Automotive Active Purge Pump Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186282
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Active Purge Pump Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Automotive Active Purge Pump Market

(Market Size)
$1.2 billion
$2.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.2 billion
Key Players Continental, Bosch, Denso, Hitachi, TI Automotive

Market Summary

The automotive active purge pump market is a specialized segment within the automotive emissions control system industry, focused on components that manage fuel vapor recovery in modern vehicles. These pumps are integral to evaporative emission control systems, ensuring that harmful hydrocarbons from the fuel tank are captured and redirected into the engine for combustion rather than being released into the atmosphere. The market has gained prominence due to increasingly stringent global emissions regulations, such as Euro 6 and EPA Tier 3 standards, which mandate lower volatile organic compound emissions. Key vehicle types utilizing these systems include passenger cars, light commercial vehicles, and heavy-duty trucks, with growing adoption in hybrid and electric vehicles to maintain efficiency and compliance. Technological advancements are leading to the development of more efficient, durable, and compact purge pump designs, enhancing their reliability and integration within broader vehicle architectures. The market is characterized by a high degree of innovation and collaboration between automotive OEMs and specialized component suppliers to meet evolving regulatory and performance demands.

Key Highlights

The automotive active purge pump market is defined by several critical aspects that underline its importance and trajectory. A primary highlight is the role of these pumps in enabling compliance with rigorous international emission norms, which are becoming progressively stricter across regions like North America, Europe, and Asia-Pacific. Another significant aspect is the integration of advanced materials and smart technologies, including electronic control units and sensors, which optimize pump performance, reduce energy consumption, and provide real-time diagnostics for preventive maintenance. The market is also witnessing a shift towards modular and scalable designs that allow for easier adaptation across different vehicle platforms and powertrain types, including internal combustion engines and hybrid systems. Furthermore, leading automotive manufacturers and suppliers are investing heavily in research and development to enhance product efficiency and reduce the overall carbon footprint of vehicles. The emphasis on sustainability and the global push for cleaner transportation are driving continuous innovation and adoption in this market segment.

Drivers, Opportunities & Restraints

The growth of the automotive active purge pump market is propelled by several key drivers, with stringent government regulations on vehicle emissions standing out as the most influential. Regulations such as the Corporate Average Fuel Economy standards in the United States and similar frameworks worldwide compel automakers to integrate advanced emission control technologies, thereby boosting demand for efficient purge pumps. Additionally, the rising production and sales of vehicles globally, particularly in emerging economies, contribute to market expansion. Opportunities in this market are abundant, especially with the increasing adoption of hybrid and electric vehicles, which require sophisticated vapor management systems to maintain efficiency and safety. The development of lightweight and high-performance pump materials also presents significant potential for innovation and market differentiation. However, the market faces restraints, including the high cost of advanced purge pump systems and the complexity associated with their integration into existing vehicle architectures. Economic fluctuations and supply chain disruptions can also impact production schedules and material availability, posing challenges to consistent market growth.

Concentration Insights

The automotive active purge pump market features a concentrated competitive landscape with a mix of global automotive suppliers and specialized component manufacturers dominating the space. Key players such as Bosch, Continental AG, and Denso Corporation hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and established relationships with major automotive OEMs. These companies leverage their global presence and technological expertise to maintain a competitive edge, often through strategic partnerships and acquisitions. The market also includes several niche players who focus on innovative solutions and customizations for specific applications or regions. Geographically, production and innovation are highly concentrated in regions with advanced automotive industries, such as Europe, North America, and parts of Asia-Pacific, particularly Japan and South Korea. This concentration is driven by the presence of leading automakers and stringent regulatory environments that foster technological advancement. However, emerging markets are gradually increasing their participation through local manufacturing and collaborations.

Type Insights

Automotive active purge pumps are primarily categorized based on their design and operational mechanisms, with diaphragm pumps and piston pumps being the most common types. Diaphragm pumps are widely favored for their reliability, compact size, and ability to handle varying pressure conditions efficiently, making them suitable for a broad range of vehicle applications. They operate using a flexible diaphragm that moves to create pressure differentials, ensuring consistent vapor extraction and delivery. Piston pumps, on the other hand, are known for their high durability and performance in demanding environments, often used in heavier vehicle segments where robust operation is critical. Additionally, advancements in electric purge pumps are gaining traction, especially with the rise of electrified vehicles, as they offer precise control and integration with vehicle electronic systems. The choice of pump type depends on factors such as vehicle design, emission requirements, cost considerations, and compatibility with other engine management components. Ongoing innovations focus on enhancing energy efficiency, reducing noise, and improving the overall lifespan of these pumps.

Application Insights

Automotive active purge pumps are utilized across various vehicle types, with primary applications in passenger cars, light commercial vehicles, and heavy-duty trucks. In passenger cars, these pumps are essential for meeting emission standards and improving fuel efficiency by ensuring optimal vapor recovery and combustion. The growing consumer preference for environmentally friendly vehicles has further accelerated their adoption in this segment. Light commercial vehicles, which are increasingly used for urban logistics and delivery services, also incorporate purge pumps to comply with regional emissions regulations and reduce operational costs through better fuel management. In heavy-duty trucks, the application focuses on durability and high-performance requirements, where purge pumps must operate reliably under strenuous conditions. Additionally, with the automotive industry's shift towards electrification, purge pumps are being adapted for use in hybrid and electric vehicles to manage fuel vapors from any onboard fuel systems and maintain overall vehicle efficiency. The diversification of applications underscores the critical role of these components in modern automotive design.

