Beer Processing Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196119
  • Format: Electronic (PDF)
  • Number of Pages: 188
  • Author(s): Joshi, Madhavi

Report Overview

The Beer Processing Market size was estimated at USD 25 billion in 2023 and is projected to reach USD 48 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Beer Processing Market

(Market Size)
$25 billion
$48 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 25 billion
2030 Market Size USD 48 billion
Key Players Anheuser-Busch, Heineken, Carlsberg, Molson Coors, Asahi

Market Summary

The beer processing market represents a critical segment within the global food and beverages industry, encompassing the technologies, equipment, and processes involved in brewing beer from raw materials to the final packaged product. This market is characterized by a high degree of technological integration, where automation and control systems are increasingly adopted to enhance efficiency, consistency, and quality. The process involves several stages, including malting, mashing, boiling, fermentation, conditioning, filtration, and packaging. Key players in this market range from large multinational corporations serving the mass market to smaller craft breweries focusing on artisanal and specialty beers. The industry is witnessing a shift towards sustainability, with breweries investing in energy-efficient brewing systems, water conservation technologies, and waste reduction practices. The demand for novel beer varieties, including low-alcohol and non-alcoholic options, is also influencing processing techniques and equipment design, driving innovation across the value chain.

Key Highlights

The beer processing market is distinguished by several key highlights that underscore its dynamic nature. Technological advancement stands out, with the integration of Internet of Things (IoT) sensors and data analytics enabling real-time monitoring and optimization of the brewing process, leading to reduced operational costs and improved product quality. There is a pronounced trend towards customization and flexibility in processing equipment, allowing breweries to quickly adapt to changing consumer preferences for different beer styles. The market is also seeing a consolidation among equipment manufacturers, with companies like GEA Group, Alfa Laval, and Krones AG leading through extensive product portfolios and global service networks. Furthermore, the craft beer movement continues to be a significant catalyst, necessitating smaller-scale, versatile processing solutions that cater to experimental brewing and limited batch production. Sustainability certifications and the use of locally sourced ingredients are becoming important brand differentiators, influencing processing choices and consumer perceptions.

Drivers, Opportunities & Restraints

The growth of the beer processing market is propelled by several drivers, primarily the rising global consumption of beer and the increasing popularity of craft and specialty beers. This demand necessitates advanced processing solutions that ensure quality and efficiency. The expansion of breweries into emerging markets presents a significant driver, requiring the establishment of new processing facilities equipped with modern technology. Opportunities abound in the development of energy-efficient and environmentally sustainable processing equipment, as breweries aim to reduce their carbon footprint and operational costs. The growing consumer interest in non-alcoholic and low-alcohol beers opens avenues for innovative processing technologies like dealcoholization. However, the market faces restraints including the high capital investment required for state-of-the-art processing equipment, which can be a barrier for small and medium-sized enterprises. Stringent government regulations concerning alcohol production, distribution, and labeling also pose challenges, requiring compliance and potentially increasing operational complexity. Fluctuations in the prices of raw materials such as barley, hops, and malt can impact processing costs and profitability.

Concentration Insights

The competitive landscape of the beer processing market is moderately concentrated, featuring a mix of large international corporations and specialized smaller firms. A handful of major players dominate the supply of large-scale, integrated processing lines and key equipment such as brewhouses, fermentation tanks, and filtration systems. These leading companies, including Krones AG, GEA Group, and Alfa Laval, compete on the basis of technological innovation, global reach, and the ability to provide comprehensive turnkey solutions. Their strategies often involve mergers and acquisitions to expand their technological capabilities and geographic presence. Alongside these giants, there is a vibrant ecosystem of niche manufacturers and engineering firms that cater specifically to the craft brewing segment, offering smaller, more customizable, and cost-effective processing units. This dual structure ensures that while large-scale production is efficiently serviced by global leaders, the innovative and diverse needs of microbreweries are also met, fostering overall market growth and technological diversity.

