Collagen Peptides Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196131
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Collagen Peptides Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Collagen Peptides Market

(Market Size)
$1.8 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4 billion
Key Players Gelita, Nitta Gelatin, Weishardt, PB Leiner, Rousselot

Market Summary

The collagen peptides market within the food and beverages industry is experiencing notable expansion driven by increasing consumer awareness of health and wellness benefits. Collagen peptides, derived from animal sources through hydrolysis, are valued for their high bioavailability and diverse functional properties. They are extensively incorporated into various food and beverage products to enhance nutritional profiles and support joint, skin, and bone health. The market is characterized by a growing preference for protein-fortified and functional foods, alongside a rising demand for clean-label and sustainable ingredients. Key product forms include powders, liquids, and capsules, catering to a broad consumer base seeking convenience and efficacy. Manufacturers are focusing on innovation and diversification to meet evolving dietary trends and regulatory standards across different regions.

Key Highlights

The collagen peptides market is distinguished by several key factors that underscore its dynamic nature. Leading companies such as Gelita AG, Rousselot, and Nitta Gelatin are at the forefront, driving advancements in production technologies and product applications. There is a significant trend towards the use of collagen peptides in sports nutrition, weight management, and functional beverages, aligning with the global shift towards preventive healthcare. The market benefits from robust research and development activities aimed at enhancing bioavailability and expanding application scope. Additionally, strategic partnerships, mergers, and acquisitions are common as firms seek to strengthen their market positions and geographic reach. The emphasis on sustainable sourcing and transparent labeling is also becoming a critical differentiator in this competitive landscape.

Drivers, Opportunities & Restraints

Primary drivers propelling the collagen peptides market include rising health consciousness among consumers, increased prevalence of lifestyle-related health issues, and growing disposable incomes, particularly in emerging economies. The expansion of the nutraceutical and functional food sectors provides substantial momentum, as collagen peptides are increasingly recognized for their benefits in improving skin elasticity, joint health, and overall wellness. Opportunities abound in the development of plant-based and marine-sourced collagen alternatives to cater to vegetarian and vegan demographics, as well as in untapped regional markets with growing health awareness. However, the market faces restraints such as high production costs, regulatory hurdles related to health claims, and concerns over sourcing and animal welfare, which could impede growth if not adequately addressed.

Concentration Insights

The collagen peptides market exhibits a moderately concentrated structure with a few major players holding significant shares. Companies like Gelita AG, Rousselot, and Nitta Gelatin dominate due to their extensive product portfolios, strong R&D capabilities, and established distribution networks. These industry leaders focus on vertical integration, from raw material sourcing to finished product manufacturing, ensuring quality control and cost efficiency. The market also includes several mid-sized and niche players that specialize in specific applications or regional markets, fostering competition and innovation. Geographic concentration is notable in North America and Europe, where consumer awareness and demand are highest, though Asia-Pacific is rapidly emerging as a key growth region due to increasing health expenditures and urbanization.

Type Insights

Collagen peptides are categorized based on their source and type, with bovine, porcine, marine, and poultry being the primary variants. Bovine-sourced collagen peptides are widely utilized due to their abundance and cost-effectiveness, offering high levels of type I and III collagen beneficial for skin and joint health. Porcine collagen is also common, particularly in regions where it is culturally acceptable, and is valued for its similarity to human collagen. Marine collagen, derived from fish skin and scales, is gaining traction for its sustainability profile and hypoallergenic properties, appealing to consumers with dietary restrictions. Poultry collagen, rich in type II collagen, is often used in joint health products. Each type has distinct amino acid profiles and applications, influencing their adoption across different product formulations.

Application Insights

In the food and beverages industry, collagen peptides are applied across multiple segments including functional foods, dietary supplements, beverages, and confectionery. Functional foods such as protein bars, yogurts, and cereals are fortified with collagen peptides to enhance protein content and support health claims. Dietary supplements, available in powder, capsule, and liquid forms, represent a significant application area due to their convenience and targeted health benefits. Beverages, including sports drinks, shakes, and functional waters, incorporate collagen peptides for their solubility and neutral taste. The confectionery segment uses collagen in gummies and chews for texture and nutritional enhancement. Each application leverages the functional properties of collagen peptides, such as gelation, water binding, and emulsification, to meet consumer demands for health and quality.

Regional Insights

Geographically, the collagen peptides market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America holds a substantial share, driven by high consumer awareness, robust health and wellness trends, and strong presence of key manufacturers. Europe follows closely, with demand fueled by an aging population and increasing preference for natural and sustainable ingredients. The Asia-Pacific region is anticipated to witness the fastest growth, attributed to rising disposable incomes, urbanization, and growing health consciousness in countries like China, Japan, and India. Latin America and the Middle East and Africa are emerging markets, with potential growth linked to economic development and increasing penetration of health-oriented products. Regional regulatory frameworks and cultural preferences significantly influence market dynamics and product adoption.

