Tempeh Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196034
  • Format: Electronic (PDF)
  • Number of Pages: 203
  • Author(s): Joshi, Madhavi

Report Overview

The Tempeh Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Tempeh Market

(Market Size)
$850 million
$1.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 850 million
2030 Market Size USD 1.8 billion
Key Players Turtle Island Foods, Nutrisoy, Totally Tempeh, Margaret River Tempeh, Henry's Tempeh

Market Summary

The tempeh market represents a dynamic segment within the global plant-based protein industry, experiencing consistent demand growth driven by shifting consumer dietary preferences. Originating from Indonesia, tempeh is a traditional fermented soybean product renowned for its high nutritional value and versatility. The market caters to a diverse consumer base, including vegans, vegetarians, and flexitarians seeking healthier and sustainable protein alternatives to meat. Production involves a natural culturing and controlled fermentation process that binds soybeans into a firm, cake-like product, which is a significant differentiator from other soy-based alternatives like tofu. The market's expansion is supported by increasing retail availability in supermarkets, health food stores, and online platforms, making these products more accessible to a global audience. Key industry participants range from large-scale food manufacturers to smaller specialized organic producers, all competing on factors such as product quality, flavor innovation, and sourcing transparency. The market's trajectory is closely linked to broader trends in health, wellness, and environmental sustainability, positioning tempeh as a staple in the future of food.

Key Highlights

The tempeh market is characterized by several pivotal factors that underscore its growing prominence. A primary highlight is its exceptional nutritional profile; tempeh is a complete protein, containing all nine essential amino acids, and is also a rich source of probiotics, fiber, and vitamins due to the fermentation process. This positions it as a superior health food choice. Another significant aspect is its role in the sustainability movement, as soy cultivation for tempeh generally has a lower environmental footprint compared to animal livestock farming, appealing to eco-conscious consumers and investors. Innovation in product offerings is a further key highlight, with manufacturers introducing a wide array of flavors, marinated options, and tempeh-based ready-to-eat meals to cater to varied palates and convenience-seeking customers. The ingredient's remarkable adaptability allows it to be used as a direct substitute in numerous dishes that traditionally use meat, from burgers and bacon to stir-fries and salads. Furthermore, strategic partnerships between tempeh producers and major food service chains and retailers are significantly enhancing product visibility and market penetration on a global scale.

Drivers, Opportunities & Restraints

The growth of the tempeh market is propelled by a confluence of powerful drivers. The most influential driver is the escalating global demand for plant-based proteins, fueled by growing health awareness concerning the benefits of reducing meat consumption and the rising prevalence of lactose intolerance and other dietary restrictions. Increased investment in marketing and consumer education about the origins and benefits of tempeh is also a critical growth driver. Significant opportunities for market expansion lie in product development, particularly in creating tempeh variants from alternative substrates like grains, pulses, and seeds to appeal to those with soy allergies and to further diversify the product range. There is also substantial opportunity in penetrating emerging economies where health trends are gaining momentum and in enhancing distribution networks through e-commerce platforms. However, the market faces notable restraints. A primary challenge is the relatively lower awareness of tempeh compared to more established alternatives like tofu or seitan in Western markets. The production process is also more complex and sensitive than other meat alternatives, requiring precise fermentation control, which can be a barrier to consistent quality and scaling for some manufacturers. Furthermore, competition from a rapidly growing array of plant-based products poses a constant challenge for market share.

Concentration Insights

The competitive landscape of the tempeh market exhibits a blend of fragmentation and consolidation. The market features a considerable number of small to medium-sized enterprises, often specializing in organic, non-GMO, or artisanal tempeh products that cater to niche, health-focused consumer segments. These smaller players often compete on the basis of quality, local sourcing, and brand story. Concurrently, the market is witnessing increased involvement from large, established food and beverage conglomerates. These major corporations are leveraging their extensive resources, advanced R&D capabilities, and robust, pre-existing distribution channels to mass-produce tempeh and achieve widespread market presence, often through acquisitions of successful smaller brands. This dynamic creates a competitive environment where innovation and brand authenticity are crucial for smaller companies, while scale and efficiency are advantages for larger players. The market concentration is gradually increasing as these larger entities continue to expand their portfolios in the plant-based sector, yet significant opportunities remain for specialized producers to thrive by focusing on unique value propositions and targeted marketing strategies.

