Traction Control System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187251
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Traction Control System Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 22 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Traction Control System Market

(Market Size)
$12 billion
$22 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 12 billion
2030 Market Size USD 22 billion
Key Players Bosch, Continental, ZF, WABCO, Hitachi

Market Summary

The global traction control system market is a critical segment within the automotive and transportation industry, focused on enhancing vehicle safety and stability. These systems are designed to prevent wheel slip during acceleration by automatically adjusting engine power or applying brake force to specific wheels, ensuring optimal grip on various road surfaces. The market is characterized by its integration with broader vehicle stability and safety suites, often working in conjunction with anti-lock braking systems and electronic stability control. Demand is primarily driven by the automotive sector's relentless pursuit of improved safety standards and the mandatory regulatory frameworks being implemented across numerous countries. Technological advancements are leading to more sophisticated and responsive systems capable of handling diverse driving conditions. The proliferation of electric and hybrid vehicles presents a new frontier for traction control application, requiring adaptations to unique torque characteristics. Manufacturers and suppliers are continuously investing in research and development to create more efficient and cost-effective solutions for a wider range of vehicle segments, from passenger cars to commercial trucks.

Key Highlights

A pivotal highlight of the traction control system market is its evolution from a premium luxury vehicle feature to a standard safety component in mass-market automobiles. This democratization is a direct result of cost reduction in electronic components and increased consumer awareness regarding vehicle safety. The technology has matured significantly, with modern systems utilizing complex algorithms and a network of sensors, including wheel speed sensors and yaw rate sensors, to make real-time adjustments. Another key aspect is the system's integration with other advanced driver-assistance systems (ADAS), creating a cohesive safety ecosystem within the vehicle. Leading automotive manufacturers such as Bosch, Continental AG, and ZF Friedrichshafen are at the forefront of developing these integrated solutions. The aftermarket segment also presents notable opportunities, offering retrofit solutions for older vehicle models. Furthermore, the advent of autonomous driving technology is pushing the boundaries of traction control, requiring even more precise and reliable performance to ensure passenger safety in self-driving scenarios.

Drivers, Opportunities & Restraints

The primary driver for the traction control system market is the global emphasis on enhancing road safety, leading to stringent government regulations and safety assessment protocols like Euro NCAP and IIHS, which incentivize or mandate such features. The rising consumer preference for vehicles equipped with advanced safety technologies further accelerates adoption. A significant opportunity lies in the expanding electric vehicle market, where instant torque delivery necessitates highly responsive traction control to manage wheel spin effectively. The growth of commercial vehicle fleets and the need for their operational safety in challenging conditions also present substantial market potential. However, the market faces certain restraints, including the high cost of advanced systems, which can be a barrier to adoption in price-sensitive emerging markets. The complexity of these systems also increases the cost of repairs and maintenance, which can be a concern for consumers. Furthermore, the reliability of sensor data, which is crucial for system operation, can be compromised in extreme weather conditions, posing a technical challenge for manufacturers.

Concentration Insights

The market concentration for traction control systems indicates a landscape dominated by a few major global players who possess extensive technological expertise and strong relationships with original equipment manufacturers. These tier-1 suppliers, including companies like Robert Bosch GmbH, Continental AG, Autoliv Inc., and Denso Corporation, control a significant portion of the market share. Their dominance is attributed to their ability to provide integrated safety systems and their global production and supply chain networks. There is also a presence of specialized component manufacturers focusing on specific parts like sensors or hydraulic control units. The competitive intensity is high, with continuous focus on innovation, mergers, and acquisitions to expand product portfolios and geographic reach. While the market is consolidated at the global supplier level, regional players exist, often catering to specific local OEMs or the aftermarket with more cost-competitive solutions. The high barriers to entry, including substantial R&D investment and the need for stringent quality certifications, ensure that the market remains relatively concentrated among established, technologically advanced entities.

