Power Infrastructure Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194764
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Power Infrastructure Market size was estimated at USD 320 billion in 2023 and is projected to reach USD 500 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Power Infrastructure Market

(Market Size)
$320 billion
$500 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 320 billion
2030 Market Size USD 500 billion
Key Players Siemens, ABB, Schneider Electric, GE, Eaton

Market Summary

The power infrastructure market is a critical component of the global energy and power industry, encompassing the systems and equipment necessary for the generation, transmission, and distribution of electricity. This market includes a wide array of infrastructure such as power plants, transformers, switchgear, transmission lines, and distribution networks, all essential for delivering reliable electricity to residential, commercial, and industrial consumers. The increasing global demand for electricity, driven by urbanization, industrialization, and the proliferation of electronic devices, is a primary factor fueling market growth. Additionally, the transition towards renewable energy sources and the modernization of aging grid infrastructure in developed regions are significant trends shaping the market. Governments and private sector players are investing heavily in upgrading and expanding power infrastructure to enhance efficiency, reliability, and sustainability. The integration of smart grid technologies, which facilitate real-time monitoring and management of electricity flow, is also becoming increasingly prevalent. This market is characterized by continuous innovation and the adoption of advanced technologies to meet evolving energy needs and regulatory requirements.

Key Highlights

The power infrastructure market is distinguished by several key highlights that underscore its importance and dynamism. One of the most notable aspects is the rapid adoption of digitalization and IoT technologies, which enable smarter and more efficient grid management. Companies like Siemens, ABB, and General Electric are at the forefront of developing innovative solutions such as advanced sensors, automation systems, and data analytics platforms that optimize power distribution and reduce outages. Another highlight is the growing emphasis on renewable energy integration, with infrastructure being adapted to accommodate sources like solar and wind power, which are intermittent by nature. This requires enhancements in grid stability and energy storage solutions. Furthermore, cybersecurity has emerged as a critical concern, with investments increasing to protect infrastructure from cyber threats that could disrupt power supply. The market is also witnessing significant mergers and acquisitions, as larger firms seek to expand their capabilities and geographic reach. These highlights reflect a sector that is evolving rapidly to meet the challenges of modern energy demands.

Drivers, Opportunities & Restraints

The power infrastructure market is driven by several key factors, including rising electricity consumption globally, particularly in emerging economies where industrialization and urbanization are accelerating. Government policies and initiatives aimed at reducing carbon emissions and promoting clean energy are also major drivers, encouraging investments in modernized and sustainable infrastructure. The need to replace aging grid systems in developed countries presents another significant driver, as outdated equipment can lead to inefficiencies and reliability issues. Opportunities in this market abound, particularly in the expansion of smart grids, which offer enhanced monitoring, control, and efficiency. The integration of renewable energy sources creates opportunities for innovative storage and grid management solutions. Additionally, the electrification of transportation and the growth of electric vehicles are opening new avenues for infrastructure development, such as charging stations and upgraded distribution networks. However, the market faces restraints including high capital investment requirements for new projects, which can be a barrier for entry and expansion. Regulatory hurdles and lengthy approval processes for infrastructure projects can also delay developments. Furthermore, geopolitical tensions and supply chain disruptions pose risks to the timely execution of projects, impacting market growth.

Concentration Insights

The power infrastructure market exhibits a varied concentration landscape, with certain regions and companies holding significant influence. In terms of geographic concentration, North America and Europe are mature markets with extensive existing infrastructure, but they are focused on modernization and integration of renewable energy sources. The Asia-Pacific region, led by China and India, is experiencing rapid growth due to massive investments in new power generation and transmission projects to support economic development. From a corporate perspective, the market is relatively consolidated, with major players like Siemens AG, ABB Ltd., General Electric Company, and Schneider Electric SE dominating due to their extensive product portfolios and global reach. These companies leverage their technological expertise and financial strength to undertake large-scale projects and innovate in areas like smart grids and digital solutions. However, there is also a presence of numerous regional and specialized firms that cater to niche segments or local markets, contributing to a competitive yet collaborative environment. Partnerships and joint ventures are common strategies to leverage complementary strengths and address complex infrastructure challenges.

