Automotive IoT Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212175
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive IoT Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 200 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 13.50% during the forecast period (2024-2030).

Automotive IoT Market

(Market Size)
$85 billion
$200 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 13.50%
2023 Market Size USD 85 billion
2030 Market Size USD 200 billion
Key Players Robert Bosch, Continental, Harman, NXP Semiconductors, Texas Instruments

Market Summary

The Automotive IoT market represents a transformative convergence of automotive engineering and digital connectivity, fundamentally reshaping vehicle functionality, safety, and user experience. This market encompasses a wide array of technologies, including sensors, connectivity modules, software platforms, and data analytics, integrated into vehicles to enable real-time communication between the vehicle, its occupants, other vehicles, infrastructure, and cloud-based services. The proliferation of connected cars is driving advancements in telematics, infotainment systems, advanced driver-assistance systems (ADAS), and vehicle-to-everything (V2X) communication. Key industry participants include semiconductor manufacturers, automotive OEMs, software developers, and telecommunication service providers, all collaborating to deliver smarter, safer, and more efficient transportation solutions. The market is characterized by rapid technological evolution, with innovations in artificial intelligence, 5G connectivity, and edge computing further accelerating development. As consumer demand for enhanced in-car experiences and autonomous driving capabilities grows, the Automotive IoT ecosystem continues to expand, offering new revenue streams and business models for stakeholders across the value chain.

Key Highlights

The Automotive IoT market is distinguished by several pivotal developments that underscore its dynamic nature and future potential. The integration of 5G technology is a critical enabler, providing the high-speed, low-latency connectivity necessary for real-time data exchange and V2X communication, which enhances road safety and traffic efficiency. Another significant highlight is the advancement in ADAS and autonomous driving technologies, where IoT sensors and AI algorithms work in tandem to enable features such as adaptive cruise control, lane-keeping assistance, and collision avoidance systems. The rise of electric vehicles (EVs) is also closely intertwined with IoT, as smart charging solutions, battery management systems, and predictive maintenance rely heavily on connected technologies. Furthermore, cybersecurity has emerged as a paramount concern, with increasing investments in safeguarding connected vehicles from cyber threats. Companies like Bosch, Continental, and Qualcomm are at the forefront, developing innovative solutions that push the boundaries of what connected vehicles can achieve, thereby setting new standards for the automotive industry.

Drivers, Opportunities & Restraints

The growth of the Automotive IoT market is propelled by several key drivers, including the escalating consumer demand for enhanced safety features, convenience, and in-vehicle entertainment. Regulatory mandates aimed at improving vehicle safety and reducing emissions are also compelling automakers to adopt IoT solutions. Additionally, the declining cost of sensors and connectivity hardware is making these technologies more accessible. Opportunities abound in the development of smart city infrastructure, where connected vehicles can interact with traffic management systems to optimize flow and reduce congestion. The expansion of data-driven services, such as usage-based insurance and predictive maintenance, presents new revenue models for industry players. However, the market faces significant restraints, including concerns over data privacy and the high cost of implementing advanced IoT systems. The complexity of integrating diverse technologies and the lack of standardized protocols across regions also pose challenges. Moreover, the susceptibility of connected vehicles to cyber-attacks requires continuous investment in security measures, which can be a barrier for some manufacturers.

Concentration Insights

The Automotive IoT market exhibits a concentrated competitive landscape, with a few major players dominating due to their extensive technological expertise and established partnerships with automotive OEMs. Companies such as Bosch, Continental AG, NXP Semiconductors, and Qualcomm Incorporated hold significant market shares, leveraging their strengths in semiconductor manufacturing, sensor technology, and connectivity solutions. These industry giants are actively engaged in strategic collaborations, mergers, and acquisitions to enhance their product portfolios and expand their global footprint. For instance, partnerships between semiconductor firms and telecommunication providers are common to develop integrated solutions for connected cars. The market also sees participation from specialized tech firms and startups focusing on niche areas like cybersecurity and data analytics. Geographically, North America and Europe are hubs for innovation, owing to the presence of leading automotive manufacturers and tech companies, although Asia-Pacific is rapidly emerging as a key region due to its growing automotive production and adoption of smart technologies.

Type Insights

The Automotive IoT market can be segmented based on the type of connectivity and components utilized. Key connectivity types include embedded, tethered, and integrated solutions, with embedded systems gaining prominence due to their seamless integration and reliability. Component-wise, the market comprises hardware, software, and services. Hardware includes sensors, connectivity modules, and electronic control units (ECUs), which are essential for collecting and transmitting data. Software encompasses platforms for data management, analytics, and application development, enabling functionalities like remote diagnostics and over-the-air updates. Services include consulting, integration, and maintenance support. Among these, hardware holds a substantial share, driven by the increasing deployment of sensors for ADAS and telematics. However, software and services are expected to grow rapidly as the focus shifts towards data utilization and value-added services. The evolution towards 5G and V2X communication is further influencing the type of solutions being developed, with a emphasis on interoperability and real-time processing capabilities.

Application Insights

Applications of Automotive IoT span multiple domains, each contributing to enhanced vehicle performance, safety, and user experience. Telematics is a foundational application, providing services such as vehicle tracking, emergency assistance, and usage-based insurance. Infotainment systems represent another major application, offering passengers connectivity, navigation, and entertainment options through integrated displays and voice assistants. ADAS and autonomous driving rely heavily on IoT for features like adaptive cruise control, blind-spot detection, and automated parking. Fleet management is a significant application in commercial vehicles, enabling real-time monitoring of vehicle health, driver behavior, and logistics optimization. Additionally, predictive maintenance uses IoT data to anticipate component failures and schedule repairs, reducing downtime and costs. The emergence of smart mobility services, including car-sharing and ride-hailing, also leverages IoT for efficient operations. Each application is driven by the need for greater efficiency, safety, and convenience, with continuous innovations expanding the scope of what is possible in connected vehicles.

