Steering Column Control Modules Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186712
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Steering Column Control Modules Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Steering Column Control Modules Market

(Market Size)
$3.2 billion
$5.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.2 billion
Key Players Bosch, ZF, Nexteer, JTEKT, Thyssenkrupp

Market Summary

The steering column control module market is a critical segment within the automotive and transportation industry, focusing on the electronic systems that manage various driver controls integrated into the steering column. These modules are central to vehicle operation, handling functions such as turn signals, windshield wipers, headlight controls, cruise control, and often steering wheel-mounted buttons for infotainment and other systems. The market is characterized by its essential role in enhancing driver convenience, safety, and overall vehicle functionality. As vehicles become increasingly electrified and automated, the complexity and importance of these modules continue to grow. Manufacturers are consistently innovating to integrate more features into compact modules while ensuring reliability and compliance with stringent automotive safety standards. The demand is primarily driven by automotive OEMs who seek advanced, integrated solutions for their latest vehicle models. The market is global, with supply chains and production facilities spread across key automotive manufacturing regions, responding to the needs of both passenger and commercial vehicle segments.

Key Highlights

The steering column control module market is distinguished by several key highlights that underscore its technological and commercial significance. A primary highlight is the integration of advanced driver-assistance system (ADAS) functionalities directly into the module, allowing for more seamless control of safety features. Another significant aspect is the shift towards drive-by-wire systems, which replace mechanical linkages with electronic controls, necessitating more sophisticated and reliable modules. The market is also witnessing a trend towards modularization, where multiple functions are consolidated into a single control unit to save space, reduce weight, and simplify vehicle wiring harnesses. Furthermore, the emphasis on user experience has led to the incorporation of haptic feedback and illuminated controls for enhanced ergonomics and usability, especially in low-light conditions. The competitive landscape is marked by continuous research and development efforts from leading automotive suppliers to introduce modules with greater processing power, cybersecurity features, and compatibility with upcoming autonomous driving technologies.

Drivers, Opportunities & Restraints

The growth of the steering column control module market is propelled by several key drivers. The rising consumer demand for enhanced in-vehicle comfort, convenience, and safety features is a fundamental driver, pushing automakers to incorporate more electronic controls. The global expansion of automotive production, particularly in emerging economies, further stimulates demand for these essential components. Stringent government regulations mandating vehicle safety systems like electronic stability control also indirectly fuel the need for advanced control modules. Significant opportunities lie in the electrification of vehicles and the development of autonomous driving technology, both of which require highly sophisticated and reliable electronic control systems. The integration of IoT and connectivity features presents another avenue for market expansion, enabling over-the-air updates and personalized driver settings. However, the market faces notable restraints, including the high cost of advanced electronic components and the complex integration process with existing vehicle architectures. Furthermore, the need for robust cybersecurity measures to protect these critical systems from hacking poses both a technical challenge and a potential cost barrier for widespread adoption.

Concentration Insights

The market for steering column control modules demonstrates a concentrated competitive landscape, dominated by a handful of major global automotive suppliers and Tier-1 companies. These established players possess extensive expertise in automotive electronics, strong relationships with original equipment manufacturers (OEMs), and significant research and development capabilities. Companies such as Bosch, ZF Friedrichshafen, Nexteer Automotive, and Tokai Rika are prominent in this space, often securing long-term supply contracts with major automakers. This concentration is due to the high barriers to entry, which include the need for substantial capital investment, stringent quality and safety certifications like IATF 16949, and deep-rooted supply chain networks. The market is also characterized by strategic collaborations and partnerships between module suppliers and semiconductor companies to develop custom integrated circuits and microcontrollers. While the top tier is consolidated, smaller specialized firms often compete by offering innovative solutions for niche applications or by acting as secondary suppliers, though they typically serve a smaller portion of the market.

