Case and Box Handling Robots Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209679
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Case and Box Handling Robots Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Case and Box Handling Robots Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players FANUC, ABB, KUKA, Yaskawa, Universal Robots

Market Summary

The case and box handling robots market is a specialized segment within the industrial automation and packaging industry, focused on robotic systems designed to automate the movement, palletizing, depalletizing, and handling of cases, boxes, and totes. These robots enhance efficiency in warehouses, distribution centers, and manufacturing facilities by streamlining logistics and material handling processes. The adoption of these systems is driven by the need for speed, accuracy, and reduced operational costs in supply chain operations. Industries such as food and beverage, e-commerce, pharmaceuticals, and consumer goods are significant end-users, leveraging robotics to manage high-volume packaging tasks. Technological advancements in robotics, including improved sensors, vision systems, and integration with warehouse management software, are key factors propelling market growth. Companies are increasingly investing in automation to address labor shortages, improve workplace safety, and meet the rising demands of modern logistics. The market is characterized by continuous innovation, with manufacturers developing more versatile, faster, and collaborative robots to cater to diverse application needs.

Key Highlights

The case and box handling robots market is distinguished by several key highlights that underscore its importance and evolution. Robotic systems in this domain are increasingly equipped with advanced vision systems and artificial intelligence, enabling them to identify, sort, and handle varied box sizes and types with high precision. The integration of Internet of Things (IoT) technology allows for real-time monitoring and data analytics, optimizing operational efficiency and predictive maintenance. Collaborative robots, or cobots, are gaining traction, designed to work alongside human operators safely, enhancing flexibility in mixed automation environments. Leading robotic manufacturers such as FANUC Corporation, KUKA AG, and ABB Ltd. are at the forefront, introducing models with higher payload capacities and faster cycle times. Sustainability is another critical highlight, with energy-efficient designs reducing the carbon footprint of automated operations. The market is also witnessing a trend towards modular and customizable solutions, allowing businesses to tailor robotic systems to specific operational layouts and requirements, thereby maximizing return on investment and operational throughput.

Drivers, Opportunities & Restraints

Several drivers are fueling growth in the case and box handling robots market. The primary driver is the escalating demand for automation in logistics and warehousing, spurred by the exponential growth of e-commerce and the need for faster order fulfillment. Labor shortages and rising labor costs in many regions are compelling companies to adopt robotic solutions to maintain productivity and competitiveness. Additionally, advancements in robotic technologies, such as improved grippers and machine learning algorithms, enhance the capabilities and reliability of these systems, making them more attractive to a broader range of industries. Opportunities abound in the expansion of applications beyond traditional palletizing, including in sectors like pharmaceuticals for handling sensitive materials and in retail for reverse logistics. However, the market faces restraints, including the high initial investment required for robotic automation, which can be a barrier for small and medium-sized enterprises. Integration complexities with existing legacy systems and infrastructure can also pose challenges. Moreover, concerns regarding the need for specialized personnel to operate and maintain advanced robotic systems may slow adoption in some cases.

Concentration Insights

The case and box handling robots market exhibits a concentration of key players and technological expertise in specific geographic regions and industry verticals. Geographically, developed regions such as North America and Europe have a high concentration of adoption due to advanced manufacturing infrastructures and strong presence of major e-commerce and logistics companies. However, the Asia Pacific region is rapidly emerging as a significant hub, driven by industrialization, growing e-commerce penetration, and government initiatives promoting automation in countries like China, Japan, and South Korea. In terms of industry concentration, the food and beverage sector is a major adopter, utilizing robots for handling packaged goods efficiently and hygienically. The market is also concentrated among a few leading robotic manufacturers, including Yaskawa Electric Corporation, Kawasaki Heavy Industries Ltd., and Universal Robots A/S, who dominate through continuous innovation and extensive global distribution networks. This concentration fosters a competitive landscape focused on technological differentiation, strategic partnerships, and mergers and acquisitions to expand market reach and application expertise.

Type Insights

The case and box handling robots market can be segmented by type into articulated robots, collaborative robots (cobots), and gantry robots, each offering distinct advantages for different applications. Articulated robots, with their multiple joints and high flexibility, are widely used for complex palletizing and depalletizing tasks, capable of handling heavy payloads and operating at high speeds. Collaborative robots are designed to work alongside human workers without safety cages, making them ideal for environments where space is limited or where human-robot collaboration is necessary for tasks like mixed-case palletizing. Gantry robots, also known as Cartesian robots, provide high precision and are often used for applications requiring movement over a large area, such as in large distribution centers for sorting and transporting boxes. Each robot type is continually evolving, with manufacturers enhancing features like ease of programming, energy efficiency, and adaptability to various box sizes and weights to meet diverse customer needs in the packaging industry.

Application Insights

Case and box handling robots are deployed across various applications within the packaging and logistics sectors, significantly enhancing operational efficiency. Palletizing is a predominant application, where robots stack boxes and cases onto pallets in precise patterns, optimizing load stability and space utilization in warehouses and during shipping. Depalletizing involves robots unloading incoming pallets, often integrating with conveyors for seamless material flow. These robots are also used for order picking and sorting in fulfillment centers, where they identify and route packages to appropriate destinations based on barcodes or vision systems. In manufacturing settings, they handle raw materials and finished goods, moving them between production lines and storage areas. The food and beverage industry utilizes these robots for handling packaged products, ensuring hygiene and speed. The e-commerce sector relies heavily on them for processing a high volume of diverse shipments, while the pharmaceutical industry employs them for handling sensitive and high-value products with care and precision.

