Water Testing and Analysis Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194838
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Water Testing and Analysis Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 15 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Water Testing and Analysis Market

(Market Size)
$8.5 billion
$15 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 15 billion
Key Players SGS, Eurofins, Intertek, Bureau Veritas, ALS

Market Summary

The water testing and analysis market within the energy and power industry is a critical sector focused on ensuring water quality, safety, and regulatory compliance across various operational processes. Water is extensively used in power generation, cooling systems, hydraulic fracturing, and wastewater treatment, necessitating rigorous testing to prevent contamination, equipment damage, and environmental harm. Key parameters analyzed include pH, turbidity, heavy metals, organic compounds, and microbiological contaminants. The market is driven by stringent environmental regulations, the increasing demand for reliable and efficient power generation, and the growing emphasis on sustainable water management practices. Companies in this sector rely on advanced analytical instruments, services, and consumables to monitor water quality, optimize processes, and minimize operational risks. The integration of technologies such as IoT and real-time monitoring systems is enhancing the accuracy and efficiency of water testing, providing valuable data for decision-making and compliance reporting. As the energy sector continues to evolve towards cleaner and more efficient operations, the demand for sophisticated water testing solutions is expected to rise, supporting both operational excellence and environmental stewardship.

Key Highlights

The water testing and analysis market for the energy and power industry is characterized by several key highlights that underscore its importance and growth trajectory. Advanced analytical techniques, including spectroscopy, chromatography, and molecular diagnostics, are being increasingly adopted to detect contaminants at low concentrations and ensure compliance with stringent regulatory standards. The market is witnessing a shift towards automation and digitalization, with real-time monitoring systems and data analytics platforms enabling proactive water quality management. Key players are focusing on developing integrated solutions that combine testing instruments, software, and services to provide comprehensive water management capabilities. The rise of unconventional energy sources, such as shale gas and renewables, has further amplified the need for specialized water testing to address unique challenges related to water usage and disposal. Additionally, increasing awareness about water scarcity and the environmental impact of industrial activities is driving investments in water recycling and treatment technologies, bolstering the demand for testing and analysis services. Collaborations between technology providers and energy companies are fostering innovation and the development of customized solutions tailored to specific industry needs.

Drivers, Opportunities & Restraints

The water testing and analysis market in the energy and power sector is propelled by several drivers, including stringent environmental regulations aimed at reducing pollution and ensuring water safety. Governments worldwide are implementing strict guidelines for wastewater discharge and water usage, compelling energy companies to adopt robust testing protocols. The growing demand for energy, coupled with the expansion of power generation facilities, is increasing water consumption and the need for effective quality control. Opportunities abound in the development of advanced sensing technologies, portable testing devices, and cloud-based data management systems that enhance monitoring efficiency and reduce costs. The transition towards renewable energy sources, such as hydropower and solar thermal plants, presents new avenues for water testing applications. However, the market faces restraints such as high initial investment in advanced analytical equipment and the complexity of testing for emerging contaminants. Additionally, the lack of skilled professionals proficient in modern analytical techniques can hinder market growth. Economic uncertainties and fluctuations in the energy sector may also impact investments in water testing infrastructure. Despite these challenges, the increasing focus on sustainable practices and water conservation is expected to drive long-term market expansion.

Concentration Insights

The concentration of the water testing and analysis market in the energy and power industry is influenced by the presence of established players, technological advancements, and regional regulatory frameworks. North America and Europe are significant markets due to strict environmental regulations and high adoption of advanced testing technologies. In these regions, companies like SGS, Eurofins Scientific, and Thermo Fisher Scientific dominate with comprehensive service offerings and strong R&D capabilities. The Asia-Pacific region is emerging as a lucrative market, driven by rapid industrialization, increasing energy demand, and growing environmental awareness. Countries like China and India are investing heavily in power infrastructure, creating substantial demand for water testing services. The market is moderately concentrated, with key players engaging in mergers, acquisitions, and partnerships to expand their geographic presence and service portfolios. Small and medium-sized enterprises focus on niche segments, such as on-site testing or specific contaminant analysis, to cater to specialized needs. The competitive landscape is characterized by continuous innovation, with companies developing integrated solutions that combine testing, data management, and consulting services to provide added value to energy sector clients.