Type Insights

Steering column control modules can be categorized based on their technology and integration level. A primary classification is between conventional modules and advanced or multifunction modules. Conventional modules are typically dedicated to managing basic functions like turn signals and headlights. In contrast, advanced modules are more integrated, often acting as a central hub that consolidates control for wipers, cruise control, ignition, steering wheel audio controls, and paddle shifters into a single electronic unit. Another differentiating factor is the type of signal transmission, with a clear industry shift from traditional analog and simple digital systems towards more complex Controller Area Network (CAN) and Local Interconnect Network (LIN) bus-based modules. These networked modules allow for more sophisticated communication with other vehicle electronic control units (ECUs), enabling feature upgrades and diagnostics. The evolution towards steer-by-wire systems, which completely eliminate the mechanical connection between the steering wheel and the wheels, represents the next frontier, requiring extremely high-reliability modules with redundant systems for safety.

Application Insights

The application of steering column control modules spans across the entire automotive spectrum, primarily divided into passenger vehicles and commercial vehicles. Within passenger vehicles, which constitute the largest application segment, the modules are further differentiated by vehicle segment?economy, mid-range, and luxury. Luxury and high-performance vehicles typically feature the most advanced modules with the highest level of integration and additional features like massage functions and heated steering wheels. The commercial vehicle segment, including light commercial vehicles, trucks, and buses, also represents a significant application area. Here, the emphasis is on durability, reliability, and often simpler functionality tailored to vocational use. A growing application is in the electric vehicle (EV) market, where these modules are designed to interface with unique EV architectures and often include specific controls for regenerative braking and other EV-specific functions. The module's role is universally critical as it serves as a primary interface between the driver and the vehicle's core electronic systems.

Regional Insights

The demand and production for steering column control modules are globally distributed, closely mirroring established automotive manufacturing hubs. The Asia-Pacific region stands as the largest and fastest-growing market, driven predominantly by the massive automotive industries in China, Japan, South Korea, and India. This region is a major center for both vehicle production and the manufacturing of electronic components, creating a robust ecosystem for module suppliers. Europe is another significant region, characterized by a high concentration of premium and luxury vehicle manufacturers who are early adopters of advanced automotive electronics. Strict safety regulations in Europe also propel the adoption of sophisticated control systems. North America maintains a strong market presence, with a focus on light trucks and SUVs, demanding robust and reliable modules. Emerging regions such as Latin America and the Middle East & Africa show growing potential, albeit from a smaller base, as automotive production and consumer demand for featured vehicles gradually increase in these areas.

Company Insights

The competitive environment in the steering column control module market is defined by the strategic activities of leading global automotive suppliers. Key players such as Robert Bosch GmbH, ZF Friedrichshafen AG, and Nexteer Automotive Group Ltd. have established a strong foothold through their extensive product portfolios and technological expertise. Bosch is renowned for its integrated safety and chassis systems, often incorporating advanced control modules. ZF, following its acquisition of TRW Automotive, has strengthened its position in steering and electronics. Nexteer Automotive is a specialist in steering systems and offers a range of associated control modules. Other significant contributors include Tokai Rika Co., Ltd., a major supplier of switches and control units, and Kongsberg Automotive, which provides complete module assemblies. These companies compete on factors including technological innovation, system integration capabilities, product reliability, global manufacturing footprint, and cost-effectiveness. Their success is heavily dependent on maintaining strong, collaborative relationships with major automakers like Volkswagen, Toyota, General Motors, and Ford.

Recent Developments

The steering column control module market is dynamic, with recent developments focused on technological enhancement and strategic positioning. A prominent trend is the increased integration of these modules with Advanced Driver-Assistance Systems (ADAS), enabling control of features like adaptive cruise control and lane-keeping assist directly from the steering wheel. Suppliers are also developing modules with enhanced cybersecurity protocols to safeguard against potential electronic threats, a critical concern for connected and autonomous vehicles. The industry has seen a push towards more sustainable manufacturing processes and the use of recycled materials in module housings. Furthermore, the rise of software-defined vehicles has led to developments in modules capable of receiving over-the-air (OTA) updates, allowing for new features to be added remotely throughout the vehicle's lifecycle. Collaborations between automotive suppliers and semiconductor companies are frequent, aiming to co-develop specialized chips that reduce the module's size and power consumption while increasing its processing capabilities for more complex tasks.

