Blowout Preventers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194002
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Blowout Preventers Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Blowout Preventers Market

(Market Size)
$3.2 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 7 billion
Key Players Schlumberger, Halliburton, Baker Hughes, Weatherford, NOV

Market Summary

The blowout preventers market is a critical segment within the global energy and power industry, primarily focused on ensuring safety and environmental protection during oil and gas drilling operations. Blowout preventers (BOPs) are high-pressure specialized valves or mechanical devices designed to seal, control, and monitor oil and gas wells, preventing uncontrolled release of hydrocarbons. These systems are essential components in both onshore and offshore drilling activities, with their adoption driven by stringent regulatory standards and the increasing complexity of drilling projects in harsh environments. The market encompasses a range of BOP types, including annular and ram preventers, each serving specific functions in well control scenarios. Key end-users include major oil and gas companies, drilling contractors, and well service providers who prioritize operational safety and risk mitigation. Technological advancements, such as the integration of real-time monitoring and automation, are enhancing the reliability and performance of blowout preventers. The market is characterized by continuous innovation, with manufacturers investing in research and development to meet evolving industry requirements and address challenges related to deepwater and ultra-deepwater drilling operations.

Key Highlights

The blowout preventers market is distinguished by its focus on safety and regulatory compliance, with products undergoing rigorous testing and certification processes to meet international standards. Key players in the market include established companies such as Schlumberger, Baker Hughes, and National Oilwell Varco, which offer comprehensive BOP systems and services. The market is witnessing a shift towards the adoption of advanced materials and designs that enhance durability and performance in extreme conditions, such as high-pressure high-temperature (HPHT) environments. Additionally, there is a growing emphasis on remote-operated and automated BOP systems that reduce human intervention and improve response times during emergencies. The aftermarket services segment, including maintenance, repair, and overhaul, represents a significant revenue stream for market participants, driven by the need for regular inspections and compliance with safety protocols. The integration of digital technologies, such as IoT and data analytics, is enabling predictive maintenance and real-time diagnostics, further bolstering market growth and operational efficiency.

Drivers, Opportunities & Restraints

The blowout preventers market is propelled by several key drivers, including increasing global energy demand, which necessitates expanded drilling activities in both conventional and unconventional reservoirs. Stringent government regulations and safety standards, particularly following major incidents like the Deepwater Horizon spill, have mandated the use of advanced BOP systems, driving market adoption. The growth in offshore drilling projects, especially in deepwater and ultra-deepwater regions, further fuels demand for robust and reliable blowout preventers. Opportunities in the market arise from technological innovations, such as the development of dual-gradient drilling systems and enhanced BOP designs that offer improved sealing capabilities and reduced maintenance requirements. The expansion of drilling activities in emerging regions, such as Africa and Latin America, presents new growth avenues for market players. However, the market faces restraints including high capital and operational costs associated with BOP systems, which can be prohibitive for smaller drilling operators. Additionally, environmental concerns and the global shift towards renewable energy sources may impact long-term demand for fossil fuel exploration, potentially restraining market growth. Economic volatility and fluctuations in oil prices also pose challenges, influencing investment decisions in drilling projects and subsequently affecting the blowout preventers market.

Concentration Insights

The blowout preventers market exhibits a concentrated competitive landscape, dominated by a few major players who hold significant market share due to their extensive product portfolios, technological expertise, and global presence. Companies such as Schlumberger, Baker Hughes, Halliburton, and National Oilwell Varco are key contributors, offering integrated BOP solutions and services. These industry leaders invest heavily in research and development to innovate and maintain a competitive edge, often through strategic acquisitions and partnerships to expand their capabilities and geographic reach. The market also includes specialized manufacturers and regional players who focus on niche segments or specific geographic markets, contributing to a diverse competitive environment. Concentration is particularly high in regions with advanced drilling activities, such as North America and the Middle East, where demand for high-performance BOP systems is robust. The aftermarket segment is equally concentrated, with established service providers offering maintenance and support services to ensure operational reliability and regulatory compliance. This concentration underscores the importance of technological innovation and customer relationships in sustaining market position and driving growth.

Type Insights

Blowout preventers are categorized into several types based on their design and functionality, with annular and ram preventers being the most prevalent. Annular blowout preventers utilize a flexible sealing element that can close around various tubular components, providing versatility in well control operations. They are particularly valued for their ability to seal on irregular shapes and are commonly used as the primary preventer in many drilling setups. Ram blowout preventers, on the other hand, feature paired steel rams that close to seal the wellbore; these are further subdivided into pipe rams, blind rams, and shear rams, each designed for specific functions such as sealing around drill pipes or cutting through them in emergency situations. Additionally, there are hybrid systems that combine annular and ram components to offer comprehensive well control solutions. The choice of BOP type depends on factors such as well depth, pressure ratings, and specific operational requirements, with advancements leading to the development of more efficient and reliable designs that enhance safety and performance in challenging drilling environments.

Application Insights

Blowout preventers are deployed across various applications within the oil and gas industry, primarily in drilling and well intervention operations. In offshore drilling, BOPs are critical components of subsea and surface wellhead systems, providing essential well control capabilities to prevent blowouts and ensure safe operations in deepwater and ultra-deepwater environments. Onshore applications also rely heavily on blowout preventers, particularly in high-pressure drilling scenarios and unconventional resource extraction, such as shale gas and tight oil formations. Well completion and workover activities utilize BOPs to manage pressure and maintain well integrity during maintenance and enhancement procedures. The increasing complexity of drilling projects, including those in geopressured and geothermic regions, demands advanced BOP systems capable of withstanding extreme conditions. Additionally, blowout preventers are integral to managed pressure drilling (MPD) and underbalanced drilling (UBD) techniques, where precise pressure control is paramount. The expanding application scope underscores the indispensability of blowout preventers in maintaining operational safety and efficiency across diverse drilling contexts.