Regional Insights

The adoption and development of Automotive IoT technologies vary significantly across regions, influenced by factors such as regulatory frameworks, infrastructure readiness, and consumer preferences. North America is a leading market, characterized by high consumer awareness, advanced telecommunications infrastructure, and strong presence of key players like General Motors and Tesla. The region benefits from supportive regulations promoting vehicle safety and connectivity. Europe follows closely, with stringent emissions and safety standards driving the integration of IoT in vehicles. Countries like Germany, with its robust automotive industry, are at the forefront of innovation. The Asia-Pacific region is experiencing rapid growth, fueled by expanding automotive production in China, Japan, and South Korea, along with increasing investments in smart city projects. Emerging economies in Latin America and the Middle East are also gradually adopting Automotive IoT, though at a slower pace due to infrastructure challenges. Overall, regional disparities in technology adoption and regulatory environments shape the global landscape of the Automotive IoT market.

Company Insights

Prominent companies in the Automotive IoT market are leveraging their technological capabilities and strategic initiatives to maintain competitive advantage. Bosch is a key player, offering comprehensive solutions in sensors, software, and connectivity modules for various automotive applications. Continental AG focuses on developing integrated systems for ADAS, telematics, and interior electronics, emphasizing safety and user experience. NXP Semiconductors provides advanced semiconductor solutions enabling secure connectivity and processing for connected cars. Qualcomm Incorporated is notable for its Snapdragon platforms that support telematics, infotainment, and C-V2X communication. Other significant players include Harman International, specializing in connected car systems and audio solutions, and Intel Corporation, which offers processors and software for autonomous driving and data management. These companies are actively engaged in research and development, partnerships, and acquisitions to enhance their product offerings and address evolving market needs. Their efforts are crucial in driving innovation and setting industry standards for Automotive IoT technologies.

Recent Developments

The Automotive IoT market has witnessed several noteworthy developments in recent times, reflecting the rapid pace of innovation and strategic movements within the industry. There has been a surge in collaborations between automotive OEMs and technology firms to develop next-generation connected vehicle platforms. For instance, partnerships focusing on 5G integration and V2X communication are becoming increasingly common, aimed at enhancing real-time data exchange and safety features. Advances in AI and machine learning are being incorporated into IoT systems to improve predictive analytics for maintenance and autonomous driving functions. Cybersecurity has also gained heightened attention, with companies launching enhanced security solutions to protect connected vehicles from evolving threats. Additionally, the expansion of electric vehicle ecosystems is driving developments in smart charging infrastructure and battery management systems integrated with IoT. These developments indicate a strong trend towards more integrated, secure, and intelligent Automotive IoT solutions, poised to redefine the future of mobility.

Report Segmentation

This report on the Automotive IoT market provides a detailed analysis segmented by various parameters to offer comprehensive insights. The segmentation includes by component, covering hardware, software, and services, with hardware further broken down into sensors, connectivity modules, and ECUs. By connectivity type, the market is divided into embedded, tethered, and integrated systems. Application-wise segmentation encompasses telematics, infotainment, ADAS, fleet management, and others. The report also segments the market by vehicle type, including passenger cars and commercial vehicles, to address specific needs and trends in each category. Geographically, the analysis covers key regions such as North America, Europe, Asia-Pacific, and the rest of the world, highlighting regional dynamics and growth prospects. This multi-faceted segmentation enables a thorough understanding of market trends, opportunities, and challenges, providing stakeholders with actionable intelligence to make informed decisions.

FAQs

What are the key drivers of the Automotive IoT market? The primary drivers include increasing consumer demand for connected car features, regulatory mandates for safety and emissions, advancements in connectivity technologies like 5G, and the growing adoption of electric vehicles which rely on IoT for efficient operation.

How does Automotive IoT enhance vehicle safety? Automotive IoT improves safety through features like real-time collision avoidance systems, emergency response services, vehicle-to-vehicle communication, and advanced driver-assistance systems that monitor surroundings and alert drivers to potential hazards.

What role does 5G play in Automotive IoT? 5G technology provides the high-speed, low-latency connectivity essential for real-time data transmission, enabling applications such as autonomous driving, enhanced infotainment, and seamless vehicle-to-everything communication, which are critical for the evolution of connected cars.

What are the main challenges facing the Automotive IoT market? Key challenges include cybersecurity threats to connected vehicles, high implementation costs, complexity in integrating diverse technologies, data privacy concerns, and the lack of standardized protocols across different regions and manufacturers.

Which regions are leading in Automotive IoT adoption? North America and Europe are currently leading due to advanced infrastructure, stringent safety regulations, and strong presence of automotive and tech companies. Asia-Pacific is rapidly catching up, driven by growing automotive production and investments in smart city initiatives.

What are the emerging applications of Automotive IoT? Emerging applications include predictive maintenance using AI analytics, smart charging solutions for electric vehicles, enhanced fleet management for logistics, and mobility-as-a-service platforms that integrate IoT for efficient car-sharing and ride-hailing services.

Citius Research has developed a research report titled “Automotive IoT Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive IoT Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive IoT Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive IoT Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive IoT Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive IoT Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive IoT Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive IoT Market
• Cost and Gross Margin Analysis of Automotive IoT Market
• Automotive IoT Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive IoT Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive IoT Market Key Stakeholders

Below are the key stakeholders for the Automotive IoT Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive IoT Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive IoT Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive IoT Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive IoT Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive IoT Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive IoT Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive IoT Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive IoT Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive IoT Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive IoT Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive IoT Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive IoT Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive IoT Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive IoT Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive IoT Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive IoT Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive IoT Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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