Braille Labels Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209615
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Braille Labels Market size was estimated at USD 550 million in 2023 and is projected to reach USD 970 million by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Braille Labels Market

(Market Size)
$550 million
$970 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 550 million
2030 Market Size USD 970 million
Key Players Avery Dennison, CCL Industries, UPM Raflatac, Brady Corporation, 3M

Market Summary

The Braille Labels Market is a specialized segment within the packaging industry focused on producing adhesive and non-adhesive labels featuring raised braille dots to convey essential information for visually impaired individuals. These labels are critical for ensuring accessibility and compliance with various international regulations mandating braille inclusion on consumer goods, pharmaceuticals, and industrial products. The market serves a diverse range of end-users, including manufacturers, healthcare providers, and public service organizations, all of whom prioritize inclusivity and regulatory adherence. Growth is driven by increasing awareness of accessibility needs, stringent government policies, and corporate social responsibility initiatives. Companies operating in this space must balance tactile readability with durability, ensuring labels remain legible throughout a product's lifecycle. Innovation in materials and printing technologies continues to enhance the functionality and application range of braille labels, making them more effective and cost-efficient for widespread use.

Key Highlights

The Braille Labels Market is characterized by its strong regulatory underpinning, with laws in numerous countries requiring braille on packaging for essential items such as medications, food products, and consumer goods. Key players like American Printing House for the Blind (APH) and RNIB (Royal National Institute of Blind People) are instrumental in setting quality standards and driving innovation. A significant highlight is the integration of braille with other smart labeling technologies, such as QR codes and NFC, which provides a multi-sensory experience and enhances usability for both sighted and visually impaired users. The market also sees a trend toward sustainable materials, as environmental concerns push manufacturers to adopt recyclable and biodegradable substrates without compromising on braille durability. Additionally, advancements in braille embossing and printing techniques, including UV-curable inks and precision embossers, have improved production efficiency and label consistency, meeting the high accuracy demands of end-users.

Drivers, Opportunities & Restraints

Primary drivers for the Braille Labels Market include stringent accessibility regulations, such as the Americans with Disabilities Act (ADA) in the U.S. and similar laws in Europe, which mandate braille labeling on public facilities and consumer products. Growing awareness of inclusive design and corporate social responsibility further propels adoption across industries. Opportunities abound in emerging economies where regulatory frameworks are evolving, and in sectors like pharmaceuticals and food & beverage, which are increasingly prioritizing customer accessibility. The rise of e-commerce also presents a chance to integrate braille labels in packaging for online retail, enhancing unboxing experiences for visually impaired consumers. However, restraints include high production costs associated with specialized braille printing equipment and materials, which can deter small and medium enterprises. Additionally, ensuring braille accuracy and durability under various environmental conditions remains a technical challenge, potentially limiting application in certain industries.

Concentration Insights

The Braille Labels Market exhibits a concentrated competitive landscape with a mix of specialized braille label manufacturers and large packaging corporations that offer braille as part of their broader portfolio. North America and Europe dominate market concentration due to well-established regulatory standards and high awareness of accessibility needs. Key players such as American Printing House for the Blind (APH), RNIB, and Braille Works Inc. hold significant market shares, leveraging their expertise in tactile printing and longstanding relationships with regulatory bodies. Asia-Pacific is emerging as a growth hub, with countries like Japan and Australia leading in adoption, while manufacturers in China and India are expanding capabilities to serve both domestic and export markets. The market also features numerous niche players focusing on specific applications, such as pharmaceutical braille labels, where precision and compliance are paramount.

Type Insights

Braille labels are categorized based on material type, adhesion method, and production technology. Common materials include paper, plastic films, and metals, each selected for durability and environmental resistance. Paper-based labels are cost-effective and widely used for indoor applications, while plastic and metal labels offer superior weather resistance for outdoor or industrial use. Adhesive types range from permanent to removable, catering to various surface requirements and product lifecycles. In terms of production, embossing is the traditional method, creating raised dots through mechanical pressure, but newer technologies like UV printing and thermoforming are gaining traction for their efficiency and consistency. Some labels incorporate both braille and visual text, ensuring accessibility for all users. Innovations also include braille overlays and tags that can be added to existing packaging, providing flexibility for manufacturers seeking to retrofit products for compliance.

Application Insights

Braille labels find applications across multiple industries, with pharmaceuticals being a dominant sector due to regulatory requirements for drug identification and dosage information. In food and beverage packaging, braille labels help in identifying product types, ingredients, and expiration dates, promoting independent usage by visually impaired consumers. Consumer goods, including personal care products and household items, increasingly feature braille for brand differentiation and inclusivity. Industrial applications involve labeling machinery, electrical equipment, and public infrastructure to ensure safety and accessibility. The healthcare sector uses braille labels on medical devices and hospital signage to aid navigation and usage. Additionally, braille labels are employed in transportation and logistics for wayfinding and package identification. Each application demands specific label characteristics, such as chemical resistance in pharmaceuticals or durability in industrial settings, driving tailored solutions from manufacturers.

