Mannan Oligosaccharide Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197110
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Mannan Oligosaccharide Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Mannan Oligosaccharide Market

(Market Size)
$650 million
$1.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 650 million
2030 Market Size USD 1.3 billion
Key Players Alltech, Kemin, Novus International, Lesaffre

Market Summary

The mannan oligosaccharide market is a specialized segment within the global food and beverages industry, primarily focused on functional ingredients derived from yeast cell walls. These prebiotic compounds are increasingly recognized for their health-promoting properties, particularly in enhancing gut health and immune function in both humans and animals. The market is characterized by a growing consumer shift towards natural and organic products, driving demand for clean-label ingredients that offer tangible health benefits. Manufacturers are actively incorporating mannan oligosaccharides into a diverse range of products, including dietary supplements, functional foods, and animal feed, to cater to this rising health consciousness. The industry is supported by ongoing research that continues to validate the efficacy of these compounds, further solidifying their position as valuable additives. Key players are engaged in strategic initiatives such as capacity expansion and new product development to capture a larger market share and meet the evolving demands of health-aware consumers globally.

Key Highlights

The mannan oligosaccharide market is distinguished by several key factors that underscore its growth and potential. A primary highlight is the robust scientific validation supporting the prebiotic and immune-modulating effects of these compounds, which enhances their credibility and adoption across various applications. The market benefits significantly from the overarching trend of preventive healthcare, where consumers proactively seek functional ingredients to maintain well-being. Furthermore, the versatility of mannan oligosaccharides allows for their use in a wide array of product formulations, from human nutrition to animal health solutions, providing manufacturers with flexible application opportunities. The competitive landscape is marked by the presence of established ingredient suppliers such as Alltech, Lesaffre, and Angel Yeast Co., Ltd., who are investing in research to improve product efficacy and extraction processes. Regulatory approvals for use in various regions also facilitate market entry and expansion, while sustainable sourcing practices are becoming a critical differentiator for companies aiming to appeal to environmentally conscious buyers.

Drivers, Opportunities & Restraints

Several powerful drivers are propelling the mannan oligosaccharide market forward. The most significant driver is the escalating consumer awareness and demand for natural health supplements and functional foods that support digestive and immune health. This is complemented by the growing pet ownership trends and the subsequent rise in demand for high-quality, health-enhancing animal feed additives. Additionally, the ban on antibiotic growth promoters in livestock feed in many regions has created a substantial opportunity for natural alternatives like mannan oligosaccharides to fill this gap. However, the market does face certain restraints. The high cost of production and extraction of high-purity mannan oligosaccharides can limit their widespread adoption, particularly in price-sensitive markets. There is also a challenge associated with the variability in the quality and efficacy of products from different sources, which can affect consumer trust. Despite these challenges, significant opportunities exist in emerging economies where disposable incomes are rising, and awareness of preventive health is growing. Innovation in product formulations and applications presents further avenues for market expansion.

Concentration Insights

The global mannan oligosaccharide market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized niche players. Leading companies such as Alltech, Lesaffre, and Angel Yeast Co., Ltd. hold considerable market share due to their extensive research capabilities, established distribution networks, and strong brand recognition. These players often engage in vertical integration, controlling everything from yeast cultivation to the final product, which ensures quality and supply chain stability. The market also includes several smaller firms and startups that focus on specific applications or regional markets, often competing on the basis of product innovation or cost-effectiveness. Geographically, production and consumption are concentrated in regions with advanced food and feed industries, but manufacturing is increasingly spreading to cost-effective regions. This competitive dynamic fosters a environment of continuous innovation and development, as companies strive to differentiate their offerings and capture new market segments.

Type Insights

Mannan oligosaccharides are primarily available in two main forms: standard grade and fractionated grade, each catering to specific industry needs. The standard grade is widely used in animal feed applications due to its cost-effectiveness and proven benefits in promoting gut health and improving feed efficiency in livestock and aquaculture. The fractionated grade, which involves a more refined extraction process to obtain a higher concentration of specific active MOS components, is typically reserved for human dietary supplements and premium pet food products where purity and potency are critical. The choice between types depends heavily on the target application, desired efficacy, and budget constraints of the end product manufacturer. Ongoing research is focused on developing new variants with enhanced bioavailability and targeted functionality, which is expected to further diversify the type offerings available in the market and open up new application avenues.

Application Insights

The application of mannan oligosaccharides is diverse, spanning both human consumption and animal nutrition sectors. In the food and beverages industry, they are incorporated into functional foods, dietary supplements, and health drinks aimed at improving digestive health and boosting immunity. In the animal feed industry, their application is even more prominent, serving as a natural alternative to antibiotics for promoting growth and preventing diseases in poultry, swine, ruminants, and aquaculture. The pet food segment represents a rapidly growing application area, as pet owners increasingly seek premium, health-focused nutrition for their animals. The effectiveness of MOS in binding pathogenic bacteria and preventing their colonization in the gut is a key property driving its adoption across these applications. Manufacturers are continuously exploring new formulations to enhance the delivery and stability of MOS in various product matrices, thereby expanding its application potential.