Regional Insights

The automotive active purge pump market demonstrates distinct regional characteristics influenced by local regulatory frameworks, automotive production trends, and technological adoption rates. North America is a significant market, driven by strict emission standards set by the Environmental Protection Agency and high vehicle production volumes, particularly in the United States and Mexico. Europe remains a leader in adoption due to its rigorous Euro emission norms and the presence of major automotive manufacturers who prioritize advanced emission control technologies. The Asia-Pacific region is experiencing rapid growth, fueled by increasing vehicle production in countries like China, India, and Japan, along with rising environmental awareness and government initiatives to curb pollution. Emerging economies in Latin America and the Middle East are also gradually incorporating these systems as they align with global emission standards. Each region's market dynamics are shaped by factors such as economic conditions, automotive industry maturity, and the pace of regulatory implementation, leading to varied growth trajectories and opportunities.

Company Insights

Prominent companies in the automotive active purge pump market include established automotive suppliers and specialized firms that focus on emission control technologies. Bosch is a key player, known for its comprehensive portfolio of automotive components and strong innovation in fuel system technologies. Continental AG offers advanced purge pump solutions integrated with its broader vehicle systems expertise, emphasizing electronic control and efficiency. Denso Corporation leverages its extensive experience in automotive components to provide reliable and high-performance purge pumps for various vehicle applications. Other significant participants include TI Automotive, Aisan Industry, and Padmini VNA Mechatronics, each contributing through specialized products and regional strengths. These companies invest heavily in research and development to enhance product performance, reduce emissions, and meet evolving regulatory demands. Strategic collaborations with automotive OEMs and investments in manufacturing capacities are common practices to maintain competitiveness and expand market presence. The focus on sustainability and technological advancement drives continuous improvement and innovation among these industry leaders.

Recent Developments

The automotive active purge pump market has witnessed several notable recent developments reflecting ongoing innovation and strategic movements. Companies are increasingly focusing on the development of electric purge pumps to cater to the growing hybrid and electric vehicle segments, emphasizing energy efficiency and integration with digital vehicle platforms. Technological advancements include the incorporation of smart sensors and IoT capabilities for real-time monitoring and diagnostics, enhancing system reliability and maintenance efficiency. Strategic partnerships and acquisitions have been prominent, with major players collaborating to expand their technological expertise and market reach. For instance, collaborations between purge pump manufacturers and automotive OEMs aim to co-develop customized solutions that meet specific vehicle requirements and emission standards. Additionally, investments in expanding production facilities in high-growth regions, particularly in Asia-Pacific, are underway to capitalize on increasing local demand. Regulatory updates and new emission standards continue to drive product innovations, ensuring that the market remains dynamic and responsive to global environmental goals.

Report Segmentation

This report on the automotive active purge pump market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, distinguishing between diaphragm pumps, piston pumps, and electric pumps, each analyzed for their characteristics, adoption trends, and suitability across different applications. Application segmentation covers passenger cars, light commercial vehicles, and heavy-duty trucks, examining the specific requirements and market dynamics for each vehicle category. Geographical segmentation includes regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional regulatory influences, market size, and growth potential. Each segment is evaluated based on factors like technological advancements, regulatory impact, and competitive landscape, providing a holistic view of the market structure. The segmentation enables stakeholders to identify key growth areas, understand regional and application-specific trends, and make informed decisions regarding investment, strategy, and development.

FAQs

What is an automotive active purge pump? An automotive active purge pump is a component within a vehicle's evaporative emission control system that actively manages and redirects fuel vapors from the fuel tank to the engine for combustion, reducing harmful emissions.

How does an active purge pump work? It operates by creating a vacuum or pressure to draw fuel vapors from the charcoal canister and deliver them to the engine intake manifold, where they are burned during combustion, thus preventing release into the atmosphere.

What are the benefits of using an active purge pump? Benefits include improved emission control, enhanced fuel efficiency, compliance with environmental regulations, and reduced environmental impact through lower hydrocarbon emissions.

Which vehicles use active purge pumps? They are used in various vehicles, including passenger cars, light commercial vehicles, heavy-duty trucks, and increasingly in hybrid and electric vehicles with fuel systems.

What are the common types of active purge pumps? Common types are diaphragm pumps, piston pumps, and electric pumps, each offering different advantages in terms of performance, durability, and application suitability.

How do regulations impact the active purge pump market? Stringent global emission standards, such as Euro 6 and EPA regulations, drive the adoption and innovation of active purge pumps by mandating lower emissions and encouraging advanced automotive technologies.

Citius Research has developed a research report titled “Automotive Active Purge Pump Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Active Purge Pump Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Active Purge Pump Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Active Purge Pump Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Active Purge Pump Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Active Purge Pump Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Active Purge Pump Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Active Purge Pump Market
• Cost and Gross Margin Analysis of Automotive Active Purge Pump Market
• Automotive Active Purge Pump Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Active Purge Pump Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Active Purge Pump Market Key Stakeholders

Below are the key stakeholders for the Automotive Active Purge Pump Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Active Purge Pump Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Active Purge Pump Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Active Purge Pump Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Active Purge Pump Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Active Purge Pump Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Active Purge Pump Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Active Purge Pump Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Active Purge Pump Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Active Purge Pump Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Active Purge Pump Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Active Purge Pump Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Active Purge Pump Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Active Purge Pump Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Active Purge Pump Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Active Purge Pump Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Active Purge Pump Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Active Purge Pump Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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