Type Insights

Traction control systems are primarily categorized based on their method of intervention and the technology they employ. The main types include brake-based traction control and engine-based traction control systems. Brake-based systems function by selectively applying brakes to the wheel that is losing traction, thereby transferring torque to the wheel with better grip. This type is highly effective and is commonly used in conjunction with anti-lock braking systems. Engine-based systems reduce wheel spin by managing engine power output, typically by retarding ignition timing, cutting fuel injection, or throttling the engine. Most modern vehicles utilize a combination of both methods for optimal performance, often referred to as integrated traction control systems. Another emerging distinction is between conventional hydraulic systems and newer electronic systems that offer faster response times and greater precision. The choice of system type depends on vehicle architecture, performance requirements, and cost considerations, with integrated systems becoming the standard for new vehicle models across different segments.

Application Insights

The application of traction control systems spans across the entire spectrum of the automotive and transportation industry. The largest application segment is passenger cars, where these systems are now a fundamental safety feature in sedans, hatchbacks, SUVs, and luxury vehicles. Their primary role is to enhance driver control and prevent accidents caused by loss of traction during cornering or on slippery surfaces. The commercial vehicle segment represents another critical application area, including light commercial vehicles, trucks, and buses. For these vehicles, traction control is vital for maintaining stability when carrying heavy loads, improving safety on highways, and enabling operation in difficult terrains and adverse weather conditions. Furthermore, the technology is increasingly being adopted in off-road vehicles, agricultural machinery, and construction equipment to improve productivity and safety in challenging operational environments. The application in high-performance sports cars is also notable, where systems are tuned to allow for a degree of wheel slip to maximize acceleration out of corners while still maintaining overall vehicle control.

Regional Insights

Regionally, the adoption and development of traction control systems are influenced by local automotive production, regulatory standards, and consumer awareness. The Asia Pacific region is a dominant force, driven by massive automotive production hubs in China, Japan, and South Korea. Increasing vehicle production, rising disposable incomes, and the implementation of stricter safety norms are key growth factors in this region. Europe represents a mature market with a high penetration rate of advanced safety systems, supported by rigorous safety regulations from bodies like the European Union and a strong presence of premium vehicle manufacturers. North America also holds a significant share of the market, with high consumer demand for safety features and a robust commercial vehicle sector mandating such technologies. Emerging economies in Latin America and the Middle East & Africa are anticipated to exhibit growth potential, albeit from a lower base, as vehicle modernization and safety awareness gradually increase. Each region presents a unique set of opportunities and challenges shaped by its economic development and regulatory landscape.

Company Insights

The competitive landscape of the traction control system market is defined by the strategic activities of leading global automotive suppliers. Robert Bosch GmbH is a preeminent player, renowned for its advanced ESP (Electronic Stability Program) which incorporates traction control. Continental AG offers a comprehensive portfolio of vehicle dynamics systems, including its proprietary traction control solutions. ZF Friedrichshafen, following its acquisition of TRW Automotive, has strengthened its position in active safety systems. Other significant contributors include Autoliv Inc., a leader in automotive safety, and Denso Corporation, a major Japanese supplier with advanced electronic capabilities. Aptiv PLC (formerly Delphi Automotive) is also a key competitor, focusing on advanced safety and electrification architectures. These companies compete on factors such as system efficiency, reliability, integration capabilities with other ADAS features, and cost-effectiveness. Their strategies involve heavy investment in R&D for next-generation systems, forming strategic partnerships with OEMs, and expanding their global manufacturing footprints to cater to the worldwide automotive industry.

