Balance Shaft Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186115
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Balance Shaft Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Balance Shaft Market

(Market Size)
$3.5 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.2 billion
Key Players Metaldyne, Musashi Seimitsu, SHW, Sansera, Ningbo Jingda

Market Summary

The balance shaft market is an integral segment within the automotive and transportation industry, primarily focused on enhancing engine performance and reducing vibrations. Balance shafts are critical components designed to counteract inherent imbalances in engine operation, particularly in inline-four and V6 configurations, leading to smoother functioning and improved vehicle dynamics. The market is driven by the global automotive industry's continuous pursuit of refinement, efficiency, and compliance with stringent noise, vibration, and harshness (NVH) standards. As automotive manufacturers increasingly adopt advanced engine technologies to meet emission norms and consumer demand for superior driving experiences, the demand for high-performance balance shafts is witnessing steady growth. Key players are engaged in developing lightweight and durable materials to optimize performance while contributing to overall vehicle weight reduction strategies. The market is characterized by ongoing technological innovations and a strong emphasis on research and development activities to cater to evolving engine architectures and hybrid powertrain systems.

Key Highlights

The balance shaft market is distinguished by several key highlights that underscore its importance and trajectory. A significant trend is the shift towards the adoption of dual mass balance shafts, which offer superior vibration damping compared to single mass systems, thereby enhancing engine smoothness and longevity. Another pivotal development is the integration of balance shafts into hybrid and electric vehicle platforms, where they are used to mitigate vibrations from internal combustion engines range extenders, indicating the component's evolving role in the transition towards electrification. Material innovation is a critical focus area, with manufacturers increasingly utilizing advanced composites and high-strength alloys to reduce weight without compromising on durability or performance. Furthermore, the aftermarket segment represents a substantial opportunity, driven by the need for replacement parts in the existing vehicle parc. The competitive landscape is marked by strategic collaborations between automotive OEMs and specialized component suppliers to co-develop customized solutions that meet specific engine requirements and performance benchmarks.

Drivers, Opportunities & Restraints

The growth of the balance shaft market is propelled by a confluence of drivers, primarily the escalating demand for vehicles with enhanced comfort and reduced NVH levels. Stricter global emission regulations are compelling automakers to develop more efficient engines, often with smaller displacements and higher specific outputs, which inherently generate more vibrations, thereby necessitating the use of advanced balancing systems. The rising production of passenger cars and commercial vehicles, especially in emerging economies, further fuels market expansion. Significant opportunities are emerging from the development of balance shafts for new engine types, including those in hybrid electric vehicles and high-performance sports cars, opening new application avenues. The exploration of cost-effective manufacturing processes like precision casting and forging presents another growth opportunity for market players. However, the market faces restraints such as the high cost associated with the design, testing, and integration of sophisticated balance shaft systems, which can increase the overall vehicle cost. The growing popularity of pure electric vehicles, which do not require these components for their powertrains, poses a long-term challenge to market growth in certain segments.

Concentration Insights

The global balance shaft market exhibits a concentrated nature, with a few established players holding a significant share of the overall market. This concentration is a result of high barriers to entry, including the need for specialized engineering expertise, substantial capital investment in manufacturing and R&D infrastructure, and long-standing relationships with major automotive OEMs. Companies such as Metaldyne Performance Group, Musashi Seimitsu Industry Co., Ltd., and Sansera Engineering are recognized as key innovators and volume suppliers. These players have a global footprint with production facilities and technical centers strategically located near their automotive clients. The market concentration is further intensified by the trend of consolidation, where larger entities acquire smaller specialists to broaden their product portfolio and technological capabilities. Despite this concentration, the market is competitive, with firms competing on parameters such as product quality, technological innovation, weight reduction, cost-effectiveness, and the ability to provide integrated solutions and just-in-time delivery to assembly plants.