Type Insights

Water testing and analysis in the energy and power industry encompass various types of testing methods and parameters to address diverse water quality challenges. Physical testing involves measuring parameters such as temperature, color, turbidity, and total suspended solids, which are crucial for assessing water suitability for cooling and process applications. Chemical testing focuses on analyzing pH, conductivity, dissolved oxygen, hardness, and the presence of contaminants like heavy metals, hydrocarbons, and chlorides. These tests help in preventing scaling, corrosion, and fouling in equipment, thereby enhancing operational efficiency. Microbiological testing detects bacteria, algae, and other microorganisms that can cause biofouling and health hazards. Advanced instrumental techniques, including atomic absorption spectroscopy, gas chromatography, and mass spectrometry, are employed for precise detection of trace-level pollutants. The adoption of rapid testing kits and portable analyzers is gaining traction for on-site monitoring and quick decision-making. Additionally, continuous monitoring systems equipped with sensors and IoT connectivity are becoming integral to real-time water quality management, enabling proactive maintenance and compliance with regulatory standards.

Application Insights

Water testing and analysis find extensive applications across various segments of the energy and power industry, each with unique requirements and challenges. In thermal power plants, water is used for boiler feed, cooling, and ash handling, necessitating rigorous testing to prevent scaling, corrosion, and microbial growth. Regular analysis of feedwater, condensate, and blowdown water ensures efficient heat transfer and extends equipment lifespan. In hydropower facilities, water quality monitoring is essential to assess sediment load, nutrient levels, and ecological impact, supporting sustainable operation and regulatory compliance. The oil and gas sector relies on water testing for hydraulic fracturing operations, where water is used for well stimulation and must be analyzed for contaminants before use and after flowback to manage disposal and recycling. Nuclear power plants require ultra-pure water for reactor cooling and steam generation, demanding highly sensitive testing to detect impurities that could compromise safety. Additionally, wastewater treatment plants in energy facilities employ testing to ensure effluent meets discharge standards and to optimize treatment processes. The growing emphasis on water reuse and zero-liquid discharge systems is further driving the adoption of comprehensive testing protocols across these applications.

Regional Insights

The water testing and analysis market for the energy and power industry exhibits distinct regional dynamics influenced by regulatory policies, industrial development, and environmental concerns. North America holds a significant market share, driven by stringent regulations from agencies like the EPA and the widespread adoption of advanced water management practices in the shale gas and power sectors. The United States and Canada are at the forefront, with high investments in water testing infrastructure and technology. Europe follows closely, with countries like Germany, the UK, and France implementing rigorous water quality standards under the EU Water Framework Directive. The presence of major market players and a strong focus on sustainability further bolster the regional market. The Asia-Pacific region is experiencing rapid growth due to expanding energy capacity, industrialization, and increasing government initiatives to address water pollution. China and India are key contributors, with rising demand for water testing in thermal power plants and oil refineries. Latin America and the Middle East & Africa are emerging markets, where growing energy projects and awareness about water conservation are driving market opportunities. However, these regions face challenges related to infrastructure development and regulatory enforcement, which may impact market growth.

Company Insights

The competitive landscape of the water testing and analysis market for the energy and power industry features several prominent companies that offer a wide range of products and services. Leading players such as SGS, Eurofins Scientific, and Intertek provide comprehensive testing services, including laboratory analysis, on-site monitoring, and consulting, catering to the specific needs of energy clients. Thermo Fisher Scientific and Agilent Technologies are key manufacturers of advanced analytical instruments, such as spectrometers, chromatographs, and sensors, which are essential for accurate water quality assessment. Danaher Corporation, through its subsidiary Hach, specializes in water analysis solutions, including portable testers and reagents, widely used in power plants and industrial facilities. ALS Limited and Bureau Veritas offer extensive environmental testing services, supporting compliance and risk management for energy companies. These companies focus on innovation, developing integrated solutions that combine hardware, software, and services to enhance testing efficiency and data reliability. Strategic partnerships with energy firms and regulatory bodies are common, enabling companies to align their offerings with industry requirements and expand their market presence. The emphasis on sustainability and digital transformation is driving investments in new technologies and geographic expansion to capture growing opportunities in emerging markets.

