Automotive Speedometer Cable Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186452
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Speedometer Cable Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 1.9 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Automotive Speedometer Cable Market

(Market Size)
$1.2 billion
$1.9 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 1.9 billion
Key Players Dura Automotive, Kongsberg, Ficosa, HI-LEX, Oshkosh

Market Summary

The automotive speedometer cable market is an integral segment within the broader automotive components industry, primarily focused on the production and distribution of mechanical and electronic speedometer cables used in various vehicle types. These cables serve the critical function of transmitting rotational speed from the transmission to the speedometer gauge, providing drivers with accurate vehicle speed information. The market is characterized by a steady demand driven by the global automotive production volumes and the aftermarket replacement needs. While the advent of digital and electronic speed sensors has influenced the market dynamics, mechanical speedometer cables remain relevant in certain vehicle segments, particularly in commercial vehicles, motorcycles, and older passenger car models. The industry is supported by a network of manufacturers, suppliers, and distributors who cater to both original equipment manufacturers (OEMs) and the independent aftermarket. Geographically, the market exhibits varying levels of maturity and growth potential, with emerging economies showing increased demand due to rising vehicle parc and industrialization. The competitive landscape includes several established players and specialized manufacturers who focus on innovation, quality, and cost-effectiveness to maintain their market position.

Key Highlights

The automotive speedometer cable market showcases several key highlights that define its current state and future trajectory. A significant trend is the gradual shift from traditional mechanical cables to electronic sensors and digital displays, driven by advancements in automotive technology and the increasing integration of electronic control units in modern vehicles. However, mechanical speedometer cables continue to find application in specific vehicle types where cost sensitivity and reliability are paramount. The market is also influenced by stringent automotive safety and performance regulations, which mandate accurate speed indication systems. Another highlight is the growing aftermarket segment, where replacement demand arises from cable wear and tear, especially in regions with aging vehicle fleets. Key players in the market, such as Kongsberg Automotive, Dura Automotive Systems, and CAKE, are focusing on product development to enhance durability and compatibility with various vehicle models. Additionally, the rise of electric vehicles presents new challenges and opportunities, as these vehicles often utilize different speed sensing technologies. The market's resilience is further underscored by its adaptability to regional automotive production trends and economic fluctuations.

Drivers, Opportunities & Restraints

The automotive speedometer cable market is propelled by several drivers, including the global increase in vehicle production, particularly in emerging economies where industrialization and urbanization are accelerating. The sustained demand for commercial vehicles and motorcycles, which frequently utilize mechanical speedometer cables due to their cost-effectiveness and reliability, acts as a significant driver. Additionally, the aftermarket segment provides steady growth opportunities, driven by the need for replacement parts in existing vehicle fleets. Opportunities in the market are emerging from technological integrations, such as the development of hybrid cables that combine mechanical and electronic elements for enhanced performance. The expansion of automotive manufacturing in regions like Asia-Pacific also presents lucrative prospects for market players. However, the market faces restraints, primarily from the rapid adoption of electronic speed sensors and digital dashboards in modern vehicles, which reduce the reliance on traditional cables. Stringent regulatory standards regarding vehicle safety and emissions can also increase production costs and complexity. Economic volatility and fluctuations in raw material prices further pose challenges to market stability and profitability.

Concentration Insights

The concentration of the automotive speedometer cable market is characterized by the presence of both global players and regional manufacturers, creating a competitive yet fragmented landscape. Leading companies such as Kongsberg Automotive, Dura Automotive Systems, and CAKE hold significant market shares due to their extensive product portfolios, strong distribution networks, and longstanding relationships with major automotive OEMs. These players often focus on innovation and quality assurance to maintain their competitive edge. Regionally, markets in North America and Europe are relatively consolidated, with a few key players dominating due to high automotive standards and technological advancements. In contrast, the Asia-Pacific market is more fragmented, with numerous local manufacturers catering to the cost-sensitive segments and burgeoning automotive industries in countries like China and India. The aftermarket segment also features a diverse range of suppliers, including specialized cable manufacturers and generic part producers. Mergers, acquisitions, and strategic partnerships are common strategies employed by companies to enhance their market presence and expand their geographical reach. Overall, the market concentration reflects a balance between innovation-driven competition and cost-based segmentation.