Report Segmentation

This comprehensive market research report on the steering column control module market is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a thorough examination of each aspect influencing market dynamics. The report is structured by type, distinguishing between conventional control modules and advanced multifunction modules to analyze their respective market shares and growth trajectories. It is further segmented by application, providing insights into demand patterns across passenger vehicles and commercial vehicles, with potential sub-segments for vehicle class. A crucial component of the segmentation is by region, offering a detailed geographical analysis covering North America, Europe, Asia-Pacific, and the Rest of the World, highlighting regional production, consumption, and key growth factors. This multi-dimensional segmentation enables stakeholders to identify specific opportunities and challenges within niche segments, understand competitive landscapes in different regions, and make informed strategic decisions based on precise and targeted market intelligence.

FAQs

What is a steering column control module?

A steering column control module is an electronic unit typically located within the steering column of a vehicle. It integrates and manages various driver controls, such as turn signals, headlights, windshield wipers, cruise control, and steering wheel-mounted buttons for audio and other functions, communicating with other vehicle systems via a network.

What are the symptoms of a bad steering column control module?

Common symptoms of a malfunctioning module include intermittent or complete failure of turn signals, headlights, wipers, or cruise control. Other signs can be the illumination of warning lights on the dashboard, unresponsive steering wheel buttons, or issues with the ignition switch if it is integrated into the module.

What is the cost to replace a steering column control module?

The replacement cost can vary significantly based on the vehicle make and model and the complexity of the module. Costs are influenced by the price of the part itself and the labor required for diagnosis, programming, and installation, which often requires specialized tools and expertise.

What is the purpose of a clock spring in a steering column?

The clock spring, or spiral cable, is a critical component housed within the steering column. It is a coiled ribbon cable that maintains electrical connectivity between the stationary wiring of the vehicle and the rotating steering wheel, allowing for the operation of the airbag, horn, and other controls on the steering wheel while the wheel is turned.

How does a steering angle sensor work?

A steering angle sensor measures the position and rate of turn of the steering wheel. It is often integrated into the steering column assembly and works by using optical encoding or magnetic field sensing to detect rotation. This data is crucial for systems like Electronic Stability Control and advanced driver-assistance systems.

Can a steering column control module be repaired?

While it is sometimes possible for specialized electronics repair services to fix certain issues like cold solder joints, these modules are generally not designed for consumer repair. They are complex integrated units, and most often, a faulty module is replaced with a new or remanufactured unit that must then be programmed to the specific vehicle.

Citius Research has developed a research report titled “Steering Column Control Modules Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Steering Column Control Modules Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Steering Column Control Modules Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Steering Column Control Modules Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Steering Column Control Modules Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Steering Column Control Modules Market
• Research Methodology
• Executive Summary
• Market Dynamics of Steering Column Control Modules Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Steering Column Control Modules Market
• Cost and Gross Margin Analysis of Steering Column Control Modules Market
• Steering Column Control Modules Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Steering Column Control Modules Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Steering Column Control Modules Market Key Stakeholders

Below are the key stakeholders for the Steering Column Control Modules Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Steering Column Control Modules Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Steering Column Control Modules Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Steering Column Control Modules Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Steering Column Control Modules Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Steering Column Control Modules Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Steering Column Control Modules Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Steering Column Control Modules Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Steering Column Control Modules Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Steering Column Control Modules Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Steering Column Control Modules Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Steering Column Control Modules Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Steering Column Control Modules Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Steering Column Control Modules Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Steering Column Control Modules Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Steering Column Control Modules Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Steering Column Control Modules Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Steering Column Control Modules Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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