Type Insights

The tempeh market is segmented by type, primarily distinguished by the primary ingredient used in fermentation. Soy-based tempeh is the traditional and most dominant category, representing the classic form of the product that consumers are most familiar with. It is valued for its high protein content and firm texture. However, a growing and innovative segment is multi-grain and legume-based tempeh. This includes products made from a blend of soy with other ingredients like brown rice, barley, millet, or lentils, as well as tempeh made exclusively from chickpeas, black beans, or other pulses. These alternatives are gaining traction as they cater to consumers looking for soy-free options due to allergies or personal preference, and they often offer a different nutritional profile and taste experience. Another emerging type is flavored and pre-marinated tempeh, which is pre-seasoned with spices, sauces, or smoke to enhance convenience and taste, directly targeting consumers seeking quick and easy meal solutions. The diversity in product types is a key factor in expanding the overall appeal and application of tempeh across different consumer demographics.

Application Insights

Tempeh finds application across a broad spectrum of the food industry, demonstrating its remarkable versatility. The most significant application segment is in the retail sector, where products are sold directly to consumers through supermarkets, hypermarkets, health food stores, and online retailers for home cooking. Within this segment, tempeh is purchased in its plain, frozen, or pre-marinated forms. Another major application is in the food service industry, including restaurants, cafes, hotels, and fast-casual chains. Here, tempeh is used as a key ingredient in a variety of dishes such as plant-based burgers, sandwiches, wraps, salads, stir-fries, and breakfast items, capitalizing on the growing demand for vegetarian and vegan menu options. The industrial application involves tempeh being used as a protein ingredient in the manufacturing of other food products, such as plant-based deli slices, sausages, crumbles, and ready-to-eat meals. The expansion of applications into new product categories is a testament to its functional properties and is a critical factor driving its adoption beyond traditional uses.

Regional Insights

The tempeh market displays distinct regional dynamics. The Asia-Pacific region is historically the largest and most mature market, with Indonesia being the country of origin and a major consumer. Countries like Japan, Malaysia, and Singapore also have well-established consumption patterns. However, the most rapid growth is currently observed in North America and Europe. In North America, the United States is the leading market, driven by a strong health and wellness trend, a high number of vegans and vegetarians, and robust product innovation and marketing. Europe follows a similar pattern, with countries like the United Kingdom, Germany, and the Netherlands at the forefront of adoption, supported by government initiatives promoting sustainable diets and a sophisticated retail landscape for health foods. While awareness in Latin America and the Middle East and Africa is currently lower, these regions present substantial future growth potential as global health trends permeate and disposable incomes rise, making them key areas for strategic market expansion for leading producers.

Company Insights

The competitive environment in the tempeh market includes a mix of dedicated plant-based protein companies and diversified food giants. Prominent specialized players often focus exclusively on organic and natural foods, emphasizing non-GMO ingredients and traditional fermentation methods. These companies have built strong brand loyalty among core health-conscious consumers. In contrast, large-scale food corporations have entered the market through internal development or strategic acquisitions, leveraging their vast production, distribution, and marketing muscle to achieve scale and compete on price and availability. Key competitive strategies observed across the board include continuous product innovation, such as launching new flavors and formats, and expanding into adjacent product categories. Companies are also investing heavily in branding and educational marketing campaigns to demystify tempeh for new consumers and highlight its nutritional advantages over competing products. Establishing reliable and sustainable sourcing partnerships for raw materials is another critical focus area for ensuring consistent quality and scaling production to meet the accelerating global demand.

