Automotive Structural Steel Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186459
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Structural Steel Market size was estimated at USD 65 billion in 2023 and is projected to reach USD 95 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2024-2030).

Automotive Structural Steel Market

(Market Size)
$65 billion
$95 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.20%
2023 Market Size USD 65 billion
2030 Market Size USD 95 billion
Key Players ArcelorMittal, Nippon Steel, POSCO, Thyssenkrupp, SSAB

Market Summary

The automotive structural steel market is a critical segment within the global automotive and transportation industry, supplying materials essential for vehicle chassis, frames, and body structures. This market is characterized by its reliance on high-strength and advanced high-strength steel variants, which are preferred for their superior mechanical properties, including tensile strength, durability, and impact resistance. The demand for automotive structural steel is primarily driven by the production of passenger cars, commercial vehicles, and electric vehicles, where safety, weight reduction, and fuel efficiency are paramount. Manufacturers are increasingly focusing on developing lightweight steel solutions to meet stringent emission regulations without compromising on safety standards. The market is also influenced by trends in automotive design, such as the integration of modular platforms and the need for cost-effective material solutions. Geographically, production and consumption patterns are shifting in response to industrialization, urbanization, and investments in automotive manufacturing infrastructure. The competitive landscape features both global steel producers and regional players, all striving to innovate and capture market share through product development and strategic partnerships.

Key Highlights

The automotive structural steel market is distinguished by several key highlights that underscore its importance and evolution. One significant aspect is the growing adoption of advanced high-strength steel (AHSS) and ultra-high-strength steel (UHSS), which offer an optimal balance between weight reduction and structural integrity, catering to the automotive industry's push for lighter and safer vehicles. Another highlight is the increasing application of these materials in electric vehicles (EVs), where battery protection and overall vehicle safety are critical. The market is also witnessing technological advancements in steel production, such as the development of tailor-welded blanks and hot-formed steel components, which enhance design flexibility and performance. Furthermore, sustainability initiatives are driving the use of recyclable steel, aligning with circular economy principles and reducing the environmental footprint of automotive manufacturing. Collaboration between automotive OEMs and steel manufacturers is fostering innovation, leading to customized solutions that meet specific vehicle requirements. These highlights reflect a dynamic market poised for continued growth and transformation, driven by material science innovations and evolving automotive industry needs.

Drivers, Opportunities & Restraints

The automotive structural steel market is influenced by a combination of drivers, opportunities, and restraints that shape its trajectory. Key drivers include the rising global production of vehicles, particularly in emerging economies, and the stringent safety and emission regulations that necessitate the use of high-strength materials. The shift towards electric vehicles also acts as a significant driver, as structural steel is essential for battery enclosures and vehicle frameworks that ensure safety and durability. Opportunities abound in the development of new steel grades with enhanced properties, such as improved formability and corrosion resistance, which can open up applications in innovative automotive designs. Additionally, the growing focus on lightweighting to improve fuel efficiency and reduce carbon emissions presents opportunities for advanced steel solutions that compete with alternative materials. However, the market faces restraints, including the volatility in raw material prices, which can impact production costs and profitability. Competition from aluminum and composite materials, which offer weight advantages, also poses a challenge. Moreover, the high capital investment required for advanced steel manufacturing processes may limit market entry for smaller players. Understanding these factors is crucial for stakeholders to navigate the market effectively.

Concentration Insights

The automotive structural steel market exhibits a concentrated competitive landscape, dominated by a few major global players who leverage their extensive production capabilities and technological expertise. Companies such as ArcelorMittal, POSCO, Nippon Steel Corporation, and Tata Steel hold significant market shares, supported by their strong R&D focus and widespread geographic presence. These industry leaders continuously invest in developing advanced steel products and forming strategic alliances with automotive manufacturers to secure long-term supply contracts. Regional concentration is also evident, with Asia-Pacific being a hub for both production and consumption, driven by high automotive output in countries like China, Japan, and India. North America and Europe follow, with a focus on high-value, advanced steel applications in premium and electric vehicles. The market concentration is further characterized by mergers and acquisitions, which enable companies to expand their product portfolios and enhance their market reach. Despite the dominance of large players, niche segments and customized solutions offer opportunities for specialized manufacturers to cater to specific automotive needs, contributing to a diverse yet consolidated market structure.