Regional Insights

The demand for mannan oligosaccharides is not uniform across the globe, with significant variations observed by region. North America and Europe are established markets, characterized by high consumer awareness, stringent regulations on antibiotic use in animal feed, and a well-developed functional food and supplement industry. The Asia-Pacific region is identified as the fastest-growing market, driven by a large population, rising disposable incomes, increasing meat consumption, and a growing focus on animal health and production efficiency. Countries like China and India are major hubs for both production and consumption. Latin America and the Middle East & Africa are emerging markets with potential for growth, particularly in the animal feed sector, as these regions work to modernize their agricultural practices and improve food security. Regional regulatory frameworks and cultural attitudes towards dietary supplements and feed additives play a crucial role in shaping market dynamics in each area.

Company Insights

The competitive landscape of the mannan oligosaccharide market features a roster of key players who are instrumental in shaping industry trends. Prominent companies include Alltech, a global leader in animal health and nutrition that offers its Bio-Mos product line. Lesaffre, a major yeast manufacturer, provides its Actisaf and Safmannan products for various applications. Angel Yeast Co., Ltd. is another significant player from China, offering a range of yeast-derived ingredients. Other notable participants include DSM, Kemin Industries, and Novus International, who compete through extensive research and development, strategic partnerships, and global distribution capabilities. These companies focus on enhancing product efficacy, ensuring consistent quality, and expanding their application portfolios to maintain a competitive edge. Their strategies often include investing in clinical trials to substantiate health claims and engaging in mergers and acquisitions to broaden their market reach and technological expertise.

Recent Developments

The mannan oligosaccharide market has witnessed several noteworthy developments recently, reflecting its dynamic nature. A prominent trend is the increased investment in research and development activities aimed at discovering new health benefits and optimizing production processes for higher yield and purity. Several leading companies have announced capacity expansion projects to meet the rising global demand, particularly in the Asia-Pacific region. There has also been a surge in strategic collaborations and partnerships between ingredient suppliers and end-product manufacturers to co-develop innovative solutions tailored for specific applications, such as aquafeed or sports nutrition. Furthermore, market players are increasingly focusing on obtaining various certifications, such as organic and non-GMO, to align with consumer preferences for clean-label and sustainably produced ingredients. These developments indicate a market that is rapidly evolving and innovating to capitalize on growing health and wellness trends.

Report Segmentation

This comprehensive market research report on the mannan oligosaccharide market is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a deep dive into specific aspects of the market, offering valuable insights for strategic decision-making. The report is categorized by type, distinguishing between standard and fractionated grades to analyze demand patterns and growth prospects for each. It is further segmented by application, providing detailed analysis for human food and beverages, animal feed (poultry, swine, ruminants, aquaculture), and pet food. A crucial geographical segmentation breaks down the market into key regions and major countries within North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, opportunities, and challenges. This multi-faceted segmentation ensures that stakeholders can easily identify growth pockets, understand competitive dynamics, and assess market potential for their specific areas of interest.

FAQs

What is mannan oligosaccharide?

Mannan oligosaccharide is a prebiotic compound derived from the cell wall of yeast, primarily Saccharomyces cerevisiae. It is known for its ability to promote the growth of beneficial gut bacteria, support immune function, and inhibit the adhesion of harmful pathogens in the digestive tract.

How is mannan oligosaccharide produced?

Mannan oligosaccharide is produced through the controlled hydrolysis and purification of yeast cell walls. The process involves breaking down the mannan proteins present in the outer layer of the yeast cell to obtain oligosaccharide fragments with specific molecular weights and bioactivity.

What are the benefits of mannan oligosaccharide?

The primary benefits include enhanced gut health by promoting beneficial microflora, improved immune response, increased nutrient absorption, and growth performance in animals. In humans, it is valued for its prebiotic effects that support digestive wellness.

Is mannan oligosaccharide safe?

Yes, mannan oligosaccharide is generally recognized as safe for consumption by both humans and animals. It is a natural component derived from yeast and has been extensively studied and approved for use in various food and feed applications by regulatory bodies in many countries.

What is the difference between MOS and FOS?

MOS and FOS are both prebiotics but differ in their source and structure. MOS is derived from yeast cell walls, while Fructooligosaccharides are typically derived from plants like chicory root. They promote different strains of beneficial bacteria and can have complementary effects in supporting gut health.

Citius Research has developed a research report titled “Mannan Oligosaccharide Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Mannan Oligosaccharide Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Mannan Oligosaccharide Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Mannan Oligosaccharide Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Mannan Oligosaccharide Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Mannan Oligosaccharide Market
• Research Methodology
• Executive Summary
• Market Dynamics of Mannan Oligosaccharide Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Mannan Oligosaccharide Market
• Cost and Gross Margin Analysis of Mannan Oligosaccharide Market
• Mannan Oligosaccharide Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Mannan Oligosaccharide Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Mannan Oligosaccharide Market Key Stakeholders

Below are the key stakeholders for the Mannan Oligosaccharide Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Mannan Oligosaccharide Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Mannan Oligosaccharide Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Mannan Oligosaccharide Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Mannan Oligosaccharide Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Mannan Oligosaccharide Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Mannan Oligosaccharide Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Mannan Oligosaccharide Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Mannan Oligosaccharide Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Mannan Oligosaccharide Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Mannan Oligosaccharide Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Mannan Oligosaccharide Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Mannan Oligosaccharide Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Mannan Oligosaccharide Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Mannan Oligosaccharide Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Mannan Oligosaccharide Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Mannan Oligosaccharide Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Mannan Oligosaccharide Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports