Automotive Park Brake Lever (Handbrake) Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186415
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Park Brake Lever (Handbrake) Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Automotive Park Brake Lever (Handbrake) Market

(Market Size)
$2.8 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 2.8 billion
2030 Market Size USD 4.5 billion
Key Players ZF, Continental, Aisin, Hitachi, Advics

Market Summary

The automotive park brake lever, commonly known as the handbrake, is a critical safety and operational component in vehicles, functioning as a mechanical brake system used primarily when the vehicle is parked. The market for these levers is an integral segment within the broader automotive braking systems industry, experiencing steady demand driven by global vehicle production. This market is characterized by the supply of both traditional mechanical levers and increasingly sophisticated electronic parking brake (EPB) systems. The evolution from manual to electronic systems represents a significant technological shift, influenced by the automotive industry's overarching trends toward electrification, automation, and enhanced safety. Key market participants include established automotive suppliers and system manufacturers who develop and supply these components to original equipment manufacturers (OEMs) worldwide. The market's dynamics are shaped by stringent safety regulations, consumer demand for convenience features, and the continuous innovation aimed at improving vehicle performance and occupant safety.

Key Highlights

A prominent highlight of the automotive park brake lever market is the accelerating transition from conventional mechanical handbrakes to advanced electronic parking brake systems. This shift is largely propelled by the integration of these systems with vehicle stability control and autonomous parking functionalities. Another significant highlight is the increasing emphasis on lightweight materials, such as advanced composites and aluminum, to reduce overall vehicle weight and improve fuel efficiency, which is particularly crucial for electric vehicles. The market is also witnessing a consolidation trend, with major automotive suppliers acquiring or partnering with specialized technology firms to enhance their EPB product portfolios and capabilities. Furthermore, the aftermarket segment represents a substantial portion of the business, providing replacement parts and upgrade kits for the vast existing fleet of vehicles equipped with traditional systems. The design and ergonomics of the lever itself are also areas of continuous innovation, focusing on improved user experience and interior aesthetics.

Drivers, Opportunities & Restraints

The primary drivers propelling the automotive park brake lever market are the globally implemented and increasingly stringent vehicle safety regulations mandating robust parking brake systems. The rising consumer preference for enhanced driving comfort and convenience features, such as push-button EPB activation and auto-hold functions, further stimulates market growth. The expansion of the electric and hybrid vehicle segment presents a significant opportunity, as these platforms readily adopt electronic systems that complement their advanced powertrains. However, the market faces notable restraints, including the high cost associated with the development and integration of electronic parking brake systems compared to their mechanical counterparts. This cost factor can deter adoption in budget and economy vehicle segments. Additionally, the complexity of EPB systems necessitates sophisticated diagnostics and repair procedures, potentially increasing long-term ownership costs and posing a challenge for the independent aftermarket. Economic volatility affecting automotive production volumes also acts as a restraining factor for the overall market.

Concentration Insights

The automotive park brake lever market demonstrates a moderately concentrated landscape, dominated by a cluster of large, multinational Tier-1 automotive suppliers. These leading players possess extensive global manufacturing footprints, strong relationships with major OEMs, and substantial research and development capabilities dedicated to braking systems. Companies such as ZF Friedrichshafen, Continental AG, and Mando Corporation hold significant market shares, offering integrated brake systems that include advanced EPB solutions. Alongside these giants, there exists a competitive layer of specialized component manufacturers and regional players that often focus on specific vehicle types or aftermarket distribution channels. The competitive intensity is high, with innovation, product reliability, and cost-effectiveness being key differentiators. Strategic alliances and technological partnerships are common as firms seek to expand their geographical presence and technological expertise, particularly in emerging markets where automotive production is growing rapidly.

Type Insights

The market is distinctly segmented by product type, primarily divided into traditional mechanical park brake levers and modern electronic parking brake systems. The mechanical lever segment, while experiencing a gradual decline in new vehicle applications, remains highly relevant due to its simplicity, reliability, and lower cost. It continues to be widely used in many economy-class vehicles, commercial vehicles, and motorcycles. Conversely, the electronic parking brake segment is the growth engine of the market. EPBs eliminate the traditional handbrake lever, replacing it with an electrically actuated system controlled by a switch or button. This type offers numerous advantages, including space savings in the vehicle cabin, improved aesthetics, and the ability to integrate with other vehicle systems like hill start assist and automatic vehicle hold. The development of EPB systems is focused on enhancing their functionality, reliability, and seamless integration with advanced driver-assistance systems (ADAS).

Application Insights

Application-wise, the automotive park brake lever market caters to a diverse range of vehicle segments. The passenger car segment is the largest application area, driven by high global production volumes and the rapid adoption of electronic parking brakes in sedans, SUVs, and hatchbacks. Within passenger cars, luxury and premium segments are the earliest and most comprehensive adopters of EPB technology. The light commercial vehicle segment also represents a substantial application, where reliability and durability of the braking system are paramount. Furthermore, the market serves the heavy commercial vehicle segment, including trucks and buses, which often utilize robust mechanical systems or specialized parking brake solutions. The aftermarket is another critical application channel, providing replacement parts for wear-and-tear components and offering upgrade solutions for vehicle owners seeking modern features. The specific design and performance requirements vary significantly across these different applications, influencing product development strategies.

Regional Insights

Geographically, the Asia-Pacific region stands as the largest and most dynamic market for automotive park brake levers, underpinned by its status as the global hub for automobile manufacturing. Countries like China, Japan, South Korea, and India are major contributors, with high production volumes of both domestic and export-oriented vehicles. Europe and North America are mature markets characterized by a high rate of technological adoption; these regions lead in the penetration of electronic parking brake systems in new vehicles, driven by strict regulatory standards and high consumer demand for advanced features. Emerging economies in Latin America and the Middle East and Africa present growing opportunities, though these markets are currently more focused on cost-effective mechanical systems and the aftermarket. Regional regulatory frameworks concerning vehicle safety and emissions play a decisive role in shaping product demand and technological trends within each geographical market.

Company Insights

The competitive landscape features several key players who are instrumental in shaping the market. ZF Friedrichshafen, following its acquisition of TRW Automotive, is a powerhouse in chassis technology and offers a comprehensive portfolio of parking brake systems. Continental AG is another leader, providing advanced electronic parking brake solutions that are integrated into its broader brake system offerings. Mando Corporation, a major South Korean supplier, is also a significant player with strong capabilities in both mechanical and electronic systems. Other notable companies include K?ster Holding GmbH, which specializes in mechatronic systems, and Aisin Seiki Co., Ltd., a Japanese supplier with a broad range of automotive components. These companies compete on the basis of technological innovation, system integration capabilities, global supply chain strength, and cost competitiveness. Their strategies often involve continuous investment in research and development to create more compact, efficient, and intelligent parking brake solutions.

Recent Developments

The automotive park brake lever market has recently been influenced by several key developments. A major trend is the increasing integration of the electronic parking brake with autonomous driving functionalities, where the EPB system can be automatically engaged based on signals from the vehicle's sensors and control units. Suppliers are also focusing on developing more compact and lightweight actuator designs to save space and weight, which is particularly valuable in electric vehicles. There has been a noticeable push towards standardizing components and platforms to achieve economies of scale and reduce complexity for OEMs. Furthermore, the aftermarket segment is evolving, with companies developing more sophisticated diagnostic tools and repair solutions to service the growing fleet of vehicles equipped with EPBs. These developments collectively point towards a market that is becoming more technologically advanced, integrated, and focused on meeting the demands of next-generation vehicles.

Report Segmentation

This market research report on the automotive park brake lever market provides a detailed analysis segmented along several crucial dimensions. The segmentation by type categorizes the market into mechanical levers and electronic parking brake systems, analyzing the adoption trends, technological features, and market share of each. The application segmentation breaks down the market demand across passenger cars, light commercial vehicles, and heavy commercial vehicles, providing insights into the specific requirements and growth prospects for each vehicle category. Furthermore, the report offers a thorough regional segmentation, delivering a granular analysis of market dynamics, growth patterns, and key influencing factors in North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows for a comprehensive understanding of the market structure, enabling stakeholders to identify specific growth pockets, competitive intensity, and strategic opportunities across different product types, vehicle applications, and geographical territories.

FAQs

What is an electronic parking brake? An electronic parking brake is a system that replaces the traditional mechanical handbrake lever with an electronically controlled actuator, engaged via a button or switch, and often integrates with other vehicle safety systems.

How does an electronic parking brake work? When the driver activates the switch, an electronic control unit signals an electric motor to apply the brake calipers or a dedicated drum brake on the rear wheels, securing the vehicle.

Can you drift with an electronic handbrake? Traditional drifting techniques that involve yanking a mechanical handbrake are generally not possible with most standard electronic systems, as they are designed for stationary parking and safety applications.

What is the difference between a parking brake and an emergency brake? The terms are often used interchangeably, but a parking brake is designed primarily to hold a stationary vehicle, while an emergency brake is intended as a secondary braking system in case of primary brake failure, though modern systems serve both functions.

Are electronic parking brakes reliable? Modern electronic parking brakes are engineered for high reliability and durability, undergoing rigorous testing. However, they are more complex than mechanical systems and can be costlier to repair if they malfunction.

What are the advantages of an electronic parking brake? Advantages include freeing up cabin space, enabling advanced features like auto-hold, allowing for integration with driver-assist systems, and often providing a more consistent and reliable application force.

Citius Research has developed a research report titled “Automotive Park Brake Lever (Handbrake) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Park Brake Lever (Handbrake) Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Park Brake Lever (Handbrake) Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Park Brake Lever (Handbrake) Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Park Brake Lever (Handbrake) Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Park Brake Lever (Handbrake) Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Park Brake Lever (Handbrake) Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Park Brake Lever (Handbrake) Market
• Cost and Gross Margin Analysis of Automotive Park Brake Lever (Handbrake) Market
• Automotive Park Brake Lever (Handbrake) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Park Brake Lever (Handbrake) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Park Brake Lever (Handbrake) Market Key Stakeholders

Below are the key stakeholders for the Automotive Park Brake Lever (Handbrake) Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Park Brake Lever (Handbrake) Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Park Brake Lever (Handbrake) Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Park Brake Lever (Handbrake) Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Park Brake Lever (Handbrake) Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Park Brake Lever (Handbrake) Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Park Brake Lever (Handbrake) Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Park Brake Lever (Handbrake) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Park Brake Lever (Handbrake) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Park Brake Lever (Handbrake) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Park Brake Lever (Handbrake) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Park Brake Lever (Handbrake) Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Park Brake Lever (Handbrake) Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Park Brake Lever (Handbrake) Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Park Brake Lever (Handbrake) Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Park Brake Lever (Handbrake) Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Park Brake Lever (Handbrake) Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Park Brake Lever (Handbrake) Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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