Recent Developments

The traction control system market is witnessing continuous innovation aimed at improving performance and integration. A prominent trend is the development of systems specifically engineered for electric vehicles, which must manage high instant torque to prevent wheel spin effectively. These EV-specific systems often work in tandem with the vehicle's regenerative braking system. Another significant development is the move towards more integrated domain controllers that manage not only traction control but also a suite of other ADAS functions, reducing complexity and weight. Suppliers are also enhancing software algorithms using artificial intelligence and machine learning to predict loss of traction more accurately and respond more swiftly than traditional systems. There is a growing focus on cybersecurity within these electronically controlled systems to protect them from potential remote hacking attempts. Furthermore, collaborations between automotive suppliers and technology firms are increasing to leverage expertise in software and sensor technology, accelerating the pace of innovation in vehicle dynamics control.

Report Segmentation

This comprehensive market research report on the global traction control system market provides a detailed analysis segmented to offer granular insights. The segmentation allows stakeholders to understand specific dynamics within narrower categories. The report is segmented by type, distinguishing between different technological implementations such as integrated traction control systems and standalone systems. It is further segmented by application, providing dedicated analysis for passenger cars, light commercial vehicles, and heavy commercial vehicles, highlighting the unique requirements and adoption patterns in each segment. A crucial component of the segmentation is the regional analysis, which breaks down the market into key geographical areas including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Each regional segment assesses local market drivers, regulatory influences, and competitive landscapes. This multi-faceted segmentation enables a thorough understanding of market trends, growth patterns, and potential opportunities across different vehicle types, system technologies, and global markets, providing valuable strategic information for decision-makers.

FAQs

How does a traction control system work?

A traction control system operates by monitoring the speed of each wheel through sensors. If it detects that a wheel is spinning faster than others, indicating a loss of grip, it automatically intervenes. This intervention can involve reducing engine power to decrease torque or applying the brake to that specific wheel, thereby transferring power to the wheels with better traction and restoring stability.

What is the difference between traction control and stability control?

While both are safety features, they address different issues. Traction control specifically prevents wheel spin during acceleration. Electronic stability control is a broader system that includes traction control but also helps to correct skidding or loss of control during cornering by automatically braking individual wheels to keep the vehicle on its intended path.

Can you turn off traction control?

Most vehicles are equipped with a button or switch that allows the driver to temporarily deactivate the traction control system. This can be beneficial in specific situations where wheel spin is desired, such as when a vehicle is stuck in snow or mud and needs to rock back and forth to break free. The system typically reactivates automatically the next time the vehicle is started.

Is traction control necessary for all-wheel drive vehicles?

Yes, traction control remains a valuable feature for all-wheel drive (AWD) vehicles. While AWD improves traction by sending power to all four wheels, it does not prevent individual wheels from slipping. Traction control works to manage grip at each wheel, complementing the AWD system to provide maximum stability and control, especially on slippery or uneven surfaces.

Does traction control work in all weather conditions?

Traction control is designed to enhance vehicle stability in various adverse weather conditions, including rain, snow, and ice, by preventing wheel spin. However, its effectiveness is dependent on the tires maintaining some level of contact with the road surface. In extreme conditions like deep snow or on sheer ice, where tire grip is minimal, the system's ability to correct traction is limited.

How does traction control benefit electric vehicles?

Traction control is particularly advantageous for electric vehicles due to their instantaneous torque delivery, which can easily lead to wheel spin. Advanced traction control systems in EVs can modulate electric motor output with extreme precision and speed, far quicker than traditional internal combustion engine systems. This ensures optimal acceleration without loss of grip, improving both safety and energy efficiency.

Citius Research has developed a research report titled “Traction Control System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Traction Control System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Traction Control System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Traction Control System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Traction Control System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Traction Control System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Traction Control System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Traction Control System Market
• Cost and Gross Margin Analysis of Traction Control System Market
• Traction Control System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Traction Control System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Traction Control System Market Key Stakeholders

Below are the key stakeholders for the Traction Control System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Traction Control System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Traction Control System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Traction Control System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Traction Control System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Traction Control System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Traction Control System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Traction Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Traction Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Traction Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Traction Control System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Traction Control System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Traction Control System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Traction Control System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Traction Control System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Traction Control System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Traction Control System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Traction Control System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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