Brewer's Yeast Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195001
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Brewer's Yeast Market size was estimated at USD 350 million in 2023 and is projected to reach USD 800 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Brewer's Yeast Market

(Market Size)
$350 million
$800 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 350 million
2030 Market Size USD 800 million
Key Players Lallemand, Lesaffre, Angel Yeast, AB Mauri, Leiber

Market Summary

The brewer's yeast market is a vital segment within the global food and beverages industry, primarily driven by its extensive application in beer production and its growing utilization as a nutritional supplement and animal feed ingredient. Brewer's yeast, a by-product of the beer brewing process, is rich in proteins, B vitamins, and minerals, making it a valuable functional ingredient. The market is characterized by a consistent demand from the alcoholic beverages sector, particularly beer, which remains a dominant consumer. Concurrently, the health and wellness trend is propelling its adoption in dietary supplements and functional foods, as consumers increasingly seek natural and nutrient-dense products. The market is also supported by its application in the animal feed industry, where it serves as a probiotic to enhance animal health and productivity. Key players are focusing on expanding their product portfolios and enhancing production capabilities to cater to diverse application needs across various regions.

Key Highlights

The brewer's yeast market is distinguished by several key highlights that underscore its significance and growth trajectory. A primary highlight is the product's dual role as both a brewing essential and a superfood, which diversifies its demand base. The market benefits from robust research and development activities aimed at improving yeast strains for enhanced fermentation efficiency and nutritional profiles. Sustainability is another critical aspect, with companies increasingly adopting eco-friendly production practices and promoting the upcycling of spent yeast, aligning with circular economy principles. The market is also witnessing strategic collaborations and partnerships among key manufacturers, breweries, and research institutions to innovate and expand application areas. Furthermore, the rising consumer inclination towards clean-label and natural ingredients is driving the incorporation of brewer's yeast in various food and beverage products, thereby bolstering market growth.

Drivers, Opportunities & Restraints

The growth of the brewer's yeast market is propelled by several drivers, including the expanding global beer industry and the increasing consumer awareness regarding the health benefits associated with brewer's yeast consumption. The rising demand for natural and organic ingredients in food and dietary supplements further acts as a significant driver. Opportunities abound in the development of specialized yeast strains for craft brewing and the exploration of new applications in pharmaceuticals and cosmetics. However, the market faces certain restraints, such as the fluctuating prices of raw materials and the availability of substitutes like nutritional yeast and other probiotics. Additionally, regulatory challenges and stringent food safety standards across different regions can impede market growth. Despite these restraints, the ongoing innovation in product formulations and the untapped potential in emerging markets present substantial growth opportunities for industry participants.

Concentration Insights

The brewer's yeast market exhibits a moderate level of concentration, with a mix of large multinational corporations and several regional players. Leading companies such as Lesaffre, Lallemand Inc., and Angel Yeast Co., Ltd. dominate the market, leveraging their extensive product portfolios, strong distribution networks, and significant investments in research and development. These players focus on strategic acquisitions and expansions to strengthen their market presence and cater to diverse consumer needs. Regional players also play a crucial role, particularly in local markets, by offering customized solutions and maintaining close relationships with end-users. The competitive landscape is characterized by continuous innovation, with companies striving to develop advanced yeast strains and application-specific products to gain a competitive edge. Collaboration with breweries and food manufacturers is a common strategy to ensure a steady supply and demand balance.

Type Insights

The brewer's yeast market is segmented based on type, primarily into dry yeast and liquid yeast. Dry yeast holds a significant market share due to its longer shelf life, ease of storage and transportation, and convenience in handling. It is widely used in various applications, including brewing, food supplements, and animal feed. Liquid yeast, on the other hand, is preferred for its viability and potency, often used by craft brewers for specific beer styles that require unique fermentation characteristics. Additionally, there are specialized types such as autolyzed yeast and yeast extracts, which are utilized for their flavor-enhancing properties in food products. The choice of yeast type depends on the specific requirements of the end-use application, with ongoing advancements aimed at improving the efficiency and functionality of both dry and liquid variants to meet evolving industry demands.

Application Insights

Brewer's yeast finds applications across multiple industries, with the food and beverages sector being the largest consumer. In brewing, it is indispensable for fermentation, contributing to the alcohol content and flavor profile of beer. Beyond brewing, it is increasingly used in dietary supplements due to its high nutritional value, including B vitamins, selenium, and chromium. The animal feed industry utilizes brewer's yeast as a probiotic to promote gut health and improve growth performance in livestock and pets. In the food industry, it serves as a natural flavor enhancer and nutrient fortifier in products like soups, sauces, and snacks. The pharmaceutical and cosmetics industries are emerging application areas, where brewer's yeast is valued for its skin health benefits and functional properties in various formulations.