Type Insights

The automotive structural steel market is segmented by type into various categories, primarily including conventional mild steel, high-strength steel (HSS), advanced high-strength steel (AHSS), and ultra-high-strength steel (UHSS). Conventional mild steel, while cost-effective and easy to form, is gradually being replaced by higher-grade steels due to its lower strength-to-weight ratio. High-strength steel offers improved mechanical properties and is commonly used in critical structural components where enhanced durability is required. Advanced high-strength steel represents a significant advancement, providing superior strength and formability, making it ideal for applications that demand weight reduction without compromising safety, such as in crash management systems and body-in-white structures. Ultra-high-strength steel, with its exceptional strength levels, is employed in areas requiring maximum protection, like door beams and pillars. The adoption of these types is influenced by factors such as vehicle segment, design requirements, and regulatory standards. Innovations continue to emerge, with developments in dual-phase and martensitic steels, further expanding the application scope and performance capabilities of automotive structural steel.

Application Insights

Automotive structural steel finds applications across various vehicle components, each demanding specific material properties to meet functional and safety standards. Key application areas include chassis and frames, where high-strength and ultra-high-strength steels are used to provide the foundational support and crashworthiness necessary for vehicle integrity. Body structures, such as pillars, roof rails, and side panels, utilize advanced high-strength steel to enhance rigidity and occupant protection while minimizing weight. Suspension systems also benefit from the durability and fatigue resistance of structural steel, ensuring longevity and performance under stress. In electric vehicles, structural steel is critical for battery trays and enclosures, offering protection against impacts and contributing to overall vehicle safety. Additionally, closure components like doors and hoods incorporate these materials to achieve a balance between lightweight design and structural robustness. The choice of steel type for each application is driven by engineering requirements, cost considerations, and compliance with automotive standards, highlighting the versatility and indispensability of structural steel in modern vehicle manufacturing.

Regional Insights

The automotive structural steel market demonstrates distinct regional dynamics, influenced by factors such as automotive production trends, economic development, and regulatory frameworks. Asia-Pacific stands as the largest and fastest-growing region, propelled by high vehicle manufacturing volumes in China, India, Japan, and South Korea. The presence of major automotive OEMs and steel producers in this region fosters a robust supply chain and continuous innovation. North America follows, with a strong emphasis on lightweight and high-strength steel applications, particularly in the United States and Canada, where safety standards and fuel efficiency regulations drive demand. Europe exhibits a mature market, characterized by the adoption of advanced steel grades in premium and electric vehicles, supported by stringent emission norms and a focus on sustainability. Emerging regions like Latin America and the Middle East & Africa are gradually expanding their market presence, driven by industrialization and increasing automotive investments. Each region's unique automotive landscape and regulatory environment shape the demand patterns and growth prospects for automotive structural steel, making regional insights crucial for market strategy and expansion.

Company Insights

The automotive structural steel market features several key companies that play pivotal roles in shaping industry trends and advancements. ArcelorMittal, as one of the largest steel producers globally, offers a comprehensive portfolio of automotive grades, including its S-in motion solutions designed for lightweighting. POSCO, based in South Korea, is renowned for its innovative GIGA steel and advanced high-strength products, catering to global automotive manufacturers. Nippon Steel Corporation from Japan emphasizes research and development, producing high-performance steels that meet evolving automotive safety and efficiency needs. Tata Steel, with its strong presence in Europe and Asia, provides tailored steel solutions through collaborations with automotive clients. Other notable players include ThyssenKrupp AG, which specializes in customized steel components, and United States Steel Corporation, focusing on North American market demands. These companies invest heavily in technology and sustainability initiatives, such as reducing carbon emissions in steel production, to align with automotive industry goals. Their strategies often include partnerships, acquisitions, and capacity expansions to strengthen market position and meet the growing demand for high-quality automotive structural steel.

