Static Var Generator (SVG) and Static Var Compensator (SVC) Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194801
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Static Var Generator (SVG) and Static Var Compensator (SVC) Market size was estimated at USD 3.25 billion in 2023 and is projected to reach USD 5.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Static Var Generator (SVG) and Static Var Compensator (SVC) Market

(Market Size)
$3.25 billion
$5.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 3.25 billion
2030 Market Size USD 5.5 billion
Key Players ABB, Siemens, GE, Schneider Electric, Eaton

Market Summary

The Static Var Generator (SVG) and Static Var Compensator (SVC) market is a critical segment within the global energy and power industry, focused on enhancing grid stability, power quality, and efficient electricity transmission and distribution. These systems are essential for reactive power compensation, voltage regulation, and minimizing harmonics in electrical networks, thereby supporting the integration of renewable energy sources and improving overall grid reliability. The market is driven by increasing electricity demand, aging power infrastructure upgrades, and stringent regulatory standards for power quality across industrial, commercial, and utility applications. Key regions such as North America, Europe, and Asia-Pacific are witnessing significant investments in grid modernization projects, further propelling the adoption of SVG and SVC technologies. Leading companies are continuously innovating to offer advanced, cost-effective solutions that cater to diverse customer needs, from large-scale utility projects to industrial power quality management.

Key Highlights

The SVG and SVC market is characterized by rapid technological advancements and a competitive landscape with several prominent players driving innovation. Key highlights include the growing emphasis on renewable energy integration, which necessitates advanced reactive power compensation solutions to manage grid instability caused by intermittent sources like solar and wind. Additionally, the expansion of industrial automation and data centers is fueling demand for high-quality power supply, where SVG and SVC systems play a pivotal role. The market also sees increasing partnerships and collaborations among technology providers, utilities, and industrial end-users to develop customized solutions. Regulatory support for grid modernization and energy efficiency initiatives further underscores the market's growth potential. Companies are focusing on R&D to enhance product efficiency, reduce footprint, and offer scalable solutions, ensuring they remain competitive in this evolving landscape.

Drivers, Opportunities & Restraints

Several drivers are propelling the SVG and SVC market forward, including the global push for renewable energy integration, which requires robust grid stabilization technologies to handle fluctuations in power generation. The aging power infrastructure in developed regions necessitates upgrades and replacements, creating sustained demand for advanced compensation systems. Opportunities abound in emerging economies where rapid industrialization and urbanization are driving electricity consumption, coupled with government initiatives for smart grid development. However, the market faces restraints such as high initial investment costs and technical complexities associated with installation and maintenance, which can deter adoption among cost-sensitive customers. Additionally, the availability of alternative technologies and economic uncertainties in some regions may pose challenges. Despite these restraints, the long-term benefits of improved power quality and grid reliability continue to drive market growth.

Concentration Insights

The SVG and SVC market is moderately concentrated, with a mix of global giants and specialized players dominating the landscape. Companies like ABB, Siemens, GE Grid Solutions, and Mitsubishi Electric hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global presence. These players often engage in strategic acquisitions and partnerships to expand their technological expertise and geographic reach. Regional players also play a crucial role, particularly in Asia-Pacific and Latin America, where local demand and customization requirements are high. The concentration is influenced by factors such as technological innovation, customer relationships, and the ability to offer integrated solutions. While competition is intense, collaboration between large corporations and niche technology providers is common, driving overall market advancement and accessibility.

Type Insights

The SVG and SVC market can be segmented based on product type, with Static Var Compensators (SVCs) traditionally being widely used for high-voltage applications requiring reactive power support and voltage stability. SVCs typically include thyristor-controlled reactors and capacitors, offering robust performance for utility-scale projects. In contrast, Static Var Generators (SVGs), also known as STATCOMs, represent advanced technology with faster response times, higher efficiency, and smaller footprints, making them ideal for dynamic compensation in sensitive industrial and renewable energy applications. SVGs utilize power electronic devices like IGBTs to provide precise reactive power control, harmonics filtering, and voltage flicker mitigation. The trend is shifting towards SVG adoption due to its superior performance, though SVCs remain relevant for certain large-scale, cost-sensitive installations.

Application Insights

SVG and SVC systems find applications across various sectors within the energy and power industry. In utilities, they are critical for transmission and distribution networks to enhance voltage stability, reduce losses, and support long-distance power transfer. The renewable energy sector relies heavily on these systems to integrate wind and solar farms into the grid, mitigating issues like voltage sags and swells. Industrial applications include improving power quality for manufacturing plants, mining operations, and steel mills, where voltage fluctuations can disrupt processes and damage equipment. Commercial applications, such as data centers and large buildings, use SVG and SVC for energy efficiency and reliable power supply. Each application segment has unique requirements, driving demand for tailored solutions that offer optimal performance and cost-effectiveness.

Regional Insights

Regionally, the SVG and SVC market exhibits diverse growth patterns. North America and Europe are mature markets characterized by grid modernization initiatives, renewable energy integration, and strict regulatory standards for power quality. These regions see significant investments in upgrading aging infrastructure, driving demand for advanced compensation systems. The Asia-Pacific region is the fastest-growing market, fueled by rapid industrialization, urbanization, and extensive investments in power infrastructure in countries like China, India, and Japan. Government policies supporting renewable energy and smart grid projects further boost market growth. Latin America and the Middle East & Africa are emerging markets with growing electricity demand and increasing focus on grid stability, though adoption may be slower due to economic and infrastructural challenges. Each region presents unique opportunities and challenges for market players.