Recent Developments

Recent developments in the water testing and analysis market for the energy and power industry highlight ongoing innovation and strategic initiatives aimed at addressing evolving challenges. Companies are increasingly investing in digital technologies, such as IoT-enabled sensors and cloud-based data platforms, to enable real-time monitoring and predictive analytics for water quality management. For instance, advancements in sensor technology have led to the development of multi-parameter probes that can simultaneously measure several water quality indicators, enhancing operational efficiency. There is a growing trend towards the adoption of portable and rapid testing devices that provide immediate results on-site, reducing the need for laboratory analysis and speeding up decision-making processes. Mergers and acquisitions continue to shape the market, with key players acquiring specialized firms to broaden their service portfolios and strengthen their geographic footprint. Additionally, collaborations between technology providers and energy companies are fostering the development of customized solutions for specific applications, such as fracking water management or cooling water treatment. Regulatory updates and increasing focus on environmental sustainability are driving the introduction of new testing standards and methods, prompting companies to innovate and comply with stricter requirements. These developments reflect the market's dynamic nature and its critical role in supporting the energy sector's water management needs.

Report Segmentation

The water testing and analysis market report for the energy and power industry is segmented based on various parameters to provide a detailed understanding of market dynamics. By type, the market is categorized into physical, chemical, and microbiological testing, each addressing specific water quality aspects essential for energy operations. Physical testing includes parameters like turbidity and temperature, while chemical testing covers contaminants such as heavy metals and organic compounds. Microbiological testing focuses on detecting harmful microorganisms. Based on application, the market is divided into power generation (thermal, hydro, nuclear), oil & gas (upstream, midstream, downstream), and wastewater treatment, reflecting the diverse water usage scenarios in the industry. The product segment includes instruments (e.g., spectrophotometers, chromatographs), reagents, and services (e.g., testing, consulting), highlighting the tools and support required for effective water analysis. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, capturing regional variations in demand and regulatory landscapes. This segmentation enables stakeholders to identify growth opportunities, assess competitive strategies, and make informed decisions based on specific market segments and their unique characteristics.

FAQs

What are the common methods used for water testing in the energy sector?

Common methods include physical testing for parameters like turbidity, chemical testing using techniques such as spectroscopy and chromatography for contaminant detection, and microbiological testing to identify harmful organisms. Advanced instruments and portable devices are also widely used for on-site analysis.

Why is water testing important in power plants?

Water testing is crucial in power plants to prevent equipment corrosion, scaling, and biofouling, which can reduce efficiency and cause downtime. It ensures compliance with environmental regulations and helps in managing water resources sustainably.

How does water quality affect hydraulic fracturing operations?

Water quality impacts the effectiveness of fracking fluids and the management of flowback water. Testing ensures water is suitable for use, minimizes environmental risks, and supports recycling efforts, reducing freshwater consumption.

What role does regulatory compliance play in water testing?

Regulatory compliance drives the adoption of water testing by mandating standards for wastewater discharge and water usage. It ensures that energy companies meet legal requirements, avoid penalties, and protect public health and the environment.

Which regions have the strictest water testing regulations for the energy industry?

North America and Europe have the strictest regulations, with agencies like the EPA in the U.S. and the EU Water Framework Directive enforcing rigorous water quality standards for energy operations.

What are the emerging trends in water testing technology?

Emerging trends include the integration of IoT for real-time monitoring, the development of portable and rapid testing devices, and the use of advanced data analytics for predictive maintenance and compliance reporting.

Citius Research has developed a research report titled “Water Testing and Analysis Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Water Testing and Analysis Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Water Testing and Analysis Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Water Testing and Analysis Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Water Testing and Analysis Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Water Testing and Analysis Market
• Research Methodology
• Executive Summary
• Market Dynamics of Water Testing and Analysis Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Water Testing and Analysis Market
• Cost and Gross Margin Analysis of Water Testing and Analysis Market
• Water Testing and Analysis Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Water Testing and Analysis Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Water Testing and Analysis Market Key Stakeholders

Below are the key stakeholders for the Water Testing and Analysis Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Water Testing and Analysis Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Water Testing and Analysis Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Water Testing and Analysis Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Water Testing and Analysis Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Water Testing and Analysis Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Water Testing and Analysis Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Water Testing and Analysis Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Water Testing and Analysis Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Water Testing and Analysis Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Water Testing and Analysis Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Water Testing and Analysis Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Water Testing and Analysis Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Water Testing and Analysis Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Water Testing and Analysis Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Water Testing and Analysis Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Water Testing and Analysis Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Water Testing and Analysis Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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