to develop systems with lower power losses and higher durability. The rise in smart city projects and investments in infrastructure development globally are also pivotal, creating substantial demand for advanced electrical distribution systems. Furthermore, regulatory standards and safety norms are becoming stricter, pushing for higher-quality products and innovative designs that comply with international guidelines.

Drivers, Opportunities & Restraints

Several drivers are propelling the busbar trunking system market forward. The escalating demand for electricity, coupled with the expansion of industrial and commercial sectors, is a primary driver. Rapid urbanization and the construction of high-rise buildings necessitate efficient power distribution systems that can be easily modified and expanded. Opportunities abound in the integration of renewable energy sources and the modernization of aging power infrastructure, particularly in developed regions. The surge in data center construction, driven by cloud computing and digitalization, presents another significant growth avenue. However, the market faces restraints such as high initial installation costs compared to traditional systems, which can deter adoption in cost-sensitive markets. Additionally, economic volatility and supply chain disruptions can impact raw material availability and pricing, posing challenges to market stability. Despite these restraints, ongoing technological innovations and the push toward energy-efficient solutions continue to open new opportunities for market expansion.

Concentration Insights

The busbar trunking system market exhibits a concentrated competitive landscape with a mix of multinational corporations and specialized regional players dominating various segments. Key companies such as Siemens AG, Schneider Electric, ABB Ltd., Eaton Corporation, and Legrand SA hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These industry leaders focus on strategic initiatives including mergers, acquisitions, and partnerships to strengthen their market presence and cater to diverse geographical and application-specific demands. Regional players often compete by offering cost-effective solutions and leveraging local market knowledge. The market concentration is also influenced by technological expertise, with leading firms investing heavily in innovation to develop advanced products that meet evolving customer requirements and regulatory standards.

Type Insights

Busbar trunking systems are categorized into various types based on design and application requirements, each offering distinct advantages. Common types include air-insulated busbar trunking systems, which are widely used for their cost-effectiveness and suitability for standard power distribution needs. Sandwich-type busbar systems provide enhanced safety and reliability with their compact design and superior insulation properties, making them ideal for high-current applications. Laminated busbar trunking systems are favored in environments requiring minimal electromagnetic interference and high efficiency, such as in data centers and industrial automation. Additionally, there are specialized types like plug-in busbar systems that allow for flexible tap-off points, facilitating easy modifications and expansions. The choice of type depends on factors such as current rating, installation environment, safety standards, and specific end-user requirements, driving continuous innovation and diversification in product offerings.

Application Insights

Busbar trunking systems find applications across a broad spectrum of industries, underscoring their versatility and critical role in modern electrical infrastructure. In the industrial sector, these systems are employed in manufacturing plants, warehouses, and processing facilities to ensure reliable and efficient power distribution to machinery and equipment. The commercial segment, including office buildings, shopping malls, and hospitals, utilizes busbar trunking for its scalability and ease of installation, supporting dynamic power needs. Data centers represent a rapidly growing application area, where the systems provide redundant and fault-tolerant power paths essential for uninterrupted operations. Residential applications are also gaining traction, particularly in high-rise apartments and smart homes, where space constraints and safety are paramount. Other emerging applications include transportation infrastructure, such as airports and railway stations, and renewable energy installations, where robust and adaptable power distribution is crucial.

Regional Insights

The busbar trunking system market demonstrates varied growth patterns across different regions, influenced by economic development, infrastructure investment, and industrialization rates. North America and Europe are mature markets characterized by high adoption of advanced electrical systems, driven by stringent safety regulations and the presence of leading manufacturers. These regions focus on upgrading existing infrastructure and integrating smart grid technologies. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, industrialization, and substantial investments in construction and power projects in countries like China, India, and Southeast Asian nations. The Middle East and Africa show promising growth due to ongoing infrastructure development and urbanization initiatives, while Latin America experiences steady demand supported by industrial expansion and renewable energy projects. Regional disparities in regulatory frameworks and economic conditions shape market dynamics and growth opportunities.