Regional Insights

The adoption and development of case and box handling robots vary significantly across regions, influenced by economic factors, industrial base, and technological advancement. North America is a mature market, characterized by high adoption in the United States and Canada, driven by a robust e-commerce sector, presence of major logistics companies, and initiatives to modernize supply chains. Europe follows closely, with countries like Germany, the UK, and France leading in automation due to strong manufacturing industries and stringent regulations promoting operational safety and efficiency. The Asia Pacific region is experiencing rapid growth, propelled by expanding manufacturing activities, rising labor costs, and increasing investment in automation technologies in China, Japan, and India. Emerging economies in Latin America and the Middle East are also gradually adopting these robots, albeit at a slower pace, focusing on improving logistics infrastructure. Each region presents unique opportunities and challenges, with local regulations and industry standards influencing the design and deployment of robotic systems.

Company Insights

The case and box handling robots market is competitive, with several key companies driving innovation and market growth. FANUC Corporation is a prominent player, known for its robust and high-speed robotic arms widely used in palletizing applications. KUKA AG offers versatile robots integrated with advanced software for seamless automation in logistics. ABB Ltd. provides solutions with emphasis on precision and energy efficiency, catering to diverse industries. Yaskawa Electric Corporation is recognized for its MOTOMAN robots, which are employed in various material handling tasks. Kawasaki Heavy Industries Ltd. offers durable robots capable of handling heavy payloads in demanding environments. Universal Robots A/S specializes in collaborative robots that are easily deployable and programmable for small to medium-sized enterprises. These companies focus on research and development to introduce features like artificial intelligence, enhanced safety protocols, and better integration capabilities, maintaining their competitive edge through strategic partnerships and global expansion to serve a wide array of customers in the packaging industry.

Recent Developments

The case and box handling robots market has witnessed significant recent developments aimed at enhancing functionality and market penetration. Technological advancements include the integration of artificial intelligence and machine learning for improved object recognition and adaptive handling of irregularly shaped boxes. Companies are launching new robot models with higher speed and payload capacities to meet the demands of high-volume e-commerce operations. There is a growing trend towards the development of mobile robots and autonomous mobile robots (AMRs) that can navigate warehouses dynamically, working alongside stationary systems. Strategic collaborations and acquisitions are common, such as partnerships between robot manufacturers and software companies to create integrated automation solutions. Additionally, emphasis on sustainability has led to the introduction of energy-efficient robots and recyclable components. These developments reflect the industry's response to the evolving needs of modern logistics, focusing on flexibility, scalability, and reduced total cost of ownership for end-users.

Report Segmentation

This comprehensive report on the case and box handling robots market is segmented to provide detailed analysis and insights across various dimensions. The segmentation includes by type, covering articulated robots, collaborative robots, gantry robots, and other specialized variants, each analyzed for their market presence and growth potential. By application, the report delves into palletizing, depalletizing, order picking, sorting, and other material handling tasks, highlighting adoption trends across different industries. The end-use industry segmentation encompasses food and beverage, e-commerce, pharmaceuticals, consumer goods, and others, examining specific requirements and deployment scenarios. Geographically, the report offers regional analysis for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, assessing market dynamics, key players, and growth opportunities in each region. Additionally, the report includes segmentation by payload capacity and technology, providing a holistic view of the market landscape to aid stakeholders in strategic decision-making.

FAQs

What are case and box handling robots? Case and box handling robots are automated systems designed to move, stack, unstack, sort, and transport cases, boxes, and totes in settings like warehouses and production facilities, improving efficiency and reducing manual labor.

Which industries use case and box handling robots? Key industries utilizing these robots include food and beverage, e-commerce, pharmaceuticals, consumer goods, and logistics, where high-volume handling and precision are required.

What types of robots are used for case handling? Common types include articulated robots for heavy-duty tasks, collaborative robots for working alongside humans, and gantry robots for large-area movement and precision applications.

What are the benefits of using these robots? Benefits include increased operational speed, accuracy in handling, reduced labor costs, enhanced workplace safety, and the ability to operate continuously in demanding environments.

How do vision systems enhance these robots? Vision systems enable robots to identify box sizes, shapes, and orientations, allowing for adaptive handling of varied items without manual reprogramming, thus increasing flexibility.

What is the future outlook for this market? The market is expected to grow with advancements in AI, IoT, and mobile robotics, driven by increasing automation needs in global supply chains and e-commerce expansion.

Citius Research has developed a research report titled “Case and Box Handling Robots Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Case and Box Handling Robots Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Case and Box Handling Robots Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Case and Box Handling Robots Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Case and Box Handling Robots Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Case and Box Handling Robots Market
• Research Methodology
• Executive Summary
• Market Dynamics of Case and Box Handling Robots Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Case and Box Handling Robots Market
• Cost and Gross Margin Analysis of Case and Box Handling Robots Market
• Case and Box Handling Robots Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Case and Box Handling Robots Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Case and Box Handling Robots Market Key Stakeholders

Below are the key stakeholders for the Case and Box Handling Robots Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Case and Box Handling Robots Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Case and Box Handling Robots Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Case and Box Handling Robots Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Case and Box Handling Robots Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Case and Box Handling Robots Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Case and Box Handling Robots Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Case and Box Handling Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Case and Box Handling Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Case and Box Handling Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Case and Box Handling Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Case and Box Handling Robots Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Case and Box Handling Robots Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Case and Box Handling Robots Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Case and Box Handling Robots Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Case and Box Handling Robots Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Case and Box Handling Robots Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Case and Box Handling Robots Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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