Automotive Idle Air Control Valve Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186391
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Idle Air Control Valve Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 2.9 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Automotive Idle Air Control Valve Market

(Market Size)
$1.8 billion
$2.9 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 1.8 billion
2030 Market Size USD 2.9 billion
Key Players Bosch, Denso, Hitachi, Standard Motor, Delphi

Market Summary

The automotive idle air control valve market is a critical segment within the broader automotive components industry, focused on engine management systems. This valve is an integral part of the air intake system in internal combustion engines, responsible for regulating engine idle speed by managing the amount of air bypassing the throttle plate. It ensures stable idling, optimal performance, and reduced emissions, particularly during cold starts or when auxiliary loads like air conditioning are engaged. The market is characterized by steady demand driven by the global vehicle parc and the necessity for these components in both gasoline and diesel engines. Key industry participants include established automotive suppliers and manufacturers who produce these valves for original equipment and aftermarket applications. Technological advancements are gradually integrating these valves into more sophisticated engine control units, though the core function remains essential for vehicle operation and compliance with emission standards globally.

Key Highlights

The automotive idle air control valve market is defined by several pivotal aspects that underscore its importance. A primary highlight is the component's role in enhancing fuel efficiency and minimizing harmful emissions, aligning with stringent global environmental regulations. The valve's functionality in maintaining engine stability at idle and under varying load conditions is crucial for overall vehicle performance and driver experience. The market is also distinguished by the high replacement rate of these valves in the aftermarket sector due to their susceptibility to carbon buildup and failure over time, creating a consistent demand stream. Furthermore, integration with electronic control units represents a significant technological evolution, allowing for more precise air management and diagnostic capabilities. The competitive landscape is marked by the presence of major automotive parts suppliers like Denso, Bosch, and Standard Motor Products, who focus on innovation, quality, and expanding their product portfolios to cater to a diverse range of vehicle models and engine types.

Drivers, Opportunities & Restraints

Market growth is propelled by several key drivers, including the expanding global vehicle fleet, which necessitates a continuous supply of components for both manufacturing and maintenance. Increasing stringency of emission norms worldwide compels automakers to adopt and maintain efficient engine management systems, where the idle air control valve plays a vital role. The rising average age of vehicles in major markets like North America and Europe also drives aftermarket demand for replacement parts. Significant opportunities exist in the development of more advanced, durable, and integrated valve systems that offer longer service life and improved compatibility with modern engine designs. The growing automotive industry in emerging economies presents a substantial opportunity for market expansion. However, the market faces restraints, primarily from the global shift towards electric vehicles, which do not require internal combustion engine components like idle air control valves. This long-term trend poses a threat to market sustainability. Additionally, the increasing complexity of engine systems and the high cost of advanced electronic valves can act as barriers, particularly in price-sensitive markets.

Concentration Insights

The market demonstrates a concentration of key players and technological expertise in specific global regions. Asia-Pacific is a dominant force, serving as both a major manufacturing hub and a leading consumer market due to high vehicle production and sales in countries like China, Japan, and India. This region benefits from a strong presence of leading automotive component manufacturers and cost-effective production capabilities. North America and Europe also represent significant concentrated markets, characterized by a high concentration of technological innovation, stringent quality standards, and a robust aftermarket sector driven by an older vehicle population. These regions are home to many of the world's leading automotive suppliers and OEMs who invest heavily in research and development. The competitive landscape is moderately consolidated, with a few major international corporations holding substantial market share, but it also includes numerous smaller, specialized manufacturers catering to niche segments or specific regional demands.

Type Insights

The market is segmented based on the type of idle air control valves, primarily distinguished by their design and mechanism of operation. The main types include bypass air control valves and integrated throttle body assemblies. Bypass air control valves are standalone components that regulate air flow through a separate passage around the throttle plate. This traditional design is common in many vehicles and is often the focus of the aftermarket replacement segment. Integrated throttle body assemblies represent a more modern approach, where the idle air control function is built directly into the throttle body unit. This integration often allows for more compact design and improved communication with the vehicle's engine control module. The choice between types depends on the vehicle's engine design, model year, and manufacturer specifications. The trend is moving towards more integrated and electronically controlled systems that offer greater precision and reliability, although the market for standalone bypass valves remains substantial due to the vast number of older vehicles still in operation.

Application Insights

Application insights reveal that the automotive idle air control valve is utilized across various vehicle types, primarily in passenger cars and commercial vehicles equipped with internal combustion engines. In passenger cars, these valves are essential for ensuring smooth idling, reducing vibration, and improving fuel economy, which are key selling points for consumers. They are critical in vehicles with automatic transmissions and those equipped with power-consuming accessories like air conditioning. For commercial vehicles, including light trucks and heavy-duty vehicles, the valve contributes to operational efficiency and reliability, which are paramount for fleet operators. The application also extends to other machinery utilizing small engines, though the automotive sector remains the primary end-user. The demand is consistent across both original equipment manufacturing for new vehicles and the aftermarket for replacement parts, with the latter often driven by mileage-based wear and tear or failure due to contamination.