Company Insights

Prominent companies in the SVG and SVC market include ABB, Siemens, GE Grid Solutions, Mitsubishi Electric, and Eaton, among others. These players leverage their technological expertise, global distribution networks, and strong customer relationships to maintain competitive edges. ABB is known for its comprehensive portfolio of power quality solutions, including advanced SVG systems. Siemens focuses on integrating digital technologies with its compensation systems for enhanced grid management. GE Grid Solutions offers a range of SVC and SVG products tailored for utility and industrial applications. Mitsubishi Electric emphasizes innovation in power electronics, while Eaton provides solutions for commercial and industrial power quality needs. Other notable players include American Superconductor, NR Electric, and Comsys AB, each contributing to market diversity through specialized offerings and regional focus.

Recent Developments

Recent developments in the SVG and SVC market highlight ongoing innovation and strategic moves by key players. Companies are investing in R&D to develop more compact, efficient, and digitally integrated systems. For instance, advancements in power semiconductor technology have enabled higher capacity SVG units with improved response times. There is a growing trend towards hybrid solutions that combine SVC and SVG functionalities to offer flexible, cost-effective compensation. Partnerships and acquisitions are common, such as collaborations between technology providers and utilities to deploy large-scale projects. Additionally, the focus on sustainability has led to developments in eco-friendly designs and materials. Regulatory changes and grid code updates in various regions are also influencing product enhancements, ensuring compliance and optimal performance in diverse operating conditions.

Report Segmentation

The SVG and SVC market report is segmented to provide detailed insights into various aspects. Segmentation by type includes Static Var Compensators (SVC) and Static Var Generators (SVG), each analyzed for their market share, growth trends, and technological advancements. Application segmentation covers utilities, renewable energy, industrial, and commercial sectors, highlighting specific demand drivers and adoption patterns in each. Regional segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, offering insights into regional dynamics, key countries, and growth opportunities. Additionally, the report may include segmentation by voltage level, such as low, medium, and high voltage, to address diverse customer needs. This comprehensive segmentation enables stakeholders to identify niche opportunities and make informed strategic decisions.

FAQs

What is the difference between SVG and SVC? Static Var Compensator (SVC) uses thyristor-controlled reactors and capacitors for reactive power compensation, suitable for high-voltage applications, while Static Var Generator (SVG), or STATCOM, employs power electronics like IGBTs for faster, more precise control, ideal for dynamic compensation in sensitive settings.

How do SVG and SVC improve power quality? They provide reactive power support, stabilize voltage, reduce harmonics, and mitigate flicker, ensuring reliable electricity supply and protecting equipment from power disturbances.

What are the main applications of SVG and SVC? Key applications include grid stability for utilities, renewable energy integration, industrial power quality management, and commercial facilities like data centers.

Which regions lead in SVG and SVC adoption? North America and Europe lead due to grid modernization, while Asia-Pacific is growing rapidly with infrastructure investments and renewable projects.

Who are the major players in the SVG and SVC market? Leading companies include ABB, Siemens, GE Grid Solutions, Mitsubishi Electric, and Eaton, among others.

What trends are shaping the SVG and SVC market? Trends include increased renewable integration, technological advancements for efficiency, and rising demand from industrial and commercial sectors for power quality solutions.

The Global Static Var Generator (SVG) & Static Var Compensator (SVC) Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Static Var Generator (SVG) & Static Var Compensator (SVC) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Static Var Generator (SVG) and Static Var Compensator (SVC) Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Static Var Generator (SVG) & Static Var Compensator (SVC) Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Static Var Generator (SVG) and Static Var Compensator (SVC) Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Static Var Generator (SVG) and Static Var Compensator (SVC) Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Static Var Generator (SVG) & Static Var Compensator (SVC) Market
• Research Methodology
• Executive Summary
• Market Dynamics of Static Var Generator (SVG) & Static Var Compensator (SVC) Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Static Var Generator (SVG) & Static Var Compensator (SVC) Market
• Cost and Gross Margin Analysis of Static Var Generator (SVG) & Static Var Compensator (SVC) Market
• Static Var Generator (SVG) & Static Var Compensator (SVC) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Static Var Generator (SVG) & Static Var Compensator (SVC) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Static Var Generator (SVG) and Static Var Compensator (SVC) Market Key Stakeholders

Below are the key stakeholders for the Static Var Generator (SVG) & Static Var Compensator (SVC) Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Static Var Generator (SVG) & Static Var Compensator (SVC) Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Static Var Generator (SVG) & Static Var Compensator (SVC) Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Static Var Generator (SVG) & Static Var Compensator (SVC) Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Static Var Generator (SVG) & Static Var Compensator (SVC) Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Static Var Generator (SVG) & Static Var Compensator (SVC) Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Static Var Generator (SVG) and Static Var Compensator (SVC) Market is expected to grow at a CAGR of XX% from 2023 to 2030.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Static Var Generator (SVG) and Static Var Compensator (SVC) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Static Var Generator (SVG) and Static Var Compensator (SVC) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Static Var Generator (SVG) and Static Var Compensator (SVC) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Static Var Generator (SVG) and Static Var Compensator (SVC) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Static Var Generator (SVG) and Static Var Compensator (SVC) Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Static Var Generator (SVG) and Static Var Compensator (SVC) Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Static Var Generator (SVG) and Static Var Compensator (SVC) Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Static Var Generator (SVG) and Static Var Compensator (SVC) Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Static Var Generator (SVG) and Static Var Compensator (SVC) Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Static Var Generator (SVG) and Static Var Compensator (SVC) Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Static Var Generator (SVG) and Static Var Compensator (SVC) Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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