Type Insights

The balance shaft market is segmented based on type, primarily into forged balance shafts and cast balance shafts, each catering to distinct performance and application requirements. Forged balance shafts are manufactured through a process that involves shaping metal using localized compressive forces, resulting in a product with superior grain flow, high strength, and excellent fatigue resistance. These attributes make forged shafts the preferred choice for high-performance and heavy-duty applications where reliability and durability under extreme stress are paramount. Conversely, cast balance shafts are produced by pouring molten metal into a mold, which is a more cost-effective process suitable for high-volume production. While cast shafts may not possess the same ultimate strength as their forged counterparts, advancements in casting technologies and metallurgy have significantly improved their performance characteristics, making them perfectly adequate for a wide range of standard passenger vehicle engines. The selection between forged and cast types is a critical decision for engineers, balancing performance needs against cost targets and weight considerations.

Application Insights

In terms of application, the balance shaft market is broadly categorized into inline-4 cylinder engines, V6 engines, and other engine configurations including V8 and inline-3 cylinders. The inline-4 cylinder engine segment represents the largest application area for balance shafts due to the inherent secondary imbalance in this engine layout, which generates noticeable vibrations that must be neutralized to ensure passenger comfort. Balance shafts are therefore almost a necessity in many modern four-cylinder engines to achieve the refinement levels expected by consumers. V6 engines, while inherently more balanced than inline-fours, still often incorporate balance shafts to cancel out specific vibration modes and further enhance smoothness, particularly in premium vehicle segments. The application in other engine types, such as certain three-cylinder engines, is growing as manufacturers use these smaller, more efficient engines and rely on balancing systems to mitigate their natural vibrational tendencies. The application strategy is continuously evolving with engine downsizing and performance optimization trends.

Regional Insights

The balance shaft market demonstrates distinct regional dynamics influenced by automotive production trends, consumer preferences, and regulatory landscapes. The Asia Pacific region stands as the dominant market, fueled by the massive automotive manufacturing hubs in China, Japan, South Korea, and India. The high volume of passenger car production, particularly of vehicles equipped with four-cylinder engines, directly drives the demand for balance shafts in this region. North America and Europe are also significant markets, characterized by a strong presence of premium and performance vehicle manufacturers that extensively utilize V6 and other engine types requiring advanced balancing solutions. These regions are also at the forefront of adopting new technologies, including those for hybrid vehicles, which influences the specifications and demand for balance shafts. Emerging markets in Latin America and the Middle East and Africa are anticipated to exhibit growth potential aligned with the gradual expansion of their local automotive industries and increasing vehicle ownership rates.

Company Insights

The competitive landscape of the balance shaft market features a mix of global automotive component giants and specialized manufacturers. Leading companies such as Musashi Seimitsu Industry Co., Ltd., Metaldyne Performance Group (a part of American Axle & Manufacturing Holdings, Inc.), and Sansera Engineering have established themselves as technology and volume leaders. These companies possess comprehensive capabilities in design, engineering, and high-volume manufacturing, often supplying directly to top-tier automotive OEMs like Volkswagen, General Motors, Toyota, and Honda. Other notable players include SHW AG, Ningbo Jingda Hardware Manufacture Co., Ltd., and TFO Corporation, each contributing to the market with their specific expertise and product offerings. Competition is intense and is based on technological innovation, product quality, weight reduction achievements, global supply chain efficiency, and cost competitiveness. Many of these firms are deeply integrated into their customers' supply chains, participating in the co-development and co-design of balance shaft systems for next-generation engine platforms.

Recent Developments

The balance shaft market has been active with recent developments focused on innovation and strategic growth. A prominent trend is the increased investment in research and development to create lighter-weight balance shafts using advanced materials such as carbon fiber composites and new aluminum alloys, which contribute to overall vehicle weight reduction and improved fuel efficiency. There has been a noticeable push towards the electrification of components, with research into active balance shaft systems that can adapt to different engine speeds and loads for optimal vibration cancellation. From a corporate strategy perspective, mergers and acquisitions continue to shape the market landscape as companies seek to enhance their technological portfolios and global reach. Furthermore, collaborations between balance shaft manufacturers and automotive OEMs have intensified to develop customized solutions for hybrid powertrains and new engine families designed to meet future emission standards. The focus on expanding manufacturing capacities in cost-competitive regions and establishing technical centers closer to key clients are also key recent strategic moves observed in the industry.

Report Segmentation

This comprehensive market report on the balance shaft industry provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the market. The segmentation is structured to analyze the market by type, distinguishing between forged and cast balance shafts, which cater to different performance and cost segments. The application segment breaks down the market based on engine types, including inline-4 cylinder engines, V6 engines, and other configurations, highlighting the specific demand drivers for each. Geographically, the report offers insights into regional markets such as North America, Europe, Asia Pacific, South America, and the Middle East and Africa, examining the unique trends, growth patterns, and competitive environments in each region. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific trends, and formulate targeted strategies based on type preference and regional dynamics within the global balance shaft ecosystem.

FAQs

What is the primary function of a balance shaft in an engine?

The primary function of a balance shaft is to reduce vibrations and imbalances generated by the reciprocating motion of engine components, specifically in piston engines. It rotates at twice the engine speed to create counteracting forces that neutralize inherent engine vibrations, leading to smoother operation, reduced noise, and enhanced passenger comfort.

Which type of engines most commonly use balance shafts?

Balance shafts are most commonly employed in inline-four cylinder engines due to their inherent secondary imbalance. They are also frequently used in V6 engines and increasingly in three-cylinder engines to mitigate the vibrational forces that are characteristic of these engine configurations, ensuring refined performance.

What materials are typically used to manufacture balance shafts?

Balance shafts are predominantly manufactured from high-strength alloy steels due to their excellent durability and fatigue resistance required for high-speed rotation. Advanced manufacturing processes involve forging or casting, and there is a growing trend towards using lighter materials like advanced composites and specific aluminum alloys to reduce overall weight.

How does a balance shaft contribute to vehicle performance?

By effectively canceling out engine vibrations, a balance shaft contributes significantly to vehicle performance by enhancing engine smoothness and refinement. This results in reduced noise levels inside the cabin, improved longevity of engine components by minimizing stress from vibrations, and a more comfortable driving experience, which is a key quality attribute for consumers.

Are balance shafts used in electric vehicles?

Pure battery electric vehicles (BEVs) do not use balance shafts as they lack an internal combustion engine. However, balance shafts are relevant in hybrid electric vehicles (HEVs) and plug-in hybrid electric vehicles (PHEVs) that are equipped with an internal combustion engine, where they are used to smooth out the operation of that engine component.

What are the key trends influencing the balance shaft market?

Key trends include the development of lightweight balance shafts using advanced materials for improved fuel efficiency, their integration into hybrid vehicle powertrains, and technological advancements aimed at creating more efficient and compact balancing systems. The industry is also focusing on cost-effective manufacturing techniques to meet the high-volume demands of automotive OEMs while maintaining quality standards.

Citius Research has developed a research report titled “Balance Shaft Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Balance Shaft Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Balance Shaft Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Balance Shaft Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Balance Shaft Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Balance Shaft Market
• Research Methodology
• Executive Summary
• Market Dynamics of Balance Shaft Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Balance Shaft Market
• Cost and Gross Margin Analysis of Balance Shaft Market
• Balance Shaft Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Balance Shaft Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Balance Shaft Market Key Stakeholders

Below are the key stakeholders for the Balance Shaft Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Balance Shaft Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Balance Shaft Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Balance Shaft Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Balance Shaft Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Balance Shaft Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Balance Shaft Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Balance Shaft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Balance Shaft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Balance Shaft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Balance Shaft Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Balance Shaft Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Balance Shaft Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Balance Shaft Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Balance Shaft Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Balance Shaft Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Balance Shaft Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Balance Shaft Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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