Type Insights

The beer processing market can be segmented by the type of equipment and technology utilized throughout the brewing cycle. Major equipment categories include brewhouses, which handle mashing and lautering; fermentation units, which are critical for yeast activity and flavor development; and filtration systems, which ensure clarity and stability of the final product. Storage tanks, both for fermentation and bright beer, represent another significant segment. There is a growing emphasis on automation and control systems within these types, which allow for precise regulation of temperature, pressure, and timing, which are crucial for consistent quality. Furthermore, packaging machinery, including fillers, labelers, and palletizers, constitutes a vital part of the processing chain. The market for each type is influenced by the scale of operation; macrobreweries invest in high-capacity, automated lines, while microbreweries often prioritize flexibility and scalability in their equipment choices, sometimes opting for manual or semi-automated systems to maintain hands-on control over the brewing process.

Application Insights

In terms of application, the beer processing market serves two primary end-user segments: macrobreweries and microbreweries or craft breweries. Macrobreweries, operated by large beer companies, represent the application segment with the highest volume output. Their processing requirements focus on high efficiency, maximum automation, consistency across massive batches, and cost-effectiveness. They are the primary adopters of fully integrated, computerized processing lines. Conversely, the application within microbreweries and craft breweries is characterized by a need for flexibility, versatility, and smaller batch sizes. This segment often utilizes modular processing equipment that allows for experimentation with different ingredients, beer styles, and brewing techniques. The application also extends to brewpubs, which integrate processing with direct retail sales, requiring compact and often visually appealing equipment. The distinct needs of these applications drive diversification in the offerings of equipment manufacturers, who must develop products suitable for both high-volume standardization and small-batch customization.

Regional Insights

The beer processing market exhibits distinct regional dynamics influenced by consumption patterns, cultural preferences, and economic development. Europe holds a historically significant position, being the birthplace of many beer styles and home to a mature market with a strong presence of both global brewing giants and a thriving craft scene. This region has a high adoption rate of advanced and sustainable processing technologies. North America, particularly the United States, is a major market driven by a robust and innovative craft brewing industry that constantly demands new and improved processing solutions. The Asia-Pacific region is identified as a high-growth area, fueled by rising disposable incomes, urbanization, and increasing beer consumption in countries like China and India. This growth is triggering investments in new brewing facilities and the modernization of existing ones. Latin America and the Middle East & Africa are emerging regions where market growth is steady, often tied to the expansion of international beer brands and the gradual development of local brewing industries.

Company Insights

The competitive environment in the beer processing market is shaped by the strategies and portfolios of key companies. Leading entities such as Krones AG, a German firm, are renowned for providing comprehensive line solutions for filling, packaging, and process technology. GEA Group, also headquartered in Germany, is a major player in brewing, offering equipment for fermentation, filtration, and treatment processes. Alfa Laval, a Swedish company, provides expertise in heat exchange, separation, and fluid handling critical to brewing operations. Other significant contributors include Paul Mueller Company, known for fermentation and storage tanks, and Meura SA, which specializes in mash filtration systems. These companies compete intensely on innovation, focusing on developing equipment that offers higher efficiency, greater sustainability, and more intuitive control. Their business strategies often include significant investment in research and development, strategic partnerships with breweries, and expansion into emerging markets to capture new growth opportunities and strengthen their global foothold.

Recent Developments

The beer processing market has witnessed several noteworthy recent developments reflecting its innovative and adaptive nature. A prominent trend is the increased adoption of digitalization and Industry 4.0 principles, with companies launching smart processing solutions that feature IoT connectivity for predictive maintenance and data-driven optimization. There is a growing focus on developing compact and modular processing units designed specifically for the urban brewery and brewpub segment, maximizing space efficiency. Sustainability initiatives have accelerated, leading to the introduction of new technologies aimed at reducing water and energy consumption during brewing, such as advanced membrane filtration and energy recovery systems. Furthermore, leading equipment manufacturers have been actively engaging in mergers and acquisitions to broaden their technological expertise and expand their service offerings. The development of more efficient and gentle dealcoholization technologies has also been a key area of innovation, responding directly to the rising consumer demand for high-quality non-alcoholic beer options.

Report Segmentation

This market research report on the beer processing market offers a detailed and structured analysis segmented across multiple dimensions to provide a comprehensive view. The segmentation is designed to cater to the specific informational needs of stakeholders, including investors, manufacturers, and brewery operators. The report is segmented by equipment type, categorizing the market into brewhouses, fermentation units, filtration equipment, storage tanks, control systems, and packaging machinery. It is further segmented by application, distinguishing between macrobreweries and microbreweries/craft breweries, as their processing requirements and investment capabilities differ significantly. Geographically, the report provides an in-depth analysis of regional markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, growth patterns, and key players. This multi-faceted segmentation allows for a granular understanding of market dynamics, identifying growth pockets, technological adoption rates, and competitive landscapes within each distinct segment of the beer processing industry.

FAQs

What are the key steps in the beer processing workflow?

The beer processing workflow involves several critical steps starting with malting, where barley is prepared for brewing. This is followed by mashing, where malted grains are mixed with hot water to convert starches into sugars. The liquid, now called wort, is then boiled and hops are added for bitterness and aroma. After boiling, the wort is cooled and transferred to a fermentation vessel where yeast is added, converting sugars into alcohol and carbon dioxide. The beer then undergoes conditioning or maturation to develop flavors, followed by filtration to remove solids and achieve clarity. The final step is packaging into kegs, bottles, or cans for distribution and sale.

Which technologies are revolutionizing beer processing?

Beer processing is being revolutionized by several advanced technologies. Automation and process control systems allow for precise management of temperature and timing, ensuring batch consistency. Internet of Things (IoT) sensors enable real-time monitoring of equipment health and fermentation progress, facilitating predictive maintenance. Membrane filtration technologies, including cross-flow filtration, are improving efficiency and product quality. Furthermore, dealcoholization technologies like vacuum distillation and reverse osmosis are advancing rapidly to meet the demand for non-alcoholic beers without compromising on taste.

How does craft beer processing differ from large-scale production?

Craft beer processing differs significantly from large-scale production in scale, equipment, and philosophy. Craft breweries typically operate on a much smaller scale, using batch processing rather than continuous flow. Their equipment is often more modular and flexible, allowing brewers to experiment with a wide variety of ingredients, beer styles, and techniques. The process is frequently less automated, with more manual intervention, which craft brewers believe allows for greater artistic control over the final product's character, compared to the highly automated, efficiency-focused systems of large macrobreweries designed for massive volume and uniformity.

What are the major challenges faced in beer processing?

The beer processing industry faces several major challenges. Maintaining consistent quality and flavor profile across batches is a perpetual technical challenge. The high energy and water consumption associated with traditional brewing processes poses both environmental and cost challenges, driving the need for more sustainable technologies. Breweries must also navigate stringent and varying health, safety, and labeling regulations across different countries and regions. Furthermore, the volatility in the cost and availability of key raw materials like hops and barley can disrupt production planning and impact profitability.

Who are the leading companies supplying beer processing equipment?

The market for beer processing equipment is led by several large international companies known for their comprehensive and technologically advanced solutions. Key players include Krones AG and GEA Group from Germany, which offer extensive portfolios covering everything from brewhouses to packaging lines. Alfa Laval from Sweden is a leader in heat exchange and separation technology critical to brewing. Other significant suppliers include Paul Mueller Company, specializing in stainless steel fermentation and storage tanks, and Meura SA, which is renowned for its advanced mash filters. These companies serve both global macrobreweries and the growing craft segment.

Citius Research has developed a research report titled “Beer Processing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Beer Processing Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Beer Processing Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Beer Processing Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Beer Processing Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Beer Processing Market
• Research Methodology
• Executive Summary
• Market Dynamics of Beer Processing Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Beer Processing Market
• Cost and Gross Margin Analysis of Beer Processing Market
• Beer Processing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Beer Processing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Beer Processing Market Key Stakeholders

Below are the key stakeholders for the Beer Processing Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Beer Processing Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Beer Processing Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Beer Processing Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Beer Processing Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Beer Processing Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Beer Processing Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Beer Processing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Beer Processing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Beer Processing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Beer Processing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Beer Processing Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Beer Processing Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Beer Processing Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Beer Processing Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Beer Processing Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Beer Processing Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Beer Processing Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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