Automotive Sensors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186446
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Sensors Market size was estimated at USD 32 billion in 2023 and is projected to reach USD 55 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Automotive Sensors Market

(Market Size)
$32 billion
$55 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 32 billion
2030 Market Size USD 55 billion
Key Players Bosch, Continental, Denso, Sensata, TE Connectivity

Market Summary

The automotive sensors market is a critical segment within the automotive and transportation industry, providing essential components that enable vehicle functionality, safety, efficiency, and connectivity. These sensors are integral to modern vehicles, collecting and transmitting data to various electronic control units to optimize performance and enhance the driving experience. The market encompasses a wide array of sensor types, including pressure, temperature, position, speed, oxygen, and image sensors, among others. The proliferation of advanced driver-assistance systems (ADAS), stringent government regulations on vehicle safety and emissions, and the growing adoption of electric and hybrid vehicles are key factors influencing market dynamics. Additionally, the trend towards autonomous vehicles and connected car technologies is further accelerating the demand for sophisticated sensor solutions. Leading automotive manufacturers and suppliers are continuously innovating to develop more accurate, reliable, and cost-effective sensors to meet evolving industry requirements and consumer expectations.

Key Highlights

The automotive sensors market is characterized by rapid technological advancements and increasing integration of electronic systems in vehicles. Key highlights include the significant role of sensors in enhancing vehicle safety through features like anti-lock braking systems, electronic stability control, and airbag deployment systems. The rise of electric vehicles has spurred demand for sensors that monitor battery health, thermal management, and power efficiency. Furthermore, the adoption of IoT and AI in automotive applications is driving the development of smart sensors capable of predictive maintenance and real-time data analytics. Major industry players are focusing on miniaturization, improved durability, and reduced power consumption to cater to the next generation of automotive applications. Collaboration between sensor manufacturers and automotive OEMs is also a notable trend, aimed at co-developing customized solutions for specific vehicle models and functionalities.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the automotive sensors market. Increasing consumer demand for enhanced safety features and comfort in vehicles is a primary driver, supported by government mandates for advanced safety systems such as tire pressure monitoring and electronic stability control. The global push towards reducing vehicle emissions is also fostering the adoption of sensors that optimize engine performance and monitor exhaust systems. Opportunities abound in the development of sensors for autonomous vehicles, which require a complex array of LiDAR, radar, and camera-based sensors for navigation and obstacle detection. The expansion of the electric vehicle market presents another significant opportunity, necessitating sensors for battery management and energy efficiency. However, the market faces restraints including high costs associated with advanced sensor technologies, which can increase the overall vehicle price. Additionally, challenges related to sensor reliability under extreme conditions and the complexity of integrating multiple sensor systems into vehicles may hinder market growth. Cybersecurity concerns for connected sensors also pose a potential restraint, requiring robust solutions to protect data integrity.

Concentration Insights

The automotive sensors market exhibits a concentrated competitive landscape with a few dominant players holding significant market share. Companies such as Robert Bosch GmbH, Continental AG, DENSO Corporation, and Infineon Technologies AG are at the forefront, leveraging their extensive R&D capabilities and strong relationships with automotive OEMs. These industry leaders focus on innovation, strategic acquisitions, and partnerships to expand their product portfolios and geographic presence. There is also a notable presence of specialized sensor manufacturers that cater to niche applications, contributing to market diversity. Geographically, key manufacturing and innovation hubs are located in regions like Europe, North America, and Asia-Pacific, with Germany, the United States, Japan, and China being major centers for automotive sensor production and consumption. The market concentration is further influenced by stringent quality standards and certifications required for automotive components, which favor established players with proven track records in reliability and performance.

Type Insights

Automotive sensors can be categorized into various types based on their functionality and application. Pressure sensors are widely used for monitoring tire pressure, oil pressure, and brake fluid pressure, contributing to vehicle safety and efficiency. Temperature sensors play a crucial role in engine management, climate control, and battery thermal management in electric vehicles. Position sensors, including throttle position and crankshaft position sensors, are essential for precise engine control and transmission operation. Speed sensors are integral to anti-lock braking systems and speedometer functionality. Oxygen sensors monitor exhaust gas composition to optimize fuel injection and reduce emissions. Image sensors and LiDAR are gaining prominence with the advent of ADAS and autonomous driving, enabling features like lane departure warning and adaptive cruise control. Each sensor type is evolving with advancements in materials science and electronics, leading to improved accuracy, smaller form factors, and enhanced integration capabilities.

