Automotive Fender Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186877
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Fender Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 8.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Automotive Fender Market

(Market Size)
$5.2 billion
$8.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 5.2 billion
2030 Market Size USD 8.5 billion
Key Players Magna, Plastic Omnium, Toyoda Gosei, SMP, Rehau

Market Summary

The automotive fender market is an integral segment within the broader automotive and transportation industry, focusing on the production and supply of fenders which are crucial exterior components designed to protect vehicles from debris and enhance aesthetic appeal. This market is characterized by a consistent demand driven by global vehicle production volumes and the necessity for replacement parts due to accidents and wear. Manufacturers in this sector are engaged in producing fenders using various materials such as steel, aluminum, and plastics, with a growing inclination towards lightweight materials to improve fuel efficiency. The market is also influenced by evolving automotive designs and stringent safety regulations, which necessitate advanced fender designs that contribute to pedestrian safety and vehicle aerodynamics. Key players are continuously innovating to offer durable, cost-effective, and visually appealing fenders that meet OEM specifications and aftermarket demands. The market exhibits a global footprint with significant activities in regions with high automotive production and sales, ensuring a steady flow of opportunities for stakeholders.

Key Highlights

The automotive fender market is distinguished by several key highlights that underscore its dynamics and growth potential. A prominent trend is the shift towards lightweight composite materials, which align with the automotive industry's focus on reducing vehicle weight to enhance fuel efficiency and lower emissions. Technological advancements in manufacturing processes, such as hydroforming and injection molding, enable the production of complex fender designs that meet modern aesthetic and functional requirements. The market benefits from the robust aftermarket segment, where demand for replacement fenders remains resilient due to road accidents and environmental damage. Additionally, the integration of advanced driver-assistance systems (ADAS) is influencing fender design to accommodate sensors and cameras, thereby adding value and functionality. The competitive landscape is marked by the presence of established automotive suppliers and specialized manufacturers who emphasize quality, durability, and customization to cater to diverse vehicle models and consumer preferences.

Drivers, Opportunities & Restraints

Several drivers propel the automotive fender market forward, including the steady growth in global vehicle production and sales, particularly in emerging economies where urbanization and rising disposable incomes boost automobile ownership. The increasing frequency of vehicle accidents and collisions generates consistent demand for replacement fenders in the aftermarket, supporting market stability. Opportunities abound in the development of eco-friendly and recyclable materials, as sustainability becomes a priority for manufacturers and consumers alike. The advent of electric vehicles (EVs) presents new avenues for fender design innovations to meet unique structural and aesthetic needs. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profitability. Stringent regulatory standards related to vehicle safety and emissions also compel manufacturers to invest in research and development, potentially increasing operational expenses. Economic downturns and fluctuations in automotive sales cycles can further pose challenges to market growth.

Concentration Insights

The automotive fender market demonstrates a concentrated landscape with a mix of global giants and regional players dominating the scene. Leading companies such as Magna International, Plastic Omnium, and Toyota Boshoku have established strong footholds through extensive product portfolios and strategic partnerships with major automakers. These players leverage their technological expertise and global distribution networks to maintain competitive advantages. The market concentration is higher in regions with dense automotive manufacturing activities, such as Asia Pacific and Europe, where suppliers are closely integrated with OEM production facilities. Smaller and specialized manufacturers often focus on niche segments or aftermarket services, catering to specific vehicle types or custom requirements. Mergers and acquisitions are common strategies employed by key players to expand their market presence and enhance capabilities, contributing to a consolidated yet dynamic competitive environment.

Type Insights

In terms of type, the automotive fender market is segmented based on materials and design variations. Traditional materials like steel remain prevalent due to their durability and cost-effectiveness, especially in commercial and utility vehicles. However, there is a growing adoption of aluminum fenders, which offer significant weight reduction benefits and corrosion resistance, making them ideal for premium and performance-oriented vehicles. Plastic and composite fenders are gaining traction owing to their flexibility in design, ease of molding, and reduced weight, which align with fuel efficiency goals. Additionally, advancements in material science have introduced carbon fiber composites for high-end applications, though their use is limited by higher costs. Each material type caters to distinct vehicle segments and consumer preferences, influencing manufacturing strategies and market offerings.

Application Insights

The application of automotive fenders spans across passenger cars, commercial vehicles, and two-wheelers, with passenger cars accounting for the largest share due to high production volumes and consumer demand for aesthetics and protection. In passenger cars, fenders are critical for safeguarding the vehicle's body and enhancing its visual appeal, with manufacturers focusing on seamless integration with overall design themes. Commercial vehicles require robust fenders capable of withstanding harsh operating conditions, emphasizing durability and functionality. The two-wheeler segment also utilizes fenders, though they are typically simpler in design and focused on practicality. The rise of electric vehicles has introduced new application nuances, as fenders may need to accommodate unique battery placements and aerodynamic features. Aftermarket applications remain significant, driven by repair and customization activities, ensuring diverse demand streams across all vehicle categories.