Type Insights

The power infrastructure market can be segmented by type into generation infrastructure, transmission infrastructure, and distribution infrastructure. Generation infrastructure includes power plants and facilities that produce electricity from various sources such as fossil fuels, nuclear, hydro, solar, and wind. This segment is evolving with a shift towards renewable energy plants, which require different technological and infrastructural approaches compared to traditional thermal power stations. Transmission infrastructure comprises high-voltage transmission lines, towers, and substations that transport electricity over long distances from generation sites to distribution networks. This segment is critical for minimizing energy losses and ensuring grid stability, with advancements in high-voltage direct current (HVDC) technology enhancing efficiency. Distribution infrastructure involves the local networks, including transformers, switchgear, and distribution lines, that deliver electricity to end-users. This segment is increasingly incorporating smart technologies like advanced metering infrastructure (AMI) and distribution automation to improve reliability and enable real-time management. Each type of infrastructure plays a vital role in the overall power ecosystem, and investments are being directed towards upgrading and expanding these components to meet future energy demands.

Application Insights

Applications of power infrastructure span across residential, commercial, and industrial sectors, each with distinct requirements and drivers. In the residential sector, the focus is on ensuring reliable and affordable electricity supply for households, with growing adoption of rooftop solar panels and home energy management systems influencing infrastructure needs. The commercial sector, including offices, retail spaces, and hospitals, demands high reliability and quality of power to support critical operations, leading to investments in backup generators and uninterruptible power supply (UPS) systems. The industrial sector is the largest consumer of electricity, requiring robust and high-capacity infrastructure to power manufacturing processes, machinery, and data centers. Industries are increasingly seeking energy-efficient solutions and on-site generation options to reduce costs and enhance sustainability. Additionally, the emergence of new applications such as electric vehicle charging infrastructure is creating additional demand, necessitating upgrades to distribution networks and the development of dedicated charging stations. Utilities and grid operators are thus tailoring infrastructure developments to cater to these diverse applications, ensuring that the power system can support both current and emerging needs efficiently.

Regional Insights

Regional insights into the power infrastructure market reveal diverse trends and growth patterns across the globe. In North America, the market is characterized by efforts to modernize aging grid infrastructure, integrate renewable energy, and enhance cybersecurity measures. The United States and Canada are investing in smart grid technologies and cross-border transmission projects to improve reliability and resilience. Europe is focusing on energy transition and decarbonization, with countries like Germany and the UK leading in offshore wind farms and interconnections to support a integrated European grid. The Asia-Pacific region is the fastest-growing market, driven by rapid urbanization and industrialization in countries such as China, India, and Southeast Asian nations. Massive investments in new power plants, transmission lines, and rural electrification projects are underway to meet soaring electricity demand. Latin America is seeing growth in renewable energy projects, particularly in Brazil and Mexico, while also addressing challenges related to grid access in remote areas. The Middle East and Africa are investing in diversifying their energy mix and expanding infrastructure to support economic diversification, with a focus on solar and nuclear power in some regions. Each region presents unique opportunities and challenges shaped by local policies, economic conditions, and energy resources.

Company Insights

Several key companies play pivotal roles in the power infrastructure market, driving innovation and expansion. Siemens AG is a global leader offering a comprehensive range of products and solutions, including turbines, grid control systems, and digitalization services for power plants and networks. ABB Ltd. specializes in power grids, automation, and robotics, with a strong focus on HVDC transmission and renewable integration technologies. General Electric Company provides advanced gas and steam turbines, grid solutions, and digital platforms for energy management, catering to both traditional and renewable energy sectors. Schneider Electric SE is renowned for its energy management and automation solutions, including switchgear, transformers, and smart grid software. Other significant players include Eaton Corporation, which offers electrical components and systems for power quality and distribution, and Hitachi Ltd., involved in social infrastructure and energy systems. These companies invest heavily in research and development to introduce cutting-edge technologies, such as AI-driven grid analytics and energy storage solutions, and often engage in strategic acquisitions to enhance their market position and capabilities. Their global presence and expertise enable them to address the complex needs of utilities, industries, and governments worldwide.