Regional Insights

North America leads the Braille Labels Market, driven by robust regulatory frameworks like the ADA and high corporate adoption of accessibility standards. The United States is the largest contributor, with extensive use in pharmaceuticals, consumer goods, and public services. Europe follows closely, with countries such as the UK, Germany, and France enforcing strict braille labeling mandates, particularly in healthcare and food packaging. The Asia-Pacific region is experiencing rapid growth, fueled by increasing awareness, rising disposable incomes, and evolving regulations in markets like Japan, Australia, and India. Latin America and the Middle East & Africa are nascent but promising markets, where economic development and gradual regulatory improvements are creating opportunities. Regional differences in braille standards, such as variations in braille codes, require manufacturers to adapt products for local compliance, influencing market dynamics and customization needs.

Company Insights

Prominent companies in the Braille Labels Market include American Printing House for the Blind (APH), a key player known for its high-quality tactile products and educational resources. RNIB (Royal National Institute of Blind People) offers comprehensive braille labeling solutions and advocates for accessibility standards globally. Braille Works Inc. specializes in ADA-compliant braille and large print materials, serving diverse industries from its U.S. base. Other significant players include NBP (National Braille Press), which focuses on braille printing and packaging, and Accessible Publishers Ltd., known for innovative accessible labeling technologies. Large packaging firms like Avery Dennison and 3M also participate through specialized braille label divisions, leveraging their extensive distribution networks and material expertise. These companies invest in R&D to improve braille durability, affordability, and integration with digital technologies, maintaining a competitive edge in the market.

Recent Developments

Recent developments in the Braille Labels Market include advancements in digital braille printing technologies, which allow for faster production and greater customization without the need for expensive embossing dies. Companies are also exploring sustainable materials, such as recycled papers and biodegradable plastics, to align with environmental goals and customer preferences. Strategic partnerships between braille label specialists and major packaging corporations have expanded market reach and technological capabilities. For instance, collaborations with pharmaceutical companies have led to tailored solutions for drug packaging that meet strict regulatory requirements. Additionally, there is a growing trend toward integrating braille with smart packaging features, such as scannable codes that provide audio descriptions, enhancing accessibility further. These innovations are making braille labels more versatile and cost-effective, driving adoption across new industry verticals.

Report Segmentation

This report on the Braille Labels Market provides a detailed segmentation to offer comprehensive insights into industry dynamics. The market is segmented by type, including adhesive braille labels, non-adhesive braille tags, and braille overlays, each catering to different application needs. By material, segments cover paper, plastic, metal, and others, highlighting material-specific advantages and use cases. Application-based segmentation encompasses pharmaceuticals, food & beverage, consumer goods, industrial, healthcare, and others, detailing demand drivers and regulatory influences across sectors. Geographical segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, analyzing regional regulatory frameworks, market maturity, and growth potential. Each segment is analyzed for market trends, key players, and future outlook, providing stakeholders with actionable intelligence for strategic decision-making.

FAQs

What are braille labels used for? Braille labels are used to provide tactile information on packaging and products for visually impaired individuals, ensuring accessibility and compliance with regulations in sectors like pharmaceuticals, food and beverage, and consumer goods.

How are braille labels made? Braille labels are typically made through embossing, which creates raised dots on materials like paper or plastic, or using modern printing technologies such UV inkjet printing that build up dots layer by layer for precision and durability.

Which industries require braille labels? Industries such as pharmaceuticals, food and beverage, consumer goods, healthcare, and industrial manufacturing require braille labels to meet accessibility standards and regulatory mandates.

Are there standards for braille labeling? Yes, standards vary by region but often include guidelines from organizations like the ADA in the U.S. and EN standards in Europe, which specify braille dot height, spacing, and placement for readability and compliance.

Can braille labels be customized? Braille labels can be customized in terms of size, material, adhesion type, and braille content to suit specific product requirements and environmental conditions, offering flexibility for manufacturers.

What materials are best for braille labels? Durable materials like polyester, vinyl, and metal are ideal for long-lasting braille labels, especially in harsh environments, while paper is cost-effective for indoor use where exposure to elements is minimal.

Citius Research has developed a research report titled “Braille Labels Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Braille Labels Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Braille Labels Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Braille Labels Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Braille Labels Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Braille Labels Market
• Research Methodology
• Executive Summary
• Market Dynamics of Braille Labels Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Braille Labels Market
• Cost and Gross Margin Analysis of Braille Labels Market
• Braille Labels Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Braille Labels Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Braille Labels Market Key Stakeholders

Below are the key stakeholders for the Braille Labels Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Braille Labels Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Braille Labels Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Braille Labels Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Braille Labels Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Braille Labels Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Braille Labels Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Braille Labels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Braille Labels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Braille Labels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Braille Labels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Braille Labels Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Braille Labels Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Braille Labels Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Braille Labels Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Braille Labels Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Braille Labels Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Braille Labels Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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