Regional Insights

The blowout preventers market demonstrates varied dynamics across different regions, influenced by factors such as regulatory frameworks, drilling activity levels, and energy demand. North America represents a significant market, driven by extensive shale exploration and production activities in the United States and Canada, coupled with stringent safety regulations. The presence of major oil and gas companies and advanced drilling technologies further bolster regional demand. Europe focuses on offshore drilling, particularly in the North Sea, where aging infrastructure and regulatory emphasis on safety sustain demand for modern BOP systems. The Asia-Pacific region is experiencing growth due to increasing energy needs and offshore exploration projects in countries like China, Australia, and India. The Middle East and Africa remain pivotal markets, characterized by substantial oil and gas reserves and ongoing investments in drilling infrastructure. Latin America shows potential with deepwater projects in Brazil and Mexico. Each region's unique characteristics shape market trends, with localized regulations and environmental considerations playing crucial roles in adoption patterns and technological advancements.

Company Insights

Prominent companies in the blowout preventers market include Schlumberger, Baker Hughes, Halliburton, National Oilwell Varco, and Cameron International, among others. These industry leaders offer comprehensive BOP solutions, encompassing design, manufacturing, and servicing, supported by extensive research and development initiatives. Schlumberger is renowned for its integrated well control systems and digital technologies that enhance BOP performance and reliability. Baker Hughes provides advanced BOP products with a focus on innovation and sustainability, catering to both onshore and offshore applications. Halliburton emphasizes robust and customizable BOP solutions, often incorporating real-time monitoring capabilities. National Oilwell Varco is a key player with a broad portfolio of drilling equipment, including blowout preventers designed for high-pressure environments. Cameron International, now part of Schlumberger, continues to be a significant contributor with its expertise in pressure control technology. These companies maintain strong global footprints, engaging in strategic collaborations and acquisitions to strengthen their market positions and address evolving industry needs.

Recent Developments

Recent developments in the blowout preventers market reflect ongoing technological advancements and strategic initiatives aimed at enhancing safety and efficiency. Key players have introduced next-generation BOP systems featuring improved sealing technologies, higher pressure ratings, and enhanced automation capabilities. For instance, there has been a focus on developing dual-gradient drilling systems that integrate with BOPs to better manage wellbore pressures. Additionally, the adoption of digitalization and IoT-enabled BOPs allows for real-time data monitoring and predictive maintenance, reducing downtime and improving operational reliability. Companies are also investing in research to address challenges associated with deepwater drilling, such as the development of more resilient materials and designs capable of withstanding extreme conditions. Strategic partnerships and mergers have been observed, enabling firms to expand their product offerings and geographic reach. Furthermore, regulatory updates and industry standards continue to evolve, prompting manufacturers to innovate and ensure compliance with the latest safety requirements, thereby driving continuous improvement in blowout preventer technology and market dynamics.

Report Segmentation

The blowout preventers market report is segmented based on type, application, and region to provide a comprehensive analysis of industry trends and opportunities. By type, the market is divided into annular blowout preventers, ram blowout preventers, and hybrid systems, each examined for their respective market share, growth potential, and technological advancements. The application segment covers onshore and offshore drilling, further broken down into subsea and surface BOP applications, highlighting specific use cases and demand drivers. Regional segmentation includes North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America, with each region analyzed for its unique market characteristics, regulatory environment, and growth prospects. This structured approach enables stakeholders to gain detailed insights into specific market segments, identify emerging trends, and make informed decisions regarding investments, product development, and strategic planning. The segmentation facilitates a nuanced understanding of market dynamics, catering to the diverse needs of industry participants and supporting targeted business strategies.

FAQs

What is a blowout preventer? A blowout preventer is a critical safety device used in oil and gas drilling to seal and control wells, preventing uncontrolled releases of hydrocarbons.

How does a blowout preventer work? It operates by using hydraulic pressure to activate sealing components, such as rams or annular elements, which close around the drill pipe or wellbore to contain pressure.

What are the types of blowout preventers? The main types are annular blowout preventers, ram blowout preventers (including pipe, blind, and shear rams), and hybrid systems combining both.

Why are blowout preventers important? They are essential for ensuring drilling safety, protecting the environment, and complying with regulatory standards by preventing blowouts and well control incidents.

Where are blowout preventers used? They are used in both onshore and offshore drilling operations, including deepwater and ultra-deepwater environments, as well as in well intervention activities.

Who are the key players in the blowout preventers market? Leading companies include Schlumberger, Baker Hughes, Halliburton, National Oilwell Varco, and Cameron International, among others.

Citius Research has developed a research report titled “Blowout Preventers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Blowout Preventers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Blowout Preventers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Blowout Preventers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Blowout Preventers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Blowout Preventers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Blowout Preventers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Blowout Preventers Market
• Cost and Gross Margin Analysis of Blowout Preventers Market
• Blowout Preventers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Blowout Preventers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Blowout Preventers Market Key Stakeholders

Below are the key stakeholders for the Blowout Preventers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Blowout Preventers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Blowout Preventers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Blowout Preventers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Blowout Preventers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Blowout Preventers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Blowout Preventers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Blowout Preventers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Blowout Preventers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Blowout Preventers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Blowout Preventers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Blowout Preventers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Blowout Preventers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Blowout Preventers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Blowout Preventers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Blowout Preventers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Blowout Preventers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Blowout Preventers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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