Recent Developments

Recent developments in the automotive structural steel market highlight ongoing innovations and strategic movements among key players. Companies are increasingly focusing on developing next-generation steel grades with enhanced properties, such as improved elongation and strength, to support the automotive industry's shift towards electric and autonomous vehicles. For instance, there has been a surge in the production of press-hardened steels and tailored blanks that offer superior performance in crash applications. Sustainability has also become a central theme, with manufacturers investing in eco-friendly production processes and promoting the recyclability of steel to reduce environmental impact. Strategic collaborations between steel producers and automotive OEMs have intensified, aiming to co-develop materials that meet specific vehicle design requirements. Additionally, expansions in production capacities, particularly in Asia-Pacific and North America, are underway to cater to rising demand. acquisitions and mergers continue to reshape the competitive landscape, enabling companies to broaden their product offerings and geographic reach. These developments reflect a market that is dynamically evolving to address the challenges and opportunities presented by the future of transportation.

Report Segmentation

This report on the automotive structural steel market is segmented to provide a comprehensive analysis across multiple dimensions. The segmentation by type includes conventional mild steel, high-strength steel, advanced high-strength steel, and ultra-high-strength steel, each detailed for their properties and market share. Application segmentation covers critical areas such as chassis and frames, body structures, suspension systems, and others, highlighting the usage and demand drivers for each segment. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with insights into regional trends, key countries, and growth factors. Additionally, the report offers segmentation by vehicle type, including passenger cars, commercial vehicles, and electric vehicles, to address the specific material requirements and innovations in each category. This structured approach ensures a thorough understanding of market dynamics, enabling stakeholders to identify opportunities and make informed decisions based on detailed, segmented analysis.

FAQs

What are the different types of automotive structural steel? Automotive structural steel includes conventional mild steel, high-strength steel, advanced high-strength steel, and ultra-high-strength steel, each offering varying levels of strength and formability for different vehicle applications.

How does automotive structural steel contribute to vehicle safety? It enhances vehicle safety by providing high tensile strength and impact resistance, crucial for absorbing crash energy and protecting occupants in structural components like frames and body panels.

What are the advantages of using advanced high-strength steel in vehicles? Advantages include significant weight reduction, improved fuel efficiency, enhanced safety performance, and better durability, making it ideal for modern automotive designs.

Which regions are leading in the automotive structural steel market? Asia-Pacific leads due to high vehicle production in countries like China and Japan, followed by North America and Europe, where advanced applications and regulations drive demand.

How is the rise of electric vehicles impacting the automotive structural steel market? Electric vehicles increase demand for structural steel, especially for battery protection and chassis reinforcement, requiring materials that offer strength and safety without excessive weight.

What are the key challenges faced by the automotive structural steel market? Challenges include competition from alternative materials like aluminum, volatility in raw material prices, and the need for continuous innovation to meet evolving automotive standards.

Citius Research has developed a research report titled “Automotive Structural Steel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Structural Steel Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Structural Steel Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Structural Steel Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Structural Steel Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Structural Steel Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Structural Steel Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Structural Steel Market
• Cost and Gross Margin Analysis of Automotive Structural Steel Market
• Automotive Structural Steel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Structural Steel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Structural Steel Market Key Stakeholders

Below are the key stakeholders for the Automotive Structural Steel Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Structural Steel Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Structural Steel Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Structural Steel Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Structural Steel Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Structural Steel Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Structural Steel Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Structural Steel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Structural Steel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Structural Steel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Structural Steel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Structural Steel Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Structural Steel Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Structural Steel Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Structural Steel Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Structural Steel Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Structural Steel Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Structural Steel Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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