Recent Developments

The tempeh market has been active with significant recent developments that reflect its growth and evolution. A prominent trend is the wave of product innovation, with numerous companies launching new tempeh varieties. These include tempeh made from ingredients other than soy, such as chickpeas, fava beans, and hemp, to cater to allergen-free and paleo diets. There has also been a surge in the introduction of convenient, ready-to-eat tempeh products like pre-cooked strips, bacon, and burger patties. From a corporate strategy perspective, a key development has been the increase in mergers and acquisitions, where larger food conglomerates are acquiring successful artisanal tempeh brands to quickly gain a foothold and expertise in this expanding market. Investment in production capacity expansion is another critical activity, with leading players announcing new manufacturing facilities or upgrades to existing ones to meet the rising demand. Furthermore, companies are increasingly engaging in partnerships with food service chains and retailers to feature tempeh-based dishes and products, significantly boosting mainstream visibility and trial.

Report Segmentation

This comprehensive market report on tempeh provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation by type categorizes the market into traditional soy-based tempeh and innovative variants such as multi-grain, pulse-based, and flavored or pre-marinated tempeh. The application segmentation analyzes the market based on its end-use, distinguishing between retail consumption for home use, food service industry usage in restaurants and cafes, and industrial application as an ingredient in manufactured food products. Geographically, the report provides an in-depth regional analysis covering key markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with further breakdowns by major countries within these regions. This multi-faceted segmentation allows for a thorough understanding of market size, growth patterns, trends, and competitive dynamics within each specific segment, providing stakeholders with actionable insights tailored to their specific interests and strategic planning needs.

FAQs

What is tempeh made of?

Tempeh is traditionally made from whole soybeans that are partially cooked, inoculated with a specific fermentation culture (Rhizopus oligosporus), and then left to ferment for a short period, typically up to 48 hours. This process binds the soybeans into a dense, compact cake. Modern variations may also incorporate other grains like rice or barley, or use other legumes such as chickpeas or black beans as the base ingredient.

Is tempeh healthier than tofu?

Tempeh is often considered to have a nutritional edge over tofu due to its whole-food nature and fermentation process. It retains the entire soybean, providing more protein, fiber, and vitamins per serving. The fermentation also makes its nutrients more bioavailable and produces natural probiotics, which are beneficial for gut health, advantages that tofu does not typically offer.

What does tempeh taste like?

Tempeh has a distinctive, complex flavor profile. It possesses a nutty, earthy, and slightly mushroom-like taste with a savory undertone often described as umami. Its fermentation imparts a mild tanginess. Because it readily absorbs marinades and spices, it is highly versatile and can be prepared to taste like a wide variety of cuisines, from smoky bacon to spicy Asian stir-fries.

How do you cook tempeh?

Tempeh is an incredibly versatile ingredient in the kitchen. It can be steamed, boiled, baked, grilled, saut?ed, or crumbled. A common preparatory step is to steam or simmer it for about 10-15 minutes before marinating, as this helps it absorb flavors more effectively and mellows its natural bitterness. It can then be sliced, cubed, or crumbled and used in sandwiches, salads, stir-fries, soups, and more.

Is tempeh good for weight loss?

Yes, tempeh can be an excellent food to include in a weight management diet. Its high protein and fiber content promotes feelings of fullness and satiety, which can help reduce overall calorie intake by curbing hunger and snacking between meals. Furthermore, as a plant-based protein, it is generally lower in saturated fat compared to animal protein sources, supporting a healthy and balanced diet.

Citius Research has developed a research report titled “Tempeh Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Tempeh Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Tempeh Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Tempeh Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Tempeh Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Tempeh Market
• Research Methodology
• Executive Summary
• Market Dynamics of Tempeh Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Tempeh Market
• Cost and Gross Margin Analysis of Tempeh Market
• Tempeh Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Tempeh Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Tempeh Market Key Stakeholders

Below are the key stakeholders for the Tempeh Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Tempeh Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Tempeh Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Tempeh Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Tempeh Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Tempeh Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Tempeh Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Tempeh Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Tempeh Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Tempeh Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Tempeh Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Tempeh Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Tempeh Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Tempeh Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Tempeh Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Tempeh Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Tempeh Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Tempeh Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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