Type Insights

The automotive speedometer cable market can be segmented based on cable type, primarily into mechanical speedometer cables and electronic speedometer cables. Mechanical speedometer cables, which consist of a flexible core enclosed in a protective housing, are traditionally used in various vehicles to mechanically transmit rotation from the transmission to the speedometer. They are favored for their simplicity, durability, and cost-effectiveness, making them prevalent in commercial vehicles, motorcycles, and older passenger car models. Electronic speedometer cables, on the other hand, involve sensors that convert rotational speed into electrical signals, which are then displayed digitally on the dashboard. This type is increasingly common in modern vehicles due to the integration of advanced driver-assistance systems (ADAS) and electronic control units. The market for mechanical cables is sustained by replacement demand and applications in specific vehicle segments, while electronic cables are growing in prominence with the automotive industry's shift towards electrification and digitalization. Manufacturers are also developing hybrid solutions that combine elements of both types to cater to evolving automotive designs and performance requirements.

Application Insights

In terms of application, the automotive speedometer cable market serves various vehicle segments, including passenger cars, commercial vehicles, and motorcycles. Passenger cars represent a significant application area, though the adoption of electronic speed sensors is reducing the reliance on traditional mechanical cables in this segment. However, mechanical cables remain prevalent in economy and older models, as well as in regions with high cost sensitivity. Commercial vehicles, such as trucks and buses, often utilize mechanical speedometer cables due to their robustness and reliability under heavy-duty conditions. The aftermarket for commercial vehicles also contributes substantially to demand, as these vehicles undergo frequent maintenance and part replacements. Motorcycles constitute another key application, where mechanical cables are widely used for their simplicity and effectiveness in speed indication. Additionally, off-road and agricultural vehicles may employ speedometer cables tailored to withstand harsh operating environments. The application insights highlight the market's dependence on vehicle type and usage patterns, with opportunities arising from the customization of cables for specific automotive needs and the ongoing demand in niche segments.

Regional Insights

Regionally, the automotive speedometer cable market exhibits diverse dynamics influenced by automotive production trends, economic conditions, and technological adoption rates. North America and Europe are mature markets characterized by a high penetration of advanced automotive technologies, leading to a gradual decline in mechanical cable demand in favor of electronic systems. However, the aftermarket remains active due to the presence of aging vehicle fleets. The Asia-Pacific region dominates the market in terms of volume, driven by robust automotive manufacturing in countries like China, India, and Japan. This region benefits from rising vehicle production, industrialization, and a large base of commercial vehicles and motorcycles that commonly use mechanical speedometer cables. Latin America and the Middle East & Africa present growth opportunities, albeit with challenges related to economic instability and varying automotive standards. These regions show potential due to increasing urbanization and investments in transportation infrastructure. Overall, regional insights underscore the importance of tailoring strategies to local automotive landscapes and demand patterns.

Company Insights

The automotive speedometer cable market features several key companies that play pivotal roles in shaping industry trends and competitive dynamics. Kongsberg Automotive, a prominent player, is known for its comprehensive range of automotive components, including speedometer cables, and its focus on innovation and quality. Dura Automotive Systems is another significant contributor, offering advanced cable systems and solutions tailored to OEM requirements. CAKE, while primarily recognized for electric motorcycles, also engages in components that interface with speed indication systems. Other notable companies include specialized manufacturers like Cable-Tec and various regional suppliers who cater to local markets. These companies compete on factors such as product reliability, technological integration, cost efficiency, and distribution reach. Strategic initiatives often involve research and development to enhance cable performance, durability, and compatibility with modern vehicles. Partnerships with automotive OEMs and aftermarket distributors are crucial for market penetration. The competitive landscape is marked by efforts to adapt to the industry's electronic transition while maintaining strengths in traditional cable applications.