Regional Insights

Regional analysis indicates varied dynamics across the globe. The Asia-Pacific region is the largest and fastest-growing market, fueled by massive automotive production in China, Japan, South Korea, and India. High vehicle ownership rates and a growing middle class contribute to strong OEM and aftermarket demand. North America holds a significant share, characterized by a high average vehicle age, leading to a robust replacement market. The presence of major automakers and a technically advanced automotive aftermarket supports steady demand. Europe is another key region, where strict emission regulations like Euro norms drive the adoption and maintenance of efficient engine components. Markets in Latin America and the Middle East & Africa are emerging, with growth tied to economic development, increasing vehicle parc, and the expansion of automotive service networks. Each region has distinct consumer behavior, regulatory landscapes, and competitive environments that influence market strategies.

Company Insights

The competitive landscape features a mix of global automotive suppliers and specialized manufacturers. Leading companies such as Denso Corporation, Robert Bosch GmbH, and Standard Motor Products have established strong positions through extensive product portfolios, global distribution networks, and longstanding relationships with major automakers. These players invest significantly in research and development to enhance product durability, efficiency, and integration with electronic engine management systems. Other notable participants include ACDelco, Wells Vehicle Electronics, and NGK NTK, who compete on factors like price, quality, and brand reputation. The market also comprises numerous regional and local manufacturers who cater to specific domestic demands or produce cost-effective alternatives for the aftermarket. Competition is intense, with companies focusing on innovation, strategic partnerships, and expansion into emerging markets to strengthen their global footprint and market share.

Recent Developments

The market has witnessed several recent developments focused on technological advancement and strategic business moves. A key trend is the increasing integration of the idle air control function into more sophisticated electronic throttle control systems, reducing the need for a separate component and enhancing overall engine management. Companies are investing in developing valves with improved materials and designs that are more resistant to carbon fouling and offer longer service intervals. There is also a growing emphasis on producing components that are compatible with biofuels and other alternative fuels. From a strategic perspective, leading players have been engaged in mergers, acquisitions, and collaborations to expand their technological capabilities and geographic reach. Furthermore, the focus on digitalization has led to improved manufacturing processes and supply chain management, ensuring higher quality and faster time-to-market for these essential automotive components.

Report Segmentation

This market report provides a detailed segmentation to offer a comprehensive analysis of the automotive idle air control valve industry. The segmentation is structured to analyze the market from multiple perspectives, providing clarity on revenue streams and growth patterns. The primary segmentation is by valve type, categorizing the market into bypass air control valves and integrated throttle body assemblies. This helps in understanding the adoption trends of different technologies. The report is further segmented by application, distinguishing between passenger cars and commercial vehicles, which have distinct demand drivers and replacement cycles. Geographically, the market is segmented into key regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each regional segment is analyzed for its unique market dynamics, growth potential, and competitive landscape. Additionally, the report provides segmentation by sales channel, covering original equipment manufacturers and the aftermarket, highlighting the differing trends in new vehicle production versus vehicle maintenance and repair sectors.

FAQs

What is an idle air control valve? An idle air control valve is an engine management component that regulates the amount of air flowing into the engine when the throttle is closed, ensuring a stable and consistent idle speed.

What are the symptoms of a failing idle air control valve? Common symptoms include irregular or fluctuating idle speed, engine stalling, especially when coming to a stop, poor performance during cold starts, and occasionally, an illuminated check engine light.

Can you clean an idle air control valve? Yes, in many cases, a faulty idle air control valve can be cleaned to remove carbon deposits and restore proper function, which is often a cost-effective alternative to replacement.

How does an idle air control valve affect fuel economy? A malfunctioning valve can cause an incorrect air-fuel mixture at idle, leading to rough running and increased fuel consumption, whereas a properly functioning valve helps optimize fuel efficiency.

Is an idle air control valve necessary? Yes, it is a critical component for modern fuel-injected engines to maintain a stable idle, prevent stalling, and ensure smooth operation when auxiliary loads are placed on the engine.

What is the role of the idle air control valve in emission control? By ensuring optimal engine idle and combustion, the valve helps reduce the output of unburned hydrocarbons and other pollutants, aiding the vehicle in meeting emission standards.

Citius Research has developed a research report titled “Automotive Idle Air Control Valve Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Idle Air Control Valve Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Idle Air Control Valve Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Idle Air Control Valve Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Idle Air Control Valve Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Idle Air Control Valve Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Idle Air Control Valve Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Idle Air Control Valve Market
• Cost and Gross Margin Analysis of Automotive Idle Air Control Valve Market
• Automotive Idle Air Control Valve Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Idle Air Control Valve Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Idle Air Control Valve Market Key Stakeholders

Below are the key stakeholders for the Automotive Idle Air Control Valve Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Idle Air Control Valve Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Idle Air Control Valve Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Idle Air Control Valve Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Idle Air Control Valve Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Idle Air Control Valve Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Idle Air Control Valve Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Idle Air Control Valve Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Idle Air Control Valve Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Idle Air Control Valve Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Idle Air Control Valve Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Idle Air Control Valve Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Idle Air Control Valve Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Idle Air Control Valve Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Idle Air Control Valve Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Idle Air Control Valve Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Idle Air Control Valve Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Idle Air Control Valve Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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