Company Insights

Prominent companies in the busbar trunking system market include Siemens AG, Schneider Electric, ABB Ltd., Eaton Corporation, and Legrand SA, among others. Siemens AG is renowned for its comprehensive product range and innovative solutions tailored for various industries. Schneider Electric emphasizes energy efficiency and sustainability, offering advanced systems integrated with digital monitoring capabilities. ABB Ltd. focuses on high-performance products for demanding applications, including data centers and industrial automation. Eaton Corporation provides robust and reliable systems with a strong emphasis on safety and customization. Legrand SA excels in offering user-friendly and adaptable solutions for commercial and residential segments. These companies invest significantly in research and development to introduce cutting-edge technologies, enhance product performance, and expand their global footprint through strategic collaborations and acquisitions.

Recent Developments

The busbar trunking system market has witnessed several recent developments aimed at enhancing product offerings and market reach. Key players have launched new products with improved safety features, higher efficiency, and smart monitoring capabilities to meet evolving customer demands. There has been a noticeable trend toward the development of environmentally sustainable systems, with manufacturers focusing on reducing carbon footprints and utilizing recyclable materials. Strategic partnerships and acquisitions have been prevalent, enabling companies to expand their technological expertise and geographical presence. For instance, collaborations between busbar trunking manufacturers and technology firms have led to the integration of IoT-based solutions for real-time monitoring and predictive maintenance. Additionally, investments in expanding production capacities and strengthening distribution networks are common, particularly in high-growth regions like Asia-Pacific and the Middle East.

Report Segmentation

The busbar trunking system market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into air-insulated, sandwich, laminated, and plug-in busbar trunking systems, each catering to specific current ratings and installation environments. Application-wise segmentation covers industrial, commercial, residential, data centers, and others, highlighting the diverse usage across sectors. Geographical segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, detailing regional market dynamics, growth drivers, and competitive landscapes. This structured segmentation allows for an in-depth understanding of market trends, demand patterns, and growth opportunities, enabling stakeholders to make informed decisions and strategize effectively.

FAQs

What is a busbar trunking system? A busbar trunking system is an electrical distribution system that uses conductive bars to efficiently transmit electricity, offering a compact and flexible alternative to traditional wiring methods.

How does a busbar trunking system work? It works by conducting electrical power through solid or laminated bars enclosed in a protective housing, allowing for safe and reliable distribution with multiple tap-off points for connecting loads.

What are the advantages of using busbar trunking systems? Advantages include reduced installation time and cost, enhanced safety, scalability, lower power losses, and greater flexibility compared to conventional cabling.

Where are busbar trunking systems commonly used? They are commonly used in industrial plants, commercial buildings, data centers, residential complexes, and infrastructure projects requiring efficient power distribution.

What are the different types of busbar trunking systems? Types include air-insulated, sandwich, laminated, and plug-in busbar systems, each designed for specific current ratings and application requirements.

How to choose the right busbar trunking system? Selection depends on factors such as current capacity, installation environment, safety standards, flexibility needs, and specific application demands.

Citius Research has developed a research report titled “Busbar Trunking System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Busbar Trunking System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Busbar Trunking System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Busbar Trunking System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Busbar Trunking System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Busbar Trunking System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Busbar Trunking System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Busbar Trunking System Market
• Cost and Gross Margin Analysis of Busbar Trunking System Market
• Busbar Trunking System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Busbar Trunking System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Busbar Trunking System Market Key Stakeholders

Below are the key stakeholders for the Busbar Trunking System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Busbar Trunking System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Busbar Trunking System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Busbar Trunking System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Busbar Trunking System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Busbar Trunking System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Busbar Trunking System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Busbar Trunking System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Busbar Trunking System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Busbar Trunking System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Busbar Trunking System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Busbar Trunking System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Busbar Trunking System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Busbar Trunking System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Busbar Trunking System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Busbar Trunking System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Busbar Trunking System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Busbar Trunking System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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