Recent Developments

Recent developments in the automotive speedometer cable market reflect the industry's response to technological advancements and changing automotive trends. Key players have been investing in research and development to create more durable and efficient cable systems, often incorporating materials that reduce wear and improve longevity. There is a growing emphasis on electronic integration, with companies developing sensors and digital interfaces that complement or replace traditional cables. Mergers and acquisitions have also been observed, as firms seek to expand their product portfolios and geographical presence. For instance, some manufacturers have acquired specialized sensor companies to enhance their capabilities in electronic speed indication systems. Additionally, sustainability initiatives are gaining traction, with efforts to use eco-friendly materials in cable production. The market has seen increased activity in emerging economies, where partnerships with local automotive manufacturers are formed to tap into growing demand. These developments indicate a market in transition, balancing traditional mechanical solutions with innovative electronic alternatives to meet evolving automotive standards.

Report Segmentation

The report on the automotive speedometer cable market is segmented to provide a detailed analysis across various dimensions. The segmentation typically includes cable type, covering mechanical speedometer cables and electronic speedometer cables, each analyzed for their market share, growth potential, and application areas. Application segmentation divides the market into passenger cars, commercial vehicles, and motorcycles, highlighting demand patterns and usage characteristics specific to each vehicle type. Geographical segmentation breaks down the market into regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional production, consumption, and competitive landscapes. Additionally, the report may feature segmentation by sales channel, distinguishing between OEM and aftermarket distributions. This structured approach allows for a comprehensive understanding of market dynamics, enabling stakeholders to identify opportunities and challenges across different segments. The segmentation is designed to cater to the needs of industry professionals, investors, and strategists seeking in-depth market intelligence.

FAQs

What is the difference between mechanical and electronic speedometer cables? Mechanical speedometer cables use a physical cable to transmit rotation from the transmission to the speedometer, while electronic cables employ sensors to send electrical signals for digital display.

Which vehicles commonly use mechanical speedometer cables? Mechanical speedometer cables are often found in commercial vehicles, motorcycles, and older passenger car models due to their cost-effectiveness and reliability.

How does the aftermarket impact the speedometer cable market? The aftermarket drives demand for replacement cables, especially in regions with aging vehicle fleets, where wear and tear necessitate frequent part changes.

What are the key trends affecting the speedometer cable market? Major trends include the shift towards electronic sensors, integration with digital dashboards, and increased focus on durability and material advancements.

Which regions are leading in the automotive speedometer cable market? Asia-Pacific leads in market volume due to high automotive production, while North America and Europe focus on technological advancements and aftermarket demand.

Who are the major players in the speedometer cable market? Key players include Kongsberg Automotive, Dura Automotive Systems, and CAKE, among others, who compete through innovation and strategic partnerships.

Citius Research has developed a research report titled “Automotive Speedometer Cable Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Speedometer Cable Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Speedometer Cable Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Speedometer Cable Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Speedometer Cable Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Speedometer Cable Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Speedometer Cable Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Speedometer Cable Market
• Cost and Gross Margin Analysis of Automotive Speedometer Cable Market
• Automotive Speedometer Cable Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Speedometer Cable Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Speedometer Cable Market Key Stakeholders

Below are the key stakeholders for the Automotive Speedometer Cable Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Speedometer Cable Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Speedometer Cable Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Speedometer Cable Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Speedometer Cable Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Speedometer Cable Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Speedometer Cable Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Speedometer Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Speedometer Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Speedometer Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Speedometer Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Speedometer Cable Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Speedometer Cable Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Speedometer Cable Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Speedometer Cable Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Speedometer Cable Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Speedometer Cable Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Speedometer Cable Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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