Regional Insights

Regionally, the automotive fender market is dominated by Asia Pacific, fueled by high vehicle production in countries like China, Japan, and India, where expanding automotive industries and growing consumer bases drive demand. North America and Europe are also key regions, characterized by advanced manufacturing capabilities and a strong presence of leading automakers and suppliers. These regions emphasize innovation and quality, with stringent regulations pushing for safer and more efficient fender designs. Emerging markets in Latin America and the Middle East & Africa show potential growth due to increasing automobile adoption and industrialization, though they face challenges related to economic volatility and infrastructure. Each region exhibits distinct consumer preferences and regulatory landscapes, influencing local market dynamics and strategic approaches for stakeholders.

Company Insights

Prominent companies in the automotive fender market include Magna International, Plastic Omnium, Toyoda Gosei, and MINTH Group, among others. These players are renowned for their extensive expertise, innovative solutions, and strong relationships with global automakers. Magna International, for instance, offers a comprehensive range of exterior components, including fenders, leveraging its engineering capabilities and global footprint. Plastic Omnium focuses on plastic and composite fenders, emphasizing lightweight and sustainable solutions. Toyoda Gosei is known for its high-quality rubber and plastic products, catering to diverse automotive needs. MINTH Group specializes in decorative and functional exterior parts, with a significant presence in the Asia Pacific region. These companies invest heavily in research and development to introduce advanced materials and manufacturing techniques, ensuring they remain competitive and responsive to evolving market trends.

Recent Developments

Recent developments in the automotive fender market reflect ongoing innovations and strategic movements aimed at enhancing product offerings and market positions. Companies are increasingly adopting sustainable practices, such as using recycled materials and reducing carbon footprints in production processes. Technological integrations include the development of smart fenders equipped with sensors for ADAS, improving vehicle safety and functionality. Strategic partnerships and collaborations between fender manufacturers and automakers are common, focusing on co-development of customized solutions for new vehicle models. acquisitions have been observed as key players seek to expand their geographic and product portfolios, such as acquiring smaller firms with niche capabilities. Additionally, investments in automation and digital manufacturing technologies are rising to improve efficiency, reduce costs, and meet the growing demand for high-quality fenders across global markets.

Report Segmentation

This report on the automotive fender market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. It is segmented by material type, including steel, aluminum, plastic, and composites, each analyzed for their market share and growth prospects. The application segmentation covers passenger cars, commercial vehicles, and two-wheelers, highlighting demand patterns and trends specific to each category. Geographical segmentation encompasses key regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, providing regional analysis and opportunities. Additionally, the report delves into sales channels, distinguishing between OEM and aftermarket segments, to understand distribution dynamics. This structured approach enables stakeholders to identify niche opportunities, assess competitive landscapes, and make informed decisions based on granular market intelligence.

FAQs

What materials are commonly used in automotive fenders? Automotive fenders are typically made from materials such as steel, aluminum, plastic, and composites. Steel is valued for its durability and cost-effectiveness, while aluminum offers lightweight benefits. Plastic and composites are increasingly popular due to their design flexibility and weight reduction advantages.

How do automotive fenders contribute to vehicle safety? Automotive fenders help protect the vehicle body from debris, rocks, and minor impacts, reducing repair costs. They also play a role in pedestrian safety by designed to absorb impact energy, and increasingly integrate with ADAS sensors for enhanced functionality.

What is the difference between OEM and aftermarket fenders? OEM fenders are produced by original equipment manufacturers and meet specific brand standards, ensuring perfect fit and quality. Aftermarket fenders are made by third-party companies and may offer cost savings but vary in quality and compatibility.

Are there environmental concerns associated with fender production? Yes, traditional materials like steel and plastic can have environmental impacts due to energy-intensive production and waste issues. However, manufacturers are adopting recyclable materials and sustainable practices to mitigate these concerns.

How are automotive fenders installed? Automotive fenders are typically installed using bolts and brackets, requiring alignment with the vehicle's body. Professional installation is recommended to ensure proper fit and functionality, especially for complex designs or integrated systems.

What trends are influencing the automotive fender market? Key trends include the shift towards lightweight materials for fuel efficiency, integration of advanced technologies like sensors for ADAS, and growing emphasis on sustainability through recyclable materials and eco-friendly manufacturing processes.

Citius Research has developed a research report titled “Automotive Fender Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Fender Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Fender Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Fender Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Fender Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Fender Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Fender Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Fender Market
• Cost and Gross Margin Analysis of Automotive Fender Market
• Automotive Fender Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Fender Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Fender Market Key Stakeholders

Below are the key stakeholders for the Automotive Fender Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Fender Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Fender Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Fender Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Fender Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Fender Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Fender Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Fender Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Fender Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Fender Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Fender Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Fender Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Fender Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Fender Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Fender Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Fender Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Fender Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Fender Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports