Automotive Wiper Motor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186480
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Wiper Motor Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Automotive Wiper Motor Market

(Market Size)
$3.5 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.2 billion
Key Players Bosch, Valeo, Denso, Trico, Mitsuba

Market Summary

The automotive wiper motor market is an integral segment within the global automotive components industry, primarily focused on the manufacturing and distribution of motors that power windshield wiper systems in various vehicles. These motors are critical for ensuring driver visibility and safety during adverse weather conditions. The market is characterized by steady demand driven by vehicle production volumes and the essential nature of wiper systems for operational safety. Key market participants include established automotive parts manufacturers and specialized motor producers who supply to both original equipment manufacturers and the aftermarket. Technological advancements are gradually influencing product offerings, with a shift towards more efficient and durable designs. The market is global in scope, with production and consumption patterns influenced by regional automotive industry dynamics and climatic conditions that necessitate reliable wiper systems.

Key Highlights

The automotive wiper motor market is distinguished by its high reliance on overall automotive production and the stringent safety regulations mandating effective visibility systems in vehicles. A key highlight is the increasing integration of advanced materials and designs to enhance motor efficiency, reduce noise, and extend operational lifespan. Another significant aspect is the growing emphasis on developing motors compatible with modern vehicle electrical architectures, including those used in electric and hybrid vehicles. The aftermarket segment represents a substantial portion of revenue, driven by replacement demand due to wear and tear. Furthermore, collaborations between motor manufacturers and automotive OEMs for customized solutions are common, underscoring the importance of supply chain integration. The market is also witnessing incremental innovations aimed at improving energy consumption and compatibility with advanced driver-assistance systems.

Drivers, Opportunities & Restraints

Primary drivers for the automotive wiper motor market include the global expansion of automotive production, particularly in emerging economies, and the non-discretionary nature of wiper system replacements for safety compliance. Increasing vehicle parc and stringent government regulations regarding vehicle safety standards further propel demand. Opportunities arise from the development of smart wiper systems integrated with sensors and IoT capabilities for automated operation, catering to the trend of vehicle electrification and automation. The rise of electric vehicles presents new avenues for specialized motor designs compatible with high-voltage systems. However, the market faces restraints such as price pressure from cost-conscious consumers and OEMs, leading to thin profit margins. Economic fluctuations impacting automotive sales and the high fragmentation of the aftermarket also pose challenges. Additionally, the longevity of quality wiper motors can sometimes dampen replacement frequency, affecting aftermarket sales cycles.

Concentration Insights

The automotive wiper motor market features a concentrated competitive landscape with a mix of global automotive parts giants and regional specialists dominating supply channels. Key players such as Robert Bosch, Valeo, Denso, and Mitsuba hold significant market shares due to their extensive OEM partnerships, robust R&D capabilities, and global distribution networks. These companies benefit from long-term contracts with automotive manufacturers and a strong presence in both original equipment and aftermarket segments. Regional concentration is evident in areas with high automotive manufacturing activity, such as Asia Pacific, Europe, and North America. The market also includes numerous smaller players focusing on niche segments or cost-competitive aftermarket products, but they often face challenges in competing with the scale and technological resources of industry leaders. Mergers and acquisitions have been observed as a strategy for larger firms to consolidate market position and expand geographic reach.

Type Insights

Automotive wiper motors are primarily categorized based on their design and application, with common types including front wiper motors and rear wiper motors. Front wiper motors are the most prevalent, installed on virtually all passenger and commercial vehicles, and are designed for higher torque and durability to handle larger windshield areas. Rear wiper motors are typically found in hatchbacks, SUVs, and some sedan models, and are generally smaller and less powerful. Innovations have led to the development of programmable and adaptive wiper motors that adjust speed based on rainfall intensity, enhancing user convenience. Additionally, there is differentiation between traditional brushed motors and more advanced brushless designs, with the latter gaining traction due to better efficiency, lower noise, and longer service life. The selection of motor type is influenced by vehicle design, cost considerations, and performance requirements specified by automotive manufacturers.

Application Insights

Application of automotive wiper motors spans across passenger vehicles, commercial vehicles, and specialized automotive segments. Passenger vehicles constitute the largest application segment, driven by high global car production and the necessity of wiper systems for all weather conditions. Within passenger vehicles, sedans, hatchbacks, and SUVs each have specific motor requirements based on windshield size and design. Commercial vehicles, including trucks and buses, require robust and high-torque wiper motors to ensure clear visibility over long distances and in varied operating environments. Emerging applications include use in electric vehicles, where energy efficiency and integration with vehicle control systems are critical. The aftermarket application is significant for replacement motors due to mechanical failure or wear, supported by a vast network of automotive parts retailers and service centers worldwide.

Regional Insights

Regionally, the automotive wiper motor market is influenced by automotive production hubs, climatic conditions, and economic development. Asia Pacific is a dominant region, led by China, Japan, and India, due to high vehicle manufacturing output and large consumer markets. Europe holds a substantial share, characterized by the presence of premium automotive brands and stringent safety norms that demand high-quality components. North America remains a key market, with significant aftermarket demand and a strong base of automotive OEMs. Regions with frequent rainfall or harsh weather conditions, such as parts of Southeast Asia and Northern Europe, exhibit consistent replacement demand. Latin America and the Middle East & Africa are growing markets, driven by increasing vehicle ownership and industrialization, though they face challenges related to economic volatility and aftermarket fragmentation.

Company Insights

Prominent companies in the automotive wiper motor market include Robert Bosch GmbH, Valeo SA, Denso Corporation, Mitsuba Corporation, and Trico Products. Robert Bosch is renowned for its comprehensive automotive components and strong OEM relationships globally. Valeo SA specializes in advanced wiper systems and has a significant market presence with innovative products. Denso Corporation leverages its expertise in automotive electronics to produce efficient and reliable wiper motors. Mitsuba Corporation is a key player focusing on motor technology and supplies to several Japanese and international automakers. Trico Products is well-known in the aftermarket for its replacement wiper motors and blades. These companies invest heavily in research and development to enhance product performance, reduce energy consumption, and integrate new features such as rain sensing and silent operation, maintaining their competitive edge in the market.

Recent Developments

Recent developments in the automotive wiper motor market focus on technological enhancements and strategic expansions. Companies are introducing brushless motor designs that offer improved efficiency and durability compared to traditional brushed motors. Integration with smart sensors for automatic rain detection and speed adjustment is becoming more common, aligning with the trend towards vehicle automation. Valeo has launched new generations of silent and energy-efficient wiper systems for electric vehicles. Robert Bosch has been developing compact and high-torque motors suitable for various vehicle architectures. Partnerships between motor manufacturers and automotive OEMs for co-development of customized solutions have increased. Additionally, investments in manufacturing facilities in high-growth regions like Asia Pacific are observed to cater to local demand and reduce logistics costs, strengthening market presence.

Report Segmentation

This report on the automotive wiper motor market provides detailed segmentation to facilitate comprehensive analysis. The market is segmented by type into front wiper motors and rear wiper motors, with further breakdown by technology such as brushed and brushless motors. Application segmentation covers passenger vehicles and commercial vehicles, with sub-categories including sedans, SUVs, light trucks, and heavy-duty vehicles. Geographical segmentation includes regions and key countries within North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The report also examines sales channels, distinguishing between original equipment manufacturers and the aftermarket. Each segment is analyzed in terms of demand patterns, competitive landscape, and growth influencing factors, providing stakeholders with actionable insights for strategic decision-making.

FAQs

What is the typical lifespan of an automotive wiper motor? The lifespan of an automotive wiper motor varies based on usage and quality but generally ranges between 5 to 10 years. Regular maintenance and avoiding operation on dry glass can extend its life.

How does a wiper motor work? A wiper motor converts electrical energy from the vehicle's battery into mechanical motion, which is transferred through linkages to move the wiper arms and blades across the windshield.

What are the symptoms of a failing wiper motor? Common symptoms include wipers moving slower than usual, stopping intermittently, making unusual noises, or not moving at all, often indicating motor or electrical issues.

Can a wiper motor be repaired, or does it need replacement? While minor issues like loose connections can be fixed, most internal motor failures require complete replacement due to the complexity and cost-effectiveness of swapping the unit.

Are there different wiper motors for different vehicles? Yes, wiper motors are designed specifically for vehicle models and windshield sizes, with variations in torque, size, and mounting configurations between passenger cars, SUVs, and commercial vehicles.

Which regions have the highest demand for automotive wiper motors? Regions with high vehicle production and adverse weather conditions, such as Asia Pacific, Europe, and North America, exhibit strong demand for both OEM and replacement wiper motors.

Citius Research has developed a research report titled “Automotive Wiper Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Wiper Motor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Wiper Motor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Wiper Motor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Wiper Motor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Wiper Motor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Wiper Motor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Wiper Motor Market
• Cost and Gross Margin Analysis of Automotive Wiper Motor Market
• Automotive Wiper Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Wiper Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Wiper Motor Market Key Stakeholders

Below are the key stakeholders for the Automotive Wiper Motor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Wiper Motor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Wiper Motor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Wiper Motor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Wiper Motor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Wiper Motor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Wiper Motor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Wiper Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Wiper Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Wiper Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Wiper Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Wiper Motor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Wiper Motor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Wiper Motor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Wiper Motor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Wiper Motor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Wiper Motor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Wiper Motor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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