Application Insights

The application of automotive sensors spans across multiple vehicle systems, enhancing performance, safety, and user experience. In powertrain systems, sensors are used for engine management, transmission control, and emission monitoring, ensuring optimal efficiency and compliance with environmental regulations. Chassis applications include sensors for suspension control, steering angle detection, and brake system monitoring, improving vehicle stability and handling. Safety systems heavily rely on sensors for airbag deployment, occupant detection, and collision avoidance, significantly reducing the risk of accidents. Body electronics applications involve sensors for climate control, lighting control, and window positioning, enhancing passenger comfort and convenience. The emergence of connected and autonomous vehicles is expanding sensor applications to include V2X communication, real-time traffic analysis, and autonomous navigation. The diversity of applications underscores the indispensable role of sensors in modern automotive design and operation.

Regional Insights

The automotive sensors market demonstrates distinct regional characteristics influenced by economic conditions, regulatory frameworks, and automotive industry maturity. North America is a significant market, driven by high consumer demand for advanced vehicles, stringent safety regulations, and the presence of major automotive OEMs and technology firms. Europe remains a leader in automotive innovation, with strong emphasis on vehicle safety and emission standards, bolstering sensor adoption. The Asia-Pacific region is the fastest-growing market, attributed to expanding automotive production in countries like China, Japan, and South Korea, along with increasing vehicle ownership and government initiatives promoting electric mobility. Emerging economies in Latin America and the Middle East are also witnessing growth, though at a slower pace, due to developing automotive infrastructure and economic variability. Regional insights highlight the importance of tailoring sensor solutions to meet local regulatory requirements and consumer preferences.

Company Insights

Prominent companies in the automotive sensors market include Robert Bosch GmbH, known for its comprehensive portfolio of sensors for safety, powertrain, and chassis applications. Continental AG specializes in advanced sensor technologies for ADAS and autonomous driving. DENSO Corporation is a key player focusing on sensors for thermal, pressure, and position sensing. Infineon Technologies AG excels in providing semiconductor-based sensors for automotive electronics. Other notable players include Sensata Technologies, NXP Semiconductors, and TE Connectivity, each contributing innovative solutions across various sensor types. These companies invest heavily in research and development to introduce cutting-edge products, such as MEMS-based sensors and solid-state LiDAR. Strategic collaborations with automotive manufacturers and technology partners are common, aimed at co-developing integrated systems that enhance vehicle functionality and meet evolving market demands.

Recent Developments

Recent developments in the automotive sensors market reflect ongoing innovation and strategic initiatives by key players. There has been a surge in the development of sensors for electric vehicles, particularly those monitoring battery health and charging systems. Advances in LiDAR and radar technologies are enhancing the capabilities of autonomous vehicles, with companies introducing more compact and affordable sensor solutions. Partnerships between sensor manufacturers and AI firms are becoming increasingly common, focusing on improving data processing and predictive analytics for smart sensors. Additionally, the integration of sensors with 5G technology is facilitating faster data transmission for connected car applications. Industry participants are also addressing challenges related to sensor durability and performance in harsh environments, leading to the introduction of more robust and reliable products. These developments indicate a dynamic market poised for continued growth and transformation.

Report Segmentation

The automotive sensors market report is segmented based on type, application, vehicle type, and region. By type, the market is divided into pressure sensors, temperature sensors, position sensors, speed sensors, oxygen sensors, image sensors, and others. Application segments include powertrain, chassis, safety and security, body electronics, and telematics. Vehicle type segmentation covers passenger cars, light commercial vehicles, and heavy commercial vehicles. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This comprehensive segmentation allows for detailed analysis of market trends, growth prospects, and competitive dynamics within each segment, providing valuable insights for stakeholders to make informed decisions and identify potential opportunities.

FAQs

What are the main types of automotive sensors? The main types include pressure, temperature, position, speed, oxygen, and image sensors, each serving specific functions in vehicle systems.

How do automotive sensors improve vehicle safety? They enable features like airbag deployment, anti-lock braking, and collision avoidance by providing real-time data to electronic control units.

What is the impact of electric vehicles on the sensors market? Electric vehicles require specialized sensors for battery management, thermal control, and energy efficiency, driving demand for advanced sensor solutions.

Which regions are leading in automotive sensor adoption? North America, Europe, and Asia-Pacific are key regions, with Asia-Pacific experiencing rapid growth due to expanding automotive production.

Who are the major players in the automotive sensors market? Leading companies include Robert Bosch GmbH, Continental AG, DENSO Corporation, and Infineon Technologies AG.

What are the emerging trends in automotive sensors? Trends include the integration of AI and IoT for smart sensors, development of LiDAR for autonomy, and miniaturization for better vehicle integration.

Citius Research has developed a research report titled “Automotive Sensors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Sensors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Sensors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Sensors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Sensors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Sensors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Sensors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Sensors Market
• Cost and Gross Margin Analysis of Automotive Sensors Market
• Automotive Sensors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Sensors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Sensors Market Key Stakeholders

Below are the key stakeholders for the Automotive Sensors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Sensors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Sensors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Sensors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Sensors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Sensors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Sensors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Sensors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Sensors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Sensors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Sensors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Sensors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Sensors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Sensors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Sensors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Sensors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Sensors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Sensors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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