Regional Insights

Geographically, the brewer's yeast market is analyzed across key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Europe holds a prominent position, driven by its strong brewing tradition and high consumption of beer, particularly in countries like Germany, the UK, and Belgium. North America follows, with significant demand from the craft beer movement and the growing health supplements sector. The Asia Pacific region is expected to witness substantial growth, fueled by rising disposable incomes, increasing beer production, and growing awareness of nutritional benefits in countries such as China and India. Latin America and the Middle East and Africa are also emerging markets, with potential growth opportunities linked to urbanization, changing consumer lifestyles, and expanding food and beverage industries.

Company Insights

The competitive landscape of the brewer's yeast market includes several key players who are actively engaged in strategies to enhance their market position. Prominent companies such as Lesaffre, Lallemand Inc., Angel Yeast Co., Ltd., DSM, and Leiber GmbH are at the forefront, offering a wide range of yeast products for various applications. These companies invest heavily in research and development to innovate and improve yeast strains, focusing on attributes like fermentation efficiency, flavor profile, and nutritional content. Strategic initiatives such as mergers and acquisitions, partnerships with breweries, and expansion into new geographic regions are common. Additionally, companies are emphasizing sustainability practices, such as reducing waste and optimizing production processes, to meet environmental regulations and consumer expectations for eco-friendly products.

Recent Developments

Recent developments in the brewer's yeast market reflect the dynamic nature of the industry and the continuous efforts by companies to innovate and expand. There has been a notable increase in research activities aimed at developing yeast strains with enhanced properties, such as improved stress tolerance and higher nutrient content. Several key players have announced expansions of their production facilities to meet growing demand, particularly in emerging markets. acquisitions and partnerships have been strategic moves to strengthen product portfolios and market reach; for instance, companies have acquired smaller firms specializing in yeast technology. Additionally, there is a growing trend towards the development of organic and non-GMO yeast products to cater to the rising consumer demand for clean-label and sustainable ingredients. These developments indicate a robust and evolving market poised for future growth.

Report Segmentation

This comprehensive report on the brewer's yeast market provides detailed segmentation to offer a thorough analysis of the industry. The market is segmented based on type into dry yeast and liquid yeast, each analyzed for their market dynamics and growth potential. Application segmentation covers brewing, food supplements, animal feed, food industry, and others, including pharmaceuticals and cosmetics. Geographic segmentation includes regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with country-level analysis for key markets. The report also includes insights into the competitive landscape, profiling major companies and their strategies. This segmentation enables a detailed understanding of market trends, opportunities, and challenges across different segments and regions, providing valuable insights for stakeholders.

FAQs

What is brewer's yeast used for? Brewer's yeast is primarily used in the brewing industry for fermenting beer, but it is also widely utilized as a dietary supplement due to its high nutritional content, in animal feed as a probiotic, and in the food industry as a flavor enhancer.

Is brewer's yeast good for you? Yes, brewer's yeast is considered beneficial for health as it is rich in B vitamins, protein, minerals, and antioxidants, which support energy production, immune function, and overall wellness.

How is brewer's yeast made? Brewer's yeast is a by-product of the beer brewing process. It is harvested after fermentation, washed, and then dried or processed into various forms such as powder, flakes, or tablets for different applications.

Can brewer's yeast cause side effects? While generally safe for most people, brewer's yeast can cause side effects such as gas, bloating, or headaches in some individuals, particularly those with yeast allergies or sensitivities.

What is the difference between brewer's yeast and nutritional yeast? Brewer's yeast is a by-product of beer production with a bitter taste, while nutritional yeast is grown specifically for food use, often deactivated, and has a cheesy, nutty flavor; both are nutrient-rich but used differently in culinary applications.

Citius Research has developed a research report titled “Brewer's Yeast Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Brewer's Yeast Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Brewer's Yeast Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Brewer's Yeast Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Brewer's Yeast Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Brewer's Yeast Market
• Research Methodology
• Executive Summary
• Market Dynamics of Brewer's Yeast Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Brewer's Yeast Market
• Cost and Gross Margin Analysis of Brewer's Yeast Market
• Brewer's Yeast Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Brewer's Yeast Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Brewer's Yeast Market Key Stakeholders

Below are the key stakeholders for the Brewer's Yeast Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Brewer's Yeast Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Brewer's Yeast Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Brewer's Yeast Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Brewer's Yeast Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Brewer's Yeast Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Brewer's Yeast Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Brewer's Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Brewer's Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Brewer's Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Brewer's Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Brewer's Yeast Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Brewer's Yeast Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Brewer's Yeast Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Brewer's Yeast Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Brewer's Yeast Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Brewer's Yeast Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Brewer's Yeast Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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