Industrial Truck Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186596
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Truck Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 68 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Industrial Truck Market

(Market Size)
$45 billion
$68 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 45 billion
2030 Market Size USD 68 billion
Key Players Toyota, Hyster, Jungheinrich, Konecranes, Kalmar

Market Summary

The industrial truck market is a critical segment within the broader automotive and transportation industry, encompassing a wide range of vehicles designed for material handling and logistics operations. These vehicles are indispensable in manufacturing plants, warehouses, distribution centers, and ports, facilitating the efficient movement of goods. The market is characterized by a diverse array of products, from manual hand trucks to highly sophisticated, automated guided vehicles. The demand for industrial trucks is intrinsically linked to the health of global manufacturing and e-commerce sectors, as these industries rely heavily on efficient logistics and supply chain operations. Technological advancements are a defining feature of this market, with a strong push towards automation, electrification, and the integration of IoT for smarter fleet management. This evolution is driven by the need for greater operational efficiency, improved workplace safety, and reduced labor costs. The competitive landscape is dynamic, with established global players and regional manufacturers vying for market share through innovation, strategic partnerships, and expansion into emerging economies.

Key Highlights

The industrial truck market is currently defined by several pivotal trends. A paramount highlight is the rapid acceleration in the adoption of electric industrial trucks, which are increasingly favored over internal combustion engine models due to their lower emissions, reduced noise pollution, and decreasing total cost of ownership. This shift is strongly supported by stringent government regulations on emissions and a growing corporate focus on sustainability. Another significant trend is the integration of advanced technologies such as Internet of Things sensors, telematics, and data analytics into truck fleets. This enables predictive maintenance, real-time tracking of assets, and optimization of material flow, leading to unprecedented levels of operational visibility and efficiency. Furthermore, the development and deployment of autonomous guided vehicles and autonomous mobile robots represent a transformative leap, automating material handling tasks in controlled environments and addressing challenges related to labor shortages and the need for high-throughput operations. Safety remains a core focus, with manufacturers continuously introducing enhanced features like stability systems, proximity detection, and operator assistance technologies to minimize accidents.

Drivers, Opportunities & Restraints

The growth of the industrial truck market is propelled by several powerful drivers. The relentless expansion of the e-commerce sector is a primary force, creating immense demand for sophisticated warehouse and distribution center operations that depend on efficient material handling equipment. The ongoing global emphasis on supply chain optimization and logistics automation further fuels this demand, as companies seek to enhance throughput and reduce operational costs. The emergence of Industry 4.0 and smart factory concepts presents a significant opportunity, integrating industrial trucks into connected, data-driven ecosystems. However, the market also faces notable restraints. The high initial investment required for advanced automated and electric trucks can be a barrier to adoption, particularly for small and medium-sized enterprises. Furthermore, the industry grapples with a persistent skilled labor shortage for operating and maintaining increasingly complex equipment. Economic volatility and fluctuations in industrial output can also impact capital expenditure and temporarily dampen market growth.

Concentration Insights

The global industrial truck market exhibits a concentration of both manufacturing and demand. From a supply perspective, the market is consolidated, with a handful of major multinational corporations holding a significant share of the global revenue. These leading players, including Toyota Industries, Kion Group, and Jungheinrich, possess extensive product portfolios, robust R&D capabilities, and a strong global sales and service network. Their dominance is reinforced by strategic acquisitions of smaller, innovative companies and technology firms to bolster their automation and electrification offerings. From a demand perspective, market concentration is observed in regions with strong manufacturing bases and thriving logistics sectors. North America and Europe are mature markets with high replacement demand and a rapid uptake of advanced technologies. Meanwhile, the Asia-Pacific region, led by China, represents a highly concentrated and rapidly growing demand center, driven by massive investments in industrial and logistics infrastructure.

Type Insights

The industrial truck market is segmented by type into several key categories, each serving distinct operational needs. Forklift trucks represent the largest and most ubiquitous segment, available in various configurations such as counterbalance, reach trucks, and pallet trucks. They are the workhorses of material handling, essential for vertical lifting and horizontal transportation of palletized goods. Another crucial category is aerial work platforms, including scissor lifts and boom lifts, which provide temporary access for personnel and equipment at height. Tow tractors are designed for horizontal movement of multiple carts or trailers over longer distances within facilities. Furthermore, the segment of automated guided vehicles and autonomous mobile robots is the fastest-growing category. These driverless vehicles operate with a high degree of autonomy, following predefined paths or using advanced navigation to transport materials, thereby reducing labor requirements and increasing precision and safety in material flow.

Application Insights

Industrial trucks are deployed across a vast spectrum of applications, underpinning the operational efficiency of numerous industries. The manufacturing sector is a principal end-user, where these trucks are integral to production lines for moving raw materials, components, and finished goods between different stages of assembly and storage. The logistics and warehousing application is perhaps the most dynamic, driven by the e-commerce boom. Here, industrial trucks are critical for order picking, pallet put-away and retrieval, loading/unloading trucks, and cross-docking operations. The retail sector relies on them for stock management in distribution centers that supply stores. Other significant applications include the construction industry, where robust trucks handle heavy materials on-site, and the food & beverage and pharmaceutical industries, which often require trucks with specific hygiene standards or cold-chain capabilities. Ports and terminals also represent a key application area for heavy-duty industrial trucks designed to move shipping containers and cargo.