Recent Developments

Recent developments in the power infrastructure market highlight ongoing advancements and strategic movements among key players. There has been a surge in partnerships and collaborations aimed at developing integrated solutions for renewable energy integration and grid modernization. For instance, several companies have announced projects involving hybrid power plants that combine solar, wind, and storage technologies to provide stable and clean energy. Technological innovations are also prominent, with advancements in digital twins for grid simulation, which allow for better planning and operation of power networks. Additionally, there is increasing investment in green hydrogen infrastructure, as it is seen as a potential key energy carrier for decarbonizing various sectors. On the regulatory front, many governments are introducing policies and funding programs to accelerate infrastructure upgrades and promote energy efficiency. Recent mergers and acquisitions have focused on expanding geographic footprint and technological capabilities, such as acquisitions of smart grid software firms by larger industrial conglomerates. These developments reflect a market that is actively evolving to address sustainability goals, technological disruptions, and changing energy consumption patterns.

Report Segmentation

This report on the power infrastructure market is segmented to provide detailed analysis across multiple dimensions. The segmentation by type includes generation infrastructure, transmission infrastructure, and distribution infrastructure, each examined for their market dynamics, technological trends, and growth prospects. By application, the report covers residential, commercial, and industrial sectors, analyzing their specific infrastructure requirements and adoption patterns. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with each region assessed for its unique drivers, challenges, and opportunities. Additionally, the report offers insights into the competitive landscape, profiling key companies and their strategies, market share, and recent developments. This comprehensive segmentation enables stakeholders to gain a nuanced understanding of the market, identify growth areas, and make informed decisions based on detailed, categorized information tailored to their interests and needs.

FAQs

What is power infrastructure? Power infrastructure refers to the physical systems and facilities required for the generation, transmission, and distribution of electricity, including power plants, grids, transformers, and related technologies.

Why is power infrastructure important? It is essential for delivering reliable electricity to homes, businesses, and industries, supporting economic growth, and enabling the integration of renewable energy sources for a sustainable future.

How is the power infrastructure market evolving? The market is evolving with increased digitalization, adoption of smart grid technologies, greater emphasis on renewable energy integration, and enhancements in cybersecurity to protect critical assets.

What are the key challenges in power infrastructure? Key challenges include high capital costs, regulatory complexities, aging infrastructure in developed regions, and the need to balance reliability with the integration of intermittent renewable sources.

Which companies lead the power infrastructure market? Leading companies include Siemens AG, ABB Ltd., General Electric Company, Schneider Electric SE, and Eaton Corporation, among others, known for their innovative solutions and global presence.

What trends are shaping the future of power infrastructure? Major trends include the rise of smart grids, expansion of renewable energy projects, growth in energy storage solutions, and increased investment in grid modernization and electrification of transportation.

Citius Research has developed a research report titled “Power Infrastructure Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Power Infrastructure Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Power Infrastructure Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Power Infrastructure Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Power Infrastructure Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Power Infrastructure Market
• Research Methodology
• Executive Summary
• Market Dynamics of Power Infrastructure Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Power Infrastructure Market
• Cost and Gross Margin Analysis of Power Infrastructure Market
• Power Infrastructure Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Power Infrastructure Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Power Infrastructure Market Key Stakeholders

Below are the key stakeholders for the Power Infrastructure Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Power Infrastructure Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Power Infrastructure Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Power Infrastructure Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Power Infrastructure Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Power Infrastructure Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Power Infrastructure Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Power Infrastructure Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Power Infrastructure Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Power Infrastructure Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Power Infrastructure Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Power Infrastructure Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Power Infrastructure Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Power Infrastructure Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Power Infrastructure Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Power Infrastructure Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Power Infrastructure Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Power Infrastructure Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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