Company Insights

Prominent companies in the collagen peptides market include Gelita AG, Rousselot, Nitta Gelatin, Weishardt Group, and Tessenderlo Group. Gelita AG is renowned for its innovative product offerings and strong focus on research and development, particularly in bioactive collagen peptides. Rousselot, a subsidiary of Darling Ingredients, excels in providing high-quality collagen solutions across various applications, supported by a global manufacturing footprint. Nitta Gelatin specializes in both pharmaceutical and food-grade collagen peptides, leveraging advanced hydrolysis technologies. Weishardt Group emphasizes sustainable sourcing and natural products, catering to the clean-label trend. Tessenderlo Group focuses on integrated production processes and expanding its application scope. These companies engage in strategic initiatives such as capacity expansions, product launches, and partnerships to enhance their market presence and cater to evolving consumer needs.

Recent Developments

Recent developments in the collagen peptides market highlight ongoing innovation and strategic movements among key players. Gelita AG introduced new bioactive collagen peptides targeting specific health benefits such as mobility and beauty-from-within, supported by clinical research. Rousselot expanded its production capabilities in North America to meet growing demand for clean-label and sustainable collagen products. Nitta Gelatin launched a new range of marine collagen peptides to address the rising preference for pescatarian and hypoallergenic options. There has been increased investment in sustainable sourcing practices, such as utilizing by-products from the fishing and meat industries, to enhance environmental credentials. Additionally, collaborations between collagen manufacturers and food brands have resulted in innovative product launches, such as collagen-infused beverages and snacks, aligning with current health and wellness trends.

Report Segmentation

This comprehensive market report on collagen peptides is segmented to provide detailed analysis across various dimensions. The segmentation includes type, such as bovine, porcine, marine, and poultry collagen peptides, each analyzed for their market presence and growth potential. Application segmentation covers functional foods, dietary supplements, beverages, confectionery, and others, highlighting usage patterns and demand drivers. Geographic segmentation breaks down the market into key regions and countries, offering insights into regional trends, regulatory environments, and competitive landscapes. Additionally, the report examines the market by form, including powder, liquid, and capsules, assessing consumer preferences and application suitability. Each segment is evaluated based on current market scenarios, growth prospects, and strategic recommendations, providing stakeholders with actionable intelligence for decision-making.

FAQs

What are the primary health benefits of collagen peptides? Collagen peptides are renowned for supporting joint health, improving skin elasticity and hydration, promoting bone density, and enhancing muscle mass. They are also used for gut health and overall wellness due to their high bioavailability and amino acid profile.

How are collagen peptides produced? Collagen peptides are produced through enzymatic hydrolysis of collagen derived from animal sources such as bovine hide, porcine skin, fish scales, and poultry. This process breaks down collagen into smaller peptides, making them easily absorbable and soluble in various applications.

What is the difference between collagen and collagen peptides? Collagen is a structural protein found in connective tissues, while collagen peptides are short chains of amino acids resulting from the hydrolysis of collagen. Collagen peptides have lower molecular weight, better solubility, and higher bioavailability compared to native collagen.

Are collagen peptides suitable for vegetarians? Traditional collagen peptides are derived from animal sources and are not suitable for vegetarians. However, some companies are developing plant-based alternatives using genetically modified microorganisms or other innovative methods to mimic collagen's properties.

What factors should be considered when choosing a collagen peptide supplement? Key factors include the source of collagen (bovine, marine, etc.), bioavailability, purity, additional ingredients, certification for quality and safety, and the intended health benefit. It is also important to consider dietary restrictions and sustainability credentials.

Citius Research has developed a research report titled “Collagen Peptides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Collagen Peptides Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Collagen Peptides Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Collagen Peptides Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Collagen Peptides Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Collagen Peptides Market
• Research Methodology
• Executive Summary
• Market Dynamics of Collagen Peptides Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Collagen Peptides Market
• Cost and Gross Margin Analysis of Collagen Peptides Market
• Collagen Peptides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Collagen Peptides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Collagen Peptides Market Key Stakeholders

Below are the key stakeholders for the Collagen Peptides Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Collagen Peptides Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Collagen Peptides Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Collagen Peptides Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Collagen Peptides Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Collagen Peptides Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Collagen Peptides Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Collagen Peptides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Collagen Peptides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Collagen Peptides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Collagen Peptides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Collagen Peptides Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Collagen Peptides Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Collagen Peptides Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Collagen Peptides Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Collagen Peptides Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Collagen Peptides Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Collagen Peptides Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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