Regional Insights

The adoption and development of the industrial truck market vary significantly across different geographic regions. The Asia-Pacific region stands as the dominant and fastest-growing market, propelled by the massive manufacturing output of China, the expansion of the automotive sector in India and South Korea, and substantial investments in logistics infrastructure across Southeast Asia. North America represents a mature yet technologically advanced market, characterized by high demand for automation and electric vehicles from its well-established logistics, manufacturing, and retail sectors. Europe is another mature market with a strong focus on innovation and sustainability, driven by stringent emission regulations and the presence of leading manufacturing companies. The Middle East & Africa and South America are emerging markets where growth is linked to industrialization efforts, development of new ports and logistics hubs, and the modernization of existing industrial facilities, though adoption rates can be influenced by economic and political stability.

Company Insights

The competitive landscape of the industrial truck market is defined by a mix of large multinational corporations and specialized players. Toyota Industries Corporation consistently ranks as a global leader, offering a comprehensive range of forklifts and automated material handling solutions under the Toyota and BT brands. Kion Group, through its brands Linde Material Handling and STILL, is another powerhouse with a strong presence, particularly in the EMEA region, and a focus on connected, intelligent forklifts. Jungheinrich AG is a key European player renowned for its innovative warehouse equipment and logistics systems. Crown Equipment Corporation is a major manufacturer known for its high-quality electric lift trucks designed for a variety of applications. Mitsubishi Logisnext, which includes brands like UniCarriers and Rocla, holds a significant market share globally. These companies compete on factors including product innovation, fuel efficiency, automation capabilities, total cost of ownership, and the strength of their global dealer and service networks.

Recent Developments

The industrial truck market is witnessing a flurry of strategic activity focused on innovation and market expansion. A predominant theme in recent developments is the launch of new electric models with enhanced battery technology, such as lithium-ion systems, offering longer runtimes, faster charging, and improved energy efficiency. Major players are aggressively investing in and launching new lines of autonomous guided vehicles and mobile robots to cater to the growing automation demand. Strategic partnerships and acquisitions are commonplace, as established forklift manufacturers acquire robotics and software companies to integrate advanced automation into their portfolios. There is also a significant push towards developing connected fleet management solutions that utilize cloud-based software and IoT to provide customers with data analytics for predictive maintenance and operational optimization. Furthermore, companies are expanding their manufacturing footprints and sales networks in high-growth emerging markets to capture new opportunities.

Report Segmentation

This comprehensive market research report on the industrial truck market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation by type delves into the various product categories, including forklifts, tow tractors, pallet trucks, reach trucks, order pickers, and the rapidly evolving segment of automated guided vehicles. The application segmentation analyzes the usage of these trucks across key end-use industries such as manufacturing, logistics & warehousing, retail, construction, and food & beverage. Furthermore, the report is segmented by power source, examining the market for internal combustion engine trucks, electric trucks, and others. A critical component of the segmentation is the regional analysis, which provides insights into the market dynamics, trends, and growth patterns across North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This multi-faceted segmentation allows for a thorough understanding of specific market niches and growth opportunities.

FAQs

What are the different types of industrial trucks? The market includes several types, such as forklifts (counterbalance, reach, pallet), aerial work platforms (scissor lifts, boom lifts), tow tractors, and automated guided vehicles (AGVs). Each type is designed for specific material handling tasks, from lifting and moving pallets to providing elevated access for workers.

What are the key factors driving the industrial truck market? Key drivers include the growth of e-commerce and associated warehousing needs, the global focus on optimizing supply chain logistics, the trend towards automation to improve efficiency and address labor shortages, and the increasing adoption of electric trucks due to environmental regulations and lower operating costs.

Which region has the highest demand for industrial trucks? The Asia-Pacific region currently demonstrates the highest demand, driven by massive manufacturing activity, particularly in China, and significant investments in logistics infrastructure across developing nations in the region.

Who are the leading companies in the industrial truck market? Prominent players globally include Toyota Industries Corporation, Kion Group AG, Jungheinrich AG, Crown Equipment Corporation, and Mitsubishi Logisnext Co. Ltd. These companies compete through innovation, extensive product ranges, and global service networks.

What are the benefits of electric industrial trucks? Electric trucks offer numerous benefits over traditional internal combustion models, including zero emissions at the point of use, significantly lower noise levels, reduced energy costs, and often lower maintenance requirements due to fewer moving parts.

How is automation impacting the industrial truck market? Automation is profoundly transforming the market through the development and deployment of AGVs and autonomous mobile robots. This technology enables fully automated material transport, leading to increased operational efficiency, enhanced safety by reducing human interaction with machinery, and greater flexibility in material flow.

Citius Research has developed a research report titled “Industrial Truck Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Truck Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Truck Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Truck Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Truck Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Truck Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Truck Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Truck Market
• Cost and Gross Margin Analysis of Industrial Truck Market
• Industrial Truck Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Truck Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Truck Market Key Stakeholders

Below are the key stakeholders for the Industrial Truck Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Truck Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Truck Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Truck Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Truck Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Truck Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Truck Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Truck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Truck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Truck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Truck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Truck Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Truck Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Truck Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Truck Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Truck Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Truck Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Truck Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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